ImmoFlux
ImmoFlux is a Romanian SaaS CRM for real estate agencies and agents, offering property management, digital contracts, MLS collaboration, automations, and an integrated website builder, serving 500+ agencies and 2,500+ agents since 2009.
- Company typePrivate
- Founded2009
- HeadquartersCluj-napoca, Romania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ImmoFlux does
ImmoFlux is a Romanian SaaS CRM platform purpose-built for real estate agencies and agents, operated by IFLUX TM SRL and headquartered in Cluj Napoca. Since 2009 the company has served the domestic market and now supports more than 500 agencies, 2,500 active agents, and approximately 200,000 property listings. The product is a web-based, responsive application delivered as a single all-inclusive subscription with three tiers priced by team size (1-5, 6-10, and 11+ agents) at 10-19 EUR per user per month, with a 20% annual billing discount, three free months for new subscribers, and a 14-day money-back guarantee.
The core platform is composed of a central CRM plus 18 specialized modules covering property portfolio management, digital contract generation and e-signing (including WhatsApp and email delivery), lead and contact management, request matching, automation, reporting and KPIs, objectives tracking, an image editor, and a comparative market analysis (ACP) module. Adjacent products include a free MLS (Multiple Listing Service) network that connects over 3,000 collaborating agents and 9,000+ shared properties, and WebFlux, an integrated website builder that generates agency websites synchronized in real time with the CRM. The platform integrates bidirectionally with more than ten Romanian property portals (Imobiliare.ro, OLX.ro, Storia.ro, Publi24, Romimo, Homezz.ro, LaJumate.ro, MagazinulDeCase.ro, Wizmo.ro, Anuntul.ro) and with Google Calendar and Netopia Payments for billing.
ImmoFlux runs a sales-led go-to-market motion with a strong self-service layer: direct website signup, no-credit-card free trial, content marketing via a Romanian-language blog, and SEO targeting 'CRM imobiliar' keywords. Distribution is exclusively direct, with no resellers or marketplace listings. Subscription billing is per user per month with annual discounts, making revenue mechanics purely recurring. The company is privately held, has no disclosed external funding, and operates with a 1-10 person team.
ImmoFlux firmographics
Firmographics- Name
- ImmoFlux
- Legal name
- IFLUX TM SRL
- Website
- https://immoflux.ro
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ImmoFlux is a Romanian SaaS CRM for real estate agencies and agents, offering property management, digital contracts, MLS collaboration, automations, and an integrated website builder, serving 500+ agencies and 2,500+ agents since 2009.
- Ownership category
- akta.pro rank
ImmoFlux industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where ImmoFlux is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
ImmoFlux business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (per user/month): ImmoFlux generates revenue through monthly or annual SaaS subscription plans, billed per user. Three pricing tiers target agencies of different sizes (1-5, 6-10, and 11+ agents). The annual billing model offers a 20% discount. The first 3 months are free for new subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Team of 1-5 agents: 19 EUR/user/month (monthly) or 15 EUR/user/month (annual), after first 3 months free |
| Subscription | Annual | Team of 6-10 agents: 17 EUR/user/month (monthly) or 12.5 EUR/user/month (annual) |
| Subscription | Annual | Team of 11+ agents: 15 EUR/user/month (monthly) or 10 EUR/user/month (annual) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ImmoFlux product offering
Product offeringCore offering
ImmoFlux is a cloud-based SaaS CRM platform built specifically for real estate agencies and agents in Romania. It centralizes property portfolio management, digital contract generation and electronic signing, lead/request/contact management, workflow automations, performance reporting, and an integrated agency website generator (WebFlux). The platform also includes a free MLS collaboration network that connects thousands of agents and tens of thousands of properties, and is sold on a per-user monthly subscription with tiered plans based on team size.
Product overview
ImmoFlux is a unified SaaS CRM platform composed of a core CRM system plus 18 integrated modules designed specifically for real estate agencies and agents in Romania. The core ImmoFlux CRM platform serves as the central hub managing properties, clients, and transactions. Around this core, the platform bundles specialized modules: the Properties Module and Owner Listings Module for property portfolio management; the Documents/Digital Signature Module for electronic contracts; the Leads Module, Requests Module, and Contacts Module for client relationship management; the Activities Module and Activity Groups Module for task and calendar management; the Automations Module for process automation; the Comparative Market Analysis (ACP) Module for pricing analytics; the Reports Module for performance tracking; the Objectives Module for sales targets; the Image Editor for property photography; the Residential Complexes Module for multi-unit developments; and the Media Module for document storage. Two additional offerings extend the platform's ecosystem: the MLS Collaboration Module, a free network connecting agents to share 9,000+ properties with 3,000+ collaborating agents; and WebFlux, a website builder that auto-generates and synchronizes agency websites with the CRM. Pricing is per user per month with tiered plans for teams of 1–5, 6–10, and 11+ agents.
Differentiator
Problem solved
Functional benefit
Brands
- WEBFLUX: Internal platform developed for website management, enabling non-technical users to make modifications through an integrated administration panel
Products and services
- ImmoFlux CRM Unified SaaS CRM platform for real estate agencies and agents in Romania, centralizing property management, digital contracts, leads, automations, MLS collaboration, performance reports, and agency website generation. Sold on a per-user monthly or annual subscription with tiered plans based on team size.
- ImmoFlux MLS Collaboration Network Free collaborative network connecting Romanian real estate agents for property sharing, enabling agents to list exclusive mandates, access a shared pool of 9,000+ properties and 3,000+ collaborating agents, and benefit from automatic matching between buyer requests and available properties, with direct agent-to-agent communication and commission splitting.
- WebFlux (Agency Website Builder) Integrated website generator for real estate agencies that automatically creates a professional, CRM-synchronized website with 16 templates, 12 modules, 35 widgets, SEO optimization, responsive design, SSL, and a visual editor enabling non-technical users to manage the site.
Quantifiable outcome
- Property listings in MLS transact 30-40% faster on average
- +4 more outcomes
Companies that use ImmoFlux
Customer profileNamed customers6 records
Ideal customer profiles3 records
ImmoFlux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature10 records
ImmoFlux partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BlitzcoreBlitz is one of the largest real estate agencies in Romania and has been using ImmoFlux as its CRM since 2016. Catalin Priscornita of Blitz has provided a public testimonial praising ImmoFlux as the best CRM in the Romanian market.
- Netopia PaymentscoreNetopia Payments is the payment processing partner for ImmoFlux. All subscription payments (monthly and annual) are processed securely through Netopia. Card data is not stored on ImmoFlux servers.
- Netopia PaymentscoreNetopia Payments processes refunds for the 14-day money-back guarantee. Refunds are returned using the same payment method as the original transaction.
- ImmoFlux MLS Network (Partner Agencies)coreThe ImmoFlux MLS network connects 3,000+ collaborating agents across Romania who share exclusive listings, communicate directly via the CRM, and split commissions. The MLS is free to join for both ImmoFlux users and agencies using other CRMs.
- Welt ImobiliareminorWelt Imobiliare is a long-standing customer of ImmoFlux (15 years in real estate). Valentin Teodorescu has provided a testimonial praising ImmoFlux's continuous development, openness to suggestions, innovation, and efficiency.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ImmoFlux competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Global CRM and marketing automation platform expanding in Central/Eastern Europe. Comparable as a horizontal CRM incumbent that real estate agencies may adopt over vertical tools, with growing real-estate template offerings.
- Yardi: Large real estate software provider covering CRM, property management, and analytics. Comparable as a broad incumbent in real estate software, though primarily serving larger/institutional clients versus ImmoFlux's Romanian SMB focus.
- Pipedrive: General-purpose sales CRM widely adopted by SMBs globally, including real estate agencies. Comparable as a competing horizontal CRM that real estate agencies could choose over ImmoFlux — though it lacks ImmoFlux's Romanian-specific modules (contracts, portals, MLS).
- Bitrix24: All-in-one collaboration and CRM suite popular across Eastern Europe including Romania. Comparable because Romanian SMBs (including real estate agencies) often evaluate Bitrix24 as a lower-cost alternative to ImmoFlux's vertical CRM.
- Zoho CRM: Broad CRM suite used by SMBs globally, including in Eastern Europe. Comparable as a horizontal CRM alternative for cost-sensitive real estate agencies; lacks ImmoFlux's Romanian-specific portal and contract features.
Direct peers
- Follow Up Boss: Real estate CRM focused on lead management, action plans, and integrations for agents and teams. Comparable as a vertical CRM built specifically for real estate sales workflows with strong integration ecosystem — ImmoFlux's lead/automation engine competes in the same category.
- PropertyBase: Real estate-specific CRM and transaction management platform built for brokerages and teams. Comparable because it combines CRM, listing management, and website/IDX into one integrated SaaS stack aimed at real estate professionals, similar to ImmoFlux's bundled approach.
- Real Geeks: Real estate CRM and lead-generation platform with built-in IDX websites for agents and teams. Comparable as a vertical SaaS combining CRM, website, and lead capture/cultivation for residential real estate — overlapping the WebFlux + CRM + automation value props ImmoFlux sells.
- kvCORE (Inside Real Estate): US-based real estate CRM and lead-generation platform serving thousands of agents and brokerages. Directly comparable as a vertical CRM for residential real estate with MLS, lead routing, and IDX-website functionality — the US analog to ImmoFlux's Romanian vertical stack.
- Lone Wolf Technologies: Provider of back-office, transaction, and CRM solutions for real estate brokerages. Comparable because it targets the same vertical (real estate agencies/brokerages) with an integrated suite covering CRM, transactions, and broker operations — analogous to ImmoFlux's all-in-one positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ImmoFlux social profiles
Digital presenceImmoFlux compliance and trust
Trust signalCompliance1 record
ImmoFlux financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImmoFlux leadership team
Management profileNumber of profiles
Profiles1 record
ImmoFlux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImmoFlux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImmoFlux
What does ImmoFlux do?
ImmoFlux is a cloud-based SaaS CRM platform built specifically for real estate agencies and agents in Romania. It centralizes property portfolio management, digital contract generation and electronic signing, lead/request/contact management, workflow automations, performance reporting, and an integrated agency website generator (WebFlux). The platform also includes a free MLS collaboration network that connects thousands of agents and tens of thousands of properties, and is sold on a per-user monthly subscription with tiered plans based on team size.
Is ImmoFlux a public or private company?
ImmoFlux is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ImmoFlux founded?
ImmoFlux was founded in 2009. It employs 1 to 10 people.
Where is ImmoFlux based?
ImmoFlux is headquartered in Cluj-napoca, Romania, in the Europe region.
How does ImmoFlux make money?
One revenue line is on record: saaS Subscription (per user/month).
Who are ImmoFlux's main competitors?
Broad incumbents on record are HubSpot, Yardi, Pipedrive, Bitrix24 and Zoho CRM. Direct peers are Follow Up Boss, PropertyBase, Real Geeks, kvCORE (Inside Real Estate) and Lone Wolf Technologies.
Does ImmoFlux have an API?
Yes. ImmoFlux provides API access for synchronizing an existing website with the CRM. The pricing tiers include 'API site propriu' (own site API) as a feature included in the subscription, enabling clients with pre-existing websites to integrate property and CRM data via API. No separate developer portal, documentation URL, SDK, or client library was found in the source material.
What industry is ImmoFlux in?
ImmoFlux's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 5132 and its SIC code is 7372.