Sky Insurance Brokers

What Sky Insurance Brokers does

Sky Insurance Brokers is an independent insurance agency founded in 2011, headquartered at 6960 Destiny Drive #101 in Rocklin, California, and operating across the state of California with a secondary office in Chico acquired in 2022. The agency places both personal lines (auto, homeowners, condo/renters, life, health, umbrella, recreational vehicles) and commercial lines (Business Owners Policy, contractors, professional liability, group health benefits, workers compensation, commercial auto, commercial buildings) for individuals, families, small-to-medium businesses, and landlord/investor segments. Distribution spans the entire California market with operational focus on the Greater Sacramento area (Placer, Sacramento, El Dorado counties) and the Chico-Paradise region post-acquisition.

The agency earns commission-based revenue from a portfolio of 10+ carrier partners including Mercury, Safeco, Progressive, American Modern, Hartford, Grange, Travelers, Allied, MetLife, and Stillwater. Its technology stack is centered on the GloveBox client portal (Agency ID 1411) for policy management, document upload, billing, and claims reporting, alongside an in-house online quote funnel and personal-agent handoff process. Distribution is sales-led and community-led, combining digital quote capture, content marketing, paid Google Ads, social channels (Facebook, Instagram, YouTube), customer reviews, and a Refer Friends & Family program.

Sky Insurance Brokers has executed an inorganic growth strategy, completing three acquisitions: Thrivesure Insurance Solutions (December 2021) added multi-state licensing and a technology/marketing leader; the Lucito Insurance Agency absorbed a 25-year Paradise-based owner with fire-zone specialty; and Advantage Insurance Services Inc. (May 2022) contributed a Chico office, established team, and entry into the Chico-Paradise market. The agency is led by Managing Partners Erik Sjolie (President/CEO/Founder, former New York Life and Mass Mutual) and Aurora Mullett (22-year industry veteran and California FAIR Plan trainer). It is privately held with no disclosed funding rounds, no PE/VC backing indicated in available materials, and California Insurance License 0J15368.

Name

Sky Insurance Brokers

Legal name

Sky Insurance Brokers

Website

https://skyinsurancegroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sky Insurance Brokers is an independent California insurance agency placing personal and commercial lines for individuals, families, SMBs, and landlords through 10+ carrier partners, operating from Rocklin and Chico and serving the Greater Sacramento and Chico-Paradise regions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance brokerage
• California insurance broker
• Multi-carrier insurance agency

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance agency, Sky Insurance Brokers earns commissions from multiple insurance carriers for policies placed. They work with personal lines carriers (auto, home, life, health) and commercial lines carriers (BOP, workers comp, commercial auto, professional liability). Revenue is commission-based, typically a percentage of premium, with no direct cost to clients for brokerage services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sky Insurance Brokers is an independent insurance agency that places personal lines (auto, home, condo, renters, life, health, umbrella, recreational vehicles) and commercial lines (Business Owners Policy, contractors, professional liability, workers compensation, commercial auto, commercial buildings, group health benefits) policies on behalf of multiple top-rated carriers. The agency earns commissions from carriers and provides clients with a personal agent, an online quote portal, and the GloveBox digital portal for ongoing policy management, billing, and claims support.

Product overview

Sky Insurance Brokers is an independent insurance agency serving the Greater Sacramento, California area. The company offers two main product lines: Personal Insurance (Homeowners, Umbrella, Condo & Renters, Health, Automobile, Life, and Recreational Vehicle insurance) and Commercial Insurance (Contractors, Business Owners Policy, Professional Liability, Group Health Benefits, Commercial Buildings, Workers Compensation, and Commercial Auto). The agency works with multiple carrier partners including Mercury, Safeco, Progressive, American Modern, Hartford, Grange, Travelers, Allied, MetLife, and Stillwater to provide diverse coverage options. The company operates a digital quote portal for online quote requests and a GloveBox client portal for policy management. The company has grown through acquisitions of Thrivesure Insurance Solutions and Advantage Insurance Services Inc.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Top 10 agency for Grange Insurance Association production in 2021 (all agencies nationwide)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered major and core.

• Advantage Insurance Services Inc.majorStrategic or Co-development Partner · 1 May 2022Advantage Insurance Services Inc. was acquired by Sky Insurance Brokers in May 2022. Originally founded in 1984 in San Diego and later relocated to Chico, California. Purchased by David Dalton in 2005 and operated successfully until acquisition. Sky Insurance Brokers assumed the physical office and welcomed the entire Advantage team into the Sky family.
• Thrivesure Insurance SolutionsmajorStrategic or Co-development Partner · 13 December 2021Thrivesure Insurance Solutions was acquired by Sky Insurance Brokers in December 2021. Founded by Nicholas Ayers who services clients in multiple states and is recognized as a leader in technology implementation within insurance agencies. Nicholas remains with Sky Insurance Brokers assisting with technology and marketing as part of the acquisition.
• Mercury InsurancecoreChannel Partner/ Reseller/ DistributorMercury Insurance is a carrier partner providing personal auto and home insurance products. Sky Insurance Brokers offers Mercury as one of their multiple carrier options for clients seeking auto and homeowners coverage. Mercury provides direct billing and account management portal for policyholders.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorSafeco Insurance, part of Liberty Mutual, is a carrier partner offering personal insurance products. Sky Insurance Brokers serves as an independent agency distributing Safeco policies with direct billing and account management capabilities.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive Insurance is a major carrier partner providing auto insurance and other personal lines products. Sky Insurance Brokers offers Progressive as part of their carrier portfolio with direct policy management access.
• American Modern InsurancecoreChannel Partner/ Reseller/ DistributorAmerican Modern Insurance specializes in specialty insurance products including manufactured housing, motorcycle, and recreational vehicles. Sky Insurance Brokers distributes American Modern policies with dedicated billing portal access.
• Hartford InsurancecoreChannel Partner/ Reseller/ DistributorThe Hartford is a carrier partner offering business and personal insurance products. Sky Insurance Brokers offers Hartford coverage options with account access through their online portal.
• Grange Insurance AssociationcoreChannel Partner/ Reseller/ DistributorGrange Insurance Association is a regional mutual property-casualty company operating in California, Colorado, Idaho, Oregon, Washington, and Wyoming since 1894. As a mutual company, they cannot be bought or sold and are fully committed to policyholders. Sky Insurance Brokers earned Top 10 and Top 20 production awards from Grange and considers them a preferred carrier partner.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers Insurance is a major carrier partner providing commercial and personal insurance products. Sky Insurance Brokers distributes Travelers policies with online login and account management.
• Allied InsurancecoreChannel Partner/ Reseller/ DistributorAllied Insurance is a carrier partner offering personal insurance products. Sky Insurance Brokers provides Allied coverage with policy access through their online portal.
• MetLife InsurancecoreChannel Partner/ Reseller/ DistributorMetLife is a major global insurance carrier partner providing life, auto, home, and other insurance products. Sky Insurance Brokers offers MetLife coverage options with direct online account management.
• Stillwater InsurancecoreChannel Partner/ Reseller/ DistributorStillwater Insurance is a carrier partner offering personal insurance products. Sky Insurance Brokers distributes Stillwater policies with self-service portal for policy management.
• GloveBoxcoreTechnology or IntegrationGloveBox is a digital client portal provider enabling policy management, document uploads, ID card access, billing viewing, and claims reporting. Agency ID 1411 identifies Sky Insurance Brokers on the GloveBox platform for their clients to securely access policy information.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Woodruff-Sawyer & Co. San Francisco-based independent insurance brokerage providing commercial and personal lines through multiple carrier partnerships. Comparable independent distribution model and Northern California geography.
• Heffernan Insurance Brokers: One of the largest independent insurance brokerages in California, headquartered in Walnut Creek, offering personal and commercial lines through multiple carriers. Highly comparable in business model, geographic footprint, and carrier-independent distribution approach.
• Keenan & Associates: California-based independent insurance brokerage specializing in commercial and public entity insurance. Comparable independent agency distribution model with strong carrier partnerships and California regional focus.
• Alliant Insurance Services: Large California-headquartered specialty insurance brokerage distributing personal and commercial lines across multiple carriers. Comparable multi-carrier independent agency model with significantly greater scale, including M&A-driven growth.
• InterWest Insurance Services: California-based independent insurance brokerage with offices throughout Northern California serving personal and commercial clients. Comparable as a regional independent agency distributing multiple carriers' products in the same geography as Sky.

Broad incumbents

• Brown & Brown Insurance: National insurance brokerage with strong Western US presence and a multi-carrier independent agency distribution model. Comparable category participant with a substantially larger footprint.
• Marsh McLennan: Global insurance brokerage and risk advisory firm with significant personal and commercial lines distribution. Comparable as a major incumbent in the same insurance brokerage category as Sky.
• Hub International: Large North American insurance brokerage with substantial California operations and an acquisition-heavy growth strategy. Comparable in distribution model and roll-up approach, though at materially greater scale.
• Arthur J. Gallagher & Co. One of the largest global insurance brokerages with significant California presence and a multi-carrier distribution model. Serves as a broad incumbent demonstrating the scaled-end of the same category Sky operates in.

Emerging players

• Hippo Insurance: InsurTech focused on homeowners insurance with a tech-enabled agency model and growing California footprint. Comparable as an emerging competitor disrupting the standard personal lines distribution layer Sky depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2oWWYhZJrGpwOdQORbD5VA
• Facebookfacebook.com/skyfinancial
• Instagraminstagram.com/sky_insurancegroup/?hl=en
• LinkedInlinkedin.com/company/skyinsurancebrokers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sky Insurance Brokers