Rainwater, Holt & Sexton

What Rainwater, Holt & Sexton does

Rainwater, Holt & Sexton is a privately-held Arkansas personal injury law firm founded in 2006 by Michael Rainwater, Bob Sexton, and the late Stephen Holt (1967–2014). It self-describes as Arkansas' largest personal injury firm, operating through eight office locations across the state — Little Rock (two offices), Springdale, Conway, Hot Springs, Bryant, Jacksonville, and Jonesboro — and fielding a team of 40+ attorneys and 150+ support staff (190+ total). The firm serves individual personal-injury victims across 18 practice areas, including auto, motorcycle, truck, bicycle, and boating accidents; wrongful death; workers' compensation; Social Security Disability; dog bites; defective products; drug injuries; negligent security; nursing home abuse; behavioral health facility abuse; sex trafficking; sexual assault; and storm/equipment damage. Its flagship differentiator is the registered 'No Fee Guarantee®' — a contingency-fee structure where clients pay no attorney fees or costs unless the firm recovers compensation. Documented results include multi-million dollar settlements and verdicts (e.g., $4.5M wrongful death, $3.75M tractor-trailer, $4M 2025 psychiatric-facility verdict).

The business model is contingency-fee legal services: no proprietary technology platform, with revenue generated as a percentage of client recoveries. Go-to-market is sales-led across the 8 physical offices, supplemented by 24/7 phone intake, online contact forms, an Intaker-powered live chat widget, an attorney referral program with fee-sharing, Spanish-language support, and brand-building through media partnerships with KATV Channel 7 and KTHV Channel 11 plus community programs (Difference Makers, Spirit of Arkansas, Saluting Heroes). Marketing is anchored by an SEO-optimized website with 18+ practice-area pages and an active content blog. The firm has accumulated regional and national recognition — Best of the Best Arkansas Democrat Gazette (2024), Arkansas Business of the Year (2023), Martindale-Hubbell Preeminent (2025), Best Lawyers Best Law Firms (2023), National Trial Lawyers Top 100, and A+ BBB accreditation — but reports no parent company, institutional investors, or external ownership, remaining a partnership owned and operated by its founding partners.

The firm is differentiated less by technology than by distribution (eight Arkansas offices providing statewide coverage), talent scale (40+ attorneys — large for a single-state regional PI firm), and brand assets (No Fee Guarantee® trademark, multi-million-dollar verdict track record, awards). The practice is a services business whose primary 'platform' is the human legal team plus multi-channel intake infrastructure; AI/ML adoption is limited to third-party intake and outreach tooling with no disclosed proprietary models.

Name

Rainwater, Holt & Sexton

Legal name

Rainwater, Holt & Sexton

Website

https://callrainwater.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Rainwater, Holt & Sexton is a privately-held Arkansas personal injury law firm with 40+ attorneys and 150+ staff across eight statewide offices, serving individual injury victims under a No Fee Guarantee® contingency-fee model across 18 practice areas.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• Personal injury law
• Accident legal services
• Wrongful death claims
• Workers compensation law
• Contingency fee legal

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Services: Personal injury legal representation on a contingency fee basis. The firm only collects fees if they win the case ('We don't get paid unless you do'). Clients are not responsible for legal fees or costs if there is no recovery. If a recovery is made, the client is responsible for costs advanced in addition to the attorney's fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rainwater, Holt & Sexton is a personal injury law firm providing full-service legal representation for accident and negligence victims across 18 practice areas including auto, motorcycle, truck, bicycle, and boating accidents, wrongful death, workers' compensation, nursing home and behavioral health facility abuse, Social Security Disability, dog bites, defective products, drug injuries, negligent security, and storm damage claims. Services are delivered on a contingency fee basis under the firm's registered No Fee Guarantee® (clients pay no attorney fees unless the firm wins the case) through 40+ attorneys operating from 8 Arkansas offices.

Product overview

Rainwater, Holt & Sexton is a personal injury law firm operating as a unified legal services platform with multiple specialized service offerings. The core offering is personal injury legal representation with a 'No Fee Guarantee' (no recovery, no fee). The firm provides 18 distinct practice area services spanning auto/motorcycle/truck accidents, wrongful death, boating accidents, workers' compensation, dog bites, defective products, drug injuries, negligent security, nursing home abuse, behavioral health facility abuse, social security disability, sex trafficking, sexual assault, and storm/equipment damage. These services are delivered through a team of 40+ attorneys across 8 Arkansas offices, functioning as an integrated legal practice rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Accident Legal Services Legal representation for auto accident victims in Arkansas, handling insurance negotiations, fault determination, and court proceedings to recover compensation for injuries, property damage, and lost wages. Delivered under the firm's No Fee Guarantee® on a contingency fee basis.
• Motorcycle Accident Legal Services

Quantifiable outcome

• $1.2M+ case settlements for head injuries and broken bones
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• KATV Channel 7minorGTM or Marketing PartnerMedia partnership for Spirit of Arkansas community program - monthly charity donations and news coverage of selected organizations
• KTHV Channel 11minorGTM or Marketing PartnerMedia partnership for Saluting Heroes program honoring local heroes (military, law enforcement, firefighters, first responders) with monthly $1,000 donations

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilshire Law Firm: Large California personal injury firm with multi-office presence, contingency fee model, and broad marketing approach. Comparable in scale, multi-practice PI breadth, and consumer-brand orientation.
• Allen & Allen: Long-established, large personal injury firm in Virginia with a similar multi-office regional model, family/founder legacy brand, and contingency fee structure - a direct analog of Rainwater's regional dominance play in a different state.
• The Barnes Firm: Personal injury firm with offices across multiple states, contingency fee model, and similar mass-marketing acquisition strategy. Comparable in case type breadth and target customer (accident victims).
• Riddle & Brantley: Personal injury firm serving the Carolinas with multi-office presence, contingency fee structure, and a similar GTM mix of mass marketing and attorney referral channels.
• Jacoby & Meyers: Personal injury firm with multi-state presence, contingency fee model, and broad advertising spend. Comparable consumer-facing PI practice with similar GTM motion.
• Cellino Law: Large personal injury firm with strong regional brand presence and heavy advertising-driven client acquisition. Highly comparable in business model (contingency fees, mass marketing) and target market (accident victims).
• The Law Offices of Jeff Rasansky: Personal injury firm in Texas with similar contingency-fee model, broad case type coverage, and mass marketing approach. Comparable as a large single-state PI firm with multiple practice areas.
• Nahon, Saharovich & Trotz Personal Injury Lawyers: Multi-state personal injury firm headquartered in Memphis with offices in Arkansas. Directly comparable in case types (auto, truck, wrongful death), business model, and regional footprint - and a real local competitor in Rainwater's backyard.
• Satterley & Kelley PLLC: Kentucky-based personal injury firm with strong regional brand and contingency fee model. Direct analog in operating as a dominant regional PI firm in a mid-size state.

Broad incumbents

• Morgan & Morgan: The largest personal injury law firm in the United States, operating across 50+ cities. Directly comparable personal injury practice with contingency fee model, mass marketing GTM, and a 24/7 intake culture - represents the national consolidator threat to regional firms like Rainwater.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CallRainwater
• Facebookfacebook.com/RainwaterHoltSexton
• LinkedInlinkedin.com/company/rainwater-holt-and-sexton

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainwater, Holt & Sexton