ClienTrax
ClienTrax Technology is an independently-owned provider of veterinary practice management software, offering cloud- and server-hosted PIMS tiers plus integrated digital imaging, wellness plans, accounting, and daycare modules to veterinary hospitals and clinics worldwide.
- Company typePrivate
- Founded1987
- HeadquartersGrove City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ClienTrax does
ClienTrax Technology is an independently-owned veterinary practice management software company headquartered in Grove City, Ohio, with continuous operations since 1987 (originally as Custom Information Systems, rebranded to ClienTrax in 1994). The company builds a vertically-specialized platform-plus-modules product suite for veterinary hospitals and clinics, comprising a core PIMS offered in three tiers (Basic, Standard, Accounting) deployed in either cloud-hosted (dedicated Google Cloud servers with HTTPS encryption) or server-hosted configurations, plus add-on modules for digital imaging/PACS, digital dental radiography, integrated wellness plans, daycare/boarding, enhanced whiteboards, and built-in accrual-based double-entry accounting. ClienTrax differentiates on a small number of proprietary integration claims — specifically, being the only PIMS able to acquire dental images from within the dental chart without manufacturer acquisition software, and the only PIMS with a fully integrated wellness plan module — alongside a tightly curated integration ecosystem spanning payments (Gravity Payments, OpenEdge), diagnostics (Heska/Antech, Zoetis), imaging hardware (Vieworks), speech-to-text (Talkatoo, Dragon Veterinary), microchip ID (PetLink), and backup storage (Central Data Storage).
The company operates a sales-led go-to-market motion with direct customer relationships (phone, email, downloadable trial software, scheduled demos) and emphasizes first-name-basis support and personal service as a competitive counterweight to larger veterinary technology consolidators. Revenue is generated across five streams: subscription software licensing, recurring cloud services (hosting and backup at $28/month entry), hardware sales (servers, workstations, networking equipment), digital imaging solutions, and support services including data audit and training. The customer base consists of veterinary practices of all sizes, primarily in the United States with claimed worldwide reach, served largely on a modular, low-ticket, high-volume SMB model with no disclosed enterprise anchors and no institutional capital backing.
ClienTrax firmographics
Firmographics- Name
- ClienTrax
- Legal name
- ClienTrax Technology
- Website
- https://clientrax.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClienTrax Technology is an independently-owned provider of veterinary practice management software, offering cloud- and server-hosted PIMS tiers plus integrated digital imaging, wellness plans, accounting, and daycare modules to veterinary hospitals and clinics worldwide.
- Ownership category
- akta.pro rank
ClienTrax industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)
- akta.pro secondary industries
- Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK), Clinical Decision Support & Workflow Automation (Protocols, Templates, AI Scribing) (HLAMAGAH)
Keywords
Where ClienTrax is headquartered
LocationHeadquarters
- HQ city
- Grove City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClienTrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Software Licensing (Practice Management): Veterinary practice management software sold in three tiers: Basic, Standard, and Accounting. Offered in both cloud-hosted and server-hosted configurations.
- Cloud Services: Cloud hosting, cloud backup, and related cloud services. Includes dedicated servers, software updates, and backup solutions.
- Hardware Sales: Servers, workstations, laptops, label printers, routers, switches, and digital imaging equipment (X-ray systems, DR plates, dental sensors).
- Digital Imaging Solutions: Full body X-ray solutions (tables and DR plates), dental X-ray systems, and PACS integration services.
- Support Services: Direct Response Customer Support program including semi-yearly update CDs, email updates, and website downloads. Data audit and training services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud Backup Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ClienTrax product offering
Product offeringCore offering
ClienTrax sells a tiered veterinary practice management software platform (Basic, Standard, Accounting) deployed in cloud-hosted (dedicated Google Cloud servers with HTTPS encryption) or server-hosted environments. The software covers electronic medical records, invoicing, inventory, appointments, boarding/daycare, wellness plans, and a built-in double-entry general ledger, with proprietary True Integration PACS for DICOM imaging, integrated digital dental capture, an Enhanced Whiteboard suite, and integrated recurring payments. The company also resells digital imaging equipment (DR plates, dental sensors, X-ray tables) and computer/networking hardware, and offers dedicated cloud database hosting and backup subscriptions.
Product overview
ClienTrax is a veterinary practice management software provider offering a platform-plus-modules architecture. The core product is the ClienTrax Veterinary Practice Management Software, available in three tiers: Basic, Standard, and Accounting. The platform integrates with digital imaging/PACS solutions (full body and dental X-ray), cloud hosting services, cloud backup, wellness plans, daycare management, and enhanced whiteboard functionality. The software is offered in both cloud-hosted and server-based deployment options, with the cloud solution running on dedicated Google Cloud servers.
Differentiator
Problem solved
Functional benefit
Products and services
- ClienTrax Veterinary Practice Management Software Comprehensive veterinary practice management platform with electronic medical records, invoicing, inventory management, appointment scheduling, and multi-location functionality. Available in Basic, Standard, and Accounting tiers and deployable in cloud-hosted or server-hosted environments. Targeted at veterinary hospitals and clinics.
- ClienTrax Basic Entry-level practice management software featuring client/patient information management, invoicing, accounts receivable, reminders, prescription labels, appointments, and over 100 reports. Targeted at veterinary practices seeking core PMS functionality.
- ClienTrax Standard Mid-tier version including all Basic features plus paperless medical records with templates, lab integration, digital imaging support, inventory control, boarding module, QuickBooks integration, time clock, and custom reports. Targeted at veterinary practices needing EMR, lab, and imaging workflows.
- ClienTrax Accounting Top-tier version with all Basic and Standard features plus fully integrated accrual-based double-entry general ledger accounting system, accounts payable, payroll, checkbook, tax reports, and practice analysis. Targeted at veterinary practices and multi-site groups needing full accounting.
- ClienTrax Cloud Hosting Cloud-based deployment of ClienTrax practice management software on dedicated Google Cloud servers with HTTPS encryption, monthly software support and updates, cloud backup service, and web browser access from any web-enabled device. Targeted at veterinary practices seeking cloud-hosted PMS.
- ClienTrax Cloud Backup Online data backup and storage solution with 24/7 unlimited support, daily log and reporting, and 100% compatibility with ClienTrax. Retains file versions for 14 days, 12 months, 4 quarters, and 7 years. Pricing starts at $28/month. Targeted at veterinary practices running ClienTrax software.
- ClienTrax Digital Imaging / PACS Integrated digital imaging solution including full body X-ray (DR plates and tables), dental X-ray sensors, DICOM-compliant PACS, ClienTrax Image Portal, ClienTrax Mobile Viewer, and seamless integration to patient medical records. Supports digital radiography, digital dental radiography, and ultrasound. Targeted at veterinary practices.
- ClienTrax Digital Dental Integrated digital dental X-ray solution allowing dental X-rays to be added directly into dental exam charts within ClienTrax without requiring additional manufacturer acquisition software. Targeted at veterinary practices performing dental procedures.
- ClienTrax Integrated Wellness Fully integrated preventive care plan module enabling practices to create tiered wellness plans with monthly payment calculations, provider commission tracking, and production pay calculations. Targeted at veterinary practices offering wellness/preventive care plans.
- ClienTrax Cloud Services Dedicated cloud infrastructure services separate from standard hosting, providing cloud database hosting and related services. Targeted at veterinary practices needing managed cloud database hosting.
Quantifiable outcome
- Performing 5 dental procedures/week with 3 dental X-rays each can add over $1,300 in additional monthly revenue
Companies that use ClienTrax
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
ClienTrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
ClienTrax partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Gravity PaymentscorePayment processing integration partner. ClienTrax offers integrated payment processing through Gravity Payments, allowing seamless transaction processing within the practice management system.
- TalkatoocoreIntegrated speech-to-text solution partner for veterinary documentation. Enables efficient clinical note-taking within the ClienTrax system.
- Heska (An Antech Company)coreLab diagnostics integration partner providing laboratory diagnostic services and equipment for veterinary practices.
- Central Data StoragecoreCloud backup services provider integrated with ClienTrax. Provides 24/7 unlimited support, daily log & reporting, and long-term data retention (14 days, 12 months, 4 quarters, 7 years).
- VieworkscoreDigital radiography (DR) equipment provider for full body X-ray solutions. Provides high-quality digital imaging technology with seamless ClienTrax integration.
- Green Line PetminorEquipment reseller and distributor partner for veterinary supplies and equipment.
- OpenEdgecorePayment processing integration for wellness plan recurring billing. Provides automatic card updates, encrypted data storage in Managed Payer Data Vault, and PCI compliance reduction.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
ClienTrax competitors and assessment
Company assessmentEmerging players
- NaVetor: NaVetor is a cloud PIMS (part of the Open Cities/Animana ecosystem) targeting the North American SMB vet practice market. As a newer entrant with cloud architecture and recurring subscription pricing, it competes with ClienTrax Cloud for budget-conscious independent practices.
- Hippo Manager: Hippo Manager is a cloud-based PIMS for small animal and equine practices focused on usability and affordable subscription pricing. As a smaller emerging cloud PIMS, it targets ClienTrax's lower-tier Basic offering and competes primarily in the independent small-practice segment.
- Smart Flow (IDEXX): Smart Flow (acquired by IDEXX) provides veterinary workflow and inpatient treatment management with digital whiteboard capabilities. It directly mirrors ClienTrax's Enhanced Whiteboard module and competes for hospital workflow management budgets within PIMS ecosystems.
Direct peers
- ImproMed Triple Crown: ImproMed Triple Crown is a long-running U.S. on-premise PIMS serving small and mid-sized veterinary practices with EMR, invoicing, and inventory features. It is a direct functional competitor to ClienTrax's Basic and Standard tiers among independent single-site practices.
- ePetRecords: ePetRecords is a cloud-hosted PIMS targeting small and mobile veterinary practices with subscription pricing. It competes with ClienTrax Cloud Hosting for budget-conscious independent practices migrating off server-based systems, particularly through self-serve trial download motions.
- AVImark: AVImark is a long-standing on-premise PIMS distributed via Covetrus/Dayforce serving U.S. veterinary practices. It competes head-to-head with ClienTrax at the multi-doctor general practice tier, including invoicing, EMR, and inventory — the same core use cases as ClienTrax Standard/Accounting tiers.
- ALIS (Animal Logic Information Systems): ALIS is a cloud veterinary practice management platform serving small animal hospitals with EMR, billing, and inventory features. It is a direct functional competitor to ClienTrax in the cloud-hosted PIMS category, often considered for mid-sized independent practices.
- ezyVet: ezyVet is a modern cloud-native PIMS targeting corporate veterinary groups and specialty hospitals. It is the primary cloud-architecture competitor pushing against ClienTrax's hybrid cloud/server model, and targets the same enterprise and multi-location practice segment that ClienTrax serves.
Broad incumbents
- IDEXX Cornerstone: IDEXX is the largest veterinary diagnostics and software provider globally. Cornerstone is a flagship on-premise PIMS in the U.S. and directly competes with ClienTrax for veterinary practice contracts, while IDEXX's broader portfolio (diagnostics, imaging, lab) overlaps heavily with ClienTrax's partner integrations.
Regional players
- ProVet: ProVet is a cloud-based PIMS widely adopted in the UK and European markets with growing U.S. presence. It serves as a comparable cloud-native PIMS comparable to ClienTrax in feature scope (EMR, billing, scheduling) while operating primarily in geographies where ClienTrax has limited direct sales presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ClienTrax social profiles
Digital presenceClienTrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClienTrax leadership team
Management profileNumber of profiles
Profiles1 record
ClienTrax subsidiaries and ownership
Company hierarchySubsidiaries2 records
ClienTrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClienTrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClienTrax
What does ClienTrax do?
ClienTrax sells a tiered veterinary practice management software platform (Basic, Standard, Accounting) deployed in cloud-hosted (dedicated Google Cloud servers with HTTPS encryption) or server-hosted environments. The software covers electronic medical records, invoicing, inventory, appointments, boarding/daycare, wellness plans, and a built-in double-entry general ledger, with proprietary True Integration PACS for DICOM imaging, integrated digital dental capture, an Enhanced Whiteboard suite, and integrated recurring payments. The company also resells digital imaging equipment (DR plates, dental sensors, X-ray tables) and computer/networking hardware, and offers dedicated cloud database hosting and backup subscriptions.
Is ClienTrax a public or private company?
ClienTrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClienTrax founded?
ClienTrax was founded in 1987. It employs 1 to 10 people.
Where is ClienTrax based?
ClienTrax is headquartered in Grove City, United States, in the North America region.
How does ClienTrax make money?
Five revenue lines are on record. Software Licensing (Practice Management) is the primary driver. The others are cloud Services, hardware Sales, digital Imaging Solutions and support Services.
Who are ClienTrax's main competitors?
Emerging players on record are NaVetor, Hippo Manager and Smart Flow (IDEXX). Direct peers are ImproMed Triple Crown, ePetRecords, AVImark, ALIS (Animal Logic Information Systems) and ezyVet. IDEXX Cornerstone is listed as a broad incumbent. ProVet is listed as a regional player.
Does ClienTrax have an API?
No public API is recorded for ClienTrax.
What industry is ClienTrax in?
ClienTrax's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAA, Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing), with a secondary code of HLAMAGAE, Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support). Its NAICS code is 5132 and its SIC code is 7372.