Perception Funding

Name

Perception Funding

Legal name

Perception Funding, INC

Website

https://perceptionfunding.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Consulting Services

NAICS

Grantmaking and Giving Services (81321), Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Nonprofit consulting
• Online giving platform
• Ministry support services
• Donation processing software
• Church fundraising tools

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Giving Platform Subscription: Monthly subscription fee of $15/month plus processing fees (2.6% + 35¢ for credit cards, 1% + 35¢ for eCheck). Processing fees vary by payment method. Allows donors to cover fees.
2. Mentoring and Virtual Assistance: $65/month subscription providing 5 staff hours monthly of coaching or virtual assistance including fundraising coaching, event planning, grant writing, social media, bookkeeping, and graphic design.
3. Website and Social Bundle: $65/month for website support, logo design, social media training, templates, calendar, and 6-8 hours of staff time monthly.
4. Combined Bundles: Both mentoring and website bundles for $120/month, offering bundled value over individual services.
5. Add-on Services: Additional services including Team Building ($900 + travel), Missionary Debriefing ($750/adult), and Cultural Intelligence Training (starting $50/month).
6. Transaction Processing Fees: Per-transaction fees on donations including credit card (2.6% + 35¢), AMEX (3.3% + 35¢), PayPal (2.6% + 35¢), text-to-give (2.6% + 35¢), and non-cash liquidation (1-8%).
7. Donor Contributions: As a nonprofit, Perception Funding receives donations from supporters. On average, missionaries give back 7.5% to support the organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Perception Funding operates the Give.Transform online giving platform that enables ministries, churches, and missionaries to accept donations via credit card, e-check, PayPal, text-to-give, and asset liquidation. Around this core platform, it bundles nonprofit consulting services including a Website + Social Bundle, Mentoring + Virtual Assistance, and add-on programs such as team building (Walking the Walls), missionary debriefing (Canyon), and cultural intelligence training (Cultural Strata).

Product overview

Perception Funding is a 501(c)(3) nonprofit offering a unified portfolio of ministry growth services centered on its Give.Transform online giving platform. The core product is Give.Transform, a donation processing platform priced at $15/month plus processing fees, which provides credit card, e-check, PayPal, and text-to-give processing, along with weekly deposits and real-time reporting. This core platform integrates with an optional CRM add-on ($45/month) and is bundled with two main service packages: the Website + Social Bundle ($65–$85/month) providing done-for-you web design and social media support, and the Mentoring + Virtual Assistance package ($65/month) offering 5 staff hours of coaching in fundraising, event planning, grant writing, bookkeeping, and graphic design. The Become A Missionary Program ($0/month admin fees) provides missionaries full access to all services with zero admin fees and international money transfers to 130+ countries. Add-on services include Walking the Walls team building coaching, Canyon Debriefing missionary reintegration, and Cultural Strata cultural intelligence training. The Planned Giving Services suite covers estate planning, charitable gift annuities, donor-advised funds, and non-cash asset donations. Free access to 25–30+ mini courses rounds out the educational offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Walking the Walls: Biblically based team building course and coaching program designed to help build healthy teams and develop a volunteer mission community, based on the leadership of Nehemiah.
• Canyon Debriefing
• Cultural Strata

Products and services

• Give.Transform Online Giving Platform Flagship online giving platform that enables ministries to accept donations via credit card, e-check, PayPal, text-to-give, and asset liquidation with weekly deposits and real-time reporting.
• Website + Social Bundle Done-for-you website design and social media growth package including web support and edits, logo design, social media strategy, Facebook/Instagram templates, a posting calendar, and 6-8 hours of team time monthly.
• Mentoring + Virtual Assistance Monthly coaching and virtual assistance package providing 5 staff hours per month for personal mentoring, fundraising coaching, event planning, grant writing support, social media planning, bookkeeping, graphic design, and website/SEO audits.
• Become A Missionary Program Missionary support program offering zero admin fees and access to the full suite of Perception services including online giving, website and social bundle, mentoring, fundraising training, and international money transfers to 130+ countries.
• Walking the Walls Team Building Course & Coaching Biblically based team building and coaching program following the leadership of Nehemiah, designed to help ministries build healthy teams, develop a volunteer mission community, and cast vision, delivered through four in-person meetings over six months.
• Canyon Debriefing (Missionary Debriefing) In-person week-long missionary debriefing service providing a structured, safe format for missionaries and their families to unpack experiences, process trauma, and establish a soul care plan with ongoing follow-up over three months.
• Cultural Strata (Cultural Intelligence Training) Cross-cultural ministry training program providing an academically based framework of culture overlaid with scripture, helping individuals understand their own cultural perspective and bridge cultural gaps for effective communication, starting at $50 per month.
• Planned Giving Services Suite of planned giving options including estate planning, donor-advised funds, charitable gift annuities, qualified charitable distributions, life insurance gifts, charitable trusts, real estate donations, and non-cash asset donations such as cryptocurrency and business inventory.

Quantifiable outcome

• 70% of ministry partners DOUBLE donations within 2 years
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• WeeblycoreTechnology or IntegrationWebsite hosting platform used by Perception Funding. Privacy policy references Weebly's data handling practices. Service is hosted by Weebly Inc., which provides the online e-commerce platform.
• Give.TransformcoreOthersGive.Transform is the online giving platform product provided by Perception Funding. Allows ministries to accept donations via multiple methods including credit card, checks, PayPal, e-check, text giving, and assets.
• Fidelity InvestmentssupportingGTM or Marketing PartnerResource links provided for setting up Qualified Charitable Distributions, Charitable Remainder Trusts, Charitable Lead Trusts, and Charitable Gift Annuities through Fidelity Charitable.
• National Christian FoundationsupportingGTM or Marketing PartnerRecommended partner for setting up Donor Advised Funds. Links provided to ncfgiving.com for donors to establish DAFs to support ministries.
• Charles SchwabsupportingGTM or Marketing PartnerIRA Qualified Charitable Distribution form available through Schwab for retirement account holders aged 70½ or older to transfer funds directly to Perception Funding.
• PayPalsupportingTechnology or IntegrationPayment processing option available for donations. Donors can use PayPal to contribute. Terms of Use require Project Owners to comply with PayPal Acceptable Use Policy.

Scale indicators10 records

Recent moves5 records

Direct peers

• DonorPerfect: Donor management and fundraising software for nonprofits of all sizes. Direct competitor to Perception Funding's Give.Transform CRM offering in the donor-tracking and pledge-management functionality, though more commercially scaled.
• Network for Good: Online fundraising and donor management platform for small nonprofits. Competes with Give.Transform's online giving and CRM functionality, particularly for SMB and faith-adjacent nonprofits.
• Pushpay: Digital giving, engagement, and church management platform serving faith-based organizations. Comparable in the giving-platform functionality, though at a significantly larger commercial scale than Perception Funding.
• Bloomerang: Donor management and fundraising CRM software designed for small and mid-sized nonprofits. Overlaps with Give.Transform CRM and donor-tracking capabilities for the same ministry/nonprofit customer segment.
• Qgiv: Online donation and fundraising software for nonprofits. Direct comparable on the online giving and donation-processing product side that Perception Funding offers through Give.Transform.
• Tithely: Online giving and church management platform focused on churches and faith-based organizations. Closest direct competitor in the faith-based online giving and donor-management segment that Perception Funding serves.

Emerging players

• Planning Center: Church management software suite including giving, people database, and admin tools. Comparable to Perception Funding's bundled approach for churches, though broader in scope and targeting established congregations.
• Kindful: Nonprofit CRM and donor management software with online giving integrations. Comparable donor-tracking and CRM functionality to Perception Funding's Give.Transform CRM add-on for the same SMB nonprofit segment.
• Subsplash: Church engagement and giving platform offering mobile apps, websites, and online giving. Overlaps with Perception Funding's website/social bundle and giving platform for the same church customer base.

Broad incumbents

• National Christian Foundation: Large donor-advised fund and philanthropic services provider for faith-based donors. Listed as a Perception Funding referral partner for DAF setup, indicating overlapping donor-advised fund and legacy giving services for the same evangelical donor base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PercepFunding
• Facebookfacebook.com/perception.funding
• LinkedInlinkedin.com/company/perception-funding
• Instagraminstagram.com/perception_funding
• Pinterestpinterest.com/perceptionf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perception Funding