Webcom
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Webcom firmographics
Firmographics- Name
- Webcom
- Legal name
- Agence WEBCOM
- Website
- https://agencewebcom.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Webcom is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Webcom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Development & Design: Custom website creation and template-based solutions for hotels and restaurants. Revenue generated through one-time project fees for website development, with ongoing hosting and maintenance services.
- Subscription Services (Social Media, SEO, MetaSearch): Recurring monthly or annual subscription services including social media management, SEO optimization, and MetaSearch campaigns. Contracts typically run for 12 months with monthly or quarterly billing. Social Media subscription has 12-month commitment; MetaSearch has 6-month minimum engagement.
- MASK Booking Engine: Integrated booking engine solution with subscription-based hosting and maintenance. The engine is offered as part of website packages or standalone with the WEBCOM 360 platform.
- Visual Content Creation: Photography, video production, and 3D virtual tour services billed per project. Includes cinémagraph creation for animated visual content.
- Influencer Marketing & Collaborations: Co-branding partnerships and influencer collaboration services, connecting hotels with relevant travel and lifestyle influencers for marketing campaigns.
- Graphic Design Studio: Visual identity creation including logo design, graphic charters, and printed communication materials (business cards, flyers, signage, vehicle branding).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Website Projects |
| Subscription | Monthly | Social Media Management Subscription |
| Subscription | Monthly | MetaSearch Campaign Subscription |
| Subscription | Monthly | Google Ads Campaign Subscription |
| Subscription | Monthly | SEO (Natural Referencing) Subscription |
| Subscription | Monthly | WEBCOM 360 Hosting & CMS Solution |
| Subscription | Monthly | Price Comparator Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Webcom product offering
Product offeringCore offering
Agence WEBCOM is a French digital communication and marketing agency that exclusively serves the hospitality and restaurant sector, offering custom and template website creation, SEO and paid search (SEA), social media management, visual content production (photo, video, 3D virtual tours, cinémagraphs), graphic design, and influencer marketing. Its proprietary MASK integrated booking engine and WEBCOM 360 CMS/hosting platform allow hotels to drive direct reservations and reduce OTA commission dependency.
Product overview
WEBCOM is a digital communication and marketing agency specializing exclusively in the hospitality and restaurant sector. The company operates two entities: Agence WEBCOM (based in Roquebrune-Cap-Martin) and WEBCOM 360 (based in Paris). The product portfolio consists of the MASK booking engine as the core product, supplemented by custom and template website offerings under Site Internet sur-mesure and Site Internet Template, all powered by the WEBCOM 360 platform. Service offerings include Social Media Management (Réseaux Sociaux), Search Engine Optimization and Advertising (Référencement naturel & payant), Visual Content Creation (photos, videos, cinemagraphs, 3D virtual tours), Graphic Design Studio, and Influencer/Collaboration Marketing. The MASK booking engine is 100% integrated into hotel websites to drive direct reservations, while WEBCOM 360 provides the underlying hosting and CMS infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- MASK: 100% integrated hotel booking engine solution integrated into hotel websites
- PULSE by WEBCOM
- WEBCOM 360
Products and services
- MASK Booking Engine
Quantifiable outcome
- One client (Summer Hotel Group) has completed 8 consecutive website projects with Webcom over multiple years, demonstrating high client retention and satisfaction.
- +1 more outcomes
Companies that use Webcom
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles3 records
Webcom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Webcom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Darris ParisminorCo-branding partnership between Darris Paris (fashion brand) and COQ Hotel Paris, organized by WEBCOM for a limited edition handbag creation at Christmas 2017. This represents the agency's ability to facilitate cross-industry marketing collaborations for hotel clients.
- XPerteominorRevenue management and e-distribution consulting firm. WEBCOM collaborates with XPerteo to provide comprehensive hospitality solutions combining digital marketing with revenue management expertise. Featured in WEBCOM's blog providing industry insights.
- Cyprien (Influencer)minorFrench content creator who produced a video featuring COQ Hotel Paris as part of an influencer marketing collaboration facilitated by WEBCOM.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Webcom competitors and assessment
Company assessmentDirect peers
- 1min30: French digital marketing agency offering SEO, content, web, and inbound services with a strong enterprise and SME client base. Comparable to Webcom on integrated digital services, though Webcom's hospitality-only focus is a key differentiator.
- TravelBoom Marketing: US-based digital marketing agency focused exclusively on hotels, resorts, and tourism, offering websites, SEO, PPC, and social. Direct functional peer in the hotel-only digital agency category.
- Net Affinity: Hospitality-specialized digital marketing agency offering websites, SEO, PPC, and email services to hotels and groups. Most directly comparable international peer on vertical focus and product mix (websites + digital marketing for hotels).
- Eskimoz: French digital marketing and SEO agency serving SMB and mid-market clients across verticals. Overlaps with Webcom on web/SEO/social delivery model and French enterprise client base, though not hospitality-specialized.
Broad incumbents
- SiteMinder: Hotel commerce platform offering a channel manager, booking engine, and websites for independent hotels. Competitor to WEBCOM 360/MASK on the booking engine layer and a destination-site alternative for hotels evaluating Webcom's full-stack offering.
- Lighthouse (formerly OTA Insight): Hospitality commercial platform providing rate intelligence, parity, and demand analytics used by hotels to optimize direct distribution. Adjacent and increasingly competitive with Webcom's MASK + MetaSearch proposition at the upper end of the market.
- Sabre Hospitality: Major hospitality tech vendor providing CRS, booking engine, and digital media solutions to hotel groups. Broad incumbent that competes for larger hotel group contracts Webcom targets.
- D-EDGE: Hospitality technology provider owned by Accor offering booking engine, MetaSearch, and digital marketing solutions to hotels globally. Most direct large-incumbent competitor to MASK and Webcom's direct-booking stack.
- Booking.com: Largest OTA, now offering connectivity, MetaSearch and marketing tools to hotels. Indirect but dominant competitor for hotel marketing and direct-booking spend.
- Sojern: Travel-focused digital marketing platform offering programmatic, MetaSearch, and demand-side capabilities to hotels and destinations. Larger, broader incumbent competing for the same MetaSearch and direct-booking marketing budget as Webcom.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Webcom social profiles
Digital presenceWebcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webcom leadership team
Management profileNumber of profiles
Profiles1 record
Webcom subsidiaries and ownership
Company hierarchySubsidiaries1 record
Webcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webcom
What does Webcom do?
Agence WEBCOM is a French digital communication and marketing agency that exclusively serves the hospitality and restaurant sector, offering custom and template website creation, SEO and paid search (SEA), social media management, visual content production (photo, video, 3D virtual tours, cinémagraphs), graphic design, and influencer marketing. Its proprietary MASK integrated booking engine and WEBCOM 360 CMS/hosting platform allow hotels to drive direct reservations and reduce OTA commission dependency.
Is Webcom a public or private company?
Webcom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webcom founded?
Webcom was founded in 2007. It employs 11 to 50 people.
Where is Webcom based?
Webcom is headquartered in Paris, France, in the Europe region.
How does Webcom make money?
Six revenue lines are on record. Website Development & Design is the primary driver. The others are subscription Services (Social Media, SEO, MetaSearch), MASK Booking Engine, visual Content Creation, influencer Marketing & Collaborations and graphic Design Studio.
Who are Webcom's main competitors?
Direct peers on record are 1min30, TravelBoom Marketing, Net Affinity and Eskimoz. Broad incumbents are SiteMinder, Lighthouse (formerly OTA Insight), Sabre Hospitality, D-EDGE, Booking.com and Sojern.
Does Webcom have an API?
No public API is recorded for Webcom.