Bin
Bin is a Brazilian payment acceptance brand operated by Fiserv, offering POS terminals (Bin Smart, Bin Tap), digital payment tools, and merchant credit and management services to over 413,000 SMB and enterprise merchants across Brazil via direct sales and a national franchise network.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Bin does
Bin is a Brazilian payment acceptance and merchant services brand operated by Fiserv do Brasil Instituição de Pagamento Ltda, a wholly-owned subsidiary of Fiserv, Inc. (NYSE: FISV). The business sells card-present terminals (Bin Smart, Bin Tap), online acceptance tools (Bin Digital payment links and e-commerce), and merchant management software (App Bin Gestão and Portal do Cliente), alongside value-added services including receivables anticipation, Crediário installment credit, Pix integration, and Clover Capital working-capital loans intermediated through a Fiserv SCD. The platform processes 40+ card brands and vouchers and is integrated with the SiTef payment platform and Fiserv's global payments infrastructure. The merchant base spans 413,000+ commercial establishments across SMB retail, food and beverage, pharmacy, e-commerce, and selected enterprise accounts including Puma, Adidas, and Dell.
Bin monetizes through three primary streams: per-transaction Merchant Discount Rate (MDR) on debit and credit volume, monthly terminal rental fees (R$159 below R$15,000 monthly Bin revenue; R$99 above), and financial product economics from Clover Capital credit and receivables anticipation. Go-to-market combines direct online and WhatsApp sales with a nationwide franchise network (Franquia Bin) in which franchisees earn recurring revenue from the transaction fees of merchants they sign. The platform holds PCI PTS, PCI PA-DSS, and PCI DSS certifications and has earned the RA 1000 customer service seal from Reclame Aqui. Headcount is reported at 51–100, indicating that Bin functions as a brand, distribution, and product layer over Fiserv's larger shared Brazilian operations and global technology stack rather than a standalone entity.
Bin firmographics
Firmographics- Name
- Bin
- Legal name
- Credenciadora Fiserv do Brasil Instituição de Pagamento Ltda
- Website
- https://bin.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bin is a Brazilian payment acceptance brand operated by Fiserv, offering POS terminals (Bin Smart, Bin Tap), digital payment tools, and merchant credit and management services to over 413,000 SMB and enterprise merchants across Brazil via direct sales and a national franchise network.
- Ownership category
- akta.pro rank
Bin industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Sales Financing (52222)
- SIC
- Functions Related To Depository Banking, Nec (6099), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Merchant Cash Advance & Payment-linked Lending (CRAFALAK)
- akta.pro secondary industries
- Merchant Cash Advance (MCA) Marketplaces (FSAKAHAI), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
Keywords
Where Bin is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Bin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Transaction Fees (MDR): Merchant Discount Rate (MDR) charged on each card transaction (debit and credit). The rate varies based on business volume, operation type, and merchant profile.
- Equipment Rental: Monthly rental fees for Bin Smart POS terminals, with tiered pricing based on merchant revenue volume.
- Clover Capital Credit: Working capital loans intermediated through Bin's financial partners, with interest rates starting at 1.98% per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bin Smart rental for merchants with revenue up to R$15,000 |
| Subscription | Monthly | Bin Smart rental for merchants with revenue above R$15,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bin product offering
Product offeringCore offering
Bin provides card payment acquiring services to Brazilian merchants through POS terminals (Bin Smart, Bin Tap), digital sales tools (Bin Digital, payment links, e-commerce integration), and business management applications (App Bin Gestão, Portal do Cliente). The company also intermediated working capital credit via Clover Capital and offers ancillary services such as Pix, receivables anticipation, and installment credit (Crediário Bin). Distribution is operated primarily through the Franquia Bin franchise network and direct online channels.
Product overview
Bin is a comprehensive payment solutions platform from Fiserv offering a unified portfolio of products spanning hardware terminals, digital payment tools, and financial management services. The core offering includes the Bin Smart and Bin Tap card terminals (hardware), Bin Digital encompassing e-commerce and payment links (digital), and Bin Gestão app + Portal do Cliente for business management (add-on tools). Additional services include Clover Capital (credit), antecipação de recebíveis (receivable anticipation), crediário (installment credit), Pix, and phone recharge. The platform processes over 40 card brands and vouchers and serves hundreds of thousands of merchants across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Bin Smart: Intelligent payment terminal (Smart POS) that accepts all payment methods including chip cards, contactless NFC, QR Code, and Pix. Features integrated apps, 4G/3G/Bluetooth/WiFi connectivity, and a built-in payment app as backup.
- Bin Tap
- Bin Digital
- Bin Gestão
- Clover Capital
Products and services
- Bin Smart Bin Smart is an intelligent POS terminal that accepts all major payment methods (chip card, contactless NFC, QR Code, Pix) via 4G/3G/Bluetooth/WiFi connectivity. It features an integrated app store with third-party sales management apps and a built-in payment app as backup. Targets SMB and enterprise merchants across Brazil.
- Bin Tap Bin Tap is a payment solution that transforms a cell phone into a card machine for contactless and standard card payments. It enables merchants to accept tap-to-pay transactions using a mobile device.
- Bin Digital Bin Digital provides digital sales solutions enabling online sales through social media, internet, and messaging apps via payment links and e-commerce integration, without requiring a full e-commerce website. For online sellers in Brazil.
- Link de Pagamentos Bin Payment link solution allowing merchants to share unlimited secure payment links via email, social media, or messaging apps to receive online payments without a full e-commerce site. For SMBs selling through digital channels.
- E-commerce Bin Full e-commerce solution integrated with Bin's payment infrastructure, offering high transaction approval rates and recurring payment capabilities. For merchants looking to sell online through a complete storefront.
- App Bin Gestão Mobile app for managing sales, cash flow, receivable anticipation, and business reporting on smartphones. Enables equipment requests, tariff consultation, and financial management for merchants.
- Portal do Cliente Bin Web-based portal available 24/7 for merchants to manage sales, view payment history, anticipate receivables, open tickets, consult rates, and export reports in CSV/Excel/PDF.
- Clover Capital Working capital credit product offered in partnership with a SCD (Sociedade de Crédito Direto), providing credit within 24 hours to businesses with CNPJ active for at least 2 years and annual revenue above R$ 200,000. Interest rates start at 1.98% per month. For SMB merchants needing working capital.
- Antecipação de Recebíveis Receivable anticipation service allowing merchants to receive credit card sales proceeds ahead of schedule. Offers automatic, scheduled, and one-time event-based anticipation options via App Bin Gestão, Portal do Cliente, or customer service.
- Crediário Bin Installment credit facility on credit cards allowing cardholders to finance purchases directly at checkout. For merchants and their customers seeking installment payment options.
- Franquia Bin Franchise program enabling entrepreneurs to sell Bin payment solutions in their region, offering a complete portfolio of payment services with anti-fraud protection and dedicated support. Franchisees earn recurring revenue from transaction fees of their client base.
Quantifiable outcome
- RA 1000 seal from Reclame Aqui for customer service excellence
- +1 more outcomes
Companies that use Bin
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Bin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Bin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SiTefcoreSiTef is the payment platform integrated with Bin Smart terminals, enabling management apps and automation solutions. Bin Smart does not require separate logical number contracting for use with automation.
- FiservcoreBin is a solution of Fiserv, a global leader in financial technology and payment solutions present in more than 100 countries. Fiserv provides the technology infrastructure, global scale, and financial backing for Bin operations in Brazil.
- Franchise Partners (Franquia Bin)coreBin franchisees operate throughout Brazil, prospecting merchants and providing Bin payment solutions. Franchisees earn recurring revenue from transaction fees of their client base. No physical point or inventory required to operate.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bin competitors and assessment
Company assessmentDirect peers
- SumUp: SumUp provides mobile POS terminals and digital payment solutions targeted at micro and small merchants globally, including Brazil. It directly competes with Bin's Bin Tap and Bin Smart offerings for the smallest merchants.
- Getnet (Santander): Getnet is the merchant acquiring business of Santander, offering POS terminals, e-commerce, and payment solutions across Brazil. It competes with Bin in SMB and enterprise acquiring.
- PagBank / PagSeguro: PagBank operates one of Brazil's largest SMB acquiring and digital banking platforms, combining POS terminals, payment links, and a free digital account. It overlaps with Bin across acquiring, Pix, and SMB credit offerings.
- SafraPay: SafraPay is the acquiring arm of Banco Safra, providing POS terminals and digital payment solutions to Brazilian merchants. It overlaps with Bin in SMB acquiring and payment links.
- InfinitePay: InfinitePay is a Brazilian fintech offering payment machines, digital accounts, and merchant credit. It competes with Bin in SMB acquiring, Pix, and merchant working capital.
- Cielo: Cielo is a major Brazilian merchant acquirer offering POS terminals, e-commerce gateways, and value-added services to retailers. It competes with Bin for SMB and enterprise merchant acquiring relationships.
- StoneCo: Stone is the leading Brazilian merchant acquirer focused on SMBs, offering POS terminals, digital payments, banking, and credit. It directly competes with Bin across the SMB acquiring, payment link, and working capital stack in Brazil.
- Mercado Pago: Mercado Pago combines payments, acquiring, POS terminals, and credit for merchants in Brazil, with deep reach via the Mercado Livre ecosystem. It is a direct competitor to Bin in SMB acquiring and online checkout.
- Rede (Itaú): Rede is the acquiring arm of Itaú Unibanco, providing POS terminals and digital payment solutions to merchants across Brazil. It is a direct competitor to Bin in card acquiring and digital payment acceptance.
Broad incumbents
- Clover (Fiserv): Clover is Fiserv's global SMB commerce and POS platform, sharing parent technology and credit infrastructure with Bin. It is a comparable incumbent sibling brand serving similar merchants internationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bin social profiles
Digital presenceBin compliance and trust
Trust signalCompliance3 records
Bin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bin leadership team
Management profileNumber of profiles
Bin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bin
What does Bin do?
Bin provides card payment acquiring services to Brazilian merchants through POS terminals (Bin Smart, Bin Tap), digital sales tools (Bin Digital, payment links, e-commerce integration), and business management applications (App Bin Gestão, Portal do Cliente). The company also intermediated working capital credit via Clover Capital and offers ancillary services such as Pix, receivables anticipation, and installment credit (Crediário Bin). Distribution is operated primarily through the Franquia Bin franchise network and direct online channels.
Is Bin a public or private company?
Bin is a private company. It is classified as corporate owned and is currently operating.
When was Bin founded?
Bin was founded in -1. It employs 51 to 100 people.
Where is Bin based?
Bin is headquartered in São Paulo, Brazil, in the Latin America region.
How does Bin make money?
Three revenue lines are on record. Transaction Fees (MDR) is the primary driver. The others are equipment Rental and clover Capital Credit.
Who are Bin's main competitors?
Direct peers on record are SumUp, Getnet (Santander), PagBank / PagSeguro, SafraPay, InfinitePay, Cielo, StoneCo, Mercado Pago and Rede (Itaú). Clover (Fiserv) is listed as a broad incumbent.
Does Bin have an API?
No public API is recorded for Bin.
What industry is Bin in?
Bin's product category is Payment Processing Services. Its primary akta.pro industry code is CRAFALAK, Merchant Cash Advance & Payment-linked Lending, with a secondary code of FSAKAHAI, Merchant Cash Advance (MCA) Marketplaces. Its NAICS code is 52222 and its SIC code is 6099.