Batbox Holdings
Batbox Holdings operates immersive baseball simulator venues and licenses a patented hardware-software platform (Batbox Suite) to entertainment venues, serving consumers, corporate event buyers, and partners across 40+ locations in North America and Latin America.
- Company typePrivate
- Founded2019
- HeadquartersAddison, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Batbox Holdings does
Batbox Holdings, Inc. is a sports entertainment and technology company founded in 2019 that has evolved from a venue-focused operator into a software-centric platform combining proprietary baseball simulation hardware with a licensable software ecosystem. Its core product is an ultra-realistic baseball simulator stack protected by 8 patents, including high-speed swing sensors, an adaptive smart pitching system, HD projection, automatic ball return, an interactive kiosk, safety-optimized baseballs, and a gamified software platform with player profiles, leaderboards, and national tournaments. The company monetizes through three formats: (1) company-owned flagship venues anchored by Batbox Dallas (10 simulators, 13,000 sq. ft., full-service bar, event space for up to 300 guests) and the original Monterrey, Mexico flagship; (2) the Batbox Suite licensing program, which installs turnkey simulator packages at family entertainment centers, stadiums, sports bars, hotels, and sports complexes such as Kaufman Stadium, Smash Park, Great Lakes Sports Hub, and Swift Sportsdome; and (3) compact self-serve stations for smaller-footprint venues. Pricing at owned venues is per box per hour, ranging from $32.50 on Monday half-price play to $95 on Friday/Saturday peak, with private events, leagues, and B2B licensing fees as additional revenue lines.
The company serves three primary customer segments. Direct consumers — families, friend groups, social outings, and birthday parties — anchor venue traffic and walk-in revenue. Corporate and group event buyers utilize flexible event capacities from 12 to 300 guests for team-building, holiday parties, and full venue buyouts. B2B partner venues represent the scalable licensing channel, gaining access to a turnkey hardware-software-training package with an operator dashboard for session tracking, revenue insights, and performance analytics. Marketing is multi-channel, combining organic social (Instagram, TikTok, YouTube, Facebook, LinkedIn), paid acquisition infrastructure (Google Analytics, Meta Pixel, LinkedIn Insight Tag, Klaviyo, HubSpot, Salesforce), SEO, PR coverage in outlets including PR Newswire, Dallas Morning News, D Magazine, and Sports Business Journal, and experiential activations such as National Baseball Day watch parties and the WC26 FIFA World Cup 2026 viewing program. Batbox is venture-backed, having raised approximately $10.3 million to date (a $7.3M Series A in 2024 and a $3M EMERGING follow-on in August 2025), and is currently preparing for a Series B round to finance its U.S. expansion targeting 25+ locations by 2030.
Batbox Holdings firmographics
Firmographics- Name
- Batbox Holdings
- Legal name
- Batbox Holdings, Inc.
- Website
- https://batbox.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Batbox Holdings operates immersive baseball simulator venues and licenses a patented hardware-software platform (Batbox Suite) to entertainment venues, serving consumers, corporate event buyers, and partners across 40+ locations in North America and Latin America.
- Ownership category
- akta.pro rank
Batbox Holdings industry classification
Industry- Product category
- Sports Entertainment Venues
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where Batbox Holdings is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Batbox Holdings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Company-Owned Venue Operations: Revenue from hourly box rentals, food and beverage sales (craft cocktails, local brews, stadium-inspired food menu), and private event bookings at flagship Batbox venues.
- Batbox Suite Licensing: Licensing fees from partner venues that install Batbox simulators. Includes turnkey hardware, platform software, training, and support. Partners gain access to the global Batbox ecosystem and network. Multiple income streams for partners include per-session pricing, membership tiers, leagues, and private events.
- Self-Serve Stations: Compact self-serve Batbox stations generate per-session revenue at partner locations.
- Private Events & Venue Buyouts: Revenue from hosting private parties, corporate outings, birthday celebrations, holiday events, team gatherings, and full venue buyouts with capacities up to 300 guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Monday - Half Price Play |
| Unit Pricing | Pay-as-you-go | Tuesday - Thursday Standard Rate |
| Unit Pricing | Pay-as-you-go | Friday - Saturday Premium Rate |
| Unit Pricing | Pay-as-you-go | Sunday Standard Rate |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Batbox Holdings product offering
Product offeringCore offering
Batbox operates immersive baseball entertainment venues that combine proprietary, patented simulator hardware and software with full-service hospitality (sports bar, restaurant, craft cocktails). It also licenses its turnkey Batbox Suite platform — including hardware, software, training, and support — to partner entertainment venues such as family entertainment centers, stadiums, hotels, and sports bars.
Product overview
Batbox is a sports technology company that has evolved from a venue-focused entertainment company into a software-centric technology platform offering three business formats: company-owned flagship venues, licensed partner installations via Batbox Suite, and compact self-serve stations. The core product is proprietary baseball simulation technology (protected by 8 patents) featuring high-speed swing sensors, smart adaptive pitching, and immersive gameplay. Batbox Flagship Venues combine 10 interactive simulators with full-service bars, restaurants, and event hosting. Batbox Suite is the turnkey licensing platform providing hardware, software (booking, player profiles, analytics), and operational support to venue partners. The platform connects players globally through profiles, leaderboards, tournaments, and gamification across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Batbox Flagship Venue Company-owned immersive entertainment venue combining interactive baseball simulators with a full-service sports bar, restaurant, and craft cocktails. The Dallas flagship spans 13,000 sq. ft. with 10 simulators, ADA-friendly spaces, and event hosting for 12-300 guests including full venue buyouts. Designed for families, friend groups, corporate events, and league play with no prior baseball experience required.
- Batbox Suite Licensing Platform
Quantifiable outcome
- Nearly 100 simulators operating across the U.S. and Latin America
- +4 more outcomes
Companies that use Batbox Holdings
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Batbox Holdings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature10 records
Batbox Holdings partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, notable and supporting.
- Great Lakes Sports HubcoreA 33,000 sq. ft. indoor complex in Crown Point, Indiana featuring Batbox Suite as a social sportstainment hub. Transformed the space into an interactive baseball destination, making the sport more accessible and uniting the local community through shared play.
- Black Light AdventurescoreFamily entertainment center in St. Cloud, Minnesota that installed two Batbox simulators in a uniquely shaped room, transforming underused square footage into a high-traffic, all-ages activity zone that keeps guests coming back year-round.
- Swift SportsdomecoreSports and entertainment facility in Reno, Nevada using Batbox to attract more guests, engage the local baseball community, and increase food and beverage sales. Serves as a winter-friendly training hub for coaches and athletes while generating fresh buzz from guests.
- The Virtual DugoutcoreFamily entertainment venue in Lehi, Utah where four families created an entertainment space that brings people together. Batbox transformed the space into a social sportstainment hub, making baseball accessible and interactive for the local community.
- Smash ParknotableEntertainment brand with multiple Batbox Suite installations in West Des Moines, Iowa and La Vista, Nebraska. Featured as a key partner in Batbox's licensing program showcasing how Batbox integrates into established entertainment brands.
- Kaufman Stadium (Kansas City Royals)notableMLB venue (Kansas City Royals ballpark) featuring a Batbox Suite installation as part of the stadium's entertainment experience, demonstrating Batbox's reach into professional sports venue environments.
- Community FieldhousenotableSports complex in Spring, Texas operating Batbox Suite as a partner location within the Batbox Suite licensing network.
- RawlingssupportingRawlings has partnered with Batbox to deliver the ultimate hitting experience with premium, pro-grade bats available for every guest at Batbox venues. Rawlings bats are recommended (though guests may bring aluminum bats; wooden bats not allowed for safety reasons).
- AWS (inferred)supportingBatbox's privacy policy states that all data is stored on encrypted AWS servers located in the United States, indicating AWS as the cloud infrastructure provider.
- IAAPAsupportingInternational Association of Amusement Parks and Attractions. Batbox showcased its innovations at IAAPA 2025, using the trade show to generate leads for the Batbox Suite licensing program targeting entertainment venue operators.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Batbox Holdings competitors and assessment
Company assessmentBroad incumbents
- Lucky Strike Entertainment: Lucky Strike Entertainment (Bowlero) operates a national portfolio of bowling, dining, and entertainment venues — comparable in venue-format competition for entertainment district real estate and group-event bookings.
- Main Event Entertainment: Main Event is a national family entertainment center chain offering bowling, laser tag, arcade, and food/beverage — a broader competitor for FEC partner locations considering installing Batbox Suite.
- Andretti Indoor Karting & Games: Andretti Indoor Karting operates a multi-location chain of entertainment complexes combining activities, food, beverage, and events — a comparable entertainment-venue operator competing for the same group-outing and FEC-partner dollars.
Direct peers
- Topgolf: Topgolf is the dominant operator of sports entertainment venues that combine simulated gameplay with full-service dining, drinks, and events — the same hybrid hospitality-plus-interactive-sports format that Batbox offers, making it the closest direct comparable for venue economics and consumer positioning.
- HitTrax: HitTrax is a baseball and softball simulator technology product used in training facilities and entertainment venues — the most direct product-level competitor to Batbox's proprietary swing-tracking simulator hardware and software.
- Five Iron Golf: Five Iron operates indoor golf simulator venues that pair tracked-swing technology with full bars, food, and social programming — a near-identical model to Batbox adapted from baseball to golf, directly comparable on venue economics and target demographic.
- Swing Suite: Swing Suite installs indoor golf and sports simulator bays inside hotels, restaurants, and entertainment venues — directly comparable to the Batbox Suite licensing model targeting third-party entertainment venues.
- Drive Shack: Drive Shack operates golf and sports entertainment venues with tech-enabled gameplay plus full hospitality, directly comparable in venue format, F&B-driven revenue model, and entertainment-center competitive set.
Emerging players
- Foresight Sports: Foresight Sports manufactures launch monitors and simulator technology for golf and similar sports, targeting both consumer and commercial venue deployments — adjacent to Batbox as a competing sensor-driven sports simulation technology provider.
- Full Swing Golf: Full Swing builds premium indoor golf simulator hardware and software, including sims used at Topgolf suites — comparable to Batbox in the underlying simulator-as-product business but focused on golf rather than baseball.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Batbox Holdings social profiles
Digital presenceBatbox Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batbox Holdings leadership team
Management profileNumber of profiles
Profiles2 records
Batbox Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batbox Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batbox Holdings
What does Batbox Holdings do?
Batbox operates immersive baseball entertainment venues that combine proprietary, patented simulator hardware and software with full-service hospitality (sports bar, restaurant, craft cocktails). It also licenses its turnkey Batbox Suite platform — including hardware, software, training, and support — to partner entertainment venues such as family entertainment centers, stadiums, hotels, and sports bars.
Is Batbox Holdings a public or private company?
Batbox Holdings is a private company. It is classified as venture growth investor backed and is currently operating.
When was Batbox Holdings founded?
Batbox Holdings was founded in 2019. It employs 11 to 50 people.
Where is Batbox Holdings based?
Batbox Holdings is headquartered in Addison, United States, in the North America region.
How does Batbox Holdings make money?
Four revenue lines are on record. Company-Owned Venue Operations are the primary driver. The others are batbox Suite Licensing, self-Serve Stations and private Events & Venue Buyouts.
Who are Batbox Holdings's main competitors?
Broad incumbents on record are Lucky Strike Entertainment, Main Event Entertainment and Andretti Indoor Karting & Games. Direct peers are Topgolf, HitTrax, Five Iron Golf, Swing Suite and Drive Shack. Emerging players are Foresight Sports and Full Swing Golf.
Does Batbox Holdings have an API?
No public API is recorded for Batbox Holdings.
What industry is Batbox Holdings in?
Batbox Holdings's product category is Sports Entertainment Venues. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play). Its NAICS code is 713940 and its SIC code is 7990.