What REBS does

REBS (legal entity: SC Real Estate Business Solutions SRL) is a Romanian cloud-based SaaS company founded in 2013 in Cluj-Napoca that provides CRM and website-builder software to real estate agencies. Its core product, CRM REBS, is offered in three subscription tiers — Basic (€4.99/user/month annual), Standard (€19.99/user/month), and Premium (€14.99/user/month annual) — and is paired with REBS Site Builder, a separate real-time-synchronized website product. The platform is differentiated by one-click automated publishing to 15+ Romanian real estate portals (imobiliare.ro, olx.ro, storia.ro, publi24.ro, propertybook.ro, luxuryimob.ro, among others), automatic property-to-request matching, digital contract generation with electronic signature, automatic PDF presentations, deduplication, and a Collaboration Network spanning 350+ agencies with isolated databases. Beyond the core CRM, REBS has released specialized modules covering banking, commercial and industrial real estate, large property owners, real estate developers, mobile access, MLS public portfolio, self-service, onboarding, and a B2B portal — most co-developed under a 4,141,014 RON EU grant from 2017-2020.

The company serves primarily SMB real estate agencies and individual agents in Romania (850+ companies, 3,000+ professionals, €1 billion+ in managed property value), with named customers including RE/MAX Romania, ANG Luxury Properties, Crosspoint Real Estate, Imoteca, Apostu Estate, and PROPERTY LAB. Go-to-market is hybrid: a primary product-led growth motion via a 14-day free trial and self-serve sign-up on crmrebs.ro, supplemented by a direct sales team (reachable at 0736 684 027 and 0728 240 919) and consultative selling by an in-house Sales Consulting Partner for mid-market and enterprise prospects. Distribution channels include direct website self-serve, direct sales, the partner/collaboration network, and API integrations that allow agencies to embed REBS into their own websites.

REBS is privately held and bootstrapped by its three founders — Dumitru Sirbu (CEO, former real estate agent), Felix Kerekes (CTO), and Catalin Pintea (Product Manager) — with the only external financing being a non-dilutive EU grant. The operating geography is exclusively Romania, with no disclosed international expansion. The team comprises 8 named individuals across CEO, CTO, Product Manager, Quality Assurance, Sales Consulting Partner, Customer Support, and two additional roles (1-10 headcount band). The platform is GDPR compliant and the CRM REBS trademark is registered.

Name

REBS

Legal name

SC Real Estate Business Solutions SRL

Website

https://crmrebs.ro

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

REBS is a Romanian SaaS company providing CRM and website-builder software to real estate agencies, automating property listings across 15+ portals and serving 850+ companies and 3,000+ professionals managing over €1 billion in property value in Romania.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (513210)

akta.pro primary industry

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)

akta.pro secondary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Real estate CRM software
• Property listing automation
• Real estate portal publishing
• Property management platform
• Real estate website builder

Headquarters

HQ city

Cluj

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Subscription (Per User): SaaS subscription model billed monthly or annually per user. Three tiers: Basic (€4.99/mo annual or €9.99/mo monthly), Standard (€19.99/mo), Premium (€14.99/mo annual or €29.99/mo monthly).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CRM REBS is a cloud-based SaaS platform for real estate agencies that combines a customer relationship management system with automatic multi-portal publishing (one-click publishing to 15+ Romanian real estate portals such as imobiliare.ro, olx.ro, storia.ro), property-request matching, digital contracts with electronic signatures, performance reporting, and a synchronized website builder. It serves real estate agencies, individual agents, developers, banks, and large property owners across Romania.

Product overview

REBS (Real Estate Business Solutions) is a Romanian real estate software company offering a unified platform consisting of two main products: CRM REBS (a tiered Customer Relationship Management system in Basic, Standard, and Premium plans) and REBS Site Builder (a tiered website builder for real estate agencies in Basic, Standard, and Premium plans). Both products synchronize in real time with each other. CRM REBS is the core platform, handling lead and contact management, automated property-portal publishing, automatic property-to-request matching, PDF presentation generation, digital contracts with electronic signatures, and reporting. REBS Site Builder is the companion website builder that lets agencies create and manage their own branded websites without needing developers. Beyond the core CRM and Site Builder, REBS has developed and released multiple specialized modules — including a Bank Adaptation Module, Commercial and Industrial Agency Adaptation Module, Large Property Owners Adaptation Module, Real Estate Developer Adaptation Module, Mobile App, MLS (Multi-Listing System) Public Portfolio Module, Self-Service Module, Onboarding Module, and B2B Portal Module — all co-developed under a European Regional Development Fund project. The company also provides a public API for third-party website integration.

Differentiator

Problem solved

Functional benefit

Brands

• REBS Site Builder: A website builder tool for real estate agencies that creates sites synchronized in real time with CRM REBS, offering 100% functional sites with multiple themes and responsive design.

Products and services

• CRM REBS Basic Entry-level CRM plan for real estate agents focused on private listings. Includes automated portal publishing (up to 3 portals), property management, collaboration module, and a basic real estate agency website. Priced at €4.99/user/month (annual) or €9.99/user/month (monthly).
• CRM REBS Standard Mid-tier CRM plan for real estate agent teams. Adds buyer request management, automatic property-request matching, WhatsApp property sending, and unlimited portal publishing to the Basic feature set. Priced at €19.99/user/month.
• CRM REBS Premium Top-tier CRM plan for professional real estate agents. Adds digital contracts with electronic signature, reporting module, Comparative Market Analysis (CMA), and all Standard features. Priced at €14.99/user/month (annual) or €29.99/user/month (monthly).
• REBS Site Builder Basic Entry-level website builder for real estate agencies. Provides access to 2 site themes, real-time CRM synchronization, 10 property images per listing, basic SEO optimization, 2 descriptive pages, and WhatsApp/Messenger integration.
• REBS Site Builder Standard Mid-tier website builder for real estate agencies. Provides access to 8 site themes, virtual tour support, video on property pages, advanced SEO optimization, and all Basic features.
• REBS Site Builder Premium Top-tier website builder for real estate agencies. Provides access to all site themes, 4 residential complex pages, priority setup assistance, and all Standard features.
• CRM REBS API Public API enabling real-time synchronization between CRM REBS and external real estate agency websites. Allows agencies to embed property listings, automate publishing, and exchange data between their websites and the CRM platform.
• Bank Adaptation Module Platform adaptation module developed for banks. Enables financial institutions to use CRM REBS for managing real estate assets, property portfolios, and related workflows. Part of a European Regional Development Fund co-funded project.
• Commercial and Industrial Real Estate Agency Adaptation Module Platform adaptation module for commercial and industrial real estate agencies. Extends CRM REBS capabilities to manage commercial properties, industrial facilities, and related business clients. Part of a European Regional Development Fund co-funded project.
• Large Property Owners Adaptation Module Large property owners adaptation module. Provides tools for owners managing large real estate portfolios to efficiently track, manage, and transact properties within CRM REBS. Part of a European Regional Development Fund co-funded project.
• Real Estate Developer Adaptation Module Real estate developer adaptation module. Includes tools for managing residential complexes, automated reporting for developers and owners, property cloning, and residential complex management features. Part of a European Regional Development Fund co-funded project.
• Mobile Application Module Mobile application module extending CRM REBS to mobile devices, enabling real estate agents to manage properties, contacts, and activities on the go. Part of a European Regional Development Fund co-funded project.
• MLS Public Portfolio Module Multi-listing system (MLS) module enabling public portfolio sharing across a network of over 350 collaborating real estate agencies using CRM REBS. Agents can search for matching clients for their properties in real time. Part of a European Regional Development Fund co-funded project.
• Self-Service Module Self-service module enabling clients or agents to access and manage certain platform functions independently. Part of a European Regional Development Fund co-funded project.
• Onboarding Module Onboarding module designed to help new users get started with CRM REBS efficiently, guiding them through initial setup and configuration. Part of a European Regional Development Fund co-funded project.
• B2B Portal Module B2B portal module providing a dedicated web interface for business-to-business interactions within the CRM REBS ecosystem. Part of a European Regional Development Fund co-funded project.
• Digital Contracts Module Digital contracts module enabling automatic generation of contracts for clients directly within CRM REBS. Contracts can be sent for digital signature via email or WhatsApp, or downloaded for wet ink signature. Available in Premium plan.

Quantifiable outcome

• 850+ companies and 3,000+ real estate professionals actively using the platform
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature19 records

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BoomTown: Real estate CRM and lead generation platform for agents and brokerages, featuring integrated websites and CRM workflows similar to REBS Site Builder + CRM REBS combination.
• PropertyBase: Real estate CRM built originally on Salesforce, offering end-to-end agent, team, and brokerage functionality. Comparable as a vertical CRM suite targeting real estate professionals.
• Real Geeks: US-based real estate CRM + IDX website builder combination that closely mirrors REBS's product structure of integrated CRM and website. Comparable business model targeting real estate agents and teams.
• kvCORE (Inside Real Estate): Major US real estate CRM platform with integrated website, lead generation, and CRM functionality. Highly comparable product offering targeting real estate agents and brokerages.
• Follow Up Boss: Real estate-specific CRM popular among agents and teams with lead routing, pipeline management, and integrations. Comparable as a vertical CRM focused exclusively on real estate.
• ImmoFlux: Romanian real estate CRM specifically named by REBS as a competitor from which it offers free data import. Targets the same Romanian agency market with overlapping CRM and portal publishing features.
• ImobManager: Romanian real estate management software explicitly named by REBS as a competitor for free data import. Operates in the same vertical CRM niche for Romanian agencies.
• Whise CRM: Belgian real estate CRM widely used across Europe including Romania, explicitly listed by REBS as a competitor for data migration. Offers similar property, contact, and portal publishing functionality for real estate agencies.
• AdminOnline: Romanian real estate agency software competing directly with REBS, also listed by REBS as a source for free data migration. Serves the same SMB agency segment in Romania.
• SoftImobiliar: Romanian real estate CRM competing in the same domestic agency market. Listed by REBS as a competitor from which it offers free import, indicating overlapping feature set and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crmrebs
• LinkedInlinkedin.com/company/crm-rebs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REBS