What keshking does

Kesh King is an Ayurvedic hair care brand owned by Emami Limited, a publicly listed Indian conglomerate headquartered at Emami Tower, Kolkata. The brand specialises in hairfall control and hair growth solutions, combining a 21-herb Ayurvedic formulation platform (including Bhringraj, Jatamansi, Hibiscus, Aloe Vera, and Amla) with proprietary or licensed scientific actives such as Gro-Biotin, Plant Omega 3-6-9, Bio-Niacinamide, Redensyl, Anagain, Kopexil Aqua, and Procapil 3%. Products are positioned as 'Ayurvedic proprietary medicinal preparations' made using the Tel Pak Vidhi methodology, supported by clinical efficacy claims (up to 78% new hair growth in clinical study 2017-18, 80% hairfall reduction in 2022 consumer study, 98% reduction claim for Onion Oil).

The product portfolio spans three ranges: a premium Kesh King Gold line (Ayurvedic Oil, Anti-Hairfall Shampoo, Anti-Dandruff Shampoo, Anti-Hairfall Conditioner, Advanced Hair Growth Serum, and Hair Growth Capsules); a Kesh King Organic sub-brand covering Onion & Curry Leaves and Rosemary & Tulsi SKUs (oils, shampoos, conditioners); plus combo bundles. Pricing is in Indian Rupees, ranging roughly ₹200–₹1,149 per SKU, with free shipping above ₹499, COD availability, and a 4–5 day pan-India fulfilment window.

Kesh King operates almost exclusively as a direct-to-consumer e-commerce brand via its owned Shopify storefront (shop.keshking.com), with social and content channels (Facebook, Instagram, YouTube, Knowledge Hub blog, expert video series) used for top-of-funnel demand generation. Brand-level revenue is not separately disclosed; it is reported as part of Emami Limited's healthcare and personal care segment. Customer base is described in marketing collateral as 'millions' of pan-Indian consumers, including postpartum women, consumers with stress-related hairfall, and Ayurvedic/natural-preference segments. Ingredient and digital partnerships are place with Givaudan Active Beauty, Kumar Organic Product Limited, and Indus Net Technologies; medical credibility is supplied via featured dermatologists and Ayurvedic physicians.

Name

keshking

Legal name

Kesh King (Brand of Emami Limited)

Website

https://keshking.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Kesh King is an Ayurvedic hair care brand of Emami Limited, selling hair fall control and hair growth products directly to Indian consumers through its online storefront. Its portfolio combines 21 Ayurvedic herbs with scientific actives across Gold, Organic, and Rosemary ranges.

Ownership category

akta.pro rank

Product category

Ayurvedic Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB)

Keywords

• Ayurvedic hair care
• Hair fall treatment
• Hair growth products
• Herbal shampoo
• Anti dandruff solutions

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Kesh King generates revenue through direct-to-consumer sales of its Ayurvedic hair care product portfolio including oils, shampoos, conditioners, serums, and hair growth capsules. Products are sold through the brand's own e-commerce storefront (shop.keshking.com) with COD and online payment options across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kesh King sells Ayurvedic hair care products under its own brand, including hair oils, shampoos, conditioners, hair growth serums, and hair growth capsules, across the Kesh King Gold (premium), Kesh King Organic (Onion & Curry Leaves), and Rosemary & Tulsi sub-ranges. Products combine 21 traditional Ayurvedic herbs with proprietary scientific actives like Gro-Biotin, Plant Omega 3-6-9, Bio-Niacinamide, Redensyl, and Procapil, and are sold direct-to-consumer via its own online storefront across India.

Product overview

Kesh King is an Ayurvedic hair care brand owned by Emami Limited, blending traditional herbal wisdom with modern science to deliver solutions for hair fall, scalp health, and overall hair vitality. The product portfolio consists of three main ranges: the premium Gold Range (Ayurvedic Oil, Anti-Hairfall Shampoo, Advanced Hair Growth Serum, Anti-Dandruff Shampoo, Anti-Hairfall Conditioner, and Hair Growth Capsule), the Organic Onion & Curry Leaves Range (Onion Oil, Onion Shampoo, and Onion Conditioner), and the Rosemary & Tulsi Range (Rosemary Oil, Rosemary Shampoo, and Rosemary Conditioner). The Gold Range products are positioned as science-powered Ayurvedic formulations enriched with proprietary ingredients like Gro-Biotin, Plant Omega 3-6-9, and Bio-Niacinamide, while the Organic and Rosemary ranges offer targeted solutions using natural ingredients. The brand also offers combo bundles combining complementary products.

Differentiator

Problem solved

Functional benefit

Brands

• Kesh King Gold: Premium Ayurvedic hair care range combining 21 Ayurvedic herbs with science-backed ingredients like Gro-Biotin for hair fall reduction and hair growth. Includes Gold Ayurvedic Oil, Gold Anti-Hairfall Shampoo, Gold Advanced Hair Growth Serum, and Anti-Dandruff Shampoo.
• Kesh King Organic

Products and services

• Kesh King Gold Ayurvedic Oil

Quantifiable outcome

• Up to 78% of users saw new hair growth and up to 75% less hairfall in 30 days (Kesh King Gold Ayurvedic Oil, clinical study 2017-18)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered supporting, minor and core.

• Glvaudan Active BeautysupportingOthersGlvaudan Active Beauty is a supplier and innovation partner providing scientific expertise and ingredients for Kesh King's formulations. Fabrice Lefevre, Ph.D, Marketing and Innovation Director at Glvaudan Active Beauty, appears as an expert in the Kesh King 'Experts Explain Ayurveda + Science' video series, lending credibility to the brand's science-backed positioning.
• Kumar Organic Product LimitedsupportingOthersKumar Organic Product Limited is a materials science company providing scientific expertise and ingredient solutions. An expert from Kumar Organic Product Limited appears in the Kesh King 'Experts Explain Ayurveda + Science' video series, supporting the brand's scientific validation claims.
• Indus Net TechnologiessupportingTechnology or IntegrationIndus Net Technologies serves as the digital partner for Kesh King, providing digital/technology services for the brand's online presence and e-commerce operations.
• Dr. Deepali BhardwajminorOthersDr. Deepali Bhardwaj is a dermatologist at Max Saket Hospital, Delhi, featured as an expert contributor in Kesh King's 'Experts Explain Ayurveda + Science' video series, providing medical credibility for the brand's hair care solutions.
• Dr. Ankit AgarwalminorOthersDr. Ankit Agarwal holds an MD in Ayurveda and is featured as an expert contributor in Kesh King's 'Experts Explain Ayurveda + Science' video series, providing Ayurvedic medical expertise to validate the brand's formulations.
• Emami LimitedcoreOthersEmami Limited is the parent company of the Kesh King brand. Kesh King operates as a brand under Emami Limited, headquartered at Emami Tower in Kolkata. Emami provides corporate backing, distribution infrastructure, and brand authority for the Kesh King hair care line.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WOW Skin Science: Indian D2C beauty and personal care brand with a strong hair-care range including hair oils, shampoos, conditioners, and serums. Comparable to Kesh King on D2C channel mix, natural-ingredient positioning, and price-point architecture.
• Indulekha (Marico): Marico's premium Ayurvedic hair oil and care brand. Directly comparable to Kesh King — both position Ayurvedic herbal formulations for hairfall and hair growth in the Indian mass-to-mid-premium segment, with overlapping ingredient stories (Bringaraj, Amla, etc.).
• Traya Health: India D2C hair-loss treatment brand combining Ayurveda, dermatology, and nutrition. Comparable to Kesh King on the hairfall regrowth use case and Ayurveda + clinical actives positioning, though Traya focuses more on personalized treatment plans than OTC products.
• Mamaearth (Honasa Consumer): Leading Indian D2C natural personal care brand with a substantial hair-care portfolio (shampoos, oils, serums). Directly comparable to Kesh King on channel (D2C-led), ingredient positioning (natural/Ayurvedic-led), and target consumer (urban Indian hair-fall sufferers).

Emerging players

• Be Bodywise (Be Bold by Bewtywise): India D2C personal care brand with a strong hair-fall and hair-growth range. Comparable to Kesh King on D2C-led distribution, hair-loss focus, and clinically oriented ingredient stories, though smaller in scale.
• Vedix: Customized Ayurvedic hair care brand offering dosha-based regimens. Comparable to Kesh King on the Ayurvedic ingredient platform and Indian D2C motion, with overlap on hairfall and hair-growth use cases, though more premium and personalized.

Broad incumbents

• Dabur (Amla & Vatika range): India's largest Ayurvedic FMCG company, with hair oils (Dabur Amla) and shampoo lines (Vatika) directly addressing hairfall. Comparable to Kesh King on Ayurvedic positioning and Indian hair-care target consumer, though Dabur has far broader portfolio and offline distribution.
• P&G Hair Care (Pantene, Head & Shoulders): Global FMCG hair-care portfolio competing across anti-dandruff and general hair health in India. Comparable to Kesh King on the anti-dandruff shampoo category (Head & Shoulders vs. Kesh King Gold Anti-Dandruff) and the broader mass-market hair-care consumer, but positioned as mainstream chemistry rather than Ayurveda.
• Marico (Parachute & Kaya): Major Indian FMCG with Parachute coconut oil, Indulekha Ayurvedic hair oil, and Kaya skin care. Comparable to Kesh King on hair-care dominance in India, particularly through Indulekha which is its closest head-to-head peer.
• Himalaya Wellness: Large Indian personal care brand with herbal/Ayurvedic shampoos, hair oils, and scalp-care products. Comparable to Kesh King on herb-led positioning and pharmacy + modern-trade availability, though broader in scope across personal care categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkl_L0e_YRy3cfZ6Fhg35rA
• Facebookfacebook.com/keshkinghairoil
• Instagraminstagram.com/keshkingofficial
• Xx.com/keshkingoil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about keshking