Sacramento Running Association

What Sacramento Running Association does

The Sacramento Running Association (SRA) is a 501(c)(3) nonprofit organization founded in 1982 and headquartered at 4181 Power Inn Rd, Suite A, Sacramento, California. SRA operates a portfolio of road running events anchored by the California International Marathon (CIM), a USATF-certified point-to-point marathon from Folsom to the California State Capitol held annually in December and recognized as the #1 Boston Qualifier marathon in the United States. The organization also produces the In-Shape Fitness CIM Relay, Credit Union SACTOWN Run (April 5K/road mile), Run the Parkway, the Youth Cross Country Series, and ancillary events such as Urban Cow Half and Apple Hill Half.

SRA serves a broad constituency spanning elite and recreational marathon runners, youth athletes through the STRIDE school-based running program in partnership with Sacramento City Unified School District (67+ schools, 23,000+ youth participants annually), community running clubs (40+ in the Sacramento region), and corporate sponsors. Through its 2025 integration with Capital Road Race Management, SRA also offers professional event timing, online/onsite registration, live results, runner tracking, and media services to external race organizers across Northern California, Nevada, and Hawaii, using Race Result timing technology and the Race Roster registration platform. The organization spends over $1 million annually on community programs and event production, with charity partners (Credit Union for Kids, Children's Miracle Network Hospitals, American River Parkway Foundation) collectively raising nearly $3 million since 2012 plus over $1 million annually through SRA-affiliated events.

Revenue is generated through tiered race registration fees ($180-$230 for CIM marathon entries), corporate sponsorship packages, charity fundraising programs, and event management service fees. CIM draws over 14,000 runners annually and has sold out all 2026 tiers at record speed, signaling strong demand and pricing power. Operating governance is provided by a Board of Directors led by President Tamara Torlakson, with an executive team headed by Executive Director Scott Abbott and Managing Director Chris Mason. The organization has no parent company, no subsidiaries, and no disclosed venture funding, operating as an independent community-focused nonprofit.

Name

Sacramento Running Association

Legal name

Sacramento Running Association

Website

https://runsra.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sacramento Running Association is a 501(c)(3) nonprofit that organizes the California International Marathon and a portfolio of regional running events, youth fitness programs, and event management services for runners, schools, and corporate sponsors in the Sacramento area.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Civic and Social Organizations (813410)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Marathon event management
• Youth running programs
• Race timing services
• Community fitness events
• Road race organization

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Registration fees from major events including CIM marathon entries ($180-$230 tiered), In-Shape Fitness CIM Relay, Credit Union SACTOWN Run, Run the Parkway, Youth XC Series, and various other running events. The CIM sold out all tiers at record speed.
2. Corporate Sponsorships: Sponsorship revenue from partners including OS1st (Official Sock and Compression Sponsor), In-Shape Fitness, Fleet Feet, Credit Unions (SACTOWN), Precision Hydration, ASICS, and other running industry brands.
3. Charity Fundraising: The Credit Union SACTOWN Run has raised nearly $3 million for Children's Miracle Network Hospitals since 2012. CIM charity program raises over $1 million annually for local nonprofits.
4. Event Management Services: Capital Road Race provides professional event timing, online/onsite registration solutions, live results tracking, media services, and comprehensive event management to other events across the region.
5. Youth Programs: SRA Kids programs including STRIDE (school-based running), Spring Olympic Days, Youth XC Series, and partnerships with Runnin' for Rhett and Girls on the Run.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sacramento Running Association organizes and manages running events — anchored by the California International Marathon — along with youth fitness programs, community running initiatives, and professional event timing and registration services delivered through its Capital Road Race Management arm. As a 501(c)(3) nonprofit, SRA reinvests event revenues into Sacramento-area running programs, charity fundraising, and youth participation.

Product overview

The Sacramento Running Association (SRA) is a 501(c)(3) nonprofit that organizes running events and community programs in the Sacramento area. Its core product portfolio centers on running events: the California International Marathon (the flagship December marathon from Folsom to Sacramento), the In-Shape Fitness CIM Relay (two-person relay variant), Credit Union SACTOWN Run (April 5K/road mile event), and Run the Parkway (CIM training run). Youth programming includes the STRIDE school-based running initiative, Spring Olympic Days track meets, and a Youth Cross Country Series. SRA also operates community programs such as Sacramento Running Week, Night of Achievement/Hall of Fame, an Elite Team for high-performance athletes, and Team SRA volunteer coordination. Additionally, SRA offers event management services (timing, registration, live results) to external race organizers through Capital Road Race Management.

Differentiator

Problem solved

Functional benefit

Products and services

• California International Marathon
• In-Shape Fitness CIM Relay
• Credit Union SACTOWN Run
• Run the Parkway
• Youth Cross Country Series
• Sacramento Running Week
• STRIDE Program
• Spring Olympic Days
• SRA Elite Team
• Night of Achievement / Hall of Fame
• Team SRA Volunteer Program
• Capital Road Race Event Management Services

Quantifiable outcome

• Over 100,000 Olympic Trials Qualifiers produced, holding world record for deepest performance marathon
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• OS1stcoreGTM or Marketing Partner · 20 May 2026OS1st is the Official and Exclusive Sock and Compression Sponsor of CIM for 2026. CIM finishers receive an exclusive CIM-branded premium OS1st sock. Partnership includes integration at Launch Party, CIM Expo, Official CIM Shakeout Run, and finish line experience.
• Sacramento City Unified School District (STRIDE)coreStrategic or Co-development Partner · 1 January 2018STRIDE is a sustainable district-wide partnership to expose students to healthy lifestyle through running, integrating running/movement into elementary school schedules, middle school athletics, and high school senior projects.
• Runnin' for RhettcoreStrategic or Co-development Partner · 1 January 2017Partnership featuring fall training program for kids to run the CIM's maraFUNrun 5K during marathon weekend. Runnin' for Rhett provides youth fitness program combatting childhood obesity.
• Credit Union for KidscoreStrategic or Co-development PartnerCredit Union for Kids partnership with SRA for Credit Union SACTOWN Run benefiting Children's Miracle Network Hospitals. Has raised nearly $3 million since 2012, with over $200,000 raised in 2026 alone.
• American River Parkway FoundationcoreStrategic or Co-development PartnerPartnership for Run the Parkway event, Sacramento's only running event that 100% benefits the American River Parkway Foundation. Run the Parkway also serves as the Official Training Run of CIM.
• Fleet Feet Sacramento, Davis, and Elk GrovecoreGTM or Marketing PartnerFleet Feet serves as official running store partner, providing training programs, coaching support, and race merchandise. Multiple Fleet Feet locations throughout Sacramento region.
• In-Shape FitnesscoreGTM or Marketing PartnerIn-Shape Fitness is the title sponsor of the CIM Relay. They provide warm-up sessions at SACTOWN Run and support race weekend operations.
• Precision HydrationminorGTM or Marketing PartnerPrecision Hydration provides hydration products at aid stations for SACTOWN Run and CIM events.
• Capital Road Race ManagementcoreStrategic or Co-development PartnerCapital Road Race provides professional event timing, registration solutions, live results tracking, and event management services. SRA and CRRM joined forces to elevate Sacramento's running community.
• Race RostercoreTechnology or IntegrationRace Roster is the official registration platform for SRA events, providing participant registration, team management, merchandise sales, and donation processing.
• USATF (Pacific Association)coreStrategic or Co-development PartnerCIM is certified and sanctioned by USATF, serves as Pacific Association USATF Marathon Championship annually, and has hosted US Marathon Championships in 1984, 1985, 1993, 2017, 2018, 2022.
• ASICSminorGTM or Marketing PartnerASICS provides merchandise and giveaways at CIM Launch Party events and race weekend activities.
• RunSac Race SeriesminorStrategic or Co-development PartnerRunSac provides priority CIM entry access for Sacramento-area runners who complete designated RunSac Race Series events through the RunSac CIM Entry Program.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Race Roster: Race Roster is the running event registration platform that serves as SRA's official registration partner. Comparable to SRA's Capital Road Race event management services in providing registration, results, and timing technology for endurance events.
• RunSignup: RunSignup is a leading registration and event management platform serving endurance events across the US. Comparable to SRA's Capital Road Race business in providing registration, timing, and event technology infrastructure, though RunSignup is a commercial for-profit entity.

Emerging players

• Girls on the Run: Girls on the Run is a national nonprofit that empowers girls through running programs. Comparable to SRA's youth-focused programs (STRIDE, Spring Olympic Days) in mission and approach to youth fitness, though with a narrower demographic focus.

Direct peers

• Marine Corps Marathon Organization: Marine Corps Marathon Organization is a nonprofit that hosts the Marine Corps Marathon, one of the largest marathons in the US. Directly comparable to SRA in flagship marathon scale, nonprofit mission, and reliance on volunteer-driven operations.
• Atlanta Track Club: Atlanta Track Club is a 501(c)(3) nonprofit running organization hosting the Publix Atlanta Marathon and 30+ other events. Directly comparable to SRA in nonprofit structure, event portfolio, youth programs, and community engagement model.
• Twin Cities In Motion: Twin Cities In Motion is the nonprofit organization behind the Twin Cities Marathon, a top US marathon comparable in scale to CIM. Directly comparable to SRA in event-driven nonprofit model, regional community focus, and annual marathon operations.
• Grandma's Marathon: Grandma's Marathon is a Duluth, Minnesota-based nonprofit hosting one of the largest US marathons. Directly comparable to SRA in flagship marathon scale (~14,000+ runners), nonprofit community focus, and ancillary event portfolio.
• New York Road Runners: NYRR is the largest nonprofit running organization in the US, organizing the TCS New York City Marathon and 50+ other annual races. Directly comparable to SRA as a 501(c)(3) running event organizer with a flagship marathon as its marquee event and a community-program mission.

Broad incumbents

• Bank of America Chicago Marathon: The Chicago Marathon is one of the six World Marathon Majors and a top-3 US marathon by participation. Comparable to CIM in flagship marathon operations, though organized at materially larger scale and managed by a for-profit event company rather than a nonprofit.
• Boston Athletic Association: BAA organizes the Boston Marathon, one of the world's most prestigious marathons and a World Marathon Major. Comparable to SRA as a larger, established marathon organizing body with significantly greater scale, brand prestige, and national/international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/runsra_cim
• YouTubeyoutube.com/@RunsraOrg
• Facebookfacebook.com/Sacramento.Running.Association
• Instagraminstagram.com/runcim262
• LinkedInlinkedin.com/company/sacramento-running-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacramento Running Association