Digital Future Aotearoa
Digital Future Aotearoa is a New Zealand charitable trust that delivers free digital technology education nationwide through Code Clubs, device refurbishment (RAD), and an online resource library (Digital Pīkau), serving children, schools, educators, and underserved communities.
- Company typePrivate
- Founded2020
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Digital Future Aotearoa does
Digital Future Aotearoa (DFA) is a New Zealand registered charitable trust (NZ Charities Register CC51617; CAF International Validated) headquartered in Christchurch that delivers free digital technology education programmes across Aotearoa New Zealand. Its portfolio comprises five interlocking programmes: Code Club Aotearoa, a nationwide network of volunteer-led coding clubs for children aged 9–13; Recycle A Device (RAD), a closed-loop device refurbishment and gifting initiative that uses the refurbishment process as a teaching vehicle in schools; Ōtautahi Outreach, a digital readiness programme for Year 0–8 learners in Christchurch; Digital Pīkau, an online resource library of curriculum-aligned, Aotearoa-contextualised activity guides; and Events & Workshops, including Techweek and Code-A-Thons. The underlying technology stack is light: a Squarespace-hosted website for Digital Pīkau content distribution, Google Drive-hosted activity guides, and integrations with educational platforms (Raspberry Pi Foundation projects, Code Club World, Machine Learning for Kids, Gamefroot, Bee-Bot apps, Netsafe). RAD's operational backbone relies on a partnership with Entelar for device wiping, assetisation, and logistics.
DFA operates a non-commercial business model: all programmes and resources are free to end users, with no pricing tiers, subscription fees, or transactional revenue. Operating capital is sourced from charitable donations (processed via One Percent Collective and One Good Kiwi), corporate sponsorship (Spark New Zealand, Chorus, APNIC Foundation, Toi Foundation, Foundation North, Tait Foundation), and grants. RAD's cost economics are highly efficient at a stated NZ$146 per device refurbished and gifted, against ~7,000 cumulative laptops gifted by end-2024 on a path to a 10,000-laptop target by 2026. Customer segments are personas rather than accounts — tamariki aged 9–13, rangatahi and schools, educators (kaiako), and underserved communities/families — served through a distributed network of ~40 RAD clubs plus volunteer-run Code Clubs rather than direct enterprise contracts.
Digital Future Aotearoa firmographics
Firmographics- Name
- Digital Future Aotearoa
- Legal name
- Digital Future Aotearoa
- Website
- https://digitalfutureaotearoa.nz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Future Aotearoa is a New Zealand charitable trust that delivers free digital technology education nationwide through Code Clubs, device refurbishment (RAD), and an online resource library (Digital Pīkau), serving children, schools, educators, and underserved communities.
- Ownership category
- akta.pro rank
Digital Future Aotearoa industry classification
Industry- Product category
- Digital Education and Inclusion
- NAICS
- Educational Support Services (611710)
- akta.pro primary industry
- Digital Inclusion & Public Tech Access Training (Device/Internet/Basic IT) (EDAAAFAE)
- akta.pro secondary industries
- Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE), Workplace Accessibility, Adoption & Change Management (Digital Adoption, training, comms) (BPAEAIAN)
Keywords
Where Digital Future Aotearoa is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Digital Future Aotearoa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Charitable Donations: DFA operates as a charitable trust accepting one-off and recurring monetary contributions from donors. Donations are processed through One Percent Collective platform.
- Device Donations: Accepts pre-loved devices for RAD programme refurbishment. Devices are donated by individuals and businesses and refurbished for distribution to those in need.
- Partnership Funding: Supported by corporate partners and funders including Spark Foundation, Chorus, APNIC Foundation, Toi Foundation, and various government and charitable organisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all programmes and resources |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Digital Future Aotearoa product offering
Product offeringCore offering
Digital Future Aotearoa is a charitable trust that provides free digital technology education to New Zealanders through coding clubs (Code Club Aotearoa), a device refurbishment and gifting programme (Recycle A Device), an in-school digital readiness programme (Ōtautahi Outreach), and an online resource library (Digital Pīkau). All programmes are offered at no cost and supported through donations, grants, and corporate partnerships.
Product overview
Digital Future Aotearoa is a charitable trust (NZ Charities Register CC51617, CAF International Validated) operating multiple interconnected digital technology education programmes across Aotearoa New Zealand. The portfolio includes Code Club Aotearoa (volunteer-led coding clubs for children aged 9-13), Recycle A Device/RAD (device refurbishment and gifting programme addressing digital equity), Ōtautahi Outreach (in-school digital readiness programme for Years 0-8 in Christchurch), and Digital Pīkau (a free online resource library for educators). These programmes work together to raise digital capability by combining accessible coding education, device access, in-school support, and freely available teaching resources—all connected through a unified digital equity mission.
Differentiator
Problem solved
Functional benefit
Products and services
- Code Club Aotearoa
Quantifiable outcome
- 7,000 laptops gifted through RAD programme by 2024, targeting 10,000 by 2026
- +3 more outcomes
Companies that use Digital Future Aotearoa
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Digital Future Aotearoa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature4 records
Digital Future Aotearoa partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- RATAcoreRATA (Rata) appears as a partner logo on the DFA website, indicating a collaborative partnership in supporting digital technology education initiatives.
- ChoruscoreChorus is a partner supporting DFA's mission to raise digital capability across New Zealand, appearing on the partners section of the website.
- YounityminorYounity is listed as a partner supporting DFA's digital equity initiatives.
- One Percent CollectivecoreOne Percent Collective (OPC) is a platform enabling Kiwis to support local charities including DFA through recurring small donations. OPC promotes DFA on their charity platform and processes donations.
- Innovation NZ (INZ)minorInnovation NZ listed as a partner supporting DFA's digital technology education programmes.
- CouncilShareminorCouncilShare partnership supporting DFA initiatives.
- Spark New ZealandcoreSpark is a key partner supporting RAD programme from its origin in 2020, providing funding and support for device refurbishment and digital inclusion initiatives.
- Auckland CouncilminorAuckland Council listed as a partner supporting DFA initiatives in the Auckland region.
- DECAminorDECA listed as a partner supporting DFA initiatives.
- TUANZminorTUANZ (Telecommunications Users Association of NZ) partnership supporting DFA.
- EntelarcoreEntelar partners with RAD to wipe, assetise, store, and send laptops. Their generous gift of services made it possible to scale the RAD programme. Listed as a partner on DFA website.
- Remojo TechminorRemojo Tech worked with original RAD founders Owyn and Hadi at Aotea College and was part of the pilot phase team.
- TechMateminorTechMate is a community partnership network collaborator for gifting devices through RAD programme, working with Linwood Library and others.
- PACE (Porirua Access, Connect, Educate)minorPACE is a community empowerment organisation that hosted an AI and Community conference, inviting DFA to participate in building collective capacity to empower parents and families.
- EdConnectminorEdConnect partnered with PACE and DFA for the AI in Education conference, running their national AIinEd series focused on schools and educators.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Digital Future Aotearoa competitors and assessment
Company assessmentBroad incumbents
- Raspberry Pi Foundation: Raspberry Pi Foundation is a UK-based charity focused on computing education for young people, including owning Code Club World and CoderDojo. Operates at much larger scale and broader scope than DFA, with curriculum, hardware, and global club programmes — an incumbent in the same youth digital-capability category where DFA operates nationally.
- Khan Academy: Khan Academy is a large US-based nonprofit providing free online educational content across many subjects. Comparable to DFA as a free, web-based educational resource model targeting self-directed learners and educators, though at vastly greater scale and broader subject coverage than Digital Pīkau.
- Scratch Foundation: Scratch Foundation stewards the Scratch programming language and learning community used by millions of children worldwide. Compares to DFA because Scratch is one of the core platforms featured in Digital Pīkau and Code Club Aotearoa resources — Scratch Foundation is the upstream platform incumbent whose tools DFA distributes and teaches.
Others
- NetHope: NetHope is a coalition of leading nonprofits and technology partners working on digital inclusion and humanitarian technology programmes globally. Comparable as a sector-level digital-equity intermediary that partners with corporates (Cisco, Microsoft, etc.) to channel capacity to community programmes — same ecosystem role DFA plays locally in New Zealand.
- TechSoup Global: TechSoup Global is a nonprofit network that distributes donated and discounted technology to other nonprofits and charities worldwide. Comparable as an enabling/ecosystem organisation in the digital-inclusion space — sits upstream of DFA by helping other nonprofits obtain devices and software, similar in function to RAD's device pipeline.
Direct peers
- Computer Aid International: Computer Aid International is a UK-based charity that refurbishes donated computers and provides them to schools and communities in developing countries to bridge the digital divide. Directly mirrors DFA's Recycle A Device programme in mission, refurbishment workflow, and target beneficiary profile.
- CoderDojo: CoderDojo operates a global network of volunteer-led coding clubs for young people aged 7-17, now part of the Raspberry Pi Foundation. Same volunteer-club model, same youth-coding mission, and an explicit Code Club/CoderDojo-style grassroots structure as Digital Future Aotearoa's Code Club Aotearoa.
- InterConnection: InterConnection is a Seattle-based nonprofit that refurbishes donated computers and distributes them to nonprofits and underserved communities worldwide. Closely comparable to RAD on device-refurbishment-plus-digital-equity model, non-commercial cost-per-device economics, and nonprofit grant-funded structure.
- Code Club World: Code Club World (formerly Code Club UK/Raspberry Pi Foundation) runs an international network of volunteer-led coding clubs for 9-13 year-olds and is explicitly listed as an integration partner of DFA's Digital Pīkau. Near-identical product, target age group, and club-based delivery model.
Regional players
- 20/20 Trust: 20/20 Trust is a New Zealand-focused digital inclusion charity that works to ensure all New Zealanders can access and use digital technology. Same Aotearoa digital-inclusion mission as DFA — complementary rather than directly competing — with a national community-development orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Future Aotearoa social profiles
Digital presenceDigital Future Aotearoa compliance and trust
Trust signalCompliance2 records
Digital Future Aotearoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Future Aotearoa leadership team
Management profileNumber of profiles
Profiles2 records
Digital Future Aotearoa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Digital Future Aotearoa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Future Aotearoa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Future Aotearoa
What does Digital Future Aotearoa do?
Digital Future Aotearoa is a charitable trust that provides free digital technology education to New Zealanders through coding clubs (Code Club Aotearoa), a device refurbishment and gifting programme (Recycle A Device), an in-school digital readiness programme (Ōtautahi Outreach), and an online resource library (Digital Pīkau). All programmes are offered at no cost and supported through donations, grants, and corporate partnerships.
Is Digital Future Aotearoa a public or private company?
Digital Future Aotearoa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Digital Future Aotearoa founded?
Digital Future Aotearoa was founded in 2020. It employs 1 to 10 people.
Where is Digital Future Aotearoa based?
Digital Future Aotearoa is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Digital Future Aotearoa make money?
Three revenue lines are on record. Charitable Donations are the primary driver. The others are device Donations and partnership Funding.
Who are Digital Future Aotearoa's main competitors?
Broad incumbents on record are Raspberry Pi Foundation, Khan Academy and Scratch Foundation. Others are NetHope and TechSoup Global. Direct peers are Computer Aid International, CoderDojo, InterConnection and Code Club World. 20/20 Trust is listed as a regional player.
Does Digital Future Aotearoa have an API?
No public API is recorded for Digital Future Aotearoa.
What industry is Digital Future Aotearoa in?
Digital Future Aotearoa's product category is Digital Education and Inclusion. Its primary akta.pro industry code is EDAAAFAE, Digital Inclusion & Public Tech Access Training (Device/Internet/Basic IT), with a secondary code of EDAAAEAE, Digital Skills & Tech Upskilling (Noncredit). Its NAICS code is 611710.