Speedwear

What Speedwear does

Speedwear is a Belgian specialty retailer of motorsport and karting equipment, operating as a division of Eyckmans Group NV. The company is headquartered in Herentals, Belgium, where it runs a 1,000 m² flagship physical store, and it distributes through three channels: the 24/7 e-commerce webshop (speedwear.be), the Herentals showroom, and on-site track shops at racing circuits across Belgium and Europe. Speedwear serves both B2C hobby and professional racing drivers in auto racing and karting, and B2B customers including racing teams, corporate accounts needing teamwear, and industrial buyers of safety footwear and workwear.

The company's product portfolio spans the full motorsport equipment stack: race suits and karting overalls (Alpinestars, Sparco, P1 Advanced Racewear, Offset, including custom-made options), racing gloves and shoes, helmets (Arai, Schuberth, Sparco, Zamp), FIA-approved Nomex undergarments, harnesses and HANS devices, communication and drink systems, mechanic and pit equipment, automotive accessories, kart parts (OTK, Parolin, Iame engines), Unipro timing systems, and karting protection. Adjacent categories include Sparco Teamwork workwear, Sparco safety shoes (EN ISO 20345:2022, with HRO/SRC/ESD ratings), Alpinestars Global Sports Collection teamwear, simracing apparel, casual/lifestyle clothing, and sub-brand fan shops (Circuit Zolder, Sparco Martini Racing). Personalization is operated through the Speedwear PrintWear sub-brand, offering printing, embroidery, sublimation, and airbrush customization on race suits, helmets, and teamwear.

The business model is primarily transactional one-time retail and B2B product sales, with custom-made race suits and helmets quoted on a project basis often under multi-year teamwear contracts. Speedwear monetizes its authorized-dealer status with major brands (Arai importer for Belgium/Luxembourg; Alpinestars Belgian distributor; Sparco, Schuberth, Zamp, P1 dealers) as a distribution moat, combined with SpeedDeals and SpeedPaintDeals promotional bundles. Pricing spans budget-friendly to premium tiers (e.g., €42-€110+ safety shoes, €117.95 Arai Cheekpad), with promotional incentives such as a free "20 Years Speedwear" mug above €150. Revenue is not publicly disclosed; the company operates with a stated 1-10 headcount while leveraging parent-group Eyckmans Group NV infrastructure.

Name

Speedwear

Legal name

Speedwear A division of Eyckmans Group NV

Website

https://speedwear.be

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Speedwear is a Belgian specialty retailer of motorsport and karting equipment — race suits, helmets, gloves, karts, workwear, and custom personalization — serving hobby and professional racers, racing teams, and corporate buyers through a 1,000 m² Herentals store, a 24/7 webshop, and on-site track shops across Europe.

Ownership category

akta.pro rank

Product category

Motorsport and Karting Equipment Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Apparel & Accessory Stores (5600), Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorsport equipment retail
• Karting apparel
• Racing helmets
• Custom race suits
• FIA-approved racewear

Headquarters

HQ city

Turnhout

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time sales of motorsport and karting equipment including race suits, helmets, gloves, shoes, and accessories from brands like Alpinestars, Sparco, Arai, and others
2. Custom Made Products: Custom-made race suits, helmets, teamwear and more, personalized to customer specifications
3. Personalization Services: Printing and embroidery services for teamwear and promotional clothing
4. Workwear Sales: Sparco and Alpinestars workwear and safety shoes for professionals in various industries

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Speedwear retails motorsport and karting apparel and equipment, including race suits, helmets, gloves, shoes, Nomex undergarments, harnesses, communication and drink systems, karts, kart parts, and timing devices from brands such as Alpinestars, Sparco, Arai, Schuberth, Zamp, and P1 Advanced Racewear. The company also produces custom-made race suits and helmets and offers in-house personalization services (printing, embroidery, airbrushing) for racewear, teamwear, and corporate clothing, alongside workwear and safety shoes for industrial buyers.

Product overview

Speedwear is a motorsport and karting equipment retailer based in Herentals, Belgium, operating a 1000 m² physical store, webshop (24/7), and tracks shop at circuits across Belgium and Europe. The company offers a comprehensive portfolio of racing equipment including race suits (Alpinestars, Sparco, P1 Advanced Racewear, Offset), racing gloves, racing shoes, helmets (Arai, Schuberth, Zamp, Sparco), Nomex underwear, harnesses, communication systems, and karting-specific equipment including karts, parts (OTK, Parolin), and Unipro timing systems. The product range extends to workwear through Sparco Teamwork (workwear, safety shoes) and Alpinestars Global Sports Collection. Additional services include helmet customization/airbrushing, teamwear personalization via printing or embroidery, and pre-bundled SpeedDeals. The company also retails casual lifestyle clothing and operates Circuit Zolder and Martini Racing fan shops. With over 20 years of expertise, Speedwear serves hobby racers through professionals, offering both stock and custom-made FIA-approved racing gear.

Differentiator

Problem solved

Functional benefit

Brands

• Speedwear PrintWear: Sublimation clothing and personalized teamwear division
• SpeedDeals
• SpeedPaintDeals
• Speedwear Fashion in Racing

Products and services

• Race suits (autosport) Branded and custom-made FIA-approved race overalls for auto racing drivers, sold through the webshop, Herentals store, and track shops.
• Karting overalls Karting racing suits from Alpinestars, Sparco, X'Zuit, Arroxx, and Offset, with custom-tailoring options and an FIA-approved line for competitive karting participants.
• Racing gloves Racing gloves for autosport and karting from Alpinestars, Sparco, P1 Advanced Racewear, Puma, Minus 273, OMP, and Offset, with a dedicated karting FIA-approved range.
• Racing shoes Racing shoes for autosport and karting from Alpinestars, Sparco, P1 Advanced Racewear, Puma, and OMP.
• Racing helmets (autosport and karting) Racing helmets from Arai, Schuberth, Sparco, and Zamp for auto racing and karting, including accessories, spare parts, and styling services.
• Nomex undergarments FIA-approved Nomex fire-resistant undergarments from Alpinestars, Sparco, and P1 Advanced Racewear for motorsport drivers.
• Harnesses and safety systems Racing harnesses including HANS devices and Exgel safety equipment for autosport drivers.
• Communication and drink systems Helmet communication systems, in-car and pit communication, and drink/hydration systems for auto racing and pit use.
• Travel and equipment bags Travel bags and equipment bags from Alpinestars, Ogio, and Sparco for transporting racing gear.
• Automotive components and paddock supplies Racing seats, steering wheels, harnesses, Foliatec products, cleaning supplies, and tire pressure gauges for auto racing and paddock use.
• Mechanic and pit equipment Mechanic clothing, safety shoes, chronometers, and pit and paddock equipment for racing teams and workshop use.
• Karting protection gear Exgel padding, neck protectors, rib protection, and elbow, knee, and seat protection equipment for karting participants.
• Karts and spare parts Complete karts, OTK spare parts, Parolin kart parts, Iame Parilla engines, radiators, seats, and tires for karting participants and teams.
• Unipro timing equipment Unigo, Laptimer, Unistop, and Unitire timing and lap-timing equipment for karting training and competition.
• Sparco Teamwork workwear Professional workwear from Sparco Teamwork including soft-shell jackets, work trousers, shorts, hoodies, T-shirts, and polo shirts, targeted at companies and teams needing branded uniforms.
• Sparco safety shoes EN ISO 20345:2022-compliant safety footwear (S1, S2, S3, S3S, S1PS classifications) including Allroad, Challenge, and Evo lines, targeted at construction, industry, transport, mechanics, and agriculture workers.
• Alpinestars Global Sports Collection teamwear Workwear and team apparel from the Alpinestars Global Sports Collection including trousers, shorts, shirts, polos, softshells, rain jackets, and sweatshirts with Hydrocool technology, targeted at racing teams and corporate buyers.
• Personalisation services (Speedwear PrintWear) In-house custom helmet painting and airbrushing, race suit personalization with custom colors and sponsor logos, and teamwear and promotional clothing customization via printing or embroidery, sold as a standalone service to drivers, racing teams, and corporate buyers.
• Simrace clothing and accessories Sim racing clothing and accessories for sim racing enthusiasts.
• PrintWear sublimation clothing Sublimation-printed custom clothing for teams and corporate buyers requiring fully customized teamwear.
• Sparco Martini Racing collection Official Sparco Martini Racing branded merchandise and apparel for motorsport fans and collectors.
• Circuit Zolder fanshop Official merchandise and apparel for Circuit Zolder racing circuit fans.
• Lifestyle and casual clothing Casual wear including baby and kids clothing, caps, fleeces, sweaters, T-shirts, polos, backpacks, casual shoes, sunglasses, and accessories.
• Gift cards Gift card service allowing customers to purchase prepaid credit redeemable in-store and online.
• Outlet (discounted karting and autosport equipment) Discounted end-of-line karting and autosport equipment sold through the webshop and physical store.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AraicoreChannel Partner/ Reseller/ DistributorSpeedwear is the official importer of Arai helmets for Belgium and Luxembourg. They offer a full range of Arai racing helmets and official accessories and spare parts. Staff are specially trained by Arai and use specialized tools for proper fitting and service.
• AlpinestarscoreChannel Partner/ Reseller/ DistributorOfficial Belgian distributor for Alpinestars motorsport and karting equipment, including the Global Sports Collection teamwear line. Speedwear offers the complete Alpinestars range including race suits, gloves, shoes, and teamwear with personalization options.
• SparcocoreChannel Partner/ Reseller/ DistributorOfficial Sparco dealer offering the full Sparco product range including race suits, workwear, safety shoes, and the Sparco Martini Racing collection. Speedwear provides customization options including printing and embroidery for Sparco products.
• SchuberthminorChannel Partner/ Reseller/ DistributorOfficial dealer for Schuberth racing helmets, offering Schuberth helmet models and accessories.
• ZampminorChannel Partner/ Reseller/ DistributorOfficial dealer for Zamp racing helmets, providing Zamp helmet products for auto racing and karting.
• P1 Advanced RacewearcoreChannel Partner/ Reseller/ DistributorOfficial dealer for P1 Advanced Racewear, offering FIA-approved race suits and karting equipment. P1 is positioned as a premium racewear brand in their portfolio.
• Speedwear PrintWearcoreStrategic or Co-development PartnerInternal personalization/printing service for custom race suits, helmets, teamwear, and promotional clothing. Provides printing and embroidery services to personalize Speedwear products with team colors, logos, and sponsor branding.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Helmade: Online custom helmet configurator and retailer offering personalized helmet painting and customization across multiple brands. Comparable as a digital-first personalization-focused competitor to Speedwear's custom helmet and SpeedPaintDeals offering.

Broad incumbents

• Alpinestars: Global motorsport and racing apparel manufacturer/brand that is both a key Speedwear supplier and a DTC competitor. Comparable because brand-direct sales increasingly compete with specialist resellers like Speedwear on the same product lines.
• Halfords: Large UK-based automotive and cycling retailer offering motorsport-adjacent safety gear, helmets, and workwear. Comparable as a broad incumbent that competes at the entry-level and adjacent categories of Speedwear's safety footwear and casual lines.
• OMP Racing: Major motorsport safety equipment manufacturer (race suits, gloves, seats, harnesses) that supplies Speedwear and sells directly. Comparable as a brand incumbent whose DTC strategy influences Speedwear's reseller economics.

Regional players

• Kart Shop: Germany-focused karting equipment and apparel retailer offering race suits, helmets, and kart parts. Comparable product focus in the karting sub-segment, with regional overlap in the wider European karting market.

Direct peers

• Design 911: European specialist retailer of motorsport and performance parts with a strong emphasis on Porsche and premium brand components. Comparable as a multi-brand European specialty motorsport retailer with a parallel mix of parts, apparel, and accessories.
• GP Racegear: UK-based motorsport and karting apparel retailer carrying the same major brand families (Alpinestars, Sparco, OMP). Comparable as a specialist B2C/B2B motorsport gear retailer targeting hobby and club-level racers.
• Demon Tweeks: Long-established UK-based motorsport and karting equipment retailer offering a comparable range of race suits, helmets, gloves, shoes, and accessories from many of the same brands (Alpinestars, Sparco, Arai). Closest direct peer given overlapping product mix and multi-channel retail model.
• RRS Motorsport: UK motorsport retailer specializing in racewear, helmets, and karting gear with customization/personalization services. Comparable in scale, product focus, and bespoke-racewear value proposition to Speedwear.
• Motorsport24: European motorsport and karting equipment e-commerce retailer with multi-brand catalogs in racewear, helmets, and karting components. Comparable as a continental online-first specialty competitor overlapping with Speedwear's webshop offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/egp-speedwear

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedwear