New Start Recovery Solutions

What New Start Recovery Solutions does

New Start Recovery Solutions is a privately held addiction treatment provider headquartered in Concord, California, and operated as part of the Sierra Health + Wellness Centers LLC network following its July 2020 acquisition. The company delivers a full continuum of care for adults with substance use disorders and co-occurring mental health conditions, spanning medical detox, residential inpatient rehab, partial hospitalization (PHP), intensive outpatient programs (IOP), and a Virtual IOP available to California residents. The clinical model is built on evidence-based modalities — Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Cognitive Processing Therapy (CPT), Prolonged Exposure, Mindfulness-Based Relapse Prevention, and Medication-Assisted Treatment (MAT) — combined with holistic practices (yoga, meditation, nutrition) under a branded "whole-person" dual diagnosis framework.

The company operates four residential facilities in Concord, Sacramento, Bangor, and Monterey (opened June 2022), with a Reno, Nevada location in development, plus affiliated outpatient sites through the Recovery Happens Counseling Services sub-brand. It is in-network with 15+ commercial insurance carriers (Kaiser, TriWest, Anthem, Blue Shield, Aetna, Optum, United Healthcare, and others) and is an authorized VA Community Care and TriWest in-network provider serving military veterans with PTSD and dual diagnosis. The company does not accept Medicare, Medicaid, or Medi-Cal, restricting its payor base to commercial insurance, VA Community Care, Employee Assistance Programs, and union benefit programs. Specialized treatment tracks target veterans, first responders, high-functioning professionals, and union members.

Revenue is generated on a fee-for-service basis through insurance reimbursement, with admissions driven by phone-based intake (866-303-6275), free confidential consultations, insurance verification, and referral channels including VA Community Care, EAPs, and union programs. The company maintains Joint Commission accreditation, ASAM 3.5 and 3.7 certifications, California DHCS SUD facility licensing, PsychArmor Veteran-Ready certification, LegitScript certification, and Psychology Today verification. Founded in 2002, New Start Recovery Solutions is one of several behavioral health brands operating under the Sierra Health + Wellness Centers umbrella.

Name

New Start Recovery Solutions

Legal name

New Start Recovery Solutions

Website

https://newstartrecoverysolutions.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Northern California addiction treatment operator offering residential detox, inpatient rehab, IOP, PHP, and Virtual IOP with veteran PTSD and dual diagnosis specialization. Part of the Sierra Health + Wellness Centers network, in-network with 15+ insurers and a VA Community Care provider.

Ownership category

akta.pro rank

Product category

Addiction Treatment and Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG)

Keywords

• Addiction treatment services
• Dual diagnosis treatment
• Outpatient rehab programs
• Residential detox programs
• Medication-assisted treatment

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Services Revenue: Revenue generated through payment for addiction treatment services including detox, residential, outpatient, and mental health services
2. Insurance Reimbursement: In-network with multiple insurance providers (Kaiser, TriWest, Western Health Advantage, etc.) and out-of-network with most PPO insurance plans; accepts most insurance
3. VA Community Care Payments: VA authorized community care provider receiving payments for veteran PTSD and dual diagnosis treatment services
4. EAP and Union Program Services: Services provided through Employee Assistance Programs and union benefit programs

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

New Start Recovery Solutions provides a full continuum of evidence-based addiction treatment services, including medical detox, residential inpatient rehab, intensive outpatient (IOP), partial hospitalization (PHP), medication-assisted treatment (MAT), and virtual IOP. The company specializes in dual diagnosis treatment for co-occurring substance use and mental health disorders (PTSD, depression, anxiety), with dedicated tracks for military veterans, first responders, professionals, and union members across multiple facilities in Northern California.

Product overview

New Start Recovery Solutions is a Northern California network of behavioral health centers providing a full continuum of addiction treatment services. The organization operates a platform-plus-modules model with core residential programs (Medical Detox, Residential Inpatient Rehab) as the foundation, supported by outpatient levels of care (IOP, PHP, Virtual IOP). Specialized tracks address distinct populations including veterans (Veteran PTSD Rehab), first responders, professionals, and union members. Therapeutic modalities include Dual Diagnosis Treatment, Medication-Assisted Treatment (MAT), mindfulness/meditation practices, and holistic therapies. The company also provides related services through its sub-brand Recovery Happens Counseling Services for outpatient mental health care. Locations span Concord, Bangor, Sacramento, and Monterey in California, with Reno, Nevada opening soon.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness for Warriors: Veteran-focused wellness program at Sierra Health + Wellness Centers offering specialized mental health and addiction treatment services for military veterans.

Products and services

• Medical Detox 24-hour medically supervised detoxification program to safely manage withdrawal symptoms from drugs and alcohol, serving adults with substance use disorders.
• Residential Inpatient Rehab Treatment Inpatient residential addiction treatment providing a full continuum of care including dual diagnosis treatment for co-occurring mental health disorders, delivered at four Northern California facilities.
• Intensive Outpatient Program (IOP) Intensive outpatient program for ongoing addiction recovery with scheduled treatment sessions allowing patients to maintain daily responsibilities.
• Partial Hospitalization Program (PHP) Day program providing structured treatment for addiction and mental health with more intensive support than standard outpatient care.
• Virtual Intensive Outpatient Program (Virtual IOP) Telehealth-based intensive outpatient program available to California residents, enabling remote participation in structured addiction treatment.
• Dual Diagnosis Treatment Integrated treatment for co-occurring substance use disorders and mental health conditions such as PTSD, depression, and anxiety using a whole-person methodology.
• Medication-Assisted Treatment (MAT) FDA-approved medications combined with counseling and behavioral therapies for opioid and alcohol addiction treatment, including fentanyl addiction.
• Veteran PTSD Rehab Trauma-informed dual diagnosis treatment specifically designed for military veterans experiencing PTSD and substance use disorders. Delivered as a VA Community Care provider.
• First Responders Rehab Addiction treatment programs tailored for first responders dealing with occupational trauma and substance abuse, often delivered through EAP partnerships.
• Professionals Rehab Treatment programs for high-functioning professionals dealing with addiction, including impaired professionals programs tailored for career protection and confidentiality.
• Union Members Rehab Addiction recovery programs designed for union members, often coordinated with Employee Assistance Programs (EAP) and union benefit plans.
• Recovery Happens Counseling Services Outpatient addiction and mental health treatment brand under Sierra Health + Wellness Centers, providing IOP, PHP, and primary mental health therapy in Sacramento.
• Outpatient Primary Mental Health Care Mental health therapy services for individuals and groups provided through Recovery Happens Counseling Services, including primary mental health treatment in Sacramento.
• Relapse Prevention Planning Evidence-based relapse prevention planning and skills training, including Mindfulness-Based Relapse Prevention, to support long-term recovery maintenance.
• Alumni Program Ongoing alumni support and community engagement for individuals who have completed the New Start Recovery treatment program.
• Holistic Therapies (Yoga, Acupuncture, Nutrition) Complementary holistic therapies including yoga, acupuncture, and nutrition programs integrated with traditional evidence-based treatment for whole-person healing.

Quantifiable outcome

• 20% of veterans with PTSD struggle with alcohol or substance abuse in the first few years after leaving military (Pew Research)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Sierra Health + Wellness CenterscoreStrategic or Co-development Partner · 17 July 2020Parent company ownership. Sierra Health and Wellness Centers LLC acquired New Start Recovery Solutions and Chico Recovery Center in July 2020, integrating them into a Northern California network of behavioral health centers.
• Recovery Happens Counseling ServicescoreStrategic or Co-development PartnerAffiliated outpatient addiction and mental health treatment organization. Part of the same network under Sierra Health + Wellness Centers, providing IOP and PHP outpatient services in Sacramento.
• UC Davis Center for NeuroscienceminorStrategic or Co-development PartnerResearch partnership supporting substance abuse research. New Start Recovery Solutions sponsored a $2500 Challenge for UC Davis Give Day 2021 to support the Substance Abuse Research Program at the Center for Neuroscience.
• Northern California VA Health Care SystemcoreChannel Partner/ Reseller/ DistributorVA medical facility providing addiction assessments and referrals to community-based addiction recovery treatment through VA Community Care program.
• TriWest Healthcare AlliancecoreChannel Partner/ Reseller/ DistributorIn-network provider for veteran healthcare services through the VA Community Care program.
• Kaiser PermanentecoreChannel Partner/ Reseller/ DistributorKaiser Permanente Preferred Provider for addiction recovery treatment services.
• PsychArmorcoreChannel Partner/ Reseller/ DistributorPsychArmor certification for veteran-ready healthcare provider status, enabling specialized services for military veterans.
• Employee Assistance Programs (EAP)coreChannel Partner/ Reseller/ DistributorPartnership with Employee Assistance Programs of San Francisco and other EAP providers for addiction treatment referrals.
• Western Health AdvantagecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• Anthem Blue CrosscoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• Blue Shield of CaliforniacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• OptumcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• Magellan HealthcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• MHN InsurancecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• Halcyon BehavioralcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• Contra Costa Health PlancoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• Beacon Health OptionscoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• Sutter HealthcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.
• UMR HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for addiction treatment services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caron Treatment Centers: Pennsylvania-based non-profit residential and outpatient addiction treatment provider with a strong dual-diagnosis program and specialty populations (professionals, older adults). Comparable on continuum-of-care depth and segment-specific programming (e.g., professionals, similar to New Start's Professionals Rehab track).
• American Addiction Centers: Multi-state for-profit network of residential and outpatient SUD treatment centers with insurance contracts and accreditation. Closely comparable on full-continuum model, multi-facility footprint, and commercial-payer strategy.
• Discovery Behavioral Health: Multi-state residential and outpatient behavioral health treatment operator focused on mental health and substance use. Comparable in multi-facility continuum model and academic/clinical programming depth.
• Ashley Addiction Treatment: Maryland-based non-profit residential SUD treatment provider with specialized young adult, professionals, and pain recovery programs. Comparable on dual diagnosis programming and continuum of care, though primarily East Coast.
• Hazelden Betty Ford Foundation: Large non-profit operator of residential and outpatient addiction treatment facilities across multiple U.S. states. Directly comparable in offering a full continuum (detox, residential, outpatient, family, alumni) and in clinical-program depth, including dual diagnosis.
• Promises Behavioral Health: Multi-state residential and outpatient addiction treatment provider with programs for professionals, executives, and co-occurring disorders. Direct overlap with New Start on luxury/professional segment positioning and dual diagnosis.
• Recovery Centers of America: East Coast-focused network of inpatient and outpatient addiction treatment facilities with strong payer relationships and full continuum of care. Directly comparable on facility-network strategy and residential-led care model.
• BrightView Health: Outpatient-focused addiction treatment network with IOP, MAT, and telehealth across multiple states, accepting Medicaid and commercial insurance. Direct overlap with New Start's IOP/PHP/MAT and Virtual IOP offerings, particularly on outpatient-heavy model and medication-assisted treatment.

Emerging players

• Workit Health: Virtual-first addiction treatment provider offering telehealth IOP, MAT, and therapy through a digital platform. Overlaps with New Start's Virtual IOP and MAT offerings, but operates without physical residential facilities, making it a partial-overlap emerging competitor.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral health operator with residential treatment centers and psychiatric hospitals, including former CRC Health assets. Overlaps with New Start on residential SUD and behavioral health, though Acadia operates across a much broader behavioral-health portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewStartRecover
• YouTubeyoutube.com/@newstartrecoverysolutions
• Facebookfacebook.com/NewStartRecovery
• LinkedInlinkedin.com/company/new-start-recovery-solutions
• Instagraminstagram.com/newstartrecoverysolutions

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Start Recovery Solutions