In Shape Fitness
In Shape Fitness is a veteran-owned mobile personal training company that sends certified trainers to clients' homes in San Antonio, TX and Raleigh, NC, and offers virtual training and subscription written workout plans globally. The firm serves individual consumers seeking convenient, customized at-home fitness programming on an appointment-only basis.
- Company typePrivate
- Founded2018
- HeadquartersBranford, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What In Shape Fitness does
In Shape Fitness, LLC is a veteran-owned mobile personal training company founded in 2018 and domiciled in Texas, operating as a direct-to-consumer service business with no proprietary technology platform. Its core offering is at-home personal training delivered in the San Antonio, Texas and Raleigh, North Carolina metropolitan areas, where professional trainers travel to client locations with all necessary equipment (kettlebells, dumbbells, TRX, resistance bands) to deliver customized strength, endurance, mobility, and flexibility programming along with nutritional guidance. Services are appointment-only and may carry waitlists for specific trainers.
The company supplements its physical service with two remote offerings: Virtual Training sessions delivered worldwide, and a subscription-based Written Workout Plan program that includes monthly customized programming, weekly trainer check-ins via phone or Zoom, and diet goal assistance. Revenue is generated through per-session fees for in-home and virtual training (with a $25 introductory session for new clients) and a monthly subscription for the written plan. Customer acquisition is primarily organic, relying on a WordPress website with location-specific contact forms, Facebook and Instagram pages, Google Maps reviews, and word-of-mouth referrals; there are no disclosed funding rounds, institutional investors, or technology integrations. The firm operates as an independent, bootstrapped LLC with 1-10 employees, a small trainer roster anchored around individual practitioners (notably a trainer named "Jason" prominent across all customer testimonials), and no patents, trademarks, certifications, or regulatory actions on record.
In Shape Fitness firmographics
Firmographics- Name
- In Shape Fitness
- Legal name
- In Shape Fitness, LLC
- Website
- https://inshapefit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In Shape Fitness is a veteran-owned mobile personal training company that sends certified trainers to clients' homes in San Antonio, TX and Raleigh, NC, and offers virtual training and subscription written workout plans globally. The firm serves individual consumers seeking convenient, customized at-home fitness programming on an appointment-only basis.
- Ownership category
- akta.pro rank
In Shape Fitness industry classification
Industry- Product category
- Personal Training Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Strength & Conditioning Personal Training (HSADAAAB)
Keywords
Where In Shape Fitness is headquartered
LocationHeadquarters
- HQ city
- Branford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
In Shape Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- At-Home Personal Training Sessions: Professional trainers travel to client locations to deliver customized workout sessions. Provides all necessary equipment. Offered in San Antonio, TX and Raleigh, NC areas on an appointment-only basis.
- Written Workout Plan Program: Monthly customized workout programs delivered remotely with weekly trainer check-ins via phone or Zoom, diet goal assistance, and accountability support. Available globally.
- Virtual Training: Remote training sessions for clients worldwide who cannot access in-person services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initial At-Home Personal Training Session |
| Subscription | Monthly | Written Plan Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
In Shape Fitness product offering
Product offeringCore offering
In Shape Fitness provides at-home personal training in which certified trainers travel to clients' homes in San Antonio, TX and Raleigh, NC with all necessary equipment to deliver customized strength, endurance, mobility, and flexibility workouts along with nutritional guidance and accountability. The company also sells globally available written workout programs on a monthly subscription with weekly trainer check-ins via phone or Zoom, and offers a $25 introductory session for new in-home clients.
Product overview
In Shape Fitness is a veteran-owned at-home personal training company operating since 2018, providing professional trainers who travel to clients' homes in San Antonio, Texas and Raleigh, North Carolina. The company offers a single core service (At Home Personal Training) with an optional Written Workout Plans module for remote clients, and an introductory $25 session for new customers. Trainers bring all necessary equipment including kettlebells, dumbbells, TRX, resistance bands, and other fitness tools to deliver customized strength, endurance, mobility, and flexibility training along with nutritional guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- At-Home Personal Training Professional trainers travel to clients' homes in San Antonio, TX and Raleigh, NC to deliver customized strength, endurance, mobility, and flexibility workouts. All necessary equipment (kettlebells, dumbbells, TRX, resistance bands, etc.) is brought to the client, and nutritional guidance and accountability support are included. Targeted at individual consumers seeking convenient, personalized fitness coaching.
- Written Workout Plan Program Subscription-based monthly customized workout program delivered remotely to clients worldwide who cannot access in-person services. Includes a tailored workout plan, weekly trainer check-ins via phone or Zoom, diet-goal assistance, and accountability support. Targeted at remote individual consumers seeking structured, coach-supported fitness programming.
Companies that use In Shape Fitness
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
In Shape Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In Shape Fitness partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
In Shape Fitness competitors and assessment
Company assessmentOthers
- Trainerize: Software platform that enables personal trainers to deliver customized workout plans, check-ins, and messaging to clients. Ecosystem participant enabling the kind of remote delivery model represented by ISF's Written Plan program.
Emerging players
- Fit Body Boot Camp: Bootcamp-style personal training franchise combining group and semi-private coaching for weight loss and transformation outcomes. Comparable customer outcomes focus and franchisee-driven local-market model, though delivered in a studio rather than at-home.
- Future: Online personal training platform pairing clients with remote coaches who build customized workout plans with video feedback. Comparable to ISF's Written Plan / virtual training offering and competes for the same remote-only customer segment.
- Aaptiv: App-based audio and video workout platform with trainer-led programming. Comparable on the digital/virtual side of ISF's offering; competes for the same at-home or time-constrained fitness consumer without live coaching.
Broad incumbents
- Life Time Fitness: National premium fitness club chain offering personal training, group classes, and wellness amenities. Broad incumbent overlapping on personal training as part of a much larger portfolio; competes for the same affluent outcome-oriented consumer.
- Gold's Gym: Iconic global fitness chain with personal training, group fitness, and transformation programs. Broad incumbent in the same category; ISF competes by removing the gym commute from the value proposition.
- Anytime Fitness: 24/7 global fitness franchise with thousands of locations offering personal training add-ons. Comparable access-oriented positioning but operates a facility model rather than at-home mobile delivery.
Direct peers
- GYMGUYZ: Mobile personal training franchise that brings equipment and certified trainers to clients' homes and offices nationwide. Directly comparable service model, target customer (busy individuals seeking convenience), and franchise-style scaling playbook.
- Fitness Together: Franchise network of certified personal trainers delivering one-on-one in-home and in-club training sessions across the U.S. Closest direct comparable to In Shape Fitness: same mobile/in-home personal training delivery model with locally owned operator territories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
In Shape Fitness social profiles
Digital presenceIn Shape Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Shape Fitness leadership team
Management profileNumber of profiles
In Shape Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Shape Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Shape Fitness
What does In Shape Fitness do?
In Shape Fitness provides at-home personal training in which certified trainers travel to clients' homes in San Antonio, TX and Raleigh, NC with all necessary equipment to deliver customized strength, endurance, mobility, and flexibility workouts along with nutritional guidance and accountability. The company also sells globally available written workout programs on a monthly subscription with weekly trainer check-ins via phone or Zoom, and offers a $25 introductory session for new in-home clients.
Is In Shape Fitness a public or private company?
In Shape Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Shape Fitness founded?
In Shape Fitness was founded in 2018. It employs 1 to 10 people.
Where is In Shape Fitness based?
In Shape Fitness is headquartered in Branford, United States, in the North America region.
How does In Shape Fitness make money?
Three revenue lines are on record. At-Home Personal Training Sessions are the primary driver. The others are written Workout Plan Program and virtual Training.
Who are In Shape Fitness's main competitors?
Trainerize is listed as an others. Emerging players are Fit Body Boot Camp, Future and Aaptiv. Broad incumbents are Life Time Fitness, Gold's Gym and Anytime Fitness. Direct peers are GYMGUYZ and Fitness Together.
Does In Shape Fitness have an API?
No public API is recorded for In Shape Fitness.
What industry is In Shape Fitness in?
In Shape Fitness's product category is Personal Training Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 61162 and its SIC code is 7997.