Real Pro Systems

Name

Real Pro Systems

Legal name

Real Pro Systems

Website

https://realprosystems.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Technology Software

NAICS

Software Publishers (5132)

SIC

Real Estate (6500)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate IDX
• Property search platform
• Lead management software
• Real estate CRM
• Marketing automation

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Real Pro Systems operates as part of iHomefinder's platform, providing subscription-based access to IDX solutions, CRM, marketing automation, and related real estate technology tools on a recurring subscription basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Real Pro Systems, now part of the iHomefinder family, delivers a subscription-based real estate technology platform that provides IDX-enabled property search and listings integrated with CRM, marketing automation, AI-powered lead engagement, and a mobile app. The platform is sold to solo real estate agents, growing teams, independent brokerages, and website developer partners across the United States and Canada on a recurring subscription basis with custom quote-based pricing.

Product overview

Real Pro Systems, now part of the iHomefinder family, offers a comprehensive real estate technology platform comprising IDX solutions for property search and listings, Marketing Automation for drip campaigns, CRM for lead management and pipeline tracking, an AI-powered Content Marketing/AI Assistant for lead engagement, and the Max Real Estate Agent mobile app. Additional offerings include Lead Conversion tools, TrafficBoost for website traffic, Real Estate Coaching services, and website plugins for WordPress and Wix platforms. The platform serves solo agents, growing teams, independent brokerages, and franchise offices across the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• IDX Solutions IDX-enabled property search and listings functionality integrated into real estate agent and brokerage websites, enabling agents to display MLS listings and capture leads from property search activity.
• Marketing Automation Automated marketing emails and drip campaigns for lead nurturing and engagement, designed for real estate professionals to convert and follow up with prospects.
• CRM Lead management, follow-up, and pipeline tracking system for real estate agents, teams, and brokerages to manage contacts and deals through the sales cycle.
• Content Marketing / AI Assistant Smart AI-powered lead engagement and automated response product for real estate professionals to interact with and qualify incoming leads.
• Max Real Estate Agent App Full-featured mobile application giving agents access to leads, tasks, dashboards, and platform functionality while away from their desks.
• IDX Plugin for WordPress IDX plugin enabling WordPress-based real estate websites to integrate property search and listings functionality from MLS feeds.
• Wix Real Estate App Real estate app for Wix websites that adds property search and listing functionality to Wix-powered real estate agent sites.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Canadian Real Estate Association (CREA)coreTechnology or IntegrationReal Pro Systems integrates MLS data from CREA, which owns the MLS trademark and logos used throughout the platform. The MLS system marketing solutions partnership enables property listings for Canadian real estate professionals.
• Website Developers and AgenciescoreChannel Partner/ Reseller/ DistributorProfessional website developers and agencies partner to build IDX-enabled real estate websites with built-in lead capture using the Real Pro Systems platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• kvCORE (Lone Wolf Technologies): kvCORE is a leading all-in-one real estate CRM, IDX, and lead generation platform serving brokerages and teams across North America. It competes head-to-head with Real Pro Systems in the brokerage and team tier, but at substantially larger scale as part of Lone Wolf's broader real estate software portfolio.
• BoomTown: BoomTown provides IDX-enabled websites, CRM, lead generation, and marketing automation for real estate teams and brokerages. It is a comparable all-in-one platform targeting the same agent and team customer base with a deeper marketing-services offering.
• CINC (Commissions Inc): CINC provides IDX websites, CRM, lead generation, and agent-branded apps for real estate teams and brokerages. It is a direct competitor in the team and brokerage tier with a comparable product surface and marketing-led GTM motion.
• Chime Technologies: Chime provides AI-powered CRM, IDX, lead generation, and marketing automation for real estate teams and brokerages. It is a comparable all-in-one platform with a strong emphasis on AI-driven lead engagement, similar to Real Pro Systems' AI Assistant positioning.

Emerging players

• Zurple: Zurple offers IDX websites, CRM, and behavioral lead scoring for real estate agents. It overlaps with Real Pro Systems on the IDX and CRM core, but is positioned as a more niche, data-and-scoring-led platform rather than a full-stack suite.
• Realvolve: Realvolve provides workflow automation and CRM for real estate agents and teams, with a focus on repeatable task and pipeline automation. It is comparable to Real Pro Systems on the CRM and marketing automation capabilities, though lighter on IDX.
• Wise Agent: Wise Agent is a real estate CRM with transaction management, lead routing, and basic marketing automation. It overlaps with Real Pro Systems' CRM and marketing automation modules and targets a similar solo-agent and small-team segment.

Direct peers

• Follow Up Boss: Follow Up Boss is a CRM-focused platform widely used by real estate teams and brokerages for lead routing, pipeline management, and follow-up automation. It competes directly with the CRM component of Real Pro Systems and is frequently integrated with competing IDX solutions.
• Real Geeks: Real Geeks offers IDX websites, CRM, and lead capture tools targeted at real estate agents and teams. It is a closely comparable subscription-based SaaS platform with a similar horizontal segmentation approach serving solo agents and small teams.
• iHomefinder: Real Pro Systems' parent company and direct operating platform. iHomefinder offers the same IDX, CRM, marketing automation, and AI lead engagement suite under its own brand, making the parent effectively a co-marketed peer serving the same US and Canada agent base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/realprosystems
• Facebookfacebook.com/RealProSystems
• LinkedInlinkedin.com/company/real-pro-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Pro Systems