BEEP Informática

What BEEP Informática does

BEEP Informática is a Spanish consumer electronics and computer retailer operating a hybrid omnichannel model that combines an e-commerce storefront (beep.es) with more than 200 physical stores across Spain. The company was founded in 2004 and is headquartered in Burela, Spain, operating as a private, independent retailer with a parallel franchise network. Its product catalog spans desktop and laptop computers, gaming PCs and laptops, smartphones, wearables, printers and consumables, peripherals, and accessories from brands including HP, Lenovo, ASUS, Dell, Acer, MSI, Razer, Corsair, and Apple. The retailer also distributes refurbished hardware and operates an online PC Configurator (Configurador de PC) that lets customers specify custom desktop builds which BEEP technicians then assemble and ship with warranty coverage. The e-commerce platform is built on VTEX, and the company supports mobile commerce through native iOS and Android apps on the App Store and Google Play.

Name

BEEP Informática

Legal name

BEEP Informática

Website

https://beep.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Electronics & Appliances Omnichannel (CRAFAEAC)

akta.pro secondary industries

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)

Keywords

• Consumer electronics retail
• Computer hardware store
• Gaming PC sales
• Refurbished computers
• IT equipment retail

Headquarters

HQ city

Burela

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Revenue generated from selling computers, laptops, gaming PCs, peripherals, smartphones, and related technology products through both online and physical store channels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BEEP Informática is a hybrid omnichannel consumer electronics and computer retailer in Spain. It sells desktops, laptops, gaming PCs, smartphones, peripherals, printers, wearables, and refurbished IT equipment through the beep.es e-commerce platform and 200+ physical stores. A distinctive in-house service is the online PC Configurator, which lets customers spec custom desktops that are then professionally assembled with warranty coverage.

Product overview

BEEP Informática operates a hybrid omnichannel retail platform combining an online e-commerce store with over 200 physical retail stores across Spain. The offering is structured as a consumer electronics and computing hardware retailer with multiple product categories: Ordenadores (computers, laptops, desktops, All-in-One, and Mini PCs), Smartphones y Telefonía, Portátiles Gaming, PC Gaming, Impresoras y Consumibles (printers and consumables), Accesorios Tecnológicos (peripherals, monitors, keyboards, mice), and Smartwatch y Wearables. The portfolio includes both new and refurbished devices across professional and consumer segments. A distinctive service is the Configurador de PC (PC Configurator), an online tool enabling customers to customize desktop computers to their specifications, which are then professionally assembled and delivered with warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Ordenadores (Computers and Laptops) Desktop and laptop computers including professional workstations, consumer notebooks, and business machines from brands such as HP, Lenovo, ASUS, Dell, and Acer, sold to individual and professional buyers in Spain.
• PC Gaming (Pre-built Gaming Desktops)
• Portátiles Gaming (Gaming Laptops)
• Smartphones y Telefonía
• Smartwatch y Wearables
• Impresoras y Consumibles (Printers and Consumables)
• Accesorios Tecnológicos (Tech Accessories)
• Configurador de PC (PC Configurator Service)
• Portátiles Reacondicionados (Refurbished Laptops)
• PC Reacondicionados (Refurbished Desktops)
• Ordenadores All In One
• Mini PC
• Kit Digital Program Procurement (Dell and Lenovo)

Quantifiable outcome

• 4.3/5 customer rating based on 822 verified reviews
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• MasMóvilminorChannel Partner/ Reseller/ Distributor · 1 January 2026Mobile virtual network operator partnership for mobile telephony services. MasMóvil brand offerings available through BEEP stores and website for SIM cards and mobile plans.
• SimyominorChannel Partner/ Reseller/ Distributor · 1 January 2026Orange-owned mobile virtual network operator. BEEP serves as distribution channel for Simyo SIM cards and mobile services.
• PepephoneminorChannel Partner/ Reseller/ Distributor · 1 January 2026Mobile virtual network operator partnership for mobile telephony services distribution through BEEP physical and online channels.
• O2minorChannel Partner/ Reseller/ Distributor · 1 January 2026Telefónica's low-cost mobile brand available through BEEP for SIM cards and mobile plans.
• LowiminorChannel Partner/ Reseller/ Distributor · 1 January 2026Mobile virtual network operator (Vocento subsidiary) partnership for mobile services distribution.
• DigiminorChannel Partner/ Reseller/ Distributor · 1 January 2026Romanian mobile operator expanding in Spain, with SIM and mobile services available through BEEP.
• Dell (Kit Digital Program)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Kit Digital program partnership offering subsidized Dell laptops and computers to Spanish small businesses as part of government digitalization initiative. Promotional period ending July 31, 2026.
• Lenovo (Kit Digital Program)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Kit Digital program partnership offering subsidized Lenovo laptops and computers to Spanish small businesses as part of government digitalization initiative.
• MSIcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Summer promotional campaign with MSI featuring discounted gaming laptops, monitors, and productivity equipment. Promotional period ending July 20, 2026.
• CorsaircoreChannel Partner/ Reseller/ Distributor · 1 January 2026Promotional campaign featuring Corsair gaming peripherals, keyboards, mice, and headsets with special discounts.
• ASUScoreChannel Partner/ Reseller/ Distributor · 1 January 2026Multiple promotional campaigns including 'Upgrade What Matters' promotion and ASUS Gaming Gear cashback program with up to €310 reimbursement. Promotional period ending August 2, 2026.
• Energy SistemminorChannel Partner/ Reseller/ Distributor · 1 January 2026Spanish electronics brand partnership for headphones, speakers, and small electronics. Promotional campaign ending July 31, 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Aussar: Spanish specialty retailer focused on gaming PCs, components, and peripherals. Comparable niche overlap with BEEP's gaming category, particularly custom builds.
• Red Computer: Spanish IT retailer focused on computers, components, and peripherals with online and physical presence. Comparable product range and target Spanish consumer and SMB customer base.

Direct peers

• PCComponentes: Spain's leading online IT and consumer electronics retailer, headquartered in Murcia. Directly comparable on product range (PCs, components, peripherals, smartphones) and target customer (Spanish gamers, professionals, students).
• Coolmod: Spanish online retailer specializing in PC components, custom builds, and gaming hardware. Closely comparable on target customer (gaming enthusiasts, custom-PC builders) and product depth.

Broad incumbents

• El Corte Inglés: Spain's largest department store chain with a substantial electronics and computing department. Comparable on omnichannel retail and broad consumer electronics assortment, with national brand recognition exceeding BEEP's.
• MediaMarkt España: Iberian arm of the European big-box CE retailer, operating a hybrid store-and-online model. Comparable on omnichannel consumer electronics assortment but at significantly larger scale and broader category breadth.
• Fnac España: French-headquartered omnichannel retailer selling computing, gaming, audio, and consumer electronics in Spain. Overlaps with BEEP on customer segments and core IT/gaming categories.
• Carrefour España: Hypermarket chain with significant consumer electronics and computer departments. Overlaps with BEEP on general consumer IT purchases, though lacks the depth of gaming and custom PC focus.
• Worten España: Portuguese-headquartered big-box CE retailer active in Spain. Similar physical-plus-online omnichannel model selling computers, gaming hardware, and consumer electronics to overlapping Spanish customer segments.
• Amazon Spain: Dominant online marketplace selling consumer electronics, computers, and peripherals. Comparable product catalogue and competitive overlap in pricing, though BEEP's physical store network and configurator service differentiate it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKjjq9AkuxgchLu1nmGcbnA
• Facebookfacebook.com/beep.informatica
• Instagraminstagram.com/beepinformatica
• Xx.com/beep_es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEEP Informática