Baseline Irrigation Systems Inc
Baseline Irrigation Systems Inc, founded in 1998 and based in Petaluma, California, provides engineered sensor-based irrigation controllers and proprietary 2-wire technology for commercial properties, municipalities, universities, and sports turf, operating as a brand under HydroPoint.
- Company typePrivate
- Founded1998
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Baseline Irrigation Systems Inc does
Baseline Irrigation Systems Inc, founded in 1998 and headquartered in Petaluma, California, provides engineered irrigation solutions for commercial, municipal, and institutional landscapes. Operating as a brand under parent company HydroPoint, Baseline designs and sells sensor-based irrigation controller platforms that use real-time environmental data — soil moisture, precipitation, flow, and pressure — to automate watering decisions. The company serves seven named customer segments: commercial properties, cities and municipalities, colleges and universities, sports turf management, green infrastructure, residential communities, and landscape architects/designers. Notable deployments include the 9/11 Memorial, the University of Florida, Clif Bar's corporate campus, Longwood Cricket Club, and the La Jolla Laboratory green roof.
The company's core technology is its proprietary 2-wire system, which simplifies installation and enables integration with a suite of controller platforms (BaseStation 3200S, BaseStation 1000, AG 1000, SubStation, and FlowStation) and a growing software layer including AppManager (mobile), BaseManager (web), BACnet Manager (building automation integration), PipeView (visualization), and Analytics. In 2024 Baseline extended its wireless product line with the SubStation RV and SubStation CP devices for valve control and flow management. Accessories such as Control Point Technology, Solar & DC Power solutions, and the WaterTec S100 round out the system.
Baseline monetizes through hardware sales (controllers, sensors, accessories) plus likely recurring software/subscription components via AppManager and BaseManager. Distribution runs exclusively through an authorized distributor network with regional coverage, supplemented by an enterprise field-sales motion that supports custom design specifications for large projects via a "Request Info" consultation workflow. The company has 11–50 employees, no disclosed revenue, no identified venture or private equity backing, and is privately held as a subsidiary brand of HydroPoint. HydroPoint was named one of the "10 Best Companies to Watch in 2023."
Baseline Irrigation Systems Inc firmographics
Firmographics- Name
- Baseline Irrigation Systems Inc
- Legal name
- Baseline
- Website
- https://baselinesystems.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baseline Irrigation Systems Inc, founded in 1998 and based in Petaluma, California, provides engineered sensor-based irrigation controllers and proprietary 2-wire technology for commercial properties, municipalities, universities, and sports turf, operating as a brand under HydroPoint.
- Ownership category
- akta.pro rank
Baseline Irrigation Systems Inc industry classification
Industry- Product category
- Smart Irrigation Systems
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Water Supply and Irrigation Systems (221310)
- SIC
- Farm Machinery & Equipment (3523), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)
- akta.pro secondary industries
- Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)
Keywords
Where Baseline Irrigation Systems Inc is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Markets served
Baseline Irrigation Systems Inc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Products: Sale of irrigation controller platforms, sensors (soil moisture, precipitation, flow, pressure), and accessories. Products include BaseStation controllers, SubStation, FlowStation, and various 2-wire devices.
- Software/Subscription Services: Management software platforms including AppManager and BaseManager for system monitoring and control, likely with recurring subscription components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through distributor network |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Baseline Irrigation Systems Inc product offering
Product offeringCore offering
Baseline designs and sells sensor-based irrigation controller platforms (BaseStation 3200S, BaseStation 1000, AG 1000, SubStation, FlowStation), proprietary 2-wire infrastructure devices, and complementary soil moisture, precipitation, flow, and pressure sensors for commercial, municipal, sports turf, and green infrastructure applications. Management software (AppManager, BaseManager) and analytics tools enable remote monitoring and control of irrigation systems. Solutions are sold through an authorized distributor network with project design specification support for enterprise customers.
Product overview
Baseline provides engineered irrigation solutions using a platform-plus-modules architecture centered on proprietary 2-wire technology and real-time sensor data. The core offering consists of sensor-based controller platforms (BaseStation 3200S, BaseStation 1000, AG 1000, SubStation, FlowStation) that dynamically respond to real-time data using algorithms for optimized irrigation decisions. These controllers integrate with management software modules (AppManager for mobile access, BaseManager for web-based control, BACnet Manager for building automation integration, PipeView for visualization, and Analytics for performance insights). The system supports a range of sensors including Soil Moisture Sensors, Precipitation Sensors, Flow Sensors, and Pressure Sensors, along with accessories like 2 Wire Devices, Control Point Technology, Solar & DC Power, and WaterTec S100. This integrated approach enables water savings and efficient irrigation management across commercial, municipal, sports turf, and green infrastructure applications.
Differentiator
Problem solved
Functional benefit
Products and services
- BaseStation 3200S Irrigation controller platform for managing irrigation systems with sensor-based control capabilities. Used by commercial, municipal, and large-scale landscape customers.
- BaseStation 1000 Irrigation controller platform for managing irrigation systems with sensor-based control capabilities, suited for commercial and municipal landscape irrigation projects.
- AG 1000 Agricultural irrigation controller platform designed for agricultural irrigation applications.
- SubStation Irrigation controller platform with wireless connectivity for valve control and flow management. Launched in 2024 with SubStation RV and SubStation CP variants.
- FlowStation Irrigation controller platform with integrated flow monitoring and management capabilities.
- AppManager Mobile application for managing and monitoring Baseline irrigation systems remotely. Targeted at enterprise customers managing distributed irrigation infrastructure.
- BaseManager Web-based management software for controlling and monitoring Baseline irrigation systems centrally.
- Soil Moisture Sensor Sensor device that measures soil moisture levels to optimize irrigation scheduling based on actual soil conditions.
- Precipitation Sensor Precipitation sensor that detects rainfall to prevent unnecessary irrigation and adjust schedules accordingly.
- Flow Sensor Sensor device that monitors water flow rates in irrigation systems for leak detection and flow management.
- 2-Wire Devices Proprietary 2-wire technology devices that connect to Baseline's 2-wire irrigation control system infrastructure, enabling simplified installation and enhanced system integration.
- Control Point Technology Control point devices for managing and controlling irrigation valve operations with precise irrigation management.
- Solar & DC Power Solar and DC power solutions for powering irrigation controllers and devices in remote locations without grid power.
- WaterTec S100 Water technology device for irrigation water management applications.
Quantifiable outcome
- Water savings through soil moisture sensor evaluation (University of Florida case study)
Companies that use Baseline Irrigation Systems Inc
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Baseline Irrigation Systems Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Baseline Irrigation Systems Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized DistributorscoreBaseline operates through a network of authorized distributors who sell, install, and support Baseline irrigation products. The company provides a Distributor Portal for partner access and a Find a Distributor tool for customers seeking local sales and installation services.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Baseline Irrigation Systems Inc competitors and assessment
Company assessmentDirect peers
- Calsense: Specialist in smart water management for irrigation, primarily serving municipalities, schools, and parks with cloud-based central control. Closely overlaps Baseline's cities & municipalities and colleges & universities customer segments.
- Weathermatic: Smart irrigation manufacturer offering commercial-grade weather-based controllers, valves, and cloud management. Comparable to Baseline in targeting commercial and municipal customers with sensor/weather-driven scheduling.
- Banyan Water: Smart water management platform combining flow monitoring, leak detection, and irrigation analytics for commercial and multifamily customers. Comparable software/analytics layer to Baseline's BaseManager and Analytics offerings.
- Hydrawise (Hunter Industries): Hunter Industries' cloud-based smart irrigation platform with Wi-Fi controllers and remote management. Competes with Baseline's BaseManager/AppManager cloud offerings for commercial and residential installer channels.
- Rachio: Smart irrigation controller vendor focused on Wi-Fi connected controllers with weather and soil-moisture-based scheduling for residential and light commercial customers. Competes directly with Baseline on sensor-based, app-managed irrigation control, though concentrated in lighter-duty use cases.
Broad incumbents
- Rain Bird Corporation: Largest U.S. irrigation manufacturer offering a full catalog of controllers, valves, sprinklers, and increasingly smart/sensor-driven systems. Directly competes with Baseline across commercial, municipal, and sports-turf segments but operates at much greater scale with broader product breadth.
- The Toro Company: Diversified turf and irrigation equipment manufacturer serving golf courses, sports fields, municipalities, and commercial properties. Its irrigation controller and central control offerings overlap with Baseline's commercial and sports-turf focus.
- Hunter Industries: Major irrigation manufacturer with strong controller, rotor, and valve lines, plus the Hydrawise smart Wi-Fi controller platform. Comparable to Baseline in commercial/municipal controller offerings but with deeper distribution and brand recognition among contractors.
Emerging players
- AquaSpy: Provider of soil-moisture sensing and crop telemetry used in agriculture and landscape irrigation. Overlaps Baseline's soil moisture sensor line on the sensing/decisioning side, though oriented more toward agriculture and large landscapes.
- Soil Scout: Wireless underground soil moisture sensor provider for turf, golf, and sports-field applications. Competes at the sensor layer with Baseline's soil moisture sensor line and targets similar sports-turf and green-infrastructure use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Baseline Irrigation Systems Inc social profiles
Digital presenceBaseline Irrigation Systems Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseline Irrigation Systems Inc leadership team
Management profileNumber of profiles
Baseline Irrigation Systems Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseline Irrigation Systems Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseline Irrigation Systems Inc
What does Baseline Irrigation Systems Inc do?
Baseline designs and sells sensor-based irrigation controller platforms (BaseStation 3200S, BaseStation 1000, AG 1000, SubStation, FlowStation), proprietary 2-wire infrastructure devices, and complementary soil moisture, precipitation, flow, and pressure sensors for commercial, municipal, sports turf, and green infrastructure applications. Management software (AppManager, BaseManager) and analytics tools enable remote monitoring and control of irrigation systems. Solutions are sold through an authorized distributor network with project design specification support for enterprise customers.
Is Baseline Irrigation Systems Inc a public or private company?
Baseline Irrigation Systems Inc is a private company. It is classified as corporate owned and is currently operating.
When was Baseline Irrigation Systems Inc founded?
Baseline Irrigation Systems Inc was founded in 1998. It employs 11 to 50 people.
Where is Baseline Irrigation Systems Inc based?
Baseline Irrigation Systems Inc is headquartered in Boise, United States, in the North America region.
How does Baseline Irrigation Systems Inc make money?
Two revenue lines are on record. Hardware Products are the primary driver. The others are software/Subscription Services.
Who are Baseline Irrigation Systems Inc's main competitors?
Direct peers on record are Calsense, Weathermatic, Banyan Water, Hydrawise (Hunter Industries) and Rachio. Broad incumbents are Rain Bird Corporation, The Toro Company and Hunter Industries. Emerging players are AquaSpy and Soil Scout.
Does Baseline Irrigation Systems Inc have an API?
No public API is recorded for Baseline Irrigation Systems Inc.
What industry is Baseline Irrigation Systems Inc in?
Baseline Irrigation Systems Inc's product category is Smart Irrigation Systems. Its primary akta.pro industry code is AFAAACAF, Irrigation Control & Automation (Controllers, Valves, Sensors, IoT), with a secondary code of AFABAHAI, Irrigation Automation & Controllers (Timers, Solenoids, Control Panels). Its NAICS code is 334514 and its SIC code is 3523.