Softimobiliar CRM
Softimobiliar CRM is a cloud-based SaaS CRM platform serving 300+ real estate agencies and 1,500+ agents in Romania, offering property management, lead generation (IMOLEAD), AI chatbot/voicebot, and portal publishing. Operated by Suif Grup SRL from Târgu Mureș as a bootstrapped, founder-led company.
- Company typePrivate
- Founded2010
- HeadquartersTargu-mures, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Softimobiliar CRM does
Softimobiliar CRM is a cloud-based SaaS customer relationship management platform purpose-built for real estate agencies and developers in Romania, operated by Suif Grup SRL and headquartered in Târgu Mureș. The platform provides a module-based architecture covering the full real estate transaction lifecycle: Properties, Requests, Contacts, Contracts, Transactions, Calendar/Activities, Projects, and Reports, supplemented by complementary modules for HR, Marketing, Collaboration, and Utilities. The technology stack is built on Amazon AWS cloud infrastructure, accessible via web browser from any device without installation, and supports Romanian and English languages. The platform integrates with WhatsApp for communications, with Argus for private owner listings, and synchronizes property listings across multiple Romanian real estate portals.
The product portfolio extends beyond the core CRM with three notable additions: IMOLEAD, a lead generation engine that scans 300,000+ private owner listings daily from multiple portals and converts them into warm leads; an AI-powered chatbot and voicebot for 24/7 lead handling integrated with WhatsApp; and VDI.ro, a proprietary national real estate portal with automatic publishing from CRM. The company also offers 100+ SEO-optimized website templates, free data migration from competing CRMs (imobiliare.ro, Rebs, Imoflux, Imobmanager), and cloud hosting services.
The business model is subscription-based SaaS with pricing denominated in EUR, sold directly through the company's website via free demo requests and supported by remote sales agents across major Romanian cities. Ancillary revenue streams include professional website design services and IMOLEAD subscription access. The company serves 300+ real estate agencies and 1,500+ agents, with named customers including New Concept Living, Top Estate Team, Galaxy Imob, Fidelia Casa, Imperia Imobiliare, Nai România, Neo Casa, Reco Imobiliare, Stil Imobil, and Klar Imobiliare. The company is founder/partner-operated, bootstrapped with no external funding disclosed, and reports a 4.9/5 customer satisfaction rating.
Softimobiliar CRM firmographics
Firmographics- Name
- Softimobiliar CRM
- Legal name
- Suif Grup SRL
- Website
- https://softimobiliar.ro
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Softimobiliar CRM is a cloud-based SaaS CRM platform serving 300+ real estate agencies and 1,500+ agents in Romania, offering property management, lead generation (IMOLEAD), AI chatbot/voicebot, and portal publishing. Operated by Suif Grup SRL from Târgu Mureș as a bootstrapped, founder-led company.
- Ownership category
- akta.pro rank
Softimobiliar CRM industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Softimobiliar CRM is headquartered
LocationHeadquarters
- HQ city
- Targu-mures
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Softimobiliar CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- CRM Software Subscription: Subscription-based SaaS model providing access to the Softimobiliar CRM platform with various modules including Properties, Requests, Contacts, Contracts, Transactions, Calendar, Projects, Reports, and more. Pricing is in EUR and offered in packages.
- Website Design Services: Custom website design services for real estate agencies with over 100 responsive, SEO-optimized website templates integrated directly with the CRM.
- IMOLEAD Access: Access to the IMOLEAD lead generation tool that scans 300,000+ private listings daily, providing warm leads to subscribing agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Service packages for real estate agencies and developers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Softimobiliar CRM product offering
Product offeringCore offering
Softimobiliar CRM is a cloud-based SaaS customer relationship management platform built specifically for real estate agencies and developers in Romania. The platform centralizes property listings, client contacts, requests, contracts, transactions, projects, and reporting into a single browser-accessible system with no installation required. Standalone commercial offerings also include IMOLEAD lead-generation scanning of 300,000+ private listings daily, AI chatbot/voicebot automation, the VDI.ro national property portal, custom agency website design (100+ templates), and cloud hosting on Amazon AWS.
Product overview
Softimobiliar CRM is a unified real estate CRM platform with a module-based architecture. The core product (Softimobiliar CRM) provides comprehensive management of real estate agencies including Properties, Requests, Contacts, Contracts, Transactions, Calendar/Activities, Projects, and Reports modules. The product portfolio extends with AI-powered add-ons including IMOLEAD (automated lead scanning from 300,000+ private owner listings), AI chatbot/voicebot for 24/7 lead capture, and the VDI.ro national real estate portal. Complementary services include custom website development (100+ SEO-optimized templates), free migration from competing CRMs, Amazon cloud hosting with unlimited storage, and technical support. The system integrates with WhatsApp for communications and supports publishing to multiple real estate portals with automatic synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- IMOLEAD: Lead generation tool that scans over 300,000 private owner listings daily from portals and transforms them into warm leads for real estate agencies
- VDI.ro
- AI (Artificial Intelligence)
Products and services
- Softimobiliar CRM Cloud-based SaaS CRM platform for Romanian real estate agencies and developers covering Properties, Requests, Contacts, Contracts, Transactions, Calendar/Activities, Projects, Reports, and more — accessible from any device via browser with no installation required.
- IMOLEAD Lead generation tool that scans more than 300,000 private property listings daily from multiple real estate portals and transforms them into warm leads for subscribing real estate agencies.
- AI Chatbot and Voicebot (Inteligență Artificială) Artificial intelligence-powered chatbot and voicebot that handles lead capture and customer interactions 24/7, with WhatsApp command integration for CRM communications.
- VDI.ro Portal National real estate portal enabling automatic publishing of CRM listings and providing national visibility for agency properties.
- Site Web Agenție Imobiliară (Agency Website Design Service) Custom website design service for real estate agencies offering more than 100 responsive, SEO-optimized templates with direct CRM integration and bilingual content support.
- Gazduire (Cloud Hosting) Cloud hosting service built on Amazon AWS infrastructure providing unlimited storage, automated backups, and advanced security for CRM customers.
Quantifiable outcome
- 300+ agencies trust the platform with over 1,500 agents using the system
- +2 more outcomes
Companies that use Softimobiliar CRM
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Softimobiliar CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Softimobiliar CRM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Amazon Web Services (AWS)coreAmazon AWS provides the cloud hosting infrastructure for Softimobiliar CRM, offering scalable, reliable, and secure cloud services. This infrastructure ensures 24/7 accessibility, automatic backups, and data security for all CRM users.
- ArguscoreArgus integration enables the Particulari module that allows agencies to access and manage private property listings. A collaboration agreement is required for API configuration.
- VDI.rocoreVDI.ro is the company's proprietary real estate portal that provides automatic publishing of CRM listings, offering national visibility for properties. This is a company-owned but separately branded portal.
- Real Estate Portal IntegrationsmajorSoftimobiliar CRM integrates with multiple real estate portals for automated property publishing. Listings are synchronized in real-time between CRM and portals, with changes reflecting automatically across all platforms.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Softimobiliar CRM competitors and assessment
Company assessmentDirect peers
- LionDesk: Real estate CRM with built-in lead generation, drip campaigns, video email and landing pages. Comparable vertical SaaS targeting individual agents and small brokerages with bundled marketing tools.
- Real Geeks: Real estate CRM and lead generation platform with IDX websites, similar in bundling CRM + website templates + lead capture. Comparable product architecture targeting the same agency-and-agent personas.
- Chime: AI-powered CRM and lead nurturing platform purpose-built for real estate teams. Comparable vertical positioning, AI/automation emphasis, and target customer of real estate agents and brokerages.
- PropertyBase: Vertical CRM and IDX website platform for real estate agents and brokerages, originally built on Salesforce. Comparable as a real-estate-specific SaaS combining CRM, lead generation, and website/portal tools targeting agencies.
- kvCORE: Real estate operating system combining CRM, lead generation, IDX, and automated marketing for agents and brokerages. Directly comparable as an end-to-end vertical SaaS for the real estate industry.
- Wise Agent: Real estate CRM focused on transaction management, lead routing, and agent accountability. Comparable vertical CRM targeting residential real estate professionals with similar workflow modules.
Broad incumbents
- HubSpot: Broad incumbent CRM with a real estate vertical solution (HubSpot for Real Estate). Comparable as a CRM platform increasingly targeting the same agency personas with bundled marketing, AI, and pipeline tools.
- Salesforce: Largest broad-based CRM platform, with real estate AppExchange apps and industry clouds. Comparable as a CRM that competes for the same customer base (brokerages/agents) without specializing in a single geography.
Emerging players
- Pipedrive: Sales-focused CRM popular with SMBs including real estate agencies. Comparable as a simpler, lower-cost CRM alternative competing for the same Romanian agent and brokerage customers.
Regional players
- imobiliare.ro: Romania's largest real estate portal and a competing CRM/data provider for Romanian agencies. Directly comparable as a domestic vertical platform with overlapping agency customer base, though Softimobiliar offers free migration away from it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Softimobiliar CRM social profiles
Digital presenceSoftimobiliar CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softimobiliar CRM leadership team
Management profileNumber of profiles
Profiles6 records
Softimobiliar CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softimobiliar CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softimobiliar CRM
What does Softimobiliar CRM do?
Softimobiliar CRM is a cloud-based SaaS customer relationship management platform built specifically for real estate agencies and developers in Romania. The platform centralizes property listings, client contacts, requests, contracts, transactions, projects, and reporting into a single browser-accessible system with no installation required. Standalone commercial offerings also include IMOLEAD lead-generation scanning of 300,000+ private listings daily, AI chatbot/voicebot automation, the VDI.ro national property portal, custom agency website design (100+ templates), and cloud hosting on Amazon AWS.
Is Softimobiliar CRM a public or private company?
Softimobiliar CRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Softimobiliar CRM founded?
Softimobiliar CRM was founded in 2010. It employs 11 to 50 people.
Where is Softimobiliar CRM based?
Softimobiliar CRM is headquartered in Targu-mures, Romania, in the Europe region.
How does Softimobiliar CRM make money?
Three revenue lines are on record. CRM Software Subscription is the primary driver. The others are website Design Services and IMOLEAD Access.
Who are Softimobiliar CRM's main competitors?
Direct peers on record are LionDesk, Real Geeks, Chime, PropertyBase, kvCORE and Wise Agent. Broad incumbents are HubSpot and Salesforce. Pipedrive is listed as an emerging player. imobiliare.ro is listed as a regional player.
Does Softimobiliar CRM have an API?
No public API is recorded for Softimobiliar CRM.
What industry is Softimobiliar CRM in?
Softimobiliar CRM's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 513210 and its SIC code is 7372.