Sacramento Running Association
The Sacramento Running Association is a 501(c)(3) nonprofit that organizes the California International Marathon and a portfolio of regional running events, youth fitness programs, and event management services for runners, schools, and corporate sponsors in the Sacramento area.
- Company typePrivate
- Founded1982
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sacramento Running Association does
The Sacramento Running Association (SRA) is a 501(c)(3) nonprofit organization founded in 1982 and headquartered at 4181 Power Inn Rd, Suite A, Sacramento, California. SRA operates a portfolio of road running events anchored by the California International Marathon (CIM), a USATF-certified point-to-point marathon from Folsom to the California State Capitol held annually in December and recognized as the #1 Boston Qualifier marathon in the United States. The organization also produces the In-Shape Fitness CIM Relay, Credit Union SACTOWN Run (April 5K/road mile), Run the Parkway, the Youth Cross Country Series, and ancillary events such as Urban Cow Half and Apple Hill Half.
SRA serves a broad constituency spanning elite and recreational marathon runners, youth athletes through the STRIDE school-based running program in partnership with Sacramento City Unified School District (67+ schools, 23,000+ youth participants annually), community running clubs (40+ in the Sacramento region), and corporate sponsors. Through its 2025 integration with Capital Road Race Management, SRA also offers professional event timing, online/onsite registration, live results, runner tracking, and media services to external race organizers across Northern California, Nevada, and Hawaii, using Race Result timing technology and the Race Roster registration platform. The organization spends over $1 million annually on community programs and event production, with charity partners (Credit Union for Kids, Children's Miracle Network Hospitals, American River Parkway Foundation) collectively raising nearly $3 million since 2012 plus over $1 million annually through SRA-affiliated events.
Revenue is generated through tiered race registration fees ($180-$230 for CIM marathon entries), corporate sponsorship packages, charity fundraising programs, and event management service fees. CIM draws over 14,000 runners annually and has sold out all 2026 tiers at record speed, signaling strong demand and pricing power. Operating governance is provided by a Board of Directors led by President Tamara Torlakson, with an executive team headed by Executive Director Scott Abbott and Managing Director Chris Mason. The organization has no parent company, no subsidiaries, and no disclosed venture funding, operating as an independent community-focused nonprofit.
Sacramento Running Association firmographics
Firmographics- Name
- Sacramento Running Association
- Legal name
- Sacramento Running Association
- Website
- https://runsra.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Sacramento Running Association is a 501(c)(3) nonprofit that organizes the California International Marathon and a portfolio of regional running events, youth fitness programs, and event management services for runners, schools, and corporate sponsors in the Sacramento area.
- Ownership category
- akta.pro rank
Sacramento Running Association industry classification
Industry- Product category
- Endurance Sports Event Management
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Civic and Social Organizations (813410)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industries
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)
Keywords
Where Sacramento Running Association is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sacramento Running Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Registration Fees: Registration fees from major events including CIM marathon entries ($180-$230 tiered), In-Shape Fitness CIM Relay, Credit Union SACTOWN Run, Run the Parkway, Youth XC Series, and various other running events. The CIM sold out all tiers at record speed.
- Corporate Sponsorships: Sponsorship revenue from partners including OS1st (Official Sock and Compression Sponsor), In-Shape Fitness, Fleet Feet, Credit Unions (SACTOWN), Precision Hydration, ASICS, and other running industry brands.
- Charity Fundraising: The Credit Union SACTOWN Run has raised nearly $3 million for Children's Miracle Network Hospitals since 2012. CIM charity program raises over $1 million annually for local nonprofits.
- Event Management Services: Capital Road Race provides professional event timing, online/onsite registration solutions, live results tracking, media services, and comprehensive event management to other events across the region.
- Youth Programs: SRA Kids programs including STRIDE (school-based running), Spring Olympic Days, Youth XC Series, and partnerships with Runnin' for Rhett and Girls on the Run.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CIM Marathon Worry-Free Entry (Gold) - Most flexible option with transfer and deferral options |
| One time/ perpetual license | Pay-as-you-go | CIM Marathon Standard Entry (Orange) - Standard price option |
| One time/ perpetual license | Pay-as-you-go | CIM Marathon Unprotected Entry (Blue) - Lowest price, no flexibility |
| Unit Pricing | Pay-as-you-go | Youth XC Team Entry |
| Unit Pricing | Pay-as-you-go | Youth XC Individual Athlete |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Sacramento Running Association product offering
Product offeringCore offering
Sacramento Running Association organizes and manages running events — anchored by the California International Marathon — along with youth fitness programs, community running initiatives, and professional event timing and registration services delivered through its Capital Road Race Management arm. As a 501(c)(3) nonprofit, SRA reinvests event revenues into Sacramento-area running programs, charity fundraising, and youth participation.
Product overview
The Sacramento Running Association (SRA) is a 501(c)(3) nonprofit that organizes running events and community programs in the Sacramento area. Its core product portfolio centers on running events: the California International Marathon (the flagship December marathon from Folsom to Sacramento), the In-Shape Fitness CIM Relay (two-person relay variant), Credit Union SACTOWN Run (April 5K/road mile event), and Run the Parkway (CIM training run). Youth programming includes the STRIDE school-based running initiative, Spring Olympic Days track meets, and a Youth Cross Country Series. SRA also operates community programs such as Sacramento Running Week, Night of Achievement/Hall of Fame, an Elite Team for high-performance athletes, and Team SRA volunteer coordination. Additionally, SRA offers event management services (timing, registration, live results) to external race organizers through Capital Road Race Management.
Differentiator
Problem solved
Functional benefit
Products and services
- California International Marathon
- In-Shape Fitness CIM Relay
- Credit Union SACTOWN Run
- Run the Parkway
- Youth Cross Country Series
- Sacramento Running Week
- STRIDE Program
- Spring Olympic Days
- SRA Elite Team
- Night of Achievement / Hall of Fame
- Team SRA Volunteer Program
- Capital Road Race Event Management Services
Quantifiable outcome
- Over 100,000 Olympic Trials Qualifiers produced, holding world record for deepest performance marathon
- +3 more outcomes
Companies that use Sacramento Running Association
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Sacramento Running Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sacramento Running Association partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- OS1stcoreOS1st is the Official and Exclusive Sock and Compression Sponsor of CIM for 2026. CIM finishers receive an exclusive CIM-branded premium OS1st sock. Partnership includes integration at Launch Party, CIM Expo, Official CIM Shakeout Run, and finish line experience.
- Sacramento City Unified School District (STRIDE)coreSTRIDE is a sustainable district-wide partnership to expose students to healthy lifestyle through running, integrating running/movement into elementary school schedules, middle school athletics, and high school senior projects.
- Runnin' for RhettcorePartnership featuring fall training program for kids to run the CIM's maraFUNrun 5K during marathon weekend. Runnin' for Rhett provides youth fitness program combatting childhood obesity.
- Credit Union for KidscoreCredit Union for Kids partnership with SRA for Credit Union SACTOWN Run benefiting Children's Miracle Network Hospitals. Has raised nearly $3 million since 2012, with over $200,000 raised in 2026 alone.
- American River Parkway FoundationcorePartnership for Run the Parkway event, Sacramento's only running event that 100% benefits the American River Parkway Foundation. Run the Parkway also serves as the Official Training Run of CIM.
- Fleet Feet Sacramento, Davis, and Elk GrovecoreFleet Feet serves as official running store partner, providing training programs, coaching support, and race merchandise. Multiple Fleet Feet locations throughout Sacramento region.
- In-Shape FitnesscoreIn-Shape Fitness is the title sponsor of the CIM Relay. They provide warm-up sessions at SACTOWN Run and support race weekend operations.
- Precision HydrationminorPrecision Hydration provides hydration products at aid stations for SACTOWN Run and CIM events.
- Capital Road Race ManagementcoreCapital Road Race provides professional event timing, registration solutions, live results tracking, and event management services. SRA and CRRM joined forces to elevate Sacramento's running community.
- Race RostercoreRace Roster is the official registration platform for SRA events, providing participant registration, team management, merchandise sales, and donation processing.
- USATF (Pacific Association)coreCIM is certified and sanctioned by USATF, serves as Pacific Association USATF Marathon Championship annually, and has hosted US Marathon Championships in 1984, 1985, 1993, 2017, 2018, 2022.
- ASICSminorASICS provides merchandise and giveaways at CIM Launch Party events and race weekend activities.
- RunSac Race SeriesminorRunSac provides priority CIM entry access for Sacramento-area runners who complete designated RunSac Race Series events through the RunSac CIM Entry Program.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Sacramento Running Association competitors and assessment
Company assessmentOthers
- Race Roster: Race Roster is the running event registration platform that serves as SRA's official registration partner. Comparable to SRA's Capital Road Race event management services in providing registration, results, and timing technology for endurance events.
- RunSignup: RunSignup is a leading registration and event management platform serving endurance events across the US. Comparable to SRA's Capital Road Race business in providing registration, timing, and event technology infrastructure, though RunSignup is a commercial for-profit entity.
Emerging players
- Girls on the Run: Girls on the Run is a national nonprofit that empowers girls through running programs. Comparable to SRA's youth-focused programs (STRIDE, Spring Olympic Days) in mission and approach to youth fitness, though with a narrower demographic focus.
Direct peers
- Marine Corps Marathon Organization: Marine Corps Marathon Organization is a nonprofit that hosts the Marine Corps Marathon, one of the largest marathons in the US. Directly comparable to SRA in flagship marathon scale, nonprofit mission, and reliance on volunteer-driven operations.
- Atlanta Track Club: Atlanta Track Club is a 501(c)(3) nonprofit running organization hosting the Publix Atlanta Marathon and 30+ other events. Directly comparable to SRA in nonprofit structure, event portfolio, youth programs, and community engagement model.
- Twin Cities In Motion: Twin Cities In Motion is the nonprofit organization behind the Twin Cities Marathon, a top US marathon comparable in scale to CIM. Directly comparable to SRA in event-driven nonprofit model, regional community focus, and annual marathon operations.
- Grandma's Marathon: Grandma's Marathon is a Duluth, Minnesota-based nonprofit hosting one of the largest US marathons. Directly comparable to SRA in flagship marathon scale (~14,000+ runners), nonprofit community focus, and ancillary event portfolio.
- New York Road Runners: NYRR is the largest nonprofit running organization in the US, organizing the TCS New York City Marathon and 50+ other annual races. Directly comparable to SRA as a 501(c)(3) running event organizer with a flagship marathon as its marquee event and a community-program mission.
Broad incumbents
- Bank of America Chicago Marathon: The Chicago Marathon is one of the six World Marathon Majors and a top-3 US marathon by participation. Comparable to CIM in flagship marathon operations, though organized at materially larger scale and managed by a for-profit event company rather than a nonprofit.
- Boston Athletic Association: BAA organizes the Boston Marathon, one of the world's most prestigious marathons and a World Marathon Major. Comparable to SRA as a larger, established marathon organizing body with significantly greater scale, brand prestige, and national/international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sacramento Running Association social profiles
Digital presenceSacramento Running Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sacramento Running Association leadership team
Management profileNumber of profiles
Profiles14 records
Sacramento Running Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sacramento Running Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sacramento Running Association
What does Sacramento Running Association do?
Sacramento Running Association organizes and manages running events — anchored by the California International Marathon — along with youth fitness programs, community running initiatives, and professional event timing and registration services delivered through its Capital Road Race Management arm. As a 501(c)(3) nonprofit, SRA reinvests event revenues into Sacramento-area running programs, charity fundraising, and youth participation.
Is Sacramento Running Association a public or private company?
Sacramento Running Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sacramento Running Association founded?
Sacramento Running Association was founded in 1982. It employs 11 to 50 people.
Where is Sacramento Running Association based?
Sacramento Running Association is headquartered in Sacramento, United States, in the North America region.
How does Sacramento Running Association make money?
Five revenue lines are on record. Event Registration Fees are the primary driver. The others are corporate Sponsorships, charity Fundraising, event Management Services and youth Programs.
Who are Sacramento Running Association's main competitors?
Others on record are Race Roster and RunSignup. Girls on the Run is listed as an emerging player. Direct peers are Marine Corps Marathon Organization, Atlanta Track Club, Twin Cities In Motion, Grandma's Marathon and New York Road Runners. Broad incumbents are Bank of America Chicago Marathon and Boston Athletic Association.
Does Sacramento Running Association have an API?
No public API is recorded for Sacramento Running Association.
What industry is Sacramento Running Association in?
Sacramento Running Association's product category is Endurance Sports Event Management. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 71121 and its SIC code is 7900.