Fleetsmart
Fleetsmart is a UK-based GPS vehicle and fleet tracking platform operated by Northern Technology Ltd, serving UK businesses operating vans, trucks, HGVs, plant equipment, and other assets through subscription-based real-time tracking software accessible via web and mobile.
- Company typePrivate
- Founded2010
- HeadquartersWigan, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fleetsmart does
Fleetsmart is a UK-based vehicle and fleet tracking platform operated by Northern Technology Ltd (incorporated around 2010, Companies House registration 07411486) and headquartered in Wigan, England. The company develops its tracking software entirely in-house and delivers real-time GPS-based monitoring for vans, trucks, HGVs, plant equipment, trailers, company cars, and electric vehicles, supplemented by an add-on ecosystem that includes remote immobilisation, dashboard cameras, driver identification fobs, driver privacy switches, road speed data, DVLA-integrated maintenance lookups, and European roaming. The platform updates every 60 seconds (every 5 seconds for heavy plant trackers) with 2-metre GPS accuracy, integrates Google Maps visualisation, and is accessible via web, iOS, and Android clients.
The business operates a subscription revenue model priced from £5 to £8.95 per vehicle per month, with multi-year (typically 36-month) contracts as well as flexible no-contract monthly plans, and offers both self-fit OBD plug-and-play hardware and professionally installed covert devices. Hardware can also be purchased outright, and optional add-ons (dash cams, immobilisation, driver fobs, European roaming) contribute incremental recurring and one-time revenue. Go-to-market is primarily direct sales with demo-led enterprise engagement, augmented by self-serve web onboarding, mobile app distribution, and a Thatcham-approved tracker partnership with Motohalo. The company holds no external funding rounds and is privately held, relying on organic growth across a stated base of 1,000+ UK customers.
Fleetsmart targets UK-based fleet operators across multiple verticals — trades, couriers, construction, agriculture, facilities management, and increasingly EV fleets — with horizontal segmentation. Data infrastructure is hosted in ISO 27001 and ISO 9001 certified data centres, the platform is GDPR-compliant via driver privacy switches, and supporting services include lifetime warranty on rental hardware and free setup. The company's strategic posture is one of incremental platform deepening (new verticals, add-on ARPU, European roaming) rather than aggressive geographic or capital-driven expansion.
Fleetsmart firmographics
Firmographics- Name
- Fleetsmart
- Legal name
- Northern Technology Ltd
- Website
- https://fleetsmart.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fleetsmart is a UK-based GPS vehicle and fleet tracking platform operated by Northern Technology Ltd, serving UK businesses operating vans, trucks, HGVs, plant equipment, and other assets through subscription-based real-time tracking software accessible via web and mobile.
- Ownership category
- akta.pro rank
Fleetsmart industry classification
Industry- Product category
- Fleet Management Software
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)
Keywords
Where Fleetsmart is headquartered
LocationHeadquarters
- HQ city
- Wigan
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fleetsmart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Vehicle Tracking Subscription: Monthly recurring subscription per vehicle with pricing tiers based on features and installation options. Includes real-time GPS tracking, reporting suite, and platform access.
- Device Purchase: Outright purchase option available for tracking hardware with pricing dependent on requirements and number of vehicles.
- Professional Installation Services: Optional professional installation by qualified auto electricians for covert device fitting.
- Optional Add-ons: Additional paid features including dashboard cameras, remote immobilisation, driver identification fobs, road speed data, and European roaming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Self-Fit Device Plan from £6.95/vehicle/month |
| Subscription | Multi-year contract | Professional Installation Plan from £8.95/vehicle/month |
| Subscription | Monthly | Plant Tracking from £5/month |
| Subscription | Monthly | HGV Tracking from £5/month |
| One time/ perpetual license | Pay-as-you-go | Outright Device Purchase |
| Other | Pay-as-you-go | Installation Transfer Fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Fleetsmart product offering
Product offeringCore offering
Fleetsmart provides cloud-based GPS vehicle and asset tracking solutions for UK businesses and individual vehicle owners. The platform delivers real-time location monitoring (updates every 60 seconds with 2-metre accuracy), driver behaviour analytics, route optimisation, geofencing, remote immobilisation, and comprehensive reporting accessible via web browser and mobile apps. Revenue is generated primarily through per-vehicle monthly subscriptions, with optional outright hardware purchase and professional installation services available.
Product overview
Fleetsmart is a cloud-based vehicle and asset tracking platform developed in-house by Northern Technology Ltd. The core product portfolio consists of specialized tracking solutions organized by vehicle type: Fleet Tracking (primary platform), Van Tracking, Truck Tracking, HGV Tracking, Plant Tracking, Trailer Tracking, Company Car Tracking, and EV Tracking. The platform is supplemented by an add-on module ecosystem including Remote Immobilisation, Dashboard Cameras, Driver Identification Fobs, Driver Privacy Switches, Road Speed Data, Thatcham Approved Tracker (via partner Motohalo), European Roaming, Live DVLA Lookup, and a comprehensive Tracking Reports Suite. Customers can choose between self-fit devices (OBD plug-and-play) or professionally installed covert devices. The system delivers real-time GPS tracking (60-second updates), telematics, and reporting accessible via web-based software and mobile apps (iOS/Android).
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet Tracking
Quantifiable outcome
- Reduce fuel costs by 10-15% annually through route optimisation and driver behaviour improvement
- +5 more outcomes
Companies that use Fleetsmart
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles7 records
Fleetsmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature12 records
Fleetsmart partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Fleetsmart competitors and assessment
Company assessmentDirect peers
- RAM Tracking: UK-based fleet tracking provider offering GPS vehicle tracking, driver behaviour, and van/plant tracking. Closely overlaps Fleetsmart's product set (fleet, asset, driver identification, dashcams) and target customers (UK trades, logistics, construction SMBs) at similar subscription price points.
- BigChange: UK-based all-in-one mobile workforce and fleet management platform combining vehicle tracking, job scheduling, and CRM. Highly comparable to Fleetsmart for UK trades and field-services SMBs, with overlapping tracking features and similar price band but a broader workflow focus.
- Trakm8: UK-based telematics company offering fleet tracking, dashcams, and insurance telematics. Directly comparable to Fleetsmart in core GPS tracking, driver behaviour scoring, and video telematics for UK fleets and insurers, with overlapping channel partners and price points.
- Quartix: UK-based fleet tracking specialist listed on AIM, focused on vehicle tracking for SMB and mid-market UK fleets at price points comparable to Fleetsmart (£6–£12/vehicle/month). Headquartered in the UK, Quartix is the closest direct competitor on geography, pricing, and customer segment.
Broad incumbents
- Geotab: Global fleet telematics leader offering GPS tracking, driver behaviour, vehicle diagnostics, and EV management. Directly comparable to Fleetsmart in core tracking functionality but operates at vastly larger scale with enterprise-grade analytics and an extensive UK reseller network that competes with Fleetsmart for the same SMB and mid-market customers.
- Verizon Connect: Global fleet management and telematics platform from Verizon with GPS tracking, ELD, asset monitoring, and integrated video. Overlaps substantially with Fleetsmart's fleet, asset, dashcam, and driver behaviour offerings, and competes actively in the UK market for SMB through enterprise segments.
- MiX Telematics: Global fleet telematics and asset tracking provider with strong presence in commercial vehicle, mining, and HGV segments. Directly comparable to Fleetsmart's HGV and plant tracking SKUs, with broader multi-country coverage and deeper enterprise integrations.
- Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform offering GPS tracking, driver behaviour, and OEM-grade vehicle data across Europe. Directly comparable to Fleetsmart in HGV/truck and van tracking but with substantially broader European coverage, deeper integrations, and stronger enterprise sales motion.
- Samsara: Public US-based IoT/fleet platform combining vehicle telematics, AI dashcams, equipment monitoring, and workflow software. Competes with Fleetsmart in UK fleet, asset, and dashcam categories but operates at much greater scale with deeper enterprise and AI-driven feature sets.
- Trimble Transportation: Global telematics and transportation management provider offering fleet visibility, ELD compliance, and asset tracking. Overlaps with Fleetsmart's HGV, trailer, and driver-behaviour offerings, but typically serves larger enterprise and logistics customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fleetsmart social profiles
Digital presenceFleetsmart compliance and trust
Trust signalCompliance2 records
Fleetsmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleetsmart leadership team
Management profileNumber of profiles
Fleetsmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleetsmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleetsmart
What does Fleetsmart do?
Fleetsmart provides cloud-based GPS vehicle and asset tracking solutions for UK businesses and individual vehicle owners. The platform delivers real-time location monitoring (updates every 60 seconds with 2-metre accuracy), driver behaviour analytics, route optimisation, geofencing, remote immobilisation, and comprehensive reporting accessible via web browser and mobile apps. Revenue is generated primarily through per-vehicle monthly subscriptions, with optional outright hardware purchase and professional installation services available.
Is Fleetsmart a public or private company?
Fleetsmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fleetsmart founded?
Fleetsmart was founded in 2010. It employs 11 to 50 people.
Where is Fleetsmart based?
Fleetsmart is headquartered in Wigan, United Kingdom, in the Europe region.
How does Fleetsmart make money?
Four revenue lines are on record. Vehicle Tracking Subscription is the primary driver. The others are device Purchase, professional Installation Services and optional Add-ons.
Who are Fleetsmart's main competitors?
Direct peers on record are RAM Tracking, BigChange, Trakm8 and Quartix. Broad incumbents are Geotab, Verizon Connect, MiX Telematics, Webfleet (Bridgestone), Samsara and Trimble Transportation.
Does Fleetsmart have an API?
Yes. Fleetsmart offers a public API for integration, allowing businesses to connect their software systems with Fleetsmart's tracking platform. The API enables integration with business systems and can connect tracking data with other business tools. Software is developed in-house by Fleetsmart's own team.
What industry is Fleetsmart in?
Fleetsmart's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLAEAFAE, Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring.