Magellano Consulting

What Magellano Consulting does

Magellano Consulting srls is a privately-held, bootstrapped Italian digital marketing and sales consulting firm headquartered in Lodi, Italy, founded in 2009 by Fabrizio Maldura Deitinger. The firm serves Italian small and medium enterprises, local businesses, and self-employed professionals, integrating digital marketing strategy with sales process design rather than treating them as separate functions. Its offering is organized into ten branded service products spanning local lead generation (Grow Local), lead qualification (Lead Boost), full-funnel strategy projects (All in One Project), social media management (Social Pulse, TikTok Impact), lead nurturing (Engagement Builder), sales conversion (Conversion Growth), professional video production using theatrical actors (CreActor), SEO, and sales consulting (Sales Blueprint, Sales Toolkit, Sales Coaching).

The technical stack is a conventional, best-of-breed digital marketing toolkit: Meta Business Manager, Google Ads Editor, Meta Pixel, Google Tag Manager, and Conversion APIs for paid acquisition across Meta, Google, YouTube, TikTok, and LinkedIn; ActiveCampaign, HubSpot, and Mailchimp combined with WhatsApp Business API for marketing automation; Vtiger and Zoho for CRM configuration and sales pipeline design; Adobe Premiere, After Effects, DaVinci Resolve, plus a green-screen studio for in-house video production; and Google Analytics 4, Hotjar, and Google Data Studio for analytics and reporting. The technology functions as an integrated services platform rather than a proprietary product, with the differentiator concentrated in the integration methodology rather than any single tool.

Revenue is generated through custom-priced project-based and retainer professional services engagements with Italian SMEs, supplemented by subscription-style social media management engagements and pass-through media budgets that are billed transparently to clients. Go-to-market is sales-led and predominantly domestic, driven by free consultation booking, a free diagnostic quiz, free eBook, free report, and free webinar on the company website, supplemented by paid acquisition on Meta and Google and conversion via WhatsApp. Pricing is not publicly disclosed and is quoted per engagement. The firm employs 16 specialists and reports having served 500+ clients since 2009 (1,000+ businesses since 2015), with 1,200+ advertising campaigns activated, 30,000+ leads generated, 250+ active automations, and 800+ videos produced.

Name

Magellano Consulting

Legal name

Magellano Consulting srls

Website

https://magellanoconsulting.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Magellano Consulting is a privately-held Italian digital marketing and sales consulting firm based in Lodi, founded in 2009, that serves small and medium enterprises, local businesses, and freelancers across Italy with an integrated portfolio spanning paid advertising, marketing automation, social media management, video production, SEO, and sales process design, using a sales-led go-to-market built on free consultations and inbound content.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Digital marketing consulting
• Sales consulting services
• Marketing strategy advisory
• SME marketing services
• Digital sales enablement

Headquarters

HQ city

Lodi

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Marketing Consulting Services: Project-based and retainer-based consulting services for digital marketing strategy, including lead generation, local marketing, and comprehensive marketing projects. Services are customized and priced based on client needs and project scope.
2. Sales Consulting Services: Sales process design, CRM configuration, sales training and coaching services. Implementation of sales methodologies and tools for SMEs.
3. Social Media Management Services: Ongoing social media management including content creation, posting, engagement and campaign management across TikTok, Facebook, Instagram and LinkedIn.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Magellano Consulting provides digital marketing and sales consulting services to small and mid-sized businesses (SMEs) and freelancers in Italy. The firm advises and supports clients on marketing strategy and sales execution, helping them grow revenue through digital channels.

Product overview

Magellano Consulting is a digital marketing and sales consulting firm offering a portfolio of service products organized into three main tiers: Grow Local (local business visibility and customer acquisition), Lead Boost (lead generation and conversion), and All in One Project (comprehensive marketing strategy). The offering spans social media management (Social Pulse, TikTok Impact), lead management (Engagement Builder), sales conversion (Conversion Growth), video content production (CreActor), SEO, and sales consulting services (Sales Blueprint, Sales Toolkit, Sales Coaching). The company also provides free educational resources including a quiz, eBook, report, and webinar. The architecture is a platform-plus-specialized-services model where clients can select individual services or opt for integrated comprehensive packages.

Differentiator

Problem solved

Functional benefit

Brands

• Grow Local: Service for local businesses to generate clients through engaging video content, professional social media management, and targeted advertising campaigns.
• Lead Boost
• All in One Project
• Sales Blueprint
• Social Pulse
• TikTok Impact
• Engagement Builder
• Conversion Growth
• CreActor
• SEO

Products and services

• Digital Marketing Consulting Advisory service for Italian SMEs and freelancers covering digital marketing strategy, channel selection, and execution support to grow online presence and revenue.
• Sales Consulting Consulting engagement focused on improving sales processes, pipeline development, and revenue-generation practices for small businesses and freelancers.

Quantifiable outcome

• 500+ clients served since 2009
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webranking: Italian digital marketing agency founded in 2004 in Parma offering SEO, content marketing, and performance advertising primarily to Italian B2B and SME clients — directly comparable in geography, target customer, and service mix.
• Studio Cappello: Milan-based Italian digital agency providing SEO, web marketing, and consulting to SMEs and mid-market companies — overlapping target market and service offering with Magellano in Italy.
• Websolute: Italian digital agency offering web marketing, SEO, social media management, and e-commerce services to Italian SMEs and mid-market companies — directly comparable in service mix and geography.
• Different: Italian integrated communications and digital marketing agency with content, social, and performance marketing capabilities serving Italian and international brands — comparable in service breadth and Italian-market focus.

Others

• ActiveCampaign: Marketing automation and CRM platform that Magellano deploys for clients — a key technology enabler whose growing self-serve capabilities could increasingly substitute for agency-led automation services.
• HubSpot: Marketing automation and CRM platform that Magellano implements for clients — an ecosystem enabler and indirect competitor through its solutions partner and agency directory programs targeting Italian SMEs.

Broad incumbents

• Dentsu: Global advertising and digital services network with significant Italian presence — broader incumbent offering that competes for the same enterprise advertising and CRM engagements Magellano targets at the upper end of the SME segment.
• Publicis Groupe: Global advertising and marketing services holding company with broad portfolio of agencies — represents the type of larger, full-service incumbent Magellano competes against for mid-market marketing budgets.

Emerging players

• Digital Coach: Italy-based digital marketing training and consulting firm focused on upskilling SMEs and professionals in digital marketing — adjacent to Magellano's consulting offering and sharing the Italian SME target customer.
• Growens (MailUp): Italian martech group providing email marketing, marketing automation, and messaging infrastructure — overlapping technology stack with Magellano's ActiveCampaign/Mailchimp deployments and serving Italian SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magellano-consulting-srls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magellano Consulting