Carpet Cushions & Supplies

What Carpet Cushions & Supplies does

Carpet Cushions & Supplies, doing business as All Surfaces, is a privately held wholesale distributor of residential and commercial flooring products, installation supplies, materials, and tools serving the U.S. building products industry. The company operates as a house of brands, integrating six legacy regional flooring distributors — Abraham Linc (Mid-Atlantic, founded 1976), All Tile CCS (formed 2014 from All Tile [1947] and CCS [1979]), Blakely Products Co (founded 1946), Cartwright Distributing (founded 1986), Tri-State Wholesale Flooring (founded 1964, reborn 1994), and Walcro (founded 1971) — into a single corporate entity operating 45+ regional branches with finished showrooms across 24 states.

The company's core technology is the ASAP (All Surfaces, All Products) online ordering platform, which enables flooring professionals to browse and order across the entire portfolio of 60,000+ SKUs sourced from 150+ manufacturers and 500+ merchants through a unified digital interface, complementing the physical Pro Shops and showrooms. The company complements this tech stack with contractor-focused loyalty programs (Fast Cash Rewards and Surface Pro Perks) and job-site delivery services.

All Surfaces generates revenue through B2B wholesale distribution of flooring products and installation supplies, primarily on a one-time transaction basis with quote-based pricing for contractors and flooring professionals. The primary customer segment is flooring installation contractors who require comprehensive inventory, technical expertise, and reliable job-site delivery; a secondary commercial segment serves larger-scale commercial flooring installations. The company is headquartered in Bloomington, Minnesota, and employs 101-250 people as a private, founder/legacy-owned entity with no disclosed external institutional investors.

Name

Carpet Cushions & Supplies

Legal name

All Surfaces

Website

https://carpetcushions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Carpet Cushions & Supplies (dba All Surfaces) is a privately held U.S. wholesale distributor of residential and commercial flooring products and installation supplies, operating 45+ regional branches across 24 states under a house-of-brands model that serves flooring contractors and installation professionals through showrooms, job-site delivery, and the ASAP online platform.

Ownership category

akta.pro rank

Product category

Wholesale Flooring Distribution

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Wholesale flooring distribution
• Flooring supplies
• Installation materials
• Residential commercial flooring
• Flooring contractor supplies

Headquarters

HQ city

Wood Dale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Flooring Products Distribution: Distribution of residential and commercial flooring products, supplies, materials, and tools through a network of regional branches and showrooms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Carpet Cushions & Supplies (operating as All Surfaces) is a wholesale distributor of flooring products, installation supplies, materials, and tools. The company operates as a house of six regional flooring brands (Abraham Linc, All Tile CCS, Blakely Products Co, Cartwright Distributing, Tri-State Wholesale Flooring, and Walcro), serving contractors and flooring professionals through 45+ branch showrooms across 24 states and an online ordering platform called ASAP. The product portfolio spans 60,000+ SKUs sourced from 150+ manufacturers.

Product overview

All Surfaces operates as a house of brands offering a comprehensive flooring and supplies distribution platform. The portfolio includes six regional brand distributors (Abraham Linc, All Tile CCS, Blakely Products Co, Cartwright Distributing, Tri-State Wholesale Flooring, and Walcro) serving contractors and professionals across 24 states. The company distributes 60,000+ SKUs from 150+ manufacturers, supported by 45+ branch locations with showrooms. Key offerings span residential and commercial flooring products, installation supplies, materials, and tools. The company also provides an online ordering platform called ASAP (All Surfaces, All Products), along with contractor-focused programs including Fast Cash Rewards Program and Surface Pro Perks.

Differentiator

Problem solved

Functional benefit

Brands

• Abraham Linc: Mid-Atlantic's leading distributor of residential and commercial flooring products. Founded in 1976, headquartered in Bridgeport, West Virginia.
• All Tile CCS
• Blakely Products Co
• Cartwright Distributing
• Tri-State Wholesale Flooring
• Walcro

Products and services

• All Surfaces ASAP Online Ordering Platform
• Abraham Linc
• All Tile CCS
• Blakely Products Co

Quantifiable outcome

• 45+ regional branches with finished showrooms
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Abraham LinccoreChannel Partner/ Reseller/ DistributorMid-Atlantic leading distributor of residential and commercial flooring products. Founded in 1976. Headquartered in Bridgeport, West Virginia. Part of All Surfaces house of brands portfolio.
• All Tile CCScoreChannel Partner/ Reseller/ DistributorEstablished separately with roots in flooring distribution and installation. All Tile (1947) and CCS (1979) united in 2014. Part of All Surfaces house of brands portfolio.
• Blakely Products CocoreChannel Partner/ Reseller/ DistributorOne of the U.S.'s oldest installation supply distributors since 1946. Marries top-tier products with unmatched service. Part of All Surfaces house of brands portfolio.
• Cartwright DistributingcoreChannel Partner/ Reseller/ DistributorSince 1986, combining quality flooring products and competitive prices with unwavering focus on customer satisfaction. Part of All Surfaces house of brands portfolio.
• Tri-State Wholesale FlooringcoreChannel Partner/ Reseller/ DistributorEstablished in 1964, reborn in 1994. Evolved from local vinyl distributor to premier flooring provider for seven states. 40+ strong team. Part of All Surfaces house of brands portfolio.
• WalcrocoreChannel Partner/ Reseller/ DistributorSince 1971, trusted name in floor covering with unparalleled expertise and commitment to quality across 6 states. Part of All Surfaces house of brands portfolio.
• 150+ Manufacturer PartnerscoreOthersCompany represents premier manufacturers including Casabella, Carpenter, Congoleum Flooring, Future Foam, Johnson Hardwood, Kahrs, Karndean, MAPEI, M-D PRO, Roberts Consolidated, ROPPE, Schluter, SCHONOX HPS, Somerset, and Traxx. Products sourced from over 500 merchants with 60k+ SKUs.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• M S International (MSI): Large national wholesale distributor of flooring, countertops, and wall tile to contractors and dealers with showrooms across the U.S., directly comparable to All Surfaces' branch-and-showroom flooring distribution business.
• QEP Co. Manufacturer and distributor of flooring installation tools, adhesives, and accessories serving flooring professionals and retailers, overlapping directly with All Surfaces' installation-supply distribution lines and contractor customer base.
• Galleher Corporation: One of the largest wholesale flooring distributors in the western United States, distributing carpet, hardwood, tile, and installation supplies to flooring contractors — the same core customer, product mix, and B2B distribution model as All Surfaces.
• Tom Duffy Company: Wholesale flooring distributor serving residential and commercial contractors with carpet, hard surface, and installation supplies — highly comparable in business model, channel, and end customers.
• Fishman Flooring Solutions: U.S. wholesale distributor of flooring and installation products to commercial and residential contractors, with a similar multi-region branch and product breadth approach to All Surfaces.

Others

• Shaw Industries Group: One of the largest U.S. flooring manufacturers (carpet, hard surface) and a key supplier to All Surfaces; upstream in the value chain and a potential disintermediation risk if it deepens direct-to-pro or direct-to-consumer channels.
• Mohawk Industries: Largest U.S. flooring manufacturer and a premier supplier represented in All Surfaces' portfolio; included as a strategic counterpart because manufacturer consolidation trends directly shape distributor margins and channel power.

Broad incumbents

• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, and building products with 800+ branches nationwide — a comparable B2B distribution model and contractor customer base, but at far greater scale and broader product scope.
• White Cap: National distributor of specialty construction supplies (now part of The Home Depot Pro) serving professional contractors, with overlapping customer relationships and a similar branch-driven distribution model — a much larger incumbent.
• Floor & Decor Holdings: National flooring retailer-distributor operating hundreds of large-format stores; while it sells to pros, it is fundamentally a retail channel competing for the same flooring spend — a much larger incumbent with national reach All Surfaces lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AllSurfaces
• Facebookfacebook.com/AllSurfaces
• LinkedInlinkedin.com/company/allsurfaces
• Instagraminstagram.com/allsurfacesinc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpet Cushions & Supplies