What Newground Alliance does

Newground Alliance is a Stockholm-based holding company and platform that builds and backs an alliance of specialist consultancies under shared ownership, long-term capital, and a common platform. Founded in 2019, the company operates a federation model in which more than 50 leaders run independent specialist firms while benefiting from shared infrastructure and a Collective Intelligence delivery approach. Headcount is reported in the 251-500 range and the headquarters sits at Norrmalmstorg 14 in central Stockholm.

The portfolio currently comprises ten named specialist subsidiaries covering strategy and operating-model design (Influence), Salesforce implementation (Monfido), AI and agents (Emble), enterprise analytics (Adage), financial services transformation (Avanti), technology leadership (Influence Tech), procurement (Procure It Right), cybersecurity (Polar Point), turnaround management (Aurentor), and finance function excellence (Next Level Finance). Each firm retains a named founder-partner and a discrete go-to-market while participating in joint transformation mandates. The platform's technology stack is not publicly disclosed and there are no proprietary platforms, patents, or APIs referenced; the model is consultancy-led rather than product-led.

Newground's revenue mechanics operate at the portfolio-company level via individual consulting engagements with enterprise clients, with pricing not publicly disclosed. The company is private, headquartered in Sweden, and serves enterprise organizations across the Nordics. Go-to-market is enterprise-direct through each portfolio firm, supplemented by a thought-leadership content engine (the Spotlight section), LinkedIn presence, and an explicit investor recruitment channel ("Invest in Newground"). Talent development is supported by Bloom, an in-house graduate program for early-career consultants.

Name

Newground Alliance

Legal name

Newground Alliance

Website

https://newgroundalliance.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Newground Alliance is a Stockholm-based holding platform that builds and backs an alliance of ten specialist consultancies — spanning strategy, Salesforce, AI, analytics, financial services, technology, procurement, cybersecurity, turnaround, and finance — serving enterprise clients across the Nordics through shared ownership and a common platform.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

akta.pro secondary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Specialist consulting
• Management consulting
• Business transformation
• Consulting alliance
• Strategy consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Newground Alliance is a holding platform that builds and backs an alliance of 50+ specialist consultancies serving enterprise clients across strategy, Salesforce, AI, analytics, financial services, technology, procurement, cybersecurity, turnaround, and finance excellence. It provides shared ownership, long-term capital, and a common platform to its portfolio companies while each consultancy independently delivers specialist services to its own enterprise clients.

Product overview

Newground Alliance is a platform and holding company that builds and backs an alliance of 50+ specialist consultancies. Rather than a single unified product, it operates as a multi-brand portfolio platform where individual specialist firms maintain their distinct identities while sharing ownership, long-term capital, and a common platform infrastructure. The portfolio includes: Influence (strategy and collective intelligence), Monfido (Salesforce/CRM solutions), Emble (AI and agents), Adage (enterprise analytics), Avanti (financial services transformation), Influence Tech (technology leadership), Procure It Right (procurement optimization), Polar Point (cybersecurity), Aurentor (turnaround management), and Next Level Finance (finance excellence).

Differentiator

Problem solved

Functional benefit

Products and services

• Influence Strategy and execution consultancy powered by Collective Intelligence, focusing on business design and operating model transformation for enterprise clients.
• Monfido Salesforce solutions consultancy providing CRM implementation and optimization built around real business operations for enterprise clients.
• Emble AI consultancy focused on turning AI into real operational impact, specializing in AI and agents for enterprise clients.
• Adage Enterprise analytics consultancy that turns data into business value through data and analytics services for enterprise clients.
• Avanti Transformation consultancy specializing in the financial services sector with expertise in business design, operating model, and financial services transformation for enterprise clients.
• Influence Tech Technology leadership consultancy providing technology services aligned with business outcomes for enterprise clients.
• Procure It Right Procurement consultancy offering expertise that strengthens supplier partnerships and optimizes cost and procurement processes for enterprise clients.
• Polar Point Cybersecurity consultancy providing expertise for a rapidly evolving threat landscape for enterprise clients.
• Aurentor Business-critical transformation consultancy specializing in operating model changes and turnaround situations for enterprise clients.
• Next Level Finance Finance excellence consultancy transforming finance functions to enable better business decisions for enterprise clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• InfluencecoreOthers
• MonfidocoreOthers
• EmblecoreOthers
• AdagecoreOthers
• AvanticoreOthers
• Influence TechcoreOthers
• Procure It RightcoreOthers
• Polar PointcoreOthers
• AurentorcoreOthers
• Next Level FinancecoreOthers

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Centigo: Swedish management and IT consultancy with operations across the Nordics, focused on business transformation and leadership development. Comparable to Newground's portfolio firms like Influence and Influence Tech in transformation and operating model work.
• Knowit: Swedish-headquartered IT and digital consultancy with Nordic operations, similar regional base and enterprise transformation focus (strategy, technology, digital). Directly comparable as a Nordic specialist consulting platform competing for the same enterprise clients.
• North Highland: Global management consultancy built around specialist practitioner-led delivery and transformation work. Comparable in emphasis on specialist expertise over generalist pyramid models, similar to Newground's specialist-by-design positioning.

Broad incumbents

• Publicis Groupe: Global holding company that owns multiple specialist agencies and consultancies (including Publicis Sapient for digital transformation). Comparable as a multi-brand platform backing specialist firms, though in marketing/communications rather than management consulting.
• Bain & Company: Global management consultancy with Nordic offices covering strategy, technology, and operations transformation. Comparable as a competitor for the same enterprise transformation mandates that Newground's portfolio firms pursue.
• Accenture: Global professional services firm with major Nordic operations across strategy, technology, AI (Accenture AI), and finance transformation. Comparable as a broad incumbent competing directly with Newground's portfolio firms for large Nordic enterprise transformation engagements.
• Boston Consulting Group (BCG): Global strategy and transformation consultancy with established Nordic presence and BCG Platinion for technology/AI work. Directly comparable to Newground's strategy (Influence) and AI (Emble) portfolio firms as a competitor for enterprise transformation mandates.
• BearingPoint: European-origin management and technology consultancy with broad transformation, technology, and regulatory advisory practices. Comparable as a broader incumbent serving Nordic enterprises with overlapping capabilities in strategy, finance, and digital transformation.

Emerging players

• Catalant Technologies: Enterprise platform for accessing independent consulting talent and pre-vetted experts for transformation projects. Comparable as a platform model organizing specialist expertise for enterprise clients, though lighter-touch than Newground's owned-firm model.
• Toptal: Platform-based model connecting specialist talent with enterprise clients for transformation work. Comparable in spirit as a specialist-talent platform, though Toptal operates a marketplace rather than a wholly-owned consultancy model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInse.linkedin.com/company/newground-allliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newground Alliance