Sports Info Solutions

What Sports Info Solutions does

Sports Info Solutions (SIS) is a private sports data and analytics company founded in 2002 and headquartered in Bethlehem, Pennsylvania. The company collects, charts, and analyzes professional sports data across baseball, basketball, and football, producing proprietary metrics such as Defensive Runs Saved (DRS), the PART System (Positioning, Airballs, Range, Throwing), Strike Zone Plus-Minus for pitch framing, Plays Saved/Above Average, and Four Factors 2.0. SIS serves three primary customer segments: professional sports teams and leagues (MLB, NBA, NFL, MLBPA, and individual franchises such as the Dallas Cowboys), sports media organizations (ESPN, FanGraphs, Baseball Reference), and sports betting operators (SimpleBet, SmartOdds). Its portfolio includes core data and scouting products per sport, low-latency live data feeds for college football and basketball, tiered consumer platforms (NFL DataHub Free and Pro), an NFL Draft site, the Fielding Bible sub-brand and awards program, and a research and analysis publishing operation.

The underlying technology stack combines human video scouting and proprietary charting software with statistical modeling and machine learning (e.g., hierarchical clustering for NBA draft prospect evaluation). Revenue is generated primarily through recurring subscriptions (NFL DataHub Pro, scouting reports, draft products) and customized enterprise data feeds sold via direct sales to teams, leagues, media, and betting clients. Pricing is not publicly disclosed but follows a tiered model with a free consumer tier and paid professional tier. Marketing is driven by content (research articles, two podcasts, the NFL Weekly StatPack newsletter, social media) and the Fielding Bible Awards, which by 2025 reached its 20th anniversary and now include individual and team-level recognition.

The company is privately held, founder/management-owned with no disclosed outside funding rounds, parent company, or M&A activity. It employs 51-100 people and operates a sales-led go-to-market with self-serve online products layered on top of enterprise direct sales. Customer concentration is notable, with the four major US professional sports leagues and a handful of media and betting operators representing the core enterprise base.

Name

Sports Info Solutions

Legal name

Sports Info Solutions

Website

https://sportsinfosolutions.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Sports Info Solutions is a private sports data analytics company that collects, charts, and delivers proprietary performance and defensive metrics across baseball, basketball, and football to professional sports leagues, teams, media organizations, and sports betting operators via subscriptions and customized data feeds.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Information (51)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Sports Data Feeds & Integrity Monitoring (MPAEACAE)

akta.pro secondary industries

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL), Fantasy Data Feeds & Statistics Providers (MPAEAHAE)

Keywords

• Sports data analytics
• Sports statistics
• Scouting reports
• Live data feeds
• Player tracking

Headquarters

HQ city

Coplay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Data Subscriptions: Sports data subscriptions including NFL DataHub Pro, live data feeds, and specialized analytical products sold to teams, media, and betting companies
2. Scouting Reports and Analysis: In-depth scouting reports, player profiles, and research analysis sold to professional sports organizations
3. NFL Draft Products: NFL Draft site with scouting reports and player profiles for draft coverage

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sports Info Solutions (SIS) is a sports data and analytics company that collects, charts, and analyzes professional baseball, basketball, and football games using proprietary software and expert video scouts. The company delivers specialized defensive metrics (Defensive Runs Saved, PART System, Strike Zone Plus-Minus), scouting reports, NBA draft prospect clustering analysis, and lowest-latency live data feeds to professional sports teams, leagues, media organizations, and sports betting operators. Its portfolio includes tiered subscription products (NFL DataHub Free and Pro) and dedicated draft and defensive-analytics platforms.

Product overview

Sports Info Solutions (SIS) is a sports data and analytics company offering a portfolio of specialized products across baseball, basketball, and football. Their core offerings include comprehensive data feeds and scouting databases for each sport (Baseball Data, Hoops Scouting Lab with Four Factors 2.0, and Football Data), supplemented by live low-latency data feeds for college football and basketball. The product line includes tiered access through NFL DataHub Free and NFL DataHub Pro, dedicated draft coverage via the NFL Draft Site, and the Fielding Bible sub-brand for defensive analytics. Research & Analysis content and the SIS Spotlight newsletter provide ongoing insight delivery. The company positions itself around accuracy, customization, analytics, integration support, and data richness.

Differentiator

Problem solved

Functional benefit

Brands

• NFL DataHub: NFL data platform offering both free and pro versions with scouting reports, stats, and player profiles
• The Fielding Bible
• Off The Charts Football Podcast
• The SIS Baseball Podcast

Products and services

• Baseball Data & Scouting Comprehensive baseball data and scouting product providing coverage across majors, minors, collegiate, international, and amateur baseball for professional teams, leagues, and analysts. Includes proprietary defensive metrics such as Defensive Runs Saved, the PART System, Strike Zone Plus-Minus, and Good Fielding Plays tracking.
• Basketball Data & Scouting (Hoops Scouting Lab and Four Factors 2.0) Basketball analytics product suite for professional and collegiate basketball, including the Hoops Scouting Lab platform, the Four Factors 2.0 advanced metric, and NBA draft prospect clustering analysis that uses hierarchical clustering to predict professional success for prospects across multiple drafts.
• Football Data Football data and scouting product providing coverage of all NFL and FBS games with detailed charting data, player insights, and statistics for professional teams, media, and analysts.
• Live Data Feeds Real-time, low-latency live data feeds for college football and basketball, delivered via API to sports betting operators and media companies with customizable feed formats (aggregated, low-latency, low-payload) and instant in-play alerts, player insights, and injury updates.
• NFL DataHub Pro Professional-grade subscription NFL statistics platform with advanced analytics and detailed player and team data for analysts, fantasy players, and media organizations.
• NFL DataHub Free Free-tier NFL statistics and data web platform offering basic access to NFL data and statistics for general users, serving as a self-serve gateway to the DataHub Pro subscription product.
• NFL Draft Site Dedicated NFL draft platform providing scouting reports, in-depth statistics, and player profiles for NFL draft coverage by teams, media, and analysts.

Quantifiable outcome

• 19% hit rate for NBA draft prospect success prediction using clustering methodology
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• Fielding BiblecoreOthersThe Fielding Bible is an initiative by SIS to track and honor defensive excellence in baseball through annual awards and comprehensive defensive metrics. This is their own brand/initiative rather than an external partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hudl: Hudl provides video analysis and performance data tools primarily to sports teams and athletes across football, basketball, and baseball. It is comparable to SIS in football and basketball video-scouting and analytics offerings sold to professional and collegiate teams.
• Synergy Sports: Synergy Sports provides video, data, and analytics for basketball, including play-by-play and scouting tools used by NBA and NCAA teams. It directly overlaps with SIS's Hoops Scouting Lab and basketball video charting products.
• Pro Football Focus (PFF): PFF provides advanced football analytics, player grades, and data-driven scouting content to teams, media, and bettors. It directly competes with SIS's football products in advanced metrics, scouting reports, and betting-facing insights.
• Stats Perform: Stats Perform (Opta, StatsBomb) delivers sports data, AI-powered analytics, and betting content across multiple sports. It competes with SIS in advanced analytics, live data, and media-facing stats products.
• Genius Sports: Genius Sports provides official sports data, technology, and content to the sports betting, media, and league ecosystem. It overlaps with SIS across live data feeds, league partnerships (NFL, NBA), and betting operator services.
• Sportradar: Sportradar is a leading global sports data and content provider serving sportsbooks, media, and leagues. It directly competes with SIS in sports data feeds, betting content, and official data partnerships with major leagues.

Emerging players

• Second Spectrum: Second Spectrum applies computer vision and machine learning to deliver tracking and analytics for basketball and football. It competes with SIS at the analytics layer, particularly in NBA and NFL where SIS also serves teams and media.
• Sportlogiq: Sportlogiq provides AI-powered sports analytics and tracking data primarily for hockey and soccer, with league and betting operator customers. It is comparable to SIS as an analytics-driven sports data provider, though more focused on ice hockey and European football.

Broad incumbents

• Catapult Sports: Catapult Sports provides athlete performance tracking, wearables, and analytics to professional and elite teams worldwide. It is adjacent to SIS in team-facing sports analytics, though focused on physical/physiological tracking rather than charting and event data.
• MLB Advanced Media (Statcast): MLB's Statcast system, operated via MLB Advanced Media, is the league-controlled tracking and analytics platform for baseball. It is a competitor and potential substitute for SIS's baseball defensive metrics, since Statcast data is the official league record.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportsinfo_sis
• Facebookfacebook.com/SportsInfoSolutions
• LinkedInlinkedin.com/company/sports-info-solutions
• Instagraminstagram.com/sportsinfosolutions/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Info Solutions