A SPOKESMAN SAID LIMITED

What A SPOKESMAN SAID LIMITED does

A Spokesman Said Limited (operating through Talkco Ltd) is a UK-based consumer price comparison and advocacy platform founded in 2013 by Kelvin MacKenzie, former editor of The Sun newspaper. The company's core offering is a self-serve online comparison service spanning vehicle insurance (car, motorbike, van, taxi, fleet, motor trade, bicycle, breakdown), home insurance, pet insurance, travel insurance, landlord insurance, energy tariffs, broadband, mobile phone deals, and loans. Underlying comparison technology is provided by Seopa Ltd, with the company operating as an Introducer Appointed Representative (IAR) of Seopa Ltd (FRN: 313860); A Spokesman Said Limited is itself authorised and regulated by the Financial Conduct Authority (FRN: 762386).

The platform works on a pure product-led, self-serve model: UK consumers visit aspokesmansaid.com, run a comparison search across 100+ insurance providers, and complete switches in approximately 5-10 minutes without human sales intervention. The technology stack consists of Seopa-owned comparison/quote engines (whitelabel-hosted at subdomains like aspokesmansaid.seopa.com), affiliate tracking infrastructure, and a separate consumer complaints and reviews publishing platform. Revenue is generated entirely through affiliate commissions on referred insurance, energy, and other financial product sales, supplemented by Amazon Associates advertising fees on shopping content. Ancillary revenue-driving assets include the "Kelvin MacKenzie Column" editorial content, an extensive money-saving and scam-awareness content library used for SEO lead generation, and a consumer complaints portal that uses publicity pressure as an advocacy lever.

The go-to-market motion is content marketing and SEO combined with email newsletter distribution (61,150 subscribers reported), founder-driven social media presence (Kelvin MacKenzie's personal Twitter feed, 4,900 Facebook page likes, 3,960 Twitter followers), and affiliate partnerships. The company serves individual UK household consumers seeking to reduce insurance and utility spend; there is no B2B segment, no enterprise sales motion, and no mobile app. The firm operates with a stated headcount of 1-10 employees from a single headquarters in Weybridge, Surrey.

Name

A SPOKESMAN SAID LIMITED

Legal name

A Spokesman Said Limited

Website

https://aspokesmansaid.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

A Spokesman Said Limited is a UK consumer price comparison and advocacy platform founded by Kelvin MacKenzie, offering self-serve comparison and switching for insurance, energy, broadband, and loans, monetised through affiliate commissions via Seopa Ltd's technology.

Ownership category

akta.pro rank

Product category

Price Comparison Services

akta.pro industry

PRIMARYBPAMAAAJ

Comparison Shopping & Price Discovery Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

SECONDARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYEUAGAEAD

Auto-Switching & Price Comparison Platforms

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

SECONDARYFSAGAGAA

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces)

Financial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)

Keywords

• Price comparison platform
• Insurance comparison service
• Energy tariff comparison
• Consumer advocacy platform
• Household bills switching

Headquarters

HQ city

Weybridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Insurance Affiliate Commissions: Commission revenue generated when users click through to insurance provider websites via affiliate links. Talkco Ltd acts as an Introducer Appointed Representative (IAR) of Seopa Ltd, receiving referral fees for qualified insurance leads.
2. Amazon Associates Program: Participant in Amazon Services LLC Associates Program, earning advertising fees from links to Amazon.com products mentioned in shopping guides and content.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

A Spokesman Said is a UK consumer price comparison platform that enables households to compare quotes and switch providers across car, home, travel, pet, landlord, motorbike, van and other insurance categories, as well as energy tariffs, broadband, mobile phones and loans. The site is free for consumers and monetised via affiliate commissions from providers, supplemented by a community-driven consumer complaints and reviews platform, the Kelvin MacKenzie editorial column, and an educational guides library.

Product overview

A Spokesman Said is a UK consumer price comparison and advocacy platform founded by former Sun editor Kelvin MacKenzie. The core offering is a comparison service spanning multiple insurance categories (vehicle/car/motorbike/van/bicycle/home/travel/pet/landlord), energy tariffs, broadband, mobile phones, and loans. The platform operates through Seopa Ltd's comparison infrastructure and earns revenue through affiliate commissions. Additional services include editorial content through the Kelvin MacKenzie Column, a free complaints and reviews platform for consumer advocacy, and educational guides covering money-saving tips, insurance advice, and scam warnings.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Comparison Free-to-consumer car insurance quote comparison across 100+ UK motor insurers, enabling self-serve switching in 5-10 minutes.
• Home Insurance Comparison Self-serve comparison of buildings and contents home insurance quotes from UK providers.
• Energy Comparison Comparison of UK gas and electricity tariffs with switching support, positioning potential savings of up to nearly £500.
• Travel Insurance Comparison Holiday travel insurance quote comparison service for UK consumers.
• Pet Insurance Comparison Quote comparison service for UK dog and cat pet insurance.
• Landlord Insurance Comparison Comparison service for landlord property insurance.
• Van Insurance Comparison Quote comparison service for UK van insurance.
• Motorbike Insurance Comparison Quote comparison service for UK motorbike insurance.
• Broadband Comparison Comparison service for UK broadband deals and packages.
• Mobile Phone Comparison Comparison service for mobile phone tariffs and deals.
• Loans Comparison Comparison service for consumer loan products.
• Complaints and Reviews Platform Free consumer-facing platform enabling UK users to submit and read complaints and reviews across multiple consumer categories, with the brand using submissions to advocate publicly for consumer rights.
• Kelvin MacKenzie Column Recurring editorial column providing consumer news, opinion and commentary from founder Kelvin MacKenzie, former Editor of The Sun.
• Energy Company Reviews Curated reviews and ratings of UK energy suppliers to support consumer switching decisions.
• Insurance Company Reviews Curated reviews of UK insurance providers covering customer service, hidden fees and policy extras.

Quantifiable outcome

• You could save up to £530 on car insurance
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Seopa LtdcoreTechnology or IntegrationTalkco Ltd trading as A Spokesman Said operates as an Introducer Appointed Representative (IAR) of Seopa Ltd (FRN: 313860). Seopa provides the underlying insurance comparison technology and regulatory authorization, while A Spokesman Said drives consumer traffic through content and brand marketing.

Scale indicators4 records

Direct peers

• Confused.com: UK price comparison site for car, home, travel, and pet insurance. Direct competitor to A Spokesman Said with similar vertical focus and affiliate monetization.
• Quotezone: UK-based insurance comparison aggregator operating in the same niche verticals (car, home, van, motorbike) using a comparable affiliate-driven comparison model.

Broad incumbents

• MoneySavingExpert: Major UK consumer finance and switching content site owned by Martin Lewis. While more editorial than transactional, it competes directly for the same consumer switching intent across insurance and energy.
• Uswitch: UK consumer comparison service focused on energy, broadband, mobile, and insurance switching. Operates in the same price comparison category with similar affiliate revenue model.
• Compare the Market: UK's leading price comparison aggregator covering insurance, energy, broadband, and financial products. Direct competitor in car and home insurance switching with vastly larger marketing scale.
• GoCompare: Major UK price comparison platform owned by Future plc, offering insurance, energy, and money product comparisons. Direct competitor across A Spokesman Said's core verticals.
• MoneySupermarket: Listed UK price comparison group offering insurance, energy, broadband, and money comparisons. Direct competitor with materially larger brand and consumer reach.

Others

• Seopa Ltd: Underlying insurance and energy comparison technology provider and FCA-authorized firm behind A Spokesman Said's IAR arrangement. Comparable as the infrastructure/regulatory enabler in the same value chain.
• Citizens Advice: UK consumer advocacy organization offering consumer complaint handling and rights guidance. Comparable via A Spokesman Said's complaints platform and advocacy positioning.

Emerging players

• Compare Gas and Electricity: UK energy-specific switching comparison platform. Comparable in scope to A Spokesman Said's energy comparison product line as a narrower, specialist comparator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kelvmackenzie
• Facebookfacebook.com/aspokesmansaid
• LinkedInlinkedin.com/company/a-spokesman-said

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A SPOKESMAN SAID LIMITED