Zonna Energy
Zonna Energy is a wholesale distributor of off-grid solar equipment serving SMB solar installers across the U.S. It operates three distribution centers in PA, OH, and IN, distributing 40+ vetted brands and providing same-day shipping and in-house inverter repair services.
- Company typePrivate
- Founded2008
- HeadquartersNew Holland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zonna Energy does
Zonna Energy is a wholesale distributor of off-grid solar equipment serving professional solar installers and contractors across the United States. Founded in 2008 and headquartered in New Holland, Pennsylvania, the company operates three distribution centers in Pennsylvania, Ohio, and Indiana, enabling same-day small-parcel shipping and 24-48 hour freight delivery to installers in the mid-Atlantic and Midwest. The product portfolio spans a curated lineup of more than 40 trusted brands across inverters, batteries, charge controllers, racking systems, and appliances, including Sol-Ark, Fronius, EG4, Discover Energy, MidNite, Deye, Renon, Schneider, Outback, Victron, and Magnum.
The company was built by installers for installers, and many team members are former solar professionals who themselves live off-grid. Under CEO Matt Smucker, who assumed leadership in 2018 with 19 years of industry experience, Zonna differentiates through hands-on technical support, in-house inverter repair services for Magnum, Outback, and Schneider units with 2-3 day turnaround, and competitive wholesale pricing that preserves installer margins. The firm is privately held with no disclosed external investors or funding rounds.
Revenue is generated through product markups on hardware sales to vetted dealers and installers who must apply for wholesale accounts. The go-to-market motion is sales-led, driven by direct phone outreach, an account-based e-commerce portal (store.zonnaenergy.com), a dealer partnership program, and an annual installer-focused solar conference. Customer segments are exclusively SMB solar installation companies and contractors working on off-grid residential, commercial, and remote applications. No proprietary software, AI, or technology platform is part of the offering.
Zonna Energy firmographics
Firmographics- Name
- Zonna Energy
- Legal name
- Zonna Energy
- Website
- https://zonnaenergy.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zonna Energy is a wholesale distributor of off-grid solar equipment serving SMB solar installers across the U.S. It operates three distribution centers in PA, OH, and IN, distributing 40+ vetted brands and providing same-day shipping and in-house inverter repair services.
- Ownership category
- akta.pro rank
Zonna Energy industry classification
Industry- Product category
- Solar Equipment Wholesale Distribution
- akta.pro primary industry
- Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB)
- akta.pro secondary industries
- Solar Mounting, Racking, Trackers & Structural BOS Manufacturing (EUAMAHAC), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
Keywords
Where Zonna Energy is headquartered
LocationHeadquarters
- HQ city
- New Holland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Zonna Energy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Solar Equipment Wholesale Distribution: Zonna Energy generates revenue through wholesale distribution of off-grid solar equipment to installers and dealers. They curate and stock products from multiple branded manufacturers and sell to solar professionals who install off-grid systems. Revenue is generated through product markups on inverters, batteries, charge controllers, racking systems, and accessories.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Zonna Energy product offering
Product offeringCore offering
Zonna Energy is a wholesale B2B distributor of off-grid solar equipment, curating and reselling inverters, batteries, charge controllers, racking systems, and appliances from over 40 trusted manufacturers to professional solar installation companies. The company supports these products with same-day shipping from regional warehouses and in-house inverter repair services for Magnum, Outback, and Schneider brands.
Product overview
Zonna Energy is a wholesale solar equipment distributor serving off-grid solar installers, offering a curated portfolio of vetted solar products across multiple categories. The company provides inverters and all-in-one systems (Sol-Ark, Fronius Primo, MidNite, EG4), lithium and lead-acid batteries (Discover Energy Helios, Pytes V-16, Renon Xcellent Plus, Rubix R-Series, Trojan, Rolls), charge controllers, solar racking systems (K2 Systems, Quick Bolt, Integra, Sinclair), inverter repair services, and SunStar appliances. Products include both distributed brands and highlighted product spotlights. The company also hosts an Annual Solar Conference for installer training and community building, positioning itself as a full-service off-grid energy partner rather than a single unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Sol-Ark 18K-2P Hybrid Inverter An 18kW AC output residential hybrid inverter with 200A grid pass-through, six DC solar ports, three MPPTs at 36A each, virtual power plant readiness, dual 48V battery ports, and UL9540 upgrade options, sold wholesale to off-grid solar installers.
- Fronius Primo Inverter A transformerless single-phase residential inverter available from 3.8kW to 15.0kW with SnapINverter hinge mounting, dual MPPT, built-in Wi-Fi, and Modbus for monitoring and integration, distributed to solar installers.
- Discover Energy Helios Battery A 16kWh lithium battery system for off-grid solar and whole-home backup with 200A continuous and 26kW peak output, scalable to 36 parallel units, with self-heating and outdoor-rated durability.
- EG4 GridBOSS Micro-Grid Interconnect An all-in-one gateway replacing multiple grid connection components, providing a single connection point for utility, inverter, generator, and smart loads with service-entrance capability.
- Rubix R-Series Battery A 14.3kWh lithium storage system available in 51.2V or 25.6V configurations with stackable design, proven cell balancing, and budget-friendly pricing for off-grid storage.
- MidNite MN15-12KW-AIO All-in-One Inverter System An all-in-one inverter system delivering 11.4kW continuous power with three integrated MPPT charge controllers and three programmable 120/240VAC outputs, replacing external distribution boxes.
- Deye Summer BOS Series C&I Energy Storage System A scalable commercial energy storage system providing flexible rack-mounted storage from 25.6kWh to 87kWh with intelligent BMS, LiFePO4 chemistry, and over 6,000 cycles at 70% EOL.
- Pytes V-16 Wall-Mounted LFP Battery A 16kWh outdoor-rated lithium battery with Tier 1 cells, IP66 rating, aerosol fire suppression, self-heating, and scalability up to 256kWh (16 units in parallel).
- EG4 18kPV Hybrid Inverter A hybrid inverter delivering 12kW continuous power with 18kW solar input across three MPPTs at 600VDC, supporting off-grid, grid-assist, and grid-sell modes, scalable to 10 units for 120kW.
- Renon Xcellent Plus Wall-Mounted Battery A 16kWh LiFePO4 wall-mounted battery with IP65 rating, whisper-quiet operation, up to 8,000 cycle lifespan, and scalability to 31 units in parallel.
- Inverters and All-In-One Systems Product Line Wholesale distribution of inverters and all-in-one systems from Outback, Schneider, Samlex, Magnum, Victron, Sol-Ark, Phocos, MidNite, EG4, Fronius, Tigo, and SRNE sold to off-grid solar installers.
- Charge Controllers Product Line Charge controllers for every voltage and battery type from Outback, Schneider, Magnum, Victron, MidNite, and SRNE to protect batteries and extend lifespan, sold wholesale to off-grid solar installers.
- Batteries Product Line Off-grid batteries from Trojan, Rolls, Sol-Ark, FullRiver, HomeGrid, Simpliphi, Fortress, Rubix Battery, Endur Energy, EG4, Discover, Deye, Renon, and MidNite Power sold wholesale to off-grid solar installers.
- Solar Racking Systems Product Line Racking systems from K2 Systems, Quick Bolt, Integra, and Sinclair for pitched roofs and large ground-mounts, sold wholesale to off-grid solar installers.
- SunStar Appliances Product Line SunStar AC and DC refrigerators and freezers with off-grid reliability and world-class efficiency, sold wholesale to off-grid solar installers.
- Inverter Parts and Repair Service In-house repair services for Magnum, Outback, and Schneider inverters with a typical 2–3 day turnaround, plus stocked parts for all major inverter brands, available to solar installers.
- Annual Solar Conference Annual conference hosted by Zonna Energy providing training, networking, and education opportunities for solar installers in the off-grid community.
Quantifiable outcome
- Same-day shipping on small parcel orders placed by 2:00 p.m.
- +2 more outcomes
Companies that use Zonna Energy
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Zonna Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zonna Energy partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Sol-ArkcoreSol-Ark is a key brand partner whose hybrid inverters (including the 18K-2P flagship model) are distributed by Zonna Energy to off-grid solar installers. Zonna stocks and sells Sol-Ark products as part of their curated inverter lineup.
- FroniuscoreFronius is a brand partner for residential inverters. Zonna distributes Fronius Primo inverters (3.8kW to 15.0kW) featuring SnapINverter mounting, dual MPPT, and built-in Wi-Fi for solar installers.
- Discover Energy (Helios Battery)coreDiscover Energy Helios 16kWh lithium battery systems are distributed by Zonna. Products feature 200A continuous output, 26kW peak, parallel scaling up to 36 units, and all-climate self-heating capability.
- EG4 ElectronicscoreEG4 products including the 18kPV hybrid inverter and GridBOSS micro-grid interconnect are distributed through Zonna. EG4 GridBOSS replaces up to 10 traditional grid connection components.
- MidNite SolarcoreMidNite Solar products including the MN15-12KW-AIO all-in-one inverter system are distributed by Zonna. MidNite AIO delivers 11.4kW continuous power with integrated MPPT charge controllers.
- DeyecoreDeye Summer BOS Series C&I energy storage systems (25.6kWh to 87kWh) are distributed by Zonna for small commercial and industrial solar applications.
- PytesminorPytes V-16 wall-mounted outdoor LFP batteries (16kWh, IP66 rated, expandable to 256kWh) are distributed through Zonna for outdoor energy storage applications.
- Renon PowerminorRenon Xcellent Plus wall-mounted LiFePO4 batteries (16kWh, IP65 rated, up to 8,000 cycles) are distributed by Zonna for residential energy storage.
- K2 SystemsminorK2 Systems solar racking products for pitched roofs and ground mounts are distributed through Zonna's product catalog.
- Outback PowercoreOutback inverters, charge controllers, and related equipment are part of Zonna's core product lineup for off-grid solar installations.
- Schneider ElectriccoreSchneider Electric solar products including inverters and charge controllers are distributed through Zonna. Zonna also provides in-house repair services for Schneider inverters.
- Magnum EnergycoreMagnum inverters are distributed through Zonna. Zonna provides in-house repair services for Magnum inverters with typical 2-3 day turnaround.
- Victron EnergycoreVictron inverters, charge controllers, and related products are distributed through Zonna for off-grid solar applications.
- Trojan BatteryminorTrojan battery products are distributed through Zonna for off-grid solar energy storage applications.
- FullRiver BatteryminorFullRiver batteries are distributed through Zonna as part of their battery product lineup.
- HomeGrid EnergyminorHomeGrid Energy batteries are distributed through Zonna for residential and commercial energy storage.
- SRNE SolarminorSRNE solar inverters and charge controllers are distributed through Zonna.
- Tigo EnergyminorTigo Energy products including rapid shutdown devices are distributed through Zonna.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Zonna Energy competitors and assessment
Company assessmentOthers
- Renogy: Solar equipment manufacturer with a strong direct and partner-channel presence in off-grid, RV, and residential solar; carries competing inverter and battery brands and competes with Zonna for end-customer mindshare where it overlaps with installers.
Direct peers
- Backwoods Solar: Specialty off-grid solar retailer/distributor focused on cabins, RVs, and remote homes; carries many of the same brands (Magnum, Outback, Victron, Schneider) and targets a similar do-it-yourself and small-installer customer.
- Soligent Distribution: One of the largest U.S. wholesale distributors of solar equipment to installers, carrying inverters, batteries, racking, and modules from many of the same brands (Sol-Ark, Schneider, etc.) that Zonna distributes — directly comparable curated-portfolio B2B model.
- NAZ Solar Electric: Long-standing off-grid solar equipment supplier serving installers and self-installers nationwide; competing portfolio of inverters, batteries, and racking with strong off-grid focus comparable to Zonna's positioning.
- RENVU: Online-first solar distributor selling inverters, batteries, and racking direct to installers and contractors — overlapping product mix with Zonna and competing for the same residential off-grid and hybrid installer projects.
- AM Solar: Off-grid and RV solar specialist with both retail and wholesale installer channels, focused on Victron- and Magnum-based systems; comparable niche and installer-centric GTM to Zonna.
- Alternate Energy Inc (AEI): U.S.-based solar distributor focused on installer and contractor customers with a curated catalog of inverters, batteries, and modules — directly comparable B2B curated-distribution model.
Broad incumbents
- Krannich Solar: Global solar distributor (with U.S. operations) serving installers across off-grid and grid-tied segments; carries overlapping inverter and battery brands and pursues the same B2B installer relationship model.
- AEE Solar: Established U.S. solar distributor (subsidiary of AltE Store) supplying installers and contractors with a broad catalog of off-grid, grid-tied, and BOS equipment, including overlapping inverter and battery brands.
- CED Greentech / CEG: Largest U.S. solar distributor with broad installer reach, multi-state distribution centers, and a wide product catalog spanning off-grid, grid-tied, and C&I solar; competes with Zonna for installer B2B wallet share with greater scale and credit terms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zonna Energy social profiles
Digital presenceZonna Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zonna Energy leadership team
Management profileNumber of profiles
Profiles15 records
Zonna Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zonna Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zonna Energy
What does Zonna Energy do?
Zonna Energy is a wholesale B2B distributor of off-grid solar equipment, curating and reselling inverters, batteries, charge controllers, racking systems, and appliances from over 40 trusted manufacturers to professional solar installation companies. The company supports these products with same-day shipping from regional warehouses and in-house inverter repair services for Magnum, Outback, and Schneider brands.
Is Zonna Energy a public or private company?
Zonna Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zonna Energy founded?
Zonna Energy was founded in 2008. It employs 11 to 50 people.
Where is Zonna Energy based?
Zonna Energy is headquartered in New Holland, United States, in the North America region.
How does Zonna Energy make money?
One revenue line is on record: solar Equipment Wholesale Distribution.
Who are Zonna Energy's main competitors?
Renogy is listed as an others. Direct peers are Backwoods Solar, Soligent Distribution, NAZ Solar Electric, RENVU, AM Solar and Alternate Energy Inc (AEI). Broad incumbents are Krannich Solar, AEE Solar and CED Greentech / CEG.
Does Zonna Energy have an API?
No public API is recorded for Zonna Energy.
What industry is Zonna Energy in?
Zonna Energy's product category is Solar Equipment Wholesale Distribution. Its primary akta.pro industry code is EUAMAHAB, Solar Inverters, Power Optimizers & MLPE Manufacturing, with a secondary code of EUAMAHAC, Solar Mounting, Racking, Trackers & Structural BOS Manufacturing.