LeanGo
LeanGo is a Tokyo-based, CVR-focused marketing firm (founded April 2020) that sells Dejam, an all-in-one no-code SaaS for AB testing, heatmaps, and LP creation, alongside implementation consulting services to Japanese businesses and advertising agencies.
- Company typePrivate
- Founded2020
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What LeanGo does
LeanGo (株式会社LeanGo) is a Tokyo-based CVR-focused marketing firm founded in April 2020 by Shori Hirai (CEO, ex-Recruit) and Kento Fueta (COO, ex-CyberAgent). The company delivers website conversion-rate optimization through a hybrid model combining a proprietary SaaS product, Dejam, with implementation consulting services. Dejam is an AI-ready, all-in-one CVR improvement platform that consolidates three modules — Dejam Optimize (no-code A/B testing and web chat/popup), Dejam Analytics (five-type heatmap visualization, golden-route analysis, automated priority ranking), and Dejam CMS (no-code LP/article/swipe-LP creation and form building) — into a single subscription. The platform is built on Nuxt 3 / Vue 3 / TypeScript with Firebase, GCP, and BigQuery data infrastructure, and embeds generative-AI features including CRO Suggest, Vibe Coding (beta), and an AI chat assistant in the editor, plus the in-development proprietary HiraAI system.
LeanGo monetizes through tiered SaaS subscriptions starting at 30,000 JPY/month for the Optimize plan, 50,000 JPY/month for the CMS plan, and 120,000 JPY/month for the All-in-One plan, with usage-based scaling on traffic volume. Supplementary revenue comes from quote-based web consulting (LPO, CVR improvement, advertising operations). Its primary customer segments are (a) Japanese businesses seeking CVR improvement across EC, B2B, and lead-gen sites, and (b) advertising agencies and marketing-support firms that resell Dejam through an official partner program — with several dozen agencies reported to be active monthly partners. Notable case-study customers include Recruit, JAL, Opt, ADK Marketing Solutions, Speee, Adways, VALX, Komehyo, Sukoyaka Kosho, Kufuu Wedding, and i-plug. LeanGo's go-to-market blends product-led growth (14-day free trial, self-serve signup) with sales-assisted free consultations, an agency partner program, certified partnerships (ecforce/SUPER STUDIO, CATS), and content/IP-driven authority-building (LPO AWARD, conference speaking, design and improvement knowledge databases). The firm holds ISO/IEC 27001:2022 and JIS Q 27001:2023 ISMS certification (March 2024) and operates with a lean team of approximately five employees, with no disclosed external VC or PE funding.
LeanGo firmographics
Firmographics- Name
- LeanGo
- Legal name
- 株式会社LeanGo
- Website
- https://leango.co.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- LeanGo is a Tokyo-based, CVR-focused marketing firm (founded April 2020) that sells Dejam, an all-in-one no-code SaaS for AB testing, heatmaps, and LP creation, alongside implementation consulting services to Japanese businesses and advertising agencies.
- Ownership category
- akta.pro rank
LeanGo industry classification
Industry- Product category
- Conversion Rate Optimization Software
- NAICS
- Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Operations & Process Improvement Consulting (BPAHACAB), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where LeanGo is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
LeanGo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Dejam Tool): Monthly subscription model with three plans: Optimize Plan (30,000 JPY/month from), CMS Plan (50,000 JPY/month from), and All-in-One Plan (120,000 JPY/month from). Usage-based pricing scales with website traffic/usage. Auto-renews unless cancelled 1 month before contract end.
- Web Consulting Services: Custom consulting services for CVR improvement, LPO, and advertising optimization. Pricing varies by project scope and is quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Optimize Plan - Existing site optimization |
| Subscription | Monthly | CMS Plan - New page creation |
| Subscription | Monthly | All-in-One Plan - Complete solution |
| Other | Pay-as-you-go | Consulting Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
LeanGo product offering
Product offeringCore offering
LeanGo operates the Dejam SaaS platform, an integrated conversion rate (CVR) improvement tool that consolidates LP/landing page creation, no-code A/B testing, heatmap analytics, web chat/popups, and AI-powered improvement suggestions into a single product. The company also delivers paid web marketing and LPO consulting services built on proprietary methodology and accumulated improvement cases.
Product overview
LeanGo operates as a CVR-focused marketing firm offering the Dejam AI-ready CVR improvement platform. Dejam is an all-in-one SaaS product that consolidates multiple LPO functions into a single platform, eliminating the need for multiple tool subscriptions. The platform comprises three integrated modules: Dejam Optimize (no-code A/B testing and web chat/popup delivery), Dejam Analytics (5-type heatmap analysis, golden route analysis, automatic priority analysis), and Dejam CMS (LP/article LP/swipe LP creation, form building with multiple widget options). The platform also includes AI-powered features including HiraAI (autonomous improvement agent, in development), CRO Suggest (auto-generated improvement proposals), AI chat in editor, and Vibe Coding (AI code generation, beta). Supporting features include a Design Database (1M+ archived designs), Improvement Database (proven CVR cases), Project Management, Research, and Web Accessibility tools. LeanGo also organizes the annual LPO Award and offers an Official Partner Program for advertising agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Dejam: AI-ReadyなCVR改善ツール。LP制作·ABテスト·ヒートマップ解析·Web接客など、LPOのPDCAに必要な機能をオールインワンで提供するWebマーケティングSaaS。
- Dejam Optimize
- Dejam Analytics
- Dejam CMS
- LPO AWARD
- HiraAI
Products and services
- Dejam AI-ready all-in-one CVR improvement SaaS platform that combines LP creation, A/B testing, heatmap analytics, and web chat/popup delivery into a single product, designed for marketing teams to run the full PDCA cycle for landing page optimization without engineering support.
- Dejam Optimize Module within Dejam providing no-code A/B testing (split/redirect testing), automatic optimization, web chat and popup delivery, and statistical significance testing reports for marketers.
- Dejam Analytics Website analytics module offering five types of heatmaps, golden route analysis, referral CVR analysis, and automatic improvement priority analysis for user behavior visualization.
- Dejam CMS No-code LP/article LP/swipe LP and homepage creation module with form building, URL/parameter delivery settings, custom widgets via HTML/CSS/JS, and integrated web chat functionality.
- CRO Suggest AI-powered feature that analyzes LP screenshots and automatically generates multiple design improvement proposals within one minute, including the rationale for each change.
- Design Database Archive database of over 1 million website design screenshots enabling design research and benchmarking through filtering by industry, screen type, color, and atmosphere.
- Improvement Database (CRO Knowledge) Collection of accumulated successful CVR improvement cases searchable by users to find and implement specific improvement measures, including sample designs and code snippets.
- Dejam Partner Program Official partner program for advertising agencies and marketing support companies, providing flexible PV quotas, free website diagnosis, free improvement proposals, case study sharing, package development support, and dedicated staff.
- LPO Consulting Custom consulting services for landing page optimization and CVR improvement, providing expert-led diagnosis and improvement execution delivered on a quote-based engagement.
- Segment CVR Improvement Consulting Segment-level CVR improvement consulting targeting specific audience segments within a website, delivered by LeanGo's team of specialized consultants working in seamless collaboration.
- Ad Operations Consulting Consulting services for advertising operations and optimization, supporting clients on ad performance improvement in coordination with Dejam LPO initiatives.
Quantifiable outcome
- CVR improvement success rate: 90%+ for outsourced consulting
- +5 more outcomes
Companies that use LeanGo
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
LeanGo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability13 records
Feature8 records
LeanGo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 株式会社SUPER STUDIO (ecforce)coreCertified partner program for ecforce, an AI commerce platform. Dejam provides LPO optimization services to ecforce users, combining Dejam's 2,500+ improvement cases with ecforce's e-commerce foundation to offer end-to-end growth support for EC businesses.
- CATS株式会社coreIntegration with CATS advertising measurement system. Enables click CV postback tracking to eliminate measurement gaps. Dejam reports can display CATS CV data directly, enabling precise data-driven analysis without code changes.
- CATS株式会社coreBusiness partnership for advertising effectiveness visualization and creative ROAS optimization. One-stop service combining CATS measurement with Dejam optimization for complete advertising performance improvement.
- Momentum株式会社minorCo-hosted webinar on preventing internet advertising budget leakage and maximizing LP effectiveness. Joint marketing event for mutual lead generation.
- アライアンスクラウド株式会社minorB2B marketing enhancement partnership for sales BPO support. Joint approach to strengthen B2B marketing capabilities using Dejam optimization tools.
- and, a株式会社minorBusiness partnership for CVR improvement support services. Joint effort to improve outcomes of CVR improvement projects using Dejam and growth hacking expertise.
- Sales MarkerminorJoint offering plan using Dejam for intent sales outcome maximization. Combines Sales Marker's intent data with Dejam's CVR optimization for comprehensive sales enablement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
LeanGo competitors and assessment
Company assessmentRegional players
- Repro: Repro is a Japan-based mobile-first marketing analytics and engagement platform that, while more mobile-focused, competes for the same Japanese marketer budget and overlaps with Dejam on user-behavior analytics and personalization use cases.
- User Local / User Insight: User Local provides Japan-focused web analytics and heatmap tooling. While less feature-rich than Dejam on A/B testing, it competes for the same Japanese SMB and mid-market heatmap budget and overlaps on Dejam Analytics's core use cases.
Direct peers
- VWO (Visual Website Optimizer): VWO is a global CRO platform offering A/B testing, heatmaps, session recordings, and personalization. It targets the same marketer persona as Dejam and is commonly evaluated alongside LeanGo in mid-market Japanese enterprise procurement.
- Unbounce: Unbounce is a landing-page builder with built-in A/B testing and AI-powered optimization (Smart Traffic). Its LP creation + AB testing bundle directly competes with Dejam CMS + Optimize, particularly for Japanese marketers evaluating landing-page-focused CRO stacks.
- Sprocket: Sprocket is a Japan-focused CRO/CX platform providing web personalization, A/B testing, and conversion analytics. It serves the same Japanese enterprise marketer persona that LeanGo targets with Dejam and competes head-to-head in the same LPO RFPs.
- Ptengine: Ptengine offers heatmap analytics, A/B testing, and personalization for the APAC market. Its feature set — heatmaps, AB testing, on-site personalization — closely mirrors Dejam Analytics and Optimize, making it a direct product peer in the Asia CRO market.
- Optimizely: Optimizely is an enterprise experimentation and personalization platform that competes directly with Dejam Optimize on A/B testing and feature-experimentation. It targets large Japanese enterprises and global brands — the same segment as LeanGo's Recruit/JAL customers.
- AB Tasty: AB Tasty is a global personalization and experimentation platform with strong presence in APAC. Its A/B testing, personalization, and AI-driven optimization capabilities overlap directly with Dejam's CRO focus and Vibe Coding-style AI roadmap.
- KARTE (by Placidity): KARTE is Japan's leading CX platform, offering real-time user-behavior analytics, A/B testing, personalization, and web chat/popup features that directly overlap with Dejam's Optimize, Analytics, and CMS modules. It is the most direct and largest Japanese competitor in the LPO/CRO space.
Broad incumbents
- Adobe Analytics (Adobe Experience Cloud): Adobe Analytics and the broader Adobe Experience Cloud offer enterprise-grade web analytics, testing, and personalization that overlap with Dejam Analytics and Optimize. As a broad incumbent, it is rarely the lowest-cost option but is frequently on Japanese enterprise shortlists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
LeanGo social profiles
Digital presenceLeanGo compliance and trust
Trust signalCompliance1 record
LeanGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeanGo leadership team
Management profileNumber of profiles
Profiles5 records
LeanGo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeanGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeanGo
What does LeanGo do?
LeanGo operates the Dejam SaaS platform, an integrated conversion rate (CVR) improvement tool that consolidates LP/landing page creation, no-code A/B testing, heatmap analytics, web chat/popups, and AI-powered improvement suggestions into a single product. The company also delivers paid web marketing and LPO consulting services built on proprietary methodology and accumulated improvement cases.
Is LeanGo a public or private company?
LeanGo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeanGo founded?
LeanGo was founded in 2020.
Where is LeanGo based?
LeanGo is headquartered in Tokyo, Japan, in the Asia region.
How does LeanGo make money?
Two revenue lines are on record. SaaS Subscription (Dejam Tool) is the primary driver. The others are web Consulting Services.
Who are LeanGo's main competitors?
Regional players on record are Repro and User Local / User Insight. Direct peers are VWO (Visual Website Optimizer), Unbounce, Sprocket, Ptengine, Optimizely, AB Tasty and KARTE (by Placidity). Adobe Analytics (Adobe Experience Cloud) is listed as a broad incumbent.
Does LeanGo have an API?
No public API is recorded for LeanGo.
What industry is LeanGo in?
LeanGo's product category is Conversion Rate Optimization Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAHACAB, Operations & Process Improvement Consulting. Its NAICS code is 541613 and its SIC code is 7372.