Telefónica Correduría de Seguros

What Telefónica Correduría de Seguros does

Telefónica Correduría de Seguros is a regulated Spanish insurance brokerage (correduría) headquartered in Madrid and operating as a wholly-owned subsidiary of Telefónica, S.A. The company distributes insurance policies on behalf of more than 40 insurance partners across 14 product categories — health, life, auto, motorcycle, home (including second residences), funeral/decesos, dental, pet, travel, legal defense, bicycle, per-day auto, electric scooter, and digital protection. The firm is registered with Spain's Dirección General de Seguros y Fondos de Pensiones (DGSFP) under number J0196 and operates in compliance with Royal Decree-Law 3/2020.

The core operational asset is the digital comparison and brokerage platform at telefonicacorreduria.es, supplemented by a telephone advisory channel (lines 91 344 66 91 and 900 361 004). The comparison tool itself is owned and operated by Proyectos y Seguros S.A. (PYSSA, DGSFP J0067), which acts as the directing broker for online distribution under a collaboration agreement signed in May 2022 concurrent with the rebranding from Pléyade Peninsular. Telefónica Correduría does not underwrite risk; it earns commissions from insurer partners (including Zurich, Mapfre, AXA, Sanitas, Adeslas, Divina Pastora, Direct, Pelayo, Verti, and Asisa) and does not charge customers direct fees.

Revenue mechanics are exclusively transaction-fee-based. The company addresses three segments: (1) primary — current and former Grupo Telefónica employees and their families, served through the exclusive Club Telefónica Correduría (clubtelefonicacorreduria.es) with promotional pricing; (2) the open Spanish retail consumer market via the public website; and (3) corporate insurance program coordination for Grupo Telefónica itself across its multinational footprint. Geographic scope is Spain-only, headcount is reported at 11–50 employees, and the company holds no subsidiaries, no external funding events, and no disclosed financials.

Name

Telefónica Correduría de Seguros

Legal name

Telefónica Correduración de Seguros y Reaseguros Compañía de Mediación, S.A.

Website

https://telefonicacorreduria.es

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Telefónica Correduría de Seguros is a Madrid-based, DGSFP-registered insurance brokerage that distributes 14 product lines across 40+ insurers via a digital comparison platform and telephone advisory channel, primarily serving Grupo Telefónica employees, former employees, and their families in Spain.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Personal Auto Insurance (FSAJAMAA)

Keywords

• Insurance brokerage services
• Insurance comparison platform
• Personal insurance products
• Digital insurance distribution
• Group insurance programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Distribution Commissions: The company acts as an insurance broker (correduría de seguros), earning commissions from insurance companies for distributing their products. The system of remuneration does not involve fees charged to customers. Insurance companies pay commissions as part of their marketing costs, and this does not increase the insurance premiums set by the insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Telefónica Correduría de Seguros operates as an independent insurance brokerage that compares and distributes personal insurance products from more than 40 insurance companies across 14 categories (health, life, car, motorcycle, home, funeral, dental, pet, travel, bicycle, electric scooter, per-day car, legal defense, and digital protection). Customers can calculate quotes and purchase policies online through telefonicacorreduria.es or via telephone advisory, with no fees charged to the customer; the company earns commissions paid by the insurers.

Product overview

Telefónica Correduría de Seguros operates as an insurance brokerage comparison platform offering 14 distinct insurance product categories. The portfolio includes health, life, auto (car, motorcycle, per-day), home (including second residences), pet, dental, travel, legal defense, digital protection, and electric scooter insurance. The platform enables customers to compare offerings from 40+ insurance companies and purchase policies through an online calculator or telephone advisory service. The company was rebranded from Pléyade Peninsular in May 2022 and works in collaboration with Proyectos y Seguros S.A. (PYSSA) for distribution and comparison services.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Salud Health insurance providing medical coverage for individuals and families, offered in collaboration with insurance partners including Adeslas and Sanitas.
• Seguro de Vida Life insurance providing financial protection for families, designed to adapt to personal situations of policyholders.
• Seguro de Coche Car insurance providing vehicle coverage including assistance services, damages, and liability protection.
• Seguro de Moto Motorcycle insurance providing coverage for riders with protection during each journey.
• Seguro de Hogar Home insurance providing coverage for residential properties including coverage for second homes.
• Seguro de Decesos Funeral and burial expense insurance covering end-of-life services and arrangements.
• Seguro para Bicicletas Bicycle insurance providing coverage for theft, accident, civil liability, and legal defense, including assistance during travel such as the Camino de Santiago.
• Seguro Dental Dental insurance providing coverage for dental care and treatments.
• Seguro de Mascotas Pet insurance providing coverage for veterinary expenses and care for household pets.
• Seguro de Viaje Travel insurance available as annual or single-trip policies, covering medical assistance, repatriation, baggage loss, delays, and trip cancellation. Annual policy covers all trips under 90 days per journey.
• Seguro Defensa Jurídica Legal defense insurance providing legal assistance and defense coverage for policyholders.
• Seguro de Protección Digital Digital protection insurance providing coverage for cybersecurity threats, identity theft protection, and online security for internet browsing.
• Seguro por Días Per-day car insurance allowing policyholders to pay for coverage only when needed, providing flexible short-term vehicle coverage.
• Seguro de Patinete Eléctrico Electric scooter insurance providing mandatory coverage for personal mobility vehicles as required by law.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Proyectos y Seguros, S.A. Correduría de Seguros (PYSSA)coreStrategic or Co-development Partner · 1 May 2022Telefónica Correduría de Seguros entered into a collaboration agreement with Proyectos y Seguros S.A. Correduría de Seguros (PYSSA), one of the largest retail insurance brokerages with more than 40 years of experience. Under this agreement, Telefónica Correduría acts under the direction of PYSSA in the distribution of insurance products through the website, in accordance with RDL 3/2020. The comparison tool is exclusively owned by PYSSA. PYSSA is registered with DGSFP under number J0067.
• Telefónica Seguros y Reaseguros Compañía Aseguradora, S.A.U.minorOthersTelefónica Corredía de Seguros has board-level links with Telefónica Seguros y Reaseguros Compañía Aseguradora, S.A.U., a Grupo Telefónica insurance company. Both entities share the same address at Distrito Telefónica, Ronda de la Comunicación, Edificio Oeste 2, 2ª planta, 28050 Madrid.
• Nova Casiopea ReminorOthersA Luxembourg-based reinsurance company (sociedad anónima reaseguradora luxemburguesa) with registered office at 22, boulevard des Scillas, L-2529 Howald, Luxembourg. Telefónica Corredúde de Seguros has board-level links with this entity, which is also affiliated with Grupo Telefónica.
• ZurichminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website. Works with more than 40 insurance companies total.
• MapfreminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• AXAminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• SanitasminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• AdeslasminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• Divina PastoraminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• DirectminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• PelayominorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• VertiminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• AsisaminorChannel Partner/ Reseller/ DistributorPartner insurance company displayed in the trusted partners section on the company website.
• ERGO (Ergo Seguros de Viaje)minorChannel Partner/ Reseller/ DistributorERGO is the insurance provider for the exclusive travel insurance product targeting Telefónica employees and ex-employees. Individual annual travel insurance priced at €132.09 and family annual plan at €242.25, covering trips under 90 days with unlimited medical assistance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iAhorro: Spanish comparison and brokerage platform for insurance and financial products, offering similar multi-carrier comparison and advisory services to Spanish consumers.
• Acierto.com: Spanish insurance comparison and brokerage platform offering auto, home, health, and other personal lines, overlapping directly with Telefónica Correduría's product portfolio.
• Kelisto: Spanish insurance and personal finance comparison site that aggregates multiple insurer offers, competing directly with Telefónica Correduría's broker-comparison proposition.
• Rastreator: Spain's leading insurance price-comparison platform, directly competing with Telefónica Correduría's digital comparison model across auto, home, health, and life insurance.

Broad incumbents

• SegurCaixa Adeslas: Large Spanish health and multi-line insurer that distributes through bancassurance and broker channels, overlapping with Telefónica Correduría's health and life offerings at much greater scale.
• Generali España: European insurance incumbent with broad Spanish personal-lines offerings (auto, home, health, life); listed as a Telefónica Correduría carrier partner but also competes via its own distribution.
• Mutua Madrileña: Major Spanish mutual insurer offering auto, home, life, and health products directly and via brokers; a Telefónica Correduría competitor across multiple personal lines.
• MAPFRE: Spain's largest insurance group and one of Telefónica Correduría's carrier partners; offers personal lines (auto, home, health, life) directly and through brokers at national scale.
• Línea Directa Aseguradora: Spain's leading direct auto insurer, competing with Telefónica Correduría in motor insurance through its own direct distribution and digital channels.
• Zurich España: Global insurance incumbent operating across Spanish personal and commercial lines; one of Telefónica Correduría's trusted carrier partners and a parallel multi-line distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Telefonicacorreduriaseguros
• LinkedInlinkedin.com/company/telefonicacorreduriaseguros

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telefónica Correduría de Seguros