Miller Digital
Miller Digital is a Dutch e-commerce agency specializing in custom Shopware 6, WooCommerce, and WordPress development for B2B and B2C clients, serving 350+ customers with bespoke frontends and system integrations.
- Company typePrivate
- Founded2007
- HeadquartersWormerveer, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Miller Digital does
Miller Digital is a privately held Dutch e-commerce agency founded in 2007 and headquartered in Wormerveer, Netherlands. The firm designs, builds, and maintains complex e-commerce platforms for B2B and B2C clients, with core specialization in Shopware 6, WooCommerce, and WordPress. It employs a small full-stack engineering team (1-10 employees) that delivers custom maatwerk frontends, marketplace functionality, and integrations with ERP, WMS, PIM, payment, shipping, and marketing systems. Notable technical capabilities include custom marketplace technology built on Shopware 6 with per-product inventory management, proprietary import and mapping tools for supplier data synchronization (e.g., Tradeplace/WooCommerce), and headless frontend architecture using Strapi CMS with Vue.js administration. The firm has held official Shopware Bronze Partner status for seven consecutive years and maintains a partner ecosystem of 14 technology vendors.
The agency serves 350+ customers primarily in the Netherlands with selective deployments into Belgium and Luxembourg. Customer segments span B2B e-commerce platforms with complex IT integration requirements, B2C direct-to-consumer webshops focused on conversion, and B2B conversion-oriented corporate websites. Pricing is project-based professional services, with hourly consulting at €75 excluding VAT, a fixed-fee Digital Strategy Kick-off session at €1,995, and larger bespoke implementation engagements. Go-to-market combines direct enterprise sales, inside/consultative sales with free initial advisory calls, downloadable brochures, and content/SEO-driven demand generation.
The business is independently owned with no disclosed external funding, no parent company, and no institutional investors identified. The company acquired Site by Site in February 2018 and currently operates as a stable, mature boutique agency with growing developer recruitment signaling demand-side momentum.
Miller Digital firmographics
Firmographics- Name
- Miller Digital
- Legal name
- Miller Digital
- Website
- https://millerdigital.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miller Digital is a Dutch e-commerce agency specializing in custom Shopware 6, WooCommerce, and WordPress development for B2B and B2C clients, serving 350+ customers with bespoke frontends and system integrations.
- Ownership category
- akta.pro rank
Miller Digital industry classification
Industry- Product category
- E-commerce Development Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Miller Digital is headquartered
LocationHeadquarters
- HQ city
- Wormerveer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Miller Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- E-commerce Development Services: Custom e-commerce platform development and implementation services including Shopware 6, WooCommerce, and WordPress builds. Services include design, development, and ongoing maintenance.
- Custom Business Website Development: Bespoke B2B conversion websites with maatwerk (custom) design, focused on lead generation and business growth. Includes WordPress and headless solutions.
- Digital Strategy Consulting: Digital Strategy Kick-off sessions and consulting services to help clients choose the right platform and define their digital roadmap.
- Hourly Consulting: Standard hourly rate of €75 excl. BTW for professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Senior Symfony e-commerce developer position |
| Other | Monthly | Medior Symfony e-commerce developer position |
| Other | Pay-as-you-go | Professional services hourly rate |
| One time/ perpetual license | One time/ perpetual license | Digital Strategy Kick-off |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Miller Digital product offering
Product offeringCore offering
Miller Digital is a Dutch e-commerce and web development agency that builds custom online stores on Shopware 6 and WooCommerce, as well as business websites on WordPress, for small and mid-sized merchants. The agency also provides digital strategy consulting, including a fixed-price Digital Strategy Kick-off package and hourly advisory services, serving more than 350 customers.
Product overview
Miller Digital is an e-commerce agency specializing in building and maintaining online stores on Shopware 6 and WooCommerce, complemented by custom WordPress websites for B2B lead generation. Their core offerings include Shopware 6 Development for B2B and B2C e-commerce platforms, WooCommerce Development for customized webshop solutions, and WordPress Websites designed for conversion-focused B2B purposes. All projects are supported by a Digital Strategy Kick-off consultation service that helps define project scope and roadmap.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopware 6 E-commerce Development End-to-end design, build, theming, and launch of custom online stores on the Shopware 6 e-commerce platform. Targeted at SMB retailers and brand owners seeking a specialist Shopware agency in the Netherlands and broader European market.
- WooCommerce Development Custom build and configuration of WooCommerce online stores on WordPress. Targeted at SMB merchants and brand owners who prefer the WooCommerce ecosystem for their online shop.
- WordPress Business Websites Design and development of corporate and business websites on WordPress. Targeted at small businesses, professional services firms, and local service companies needing a professional online presence.
- Digital Strategy Kick-off Fixed-price digital strategy consulting package priced at €1,995. Targeted at SMB merchants and business owners looking to define a clear online strategy before committing to a full build.
- Hourly Digital Consulting Hourly consulting at €75/hour covering e-commerce strategy, platform selection, and digital marketing guidance. Targeted at SMB merchants and business owners seeking flexible, on-demand advisory support.
Quantifiable outcome
- 200% extra speed improvement achieved for Hildam using Hypernode hosting
- +1 more outcomes
Companies that use Miller Digital
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Miller Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature4 records
Miller Digital partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- ShopwareflagshipOfficial Shopware Bronze Partner for 7 years. Miller Digital specializes in building Shopware 6 platforms for B2B and B2C e-commerce, offering comprehensive implementation, customization, and integration services. They leverage Shopware's scalable architecture for complex e-commerce requirements.
- AlumiocoreAlumio is an iPaaS (integration Platform as a Service) partner providing cloud-native, low-code solutions for connecting multiple systems, SaaS applications, and data sources. Miller Digital uses Alumio for enterprise system integrations with e-commerce platforms.
- ChannablecoreChannable provides product feed management and marketplace integration capabilities. Miller Digital uses it to help entrepreneurs create uniform feeds for Google Shopping campaigns and connect to national and international marketplaces.
- HypernodecoreManaged e-commerce hosting platform optimized for Shopware and WooCommerce. Known for speed, stability, and security with 3,500+ customers. Miller Digital uses Hypernode achieving 200% speed improvements for clients.
- KlaviyocoreE-commerce marketing automation platform for email and SMS. Miller Digital uses Klaviyo for customer data platforms, predictive analytics, and personalized marketing campaigns.
- MolliecorePayment service provider offering online and in-person payments across Europe. Mollie is the official preferred payment provider of Shopware. Miller Digital integrates Mollie for seamless payment processing.
- SendcloudcoreShipping automation platform for e-commerce with 100+ carrier integrations, return management, and international shipping capabilities. Miller Digital integrates Sendcloud for automated shipping processes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Miller Digital competitors and assessment
Company assessmentEmerging players
- Conversionista: Specialist conversion rate optimization agency operating in the Nordics and expanding into the Netherlands; comparable because Miller Digital explicitly competes on conversion-led website and storefront optimization.
Direct peers
- Hoppinger: Dutch digital agency specializing in e-commerce platforms and digital transformation, comparable in scale, location, and focus on platform-based commerce builds similar to Miller Digital.
- ZEAL: Dutch digital agency focused on creative, UX, and platform delivery; comparable as a Dutch-headquartered creative/digital agency with overlapping B2B website and commerce project work.
- Byte Internet: Dutch internet/digital agency with deep e-commerce development heritage, comparable as a similarly positioned Dutch digital services firm serving mid-market and enterprise clients.
Regional players
- Storm Digital: Dutch digital marketing and performance agency; comparable as a Dutch regional services firm serving adjacent marketing/website needs of mid-market clients.
- Netprofiler: Dutch SEO and digital marketing agency; comparable as a Dutch digital services firm working with similar B2B clients on website visibility and lead generation.
- Happy Horizon: Dutch digital marketing and communications group with overlapping capabilities in B2B websites and content marketing; comparable as a competitor within the Dutch mid-market services landscape.
Broad incumbents
- Dept: Large Dutch-rooted global digital agency offering full-service creative, engineering, and commerce capabilities — comparable as a much larger incumbent operating in the same Dutch digital services market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Miller Digital social profiles
Digital presenceMiller Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miller Digital leadership team
Management profileNumber of profiles
Profiles1 record
Miller Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miller Digital M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miller Digital
What does Miller Digital do?
Miller Digital is a Dutch e-commerce and web development agency that builds custom online stores on Shopware 6 and WooCommerce, as well as business websites on WordPress, for small and mid-sized merchants. The agency also provides digital strategy consulting, including a fixed-price Digital Strategy Kick-off package and hourly advisory services, serving more than 350 customers.
Is Miller Digital a public or private company?
Miller Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Miller Digital founded?
Miller Digital was founded in 2007. It employs 1 to 10 people.
Where is Miller Digital based?
Miller Digital is headquartered in Wormerveer, Netherlands, in the Europe region.
How does Miller Digital make money?
Four revenue lines are on record. E-commerce Development Services are the primary driver. The others are custom Business Website Development, digital Strategy Consulting and hourly Consulting.
Who are Miller Digital's main competitors?
Conversionista is listed as an emerging player. Direct peers are Hoppinger, ZEAL and Byte Internet. Regional players are Storm Digital, Netprofiler and Happy Horizon. Dept is listed as a broad incumbent.
Does Miller Digital have an API?
No public API is recorded for Miller Digital.
What industry is Miller Digital in?
Miller Digital's product category is E-commerce Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its SIC code is 7311.