Sprengel & Partner

What Sprengel & Partner does

Sprengel & Partner GmbH is a German full-service B2B communications and marketing agency founded in 1996 and headquartered in Nisterau, Rhineland-Palatinate, registered at the Montabaur district court under commercial register number 5121. The firm operates under the "#MarketingTeam4U" positioning model, embedding itself as an extension of the client's in-house team rather than as a transactional external vendor. Its core services span PR and strategic communication, marketing strategy and execution, social media management (with explicit LinkedIn for Business emphasis), video production, web development and maintenance, SEO (including "SEO for AI"), and SEM, delivered to SMB, mid-market, and enterprise B2B clients as well as industry associations. Named customers include Cambium Networks, ETS Group, SEPPmail Deutschland GmbH, and GravoPrintec Schilderfabrik, covering IT, telecom, email security, and industrial segments.

The agency is services-based with no proprietary software platform. Its technical footprint is conventional: WordPress for client websites, Mittwald CM Service GmbH & Co. KG for hosting, and CCM19 (Papoo Software & Media GmbH) for GDPR-compliant cookie consent. Differentiating assets are intangible rather than technological — specifically, 30+ years of operating history, a curated network of multipliers, journalists, influencers, and partners accumulated over more than 25 years, and an active content marketing engine anchored by the "#aufeinwort" blog and a multi-platform social presence (LinkedIn, XING, YouTube, Instagram, Facebook, X).

Revenue is generated exclusively through professional services engagements — ongoing retainer contracts and project-based work — under quote-based, non-publicly-disclosed pricing. Web design engagements follow a standard installment schedule (40% on order, 40% on partial acceptance, 20% on go-live). Contracts for PR, social media, SEO, and marketing typically run on annual terms with 12-month auto-renewal. New business is acquired primarily through content marketing, thought leadership, and direct inbound contact (phone, email, contact form); no reseller, marketplace, or channel-partner motion is used. The company claims 10,000+ completed projects and 350+ B2B customers over its history, with a DACH geographic focus and selective international campaign work for clients such as Cambium Networks (DACH, Benelux, Israel). The firm is privately held, founder-led (Fabian Sprengel), and has no disclosed funding, M&A, or subsidiary activity.

Name

Sprengel & Partner

Legal name

Sprengel & Partner GmbH

Website

https://sprengel-pr.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprengel & Partner GmbH is a German full-service B2B communications and marketing agency founded in 1996, offering PR, social media, video production, web development, and SEO services to SMB, mid-market, and enterprise clients across the DACH region under its embedded "#MarketingTeam4U" model.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• B2B marketing services
• Public relations agency
• Corporate communications
• Social media management
• Video production services

Headquarters

HQ city

Nidderau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing & Communication Services: The agency generates revenue through professional services engagements, including ongoing retainer contracts and project-based work. Services span marketing strategy, PR, social media management, LinkedIn for Business, video production, web development and maintenance, SEO, and SEM. The agency positions itself as a full-service, 360-degree marketing department embedded within the client's team. Contracts for PR, Social Media, SEO, and Marketing services are governed by dedicated AGBs and typically involve annual terms with automatic 12-month renewals unless notice is given. Payment terms as per AGB: upon project commencement and milestone-based for web design (40% at order, 40% at partial acceptance, 20% at go-live).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Sprengel & Partner is a full-service B2B communications and marketing agency that provides integrated 360° marketing services including PR/Communication, Marketing strategy and implementation, Social Media management (including LinkedIn for Business), Video Production, Web Development and maintenance, SEO, and WordPress maintenance. The agency operates under a "#MarketingTeam4U" embedded-team model, serving as an outsourced marketing department for B2B clients in IT, industrial, and manufacturing sectors across the DACH region.

Product overview

Sprengel & Partner is a full-service communications and marketing agency offering a 360-degree portfolio of integrated services. The core offering comprises Communication Services (PR and brand positioning), Marketing Services (marketing concept planning and implementation), Social Media Services (including LinkedIn for Business and Social Media Recruiting), Video Production (corporate films and video ads), Web Development (websites, web applications, e-commerce), SEO Services (including SEO for AI), and WordPress Services (maintenance and initial checks). These services work together as an integrated marketing team approach (#MarketingTeam4U), providing clients with a complete communication and marketing solution from a single source.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Services (PR) PR and strategic communication services to position brands, build image, generate leads, acquire customers, and reach new markets. Includes traditional and digital PR work for B2B clients.
• Marketing Services Planning and implementation of individual marketing concepts tailored to customer requirements, serving as an integrated marketing department.
• Social Media Services Social media concepts tailored to client requirements, including LinkedIn for Business management and Social Media Recruiting, to reach potential customers and multipliers in real time.
• Video Production Video production services including corporate films, video ads for social media, and branded content as part of modern communication mix to increase visibility on YouTube and other channels.
• Web Development & Maintenance Development of individual websites, web applications, and e-commerce systems, including ongoing monthly maintenance services for client digital properties.
• SEO Services Search engine optimization including on-page and off-page optimization for better visibility in Google and other search engines, with dedicated expertise in SEO for AI (GEO).
• WordPress Services WordPress website initial check and monthly maintenance services for WordPress-based websites, including updates and ongoing support.

Quantifiable outcome

• Increased media visibility and direct sales impact for a secure email solutions manufacturer
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core infrastructure and minor.

• Mittwald CM Service GmbH & Co. KGcore infrastructureTechnology or IntegrationMittwald is the third-party hosting provider for Sprengel & Partner's website and digital services. The company hosts the content of the Sprengel & Partner website and provides related hosting infrastructure. A data processing agreement (DPA) is in place between the two companies to ensure GDPR-compliant processing of personal data of website visitors.
• Storage Terminals MagazineminorStrategic or Co-development PartnerThe agency has conducted and published an expert interview with Greg Emmenis from Storage Terminals Magazine about the standards industrial media set for written content and common mistakes in B2B content creation. The magazine represents a key industry media outlet in the industrial/storage sector served by the agency.
• Vogel IT-Medien GmbHminorStrategic or Co-development PartnerThe agency has conducted and published an in-depth interview with Tobias Teske from Vogel IT-Medien GmbH covering requirements of IT media for content, typical mistakes companies make in media collaboration, right technical depth, content formats, and trends in B2B content and media partnerships. Vogel IT-Medien is a leading German IT trade media house (founded 1991, Augsburg) with publications including IT-BUSINESS, eGovernment, and Healthcare Digital.
• Tank Storage Association (TSA)minorStrategic or Co-development PartnerThe agency has published an interview with Nunzia Florio from the Tank Storage Association (TSA) for the TSA Insight Magazine. TSA is an industry-based organization and the agency's interview explored content formats relevant to association media in the industrial sector.
• WIN-VerlagminorStrategic or Co-development PartnerThe agency has published an interview with Martina Summer from WIN-Verlag about the importance of cooperations with IT trade media, suitable content formats, typical mistakes, current trends, and more. WIN-Verlag is a German IT trade media publisher.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group headquartered in Munich, offering integrated marketing, communication, media, digital, and technology services to enterprise B2B and B2C clients across the DACH region. Directly comparable as a full-service German marketing agency serving enterprise clients, but operating at significantly larger scale and with broader capabilities.
• Ketchum Germany: Global PR and communications agency with German operations, serving B2B technology, healthcare, and consumer clients. Comparable in B2B PR and integrated communications, but as part of the Omnicom network with significantly broader resources.
• Scholz & Friends: Long-established Hamburg-based creative and integrated communications agency group serving major B2C and B2B brands across the DACH market. Comparable as a full-service German agency offering marketing, PR, and digital services to enterprise clients, but with a much larger headcount and broader portfolio.
• FleishmanHillard Germany: Global PR and communications agency with a strong German practice offering media relations, corporate communications, and integrated marketing to enterprise and tech clients. Directly comparable in B2B PR and communications services, but operates as part of a global Omnicom network.
• Havas Germany: Paris-headquartered global communications group with a strong German presence offering advertising, PR, media, and digital services to enterprise clients. Comparable in offering integrated marketing and PR services to DACH B2B clients, but at significantly larger scale as part of a global network.

Direct peers

• Farner Consulting: Switzerland's largest integrated communications and marketing consultancy, offering PR, brand, digital, and content services to enterprise B2B clients. Comparable in full-service B2B communications in the DACH region, with particular overlap in tech and industrial verticals.
• ray Reklame: German full-service B2B marketing and communication agency focused on technology, IT, and industrial clients. Comparable in vertical specialization (IT/industrial B2B), service mix (PR, content, digital), and target segment (SMB to enterprise in DACH).
• WE Communications Germany: Global technology-focused PR and communications agency with German operations serving B2B tech, enterprise software, and IT clients. Comparable in B2B tech PR and communications services, particularly for IT and enterprise software companies.
• Palmer Hargreaves: Cologne-based B2B marketing and brand agency specializing in industrial and technology clients, offering strategy, content, digital, and campaign services. Highly comparable as a mid-sized German B2B marketing agency focused on industrial and tech verticals with full-service capabilities.
• Stottkamp Kommunikation & PR: German B2B PR and communications agency offering media relations, content marketing, and integrated communications to technology and industrial clients. Directly comparable in scope (B2B PR and communications for tech/industrial verticals) and at a similar mid-market scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sprengelpartner
• YouTubeyoutube.com/@sprengelpartnergmbh
• Facebookfacebook.com/SprengelundPartner
• LinkedInlinkedin.com/company/sprengel-&-partner-gmbh
• Instagraminstagram.com/sup_insight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprengel & Partner