Bubba Trading
Bubba Trading is a privately held, founder-led financial education and trading services platform that sells subscription-based trading courses, live webinars, and algorithmic portfolio management to retail traders across stocks, options, and futures markets.
- Company typePrivate
- Founded2006
- HeadquartersDeerfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bubba Trading does
Bubba Trading Inc is a privately held, founder-led financial education and trading services company established in 2006 and operated from Illinois and Nevada (with Florida-domiciled legal entity). The company sells subscription-based trading education, live webinars, and rule-based algorithmic portfolio management services aimed at retail traders and active portfolio holders across stocks, options, and futures markets. Core products include the Bulls 'n Bears proprietary trading system, Automated Hedging Software 2.0, and Futures and Equity Portfolio Management systems executed through partner brokers Tradier.com and Capital Trading Group (CTG).
The platform's product surface spans daily market video updates, weekly Monday Night and Saturday Options webinars, multi-tier educational courses (e.g., Hedging Your Portfolio at $150/month with $3,000 setup fee, All Options Option at $4,999 one-time), and managed trading services with subscription pricing ranging from approximately $150/month to $3,000/year. Technology is web-delivered and integrates directly with Tradier for 1-click trade execution from alerts; the proprietary Track 'n Trade charting platform is recommended for order placement and portfolio visualization.
The go-to-market motion is content-led and personal-brand driven: Bubba Horwitz produces daily video content, hosts recurring webinars, and maintains active social channels (Facebook, X, YouTube, LinkedIn, Patreon). The company sells exclusively through its own WooCommerce-powered e-commerce site, with all payments processed via Authorize.net under a strictly non-refundable policy. Customer mix is entirely individual/SMB retail traders, with no enterprise or institutional accounts evidenced.
Bubba Trading firmographics
Firmographics- Name
- Bubba Trading
- Legal name
- Bubba Trading Inc
- Website
- https://bubbatrading.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bubba Trading is a privately held, founder-led financial education and trading services platform that sells subscription-based trading courses, live webinars, and algorithmic portfolio management to retail traders across stocks, options, and futures markets.
- Ownership category
- akta.pro rank
Bubba Trading industry classification
Industry- Product category
- Trading Education
- NAICS
- Commodity Contracts Intermediation (523160)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Program Trading, Basket Trading & Delta-One (FSACAFAG)
Keywords
Where Bubba Trading is headquartered
LocationHeadquarters
- HQ city
- Deerfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bubba Trading business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Services: Monthly and annual subscription-based access to trading education, market analysis, trade alerts, and portfolio management services across multiple product lines including options, futures, equities, and hedging strategies.
- One-time Product Purchases: One-time purchases for educational courses, trading software tools, and training packages including the All Options Option course ($4,999) and Trader Tryout Package ($1,997).
- Software Memberships: Tiered software memberships including Gold Membership for hedging software with unlimited portfolios and various configurable options, billed monthly or annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | All Options Option - Comprehensive Options Course |
| Subscription | Monthly | Hedging Your Portfolio Courses |
| Subscription | Monthly | Hedging Software 2.0 Gold Membership |
| One time/ perpetual license | Pay-as-you-go | Trader Tryout Package |
| Subscription | Monthly | Bubba's Weekly SPY Options Strategy Trading Program |
| Subscription | Monthly | Live Futures |
| Subscription | Annual | Live Futures Annual |
| Subscription | Monthly | Bubba's Weekly Options Call (Saturday) |
| Subscription | Annual | Saturday Options Call and Monday Night Strategy Call Annual |
| Subscription | Monthly | Micro Mini Futures Portfolio Management |
| Subscription | Monthly | Day Trader's Dream |
| Subscription | Monthly | Equity Portfolio Management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bubba Trading product offering
Product offeringCore offering
Bubba Trading is a financial education company that delivers subscription-based trading education, daily market analysis, weekly strategy webinars, and proprietary portfolio management tools for retail traders. Its core offerings include options and futures trading courses, automated hedging software with brokerage execution integration, algorithmic futures and equity portfolio management systems, and trade alert services across stocks, options, and futures markets.
Product overview
Bubba Trading operates as a financial education platform offering a suite of trading subscription services and tools. The core offerings include educational courses (Hedging Your Portfolio, Trader Tryout Package), live trading services (Bubba's Daily Market Video Updates, Monday Night Call, Weekly Options), and portfolio management subscriptions (Futures and Equity Portfolio Management). The platform also recommends Track 'n Trade as its proprietary trading platform for stocks and futures, and offers Hedging Software 2.0 as an automated trade execution tool integrated with Tradier brokerage. Services range from $150/month for basic courses to comprehensive annual subscriptions, with additional offerings like Day Trader's Dream providing algorithmic signal execution.
Differentiator
Problem solved
Functional benefit
Brands
- Track 'n Trade: Recommended trading platform for stocks, options, and futures trading with visual order placement and portfolio management features.
- Bubba's Hedging Software
- Bubba's Daily Market Video Updates
- Bubba's Monday Night Call
- Bubba's Weekly Options
- Futures Portfolio Management
- Equity Portfolio Management
- Day Trader's Dream
Companies that use Bubba Trading
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bubba Trading technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Bubba Trading partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tradier.comcorePreferred online brokerage partner providing direct trade execution capabilities. Trade alerts include direct links to Tradier.com for 1-click trade execution, allowing customers to complete trades in as little as 5 seconds. Automatic execution is available through Tradier for hedging software and portfolio management services.
- CTG (Capital Trading Group)corePartner for Day Trader's Dream algorithmic trade signal execution. CTG executes algorithmic trade signals provided by Bubba across 9 markets, handling all trade execution while subscribers receive the signals.
- Track 'n TradecoreAward-winning charting and trading platform recommended by Bubba Trading. The platform includes proprietary Bulls 'n Bears trading system and is preferred by traders worldwide. Bubba Trading directs customers to Track 'n Trade for charting and trade execution.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Bubba Trading competitors and assessment
Company assessmentDirect peers
- Warrior Trading: Day trading education and stock market mentoring subscription service targeting retail traders. Directly comparable subscription tiers, content library approach, and target audience of self-directed retail traders learning active strategies.
- Investors Underground: Subscription-based day trading education platform with chat rooms, trade alerts, and mentorship. Mirrors Bubba Trading's combination of educational content, live trade ideas, and recurring subscription pricing.
- Tastytrade: Options-focused content, education, and brokerage platform producing daily market analysis and strategy content. Highly comparable in combining options education with trade execution infrastructure and content-led acquisition.
- Simpler Trading: Trading education platform offering options, futures, and stocks education with subscription services, live trading rooms, and trade alerts. Closely aligned product mix and retail trader target market.
- Option Alpha: Options trading education and automation platform with subscription courses, trade alerts, and a proprietary options bot. Overlaps Bubba Trading's options education and hedging/automation software angle.
- Earnings Whisper: Market analysis and earnings expectation subscription service for active traders. Comparable in delivering recurring, event-driven market analysis content to retail and active trader audiences on a subscription basis.
Broad incumbents
- Benzinga: Financial media and education platform delivering market news, analysis, and educational content to retail traders. Comparable content-led, multi-format distribution model with subscription and free tiers.
- TradingView: Mass-market charting and trading platform with social networking and educational content. Broadly comparable in combining charting tools with social/educational content for retail traders, though at significantly larger scale.
- Stansberry Research: Established financial research and education subscription publisher across multiple asset classes and strategies. Broader portfolio but directly comparable subscription research and educational content distribution model, and is explicitly cited as a media partner of Bubba Trading.
Emerging players
- Track 'n Trade: Charting and trading platform with proprietary Bulls 'n Bears indicators that Bubba Trading directly recommends and co-markets. Related product surface area (trading software) and partially overlapping user base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bubba Trading social profiles
Digital presenceBubba Trading compliance and trust
Trust signalCompliance1 record
Bubba Trading financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bubba Trading leadership team
Management profileNumber of profiles
Profiles1 record
Bubba Trading funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bubba Trading M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bubba Trading
What does Bubba Trading do?
Bubba Trading is a financial education company that delivers subscription-based trading education, daily market analysis, weekly strategy webinars, and proprietary portfolio management tools for retail traders. Its core offerings include options and futures trading courses, automated hedging software with brokerage execution integration, algorithmic futures and equity portfolio management systems, and trade alert services across stocks, options, and futures markets.
Is Bubba Trading a public or private company?
Bubba Trading is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bubba Trading founded?
Bubba Trading was founded in 2006. It employs 1 to 10 people.
Where is Bubba Trading based?
Bubba Trading is headquartered in Deerfield, United States, in the North America region.
How does Bubba Trading make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are one-time Product Purchases and software Memberships.
Who are Bubba Trading's main competitors?
Direct peers on record are Warrior Trading, Investors Underground, Tastytrade, Simpler Trading, Option Alpha and Earnings Whisper. Broad incumbents are Benzinga, TradingView and Stansberry Research. Track 'n Trade is listed as an emerging player.
Does Bubba Trading have an API?
No public API is recorded for Bubba Trading.
What industry is Bubba Trading in?
Bubba Trading's product category is Trading Education. Its primary akta.pro industry code is FSACAFAG, Program Trading, Basket Trading & Delta-One. Its NAICS code is 523160 and its SIC code is 6221.