Platinum Insurance Group

What Platinum Insurance Group does

Platinum Insurance Group is an independent insurance agency headquartered in Pleasant View, Utah, that distributes personal and commercial insurance products on behalf of 75+ insurance carriers. The firm operates across eight licensed states in the western United States (Utah, California, Idaho, Wyoming, Arizona, Nevada, Washington, and Nebraska) and reports a customer base of 12,450+ individual consumers, families, small-to-mid-sized businesses, farmers, and recreational vehicle owners. Its product portfolio spans seven categories: auto (including SR22 and Mexican auto), home (homeowners, renters, condo, mobile home), business (commercial property, general liability, BOP, inland marine, commercial auto), life (individual, group, disability, key person), health (individual/family, group, dental, vision, long-term care), farm (crop, farm owners, livestock, equine, equipment), and recreational vehicles (boat, motorcycle, motorhome, ATV, snowmobile).

The agency's core technology stack consists of third-party insurtech integrations rather than proprietary systems: BoldPenguin powers commercial insurance quoting (commercial property, general liability, BOP, inland marine, commercial auto), Back9 Insurance handles life and disability insurance applications, and NowCerts serves as the customer-facing policy management portal. Distribution is omnichannel but relationship-led: customers originate via the website quote forms, direct phone outreach to (888)-752-8467, referral and testimonial-driven acquisition, YouTube video content, and a dedicated agent recruitment portal at platinuminsagents.com. The agency employs 101-250 staff, holds no patents or proprietary AI capabilities, and was featured in the Top 100 Finance publication in 2025.

Revenue is generated entirely through carrier commissions on policies placed across the multi-carrier book. Pricing is quote-based and varies by line of coverage, customer risk profile, and carrier underwriting; policies bill monthly with annual renewals that produce recurring commission streams. The business model is asset-light and scalable in proportion to licensed-producer headcount, with bundling discounts (home + auto) and cross-line penetration as the primary customer-acquisition economics lever. The company is privately held with no disclosed parent, outside investors, or funding history, and shows no merger, acquisition, or leadership-change activity in the available data.

Name

Platinum Insurance Group

Legal name

Platinum Insurance Group

Website

https://platinuminsgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Platinum Insurance Group is an independent insurance agency offering auto, home, business, life, health, farm, and recreational vehicle coverage through 75+ carrier partnerships, serving 12,450+ individual and small business clients across multiple western US states.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), CO-OP / Nonprofit Individual Market Plans (HLAEABAH), Non-Participating Whole Life Insurance (FSAIABAJ), Group Whole Life (Limited/Continuous Pay) (FSAIADAE)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal lines insurance
• Multi-carrier insurance
• Farm and crop insurance

Headquarters

HQ city

Pleasant View

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Platinum Insurance Group earns commissions from multiple insurance carriers for policies sold. The agency represents 75 different insurance carriers and matches customers with appropriate coverage from their carrier network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Platinum Insurance Group is an independent insurance agency that sells personal and commercial insurance policies — auto, home, life, health, business, farm, and recreational vehicle coverage — on behalf of 75+ insurance carriers. The agency earns commissions by matching customers with appropriate carrier coverage rather than underwriting policies itself, providing licensed agents, quote-based pricing, and multi-policy bundling options across eight U.S. states.

Product overview

Platinum Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products across multiple categories. The company provides Auto Insurance (including SR22 and Mexican auto coverage), Home Insurance (Homeowners, Renters, Condo, and Mobile Home), Business Insurance (Commercial Property, General Liability, BOP, Inland Marine, Commercial Auto), Life Insurance (Individual, Group, Disability, Key Person), Health Insurance (Individual/Family, Group, Dental, Vision, Long-Term Care), Farm Insurance (Crop, Farm Owners, Livestock, Equine, Farm Equipment), and Recreational Vehicle Insurance (Boat, Motorcycle, Motorhome, ATV, Snowmobile). The company offers these products through multiple carrier partnerships, providing personalized service to match customers with appropriate coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Personal auto insurance coverage including liability, uninsured/underinsured motorist, collision, comprehensive, personal injury protection, roadside assistance, and specialty coverages such as SR22 and Mexican auto insurance, sourced from 75+ carrier partners.
• Homeowners Insurance Comprehensive home insurance protecting the dwelling structure and personal property from covered accidents and perils, combined with homeowners liability coverage for injury claims, property damage, medical expenses, and legal defense costs on or off premises.
• Renters Insurance Tenants insurance covering personal belongings against fire, theft, or vandalism with liability protection and loss of use coverage.
• Condo Insurance Condominium insurance extending protection beyond the condo association master policy, covering personal belongings and interior damage to units.
• Mobile Home Insurance Specialized insurance for mobile and manufactured homes covering personal property, liability, guest medical protection, and structure repair.
• Individual Life Insurance Life insurance for individuals including term life (annual renewable and level term) and whole life policies with cash value accumulation.
• Group Life Insurance Employer-sponsored life insurance providing coverage at low group rates with tax-deductible premiums for employees and their families.
• Disability Insurance Disability income insurance replacing 50–70% of income if the insured cannot work due to injury or illness.
• Key Person Insurance Key person / key men insurance providing financial support when death or permanent disability results in the loss of an essential employee to a business.
• Dental Coverage Dental insurance options including Traditional Indemnity, DHMO, and PPO plans for individuals, families, and employer groups.
• Vision Coverage Vision insurance plans covering optical needs including glasses and contact lenses for employees and families.
• Long-Term Care Insurance Long-term care insurance covering extended home health care, nursing home costs, assisted living, adult daycare, hospice, and respite care.
• Individual and Family Health Insurance Health insurance plans for individuals not receiving employer coverage, including FFS, HMO, PPO, POS, and HSA options.
• Group Health Insurance Group health insurance plans for small to mid-sized businesses offering indemnity, HMO, PPO, and POS options.
• Commercial Property Insurance Property insurance covering commercial buildings, interior items, outdoor signs, on-site equipment, and inventory, with Builder's Risk and Equipment Breakdown options.
• Commercial General Liability Insurance General liability coverage protecting businesses from bodily injury claims, property damage, medical expenses, and legal costs, with options including Garagekeepers Liability and Employment Practices Liability.
• Business Owners Policy (BOP) Combined policy for small to medium-sized businesses bundling Property, Commercial General Liability, and Crime Insurance.
• Inland Marine Insurance Off-site asset protection covering transported property, computer equipment, contractor's tools, artwork, and items in transit or storage.
• Commercial Auto Insurance Fleet and commercial vehicle insurance covering bodily injury, medical payments, PIP, comprehensive, collision, GAP, and uninsured motorist coverage with optional Bailee Coverage.
• Crop Insurance Agricultural crop coverage including crop-yield insurance for natural disasters and crop-revenue insurance for price fluctuations.
• Farm Owners Insurance Comprehensive farm and ranch insurance covering dwellings, personal property, other structures, and liability protection.
• Farm Livestock Insurance Livestock insurance protecting animals against financial losses from covered accidents, natural disasters, and transit incidents.
• Equine Insurance Horse insurance including full mortality/theft, major medical, loss of use, and stallion infertility coverage.
• Farm Equipment Insurance Equipment breakdown coverage protecting heating/cooling systems, production equipment, boilers, pumps, electrical systems, and refrigeration.
• Boat Insurance Boat and personal watercraft insurance covering yachts, performance boats, sail boats, bass boats, jet skis, and WaveRunners with liability and additional coverage options.
• Motorcycle Insurance Motorcycle coverage for street bikes, cruisers, touring bikes, and custom choppers including theft, vandalism, liability, medical payments, and roadside assistance.
• Motorhome Insurance Recreational vehicle insurance providing collision, comprehensive, bodily injury, property damage, and additional options like emergency roadside assistance and towing.
• ATV Insurance All-terrain vehicle insurance covering 4-wheelers, dune buggies, and golf carts with collision, comprehensive, liability, and uninsured motorist protection.
• Snowmobile Insurance Snowmobile coverage including collision, comprehensive, property damage, bodily injury, and uninsured motorist protection with custom equipment and medical payments options.

Quantifiable outcome

• 12,450+ happy clients served
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Allied Property and Casualty Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Platinum Insurance Group for property and casualty coverage offerings.
• AMCO Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing property and casualty insurance products through Platinum Insurance Group agency.
• Depositors Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in deposit-related insurance products.
• Nationwide Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing auto, home, and business coverage options through Platinum Insurance Group.
• Nationwide Agribusiness Insurance CompanycoreChannel Partner/ Reseller/ DistributorAgricultural insurance carrier partner providing farm and agribusiness coverage options.
• Colonial County Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing coverage options through Platinum Insurance Group agency.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Goosehead Insurance: Publicly traded independent insurance agency with a multi-carrier model (representing 150+ carriers) and franchise distribution. Closely comparable in core multi-carrier agency economics, cross-sell bundling, and customer-centric independent distribution model.
• World Insurance Associates: Publicly traded independent insurance agency that has grown aggressively through M&A roll-ups. Comparable multi-carrier agency model and acquisitive growth profile targeting similar mid-sized independent agencies.
• Higginbotham: Independent insurance brokerage and financial services firm serving commercial and personal lines customers across multiple states. Comparable in multi-line independent agency model with broad product breadth and regional expansion strategy.
• The Liberty Company Insurance Brokers: Independent insurance brokerage offering commercial, personal, and employee benefits lines across multiple states. Comparable independent agency structure, multi-line product mix, and regional consolidation strategy.
• IMA Financial Group: Independent insurance brokerage providing commercial and personal lines, employee benefits, and wealth management. Comparable in independent distribution model and diversified product offering across personal and commercial markets.
• Leavitt Group: Family-owned independent insurance agency operating across multiple Western states, offering personal, commercial, life, and farm lines. Comparable multi-state footprint, broad product portfolio, and owner-operated independent agency structure.

Broad incumbents

• Brown & Brown: Publicly traded national insurance brokerage providing personal, commercial, and employee benefits lines. Comparable multi-line product portfolio but operates at significantly larger scale with institutional ownership and public reporting.
• Acrisure: One of the largest private insurance brokers globally, built through aggressive agency roll-ups. Comparable distribution channel and product breadth but operates at vastly greater scale as a strategic acquirer of agencies like Platinum.
• Hub International: Large private insurance brokerage serving commercial, personal, and benefits markets across North America. Comparable multi-product agency model but operates at much larger scale and is itself a frequent acquirer of mid-sized independent agencies.

Others

• Assurex Global: Network of independent insurance and risk-management brokers worldwide. Comparable as an ecosystem enabler for independent agencies, providing carrier access and best-practice sharing that complements multi-carrier distribution models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=IQA5RFKIfbY

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Insurance Group