BLNCD Naturals

What BLNCD Naturals does

BLNCD Naturals is a Minneapolis-based, women-owned cannabis CPG company founded in 2018 by three women — Allison Vaillancourt (founder and creative director), Daniela (green beauty formulator and esthetician), and Andrea (natural product formulator and herbalist) — that designs, manufactures, and distributes THC and CBD-infused beverages, edibles, topicals, and wellness products to 21+ consumers seeking hangover-free, functional alternatives to alcohol and traditional edibles.

Name

BLNCD Naturals

Legal name

BLNCD Naturals

Website

https://blncdnaturals.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BLNCD Naturals is a Minneapolis-based, women-owned cannabis CPG company manufacturing THC and CBD beverages, edibles, topicals, and adaptogen-infused wellness products, distributed via DTC e-commerce, 2017+ retail partners, and wholesale channels across the United States.

Ownership category

akta.pro rank

Product category

Cannabis Beverages & Edibles

NAICS

Medicinal and Botanical Manufacturing (325411), Soft Drink Manufacturing (312111), Nonchocolate Confectionery Manufacturing (31134)

SIC

Medicinal Chemicals & Botanical Products (2833), Beverages (2080)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Cannabis beverages
• THC edibles
• CBD topicals
• Cannabis wellness
• Adaptogen infusions

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: BLNCD sells products directly to consumers through its Shopify-hosted e-commerce platform at blncdnaturals.com, offering THC beverages, edibles, topicals, wellness products, and merchandise with shipping within the United States.
2. Subscription Services: The company offers subscription options across all product categories, providing customers with recurring deliveries at 15% discount (monthly) or 10% discount (bi-monthly), supporting predictable recurring revenue and customer retention.
3. Wholesale Distribution: BLNCD supplies products to retail partners including dispensaries, liquor stores, smoke shops, and wellness stores through a wholesale program, targeting MN Licensed Dispensaries and Distributors.
4. Merchandise Sales: The company sells branded merchandise including apparel (hoodies, t-shirts, crop tops), accessories (hats), and limited edition items, diversifying revenue streams beyond core cannabis products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BLNCD Naturals manufactures and distributes premium cannabis-infused products including THC and CBD beverages (sparkling waters, mocktails, spirits, infusions, elixirs), edibles (adaptogen gummies, chocolate caramels), CBD wellness products (tinctures, gummies, sparkling waters), and CBD topicals (salves, body oils, face products, roll-ons). Products are crafted in small batches at the company's USDA-certified organic lab in Northeast Minneapolis using water-soluble THC technology, adaptogenic mushroom blends, and full-spectrum hemp extracts. The brand sells direct-to-consumer via its e-commerce storefront and through a network of 2017+ retail partners and dispensaries across the United States.

Product overview

BLNCD Naturals is a women-owned Minnesota cannabis company offering a unified portfolio of THC and CBD wellness products organized across five core categories: THC Beverages (sparkling waters, mocktails, spirits, and infusions), THC Edibles (gummies with and without adaptogens, chocolate caramels), CBD Wellness (sparkling waters, gummies, and oil tinctures), CBD Topicals (salves, body oils, face products, and roll-ons), and branded merchandise. The company's beverages feature water-soluble THC formulations for quick onset, while their gummies and edibles incorporate functional ingredients like adaptogenic mushrooms (Lion's Mane, Reishi, Chaga), botanicals (Ashwagandha, Lemon Balm), and terpenes for targeted effects. Products are manufactured in small batches at their USDA-certified organic lab in Northeast Minneapolis with third-party lab testing and vertical supply chain oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• THC Sparkling Waters

Quantifiable outcome

• Products rated 4.7-5.0 stars across reviews with hundreds of verified customer reviews documenting positive experiences
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Foundry Nation / First AvenueflagshipGTM or Marketing PartnerBLNCD and Foundry Nation have been named the exclusive THC beverage partners across First Avenue's iconic venue portfolio for two years. This partnership marks a meaningful moment at the intersection of music, culture, and modern social rituals, positioning BLNCD as the go-to THC beverage at one of Minneapolis's most iconic music venues.
• One Tree PlantedcoreStrategic or Co-development PartnerBLNCD partners with One Tree Planted for sustainability initiatives, donating $1 for every order placed. This aligns with the company's commitment to reforestation and purpose-driven business practices.
• QUEERSPACE CollectiveminorGTM or Marketing PartnerBLNCD matched donations to QUEERSPACE Collective up to $2,000 and donated 100% of proceeds from Love x Cannabis Pride Tees during Pride month, demonstrating commitment to LGBTQ+ community support.
• Public FunctionaryminorGTM or Marketing PartnerBLNCD participates in The Function: Block Party, an annual creative fundraising event hosted by Public Functionary, an artist-led space and contemporary gallery in Northeast Minneapolis.
• Partner Hemp FarmscoreTechnology or IntegrationBLNCD sources hemp from partner farms as part of their vertically integrated supply chain, controlling the hemp CBD supply from farm to table ensuring consistency and quality. Every product begins with hemp from partner farms crafted in their USDA-certified organic lab.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wynk: Wynk makes THC + CBD seltzers and gummies with comparable low-dose, fast-onset positioning; it competes head-to-head with BLNCD's sparkling waters and adaptogen gummies in dispensary and DTC channels.
• Lord Jones: Lord Jones is a premium CBD-infused skincare, edible, and wellness brand with the same women-oriented, clean-ingredient positioning as BLNCD's topicals and CBD line.
• CANN: CANN produces low-dose THC-infused social tonics targeting the same hangover-free alcohol-replacement use case as BLNCD's sparkling waters and mocktails, with an overlapping consumer demographic of health-conscious millennial/Gen X adults.
• Kiva Confections: Kiva is one of the largest cannabis edible manufacturers (chocolates, gummies, mints); it competes with BLNCD's Dream State gummies and chocolate caramels in dispensary assortments.
• Papa & Barkley: Papa & Barkley manufactures cannabis topicals, tinctures, and edibles emphasizing whole-plant, clean extraction — directly comparable to BLNCD's Relief CBD Salve and Full Spectrum CBD Tincture offerings.

Emerging players

• Foria Wellness: Foria produces CBD/cannabis wellness products (intimacy, sleep, recovery) targeted at a similar women-focused, functional-wellness consumer as BLNCD's CBD and THC adaptogen lines.
• House of Saka: House of Saka produces cannabis-infused wines, spirits, and mixers — directly comparable to BLNCD's pour-ready Fuse THC Spirit and Levitate infusion line for cocktail replacement use cases.

Broad incumbents

• Charlotte's Web: Charlotte's Web is a publicly-traded CBD wellness leader with broad tincture, topical, and gummy SKUs; it competes with BLNCD across the national CBD category rather than the THC specialty niche.
• Lagunitas Hi-Fi Hops: Heineken-owned cannabis-infused sparkling water competes with BLNCD's THC beverages through large-scale brewing and distribution infrastructure, representing a well-capitalized incumbent in the same category.
• Pabst Blue Ribbon Hi-Ball: PBR's Hi-Ball is a mainstream THC-infused seltzer brand that targets the same social-occasion occasion and competes for retail shelf space alongside BLNCD's sparkling waters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BLNCDnaturals
• Instagraminstagram.com/blncdnaturals
• LinkedInlinkedin.com/company/blncd-naturals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLNCD Naturals