Send Flowers

What Send Flowers does

Send Flowers is a privately held online flower and gift delivery retailer founded in 1999 and headquartered in Old Saybrook, Connecticut. The company operates a direct-to-consumer e-commerce platform (sendflowers.com) through which individual consumers browse by occasion, product type, and price range, and place orders for flowers, plants, balloons, gourmet gift baskets, and chocolate-covered specialty items for delivery across the United States. Its primary value proposition is convenient, same-day nationwide delivery, supported by a 1-800 customer service line, a satisfaction guarantee, and an extensive occasion-based catalog covering birthdays, anniversaries, Valentine's Day, Mother's Day, sympathy and funeral occasions, new baby celebrations, and corporate gifting contexts.

The platform's core technology layer is a transactional e-commerce storefront; order fulfillment is executed not by Send Flowers itself but through a partnership with FTD (Florists' Transnational Delivery Association), whose nationwide network of local member florists hand-arranges and hand-delivers products in the recipient's area. Send Flowers acts as the online ordering interface and customer-facing brand, leveraging FTD's product catalog, wire-service suggested retail pricing (SRP), and florist substitution logic to ensure timely delivery. The technology stack is described as standard e-commerce with no disclosed AI/ML, API, or SDK capabilities, and no mobile application is offered. Digital distribution is concentrated on the owned website, with secondary channels in organic social (Twitter, Pinterest), email newsletters with promotional codes (AVE, DELVFREE), an affiliate referral program, and a blog/flower-guide content property for organic search.

The business model is transactional commerce with two revenue streams: product sales (flowers, plants, balloons, gift baskets, chocolates priced at markups over SRP, typically $24.99 to $304.99) and delivery services ($14.99 minimum, with same-day upgrades). Revenue is generated on a pay-as-you-go basis with no subscription or recurring component, and customer acquisition relies on SEO-driven organic traffic, affiliate referrals, email remarketing, and coupon-driven promotions. The customer base is composed entirely of individual consumers purchasing for personal gifting occasions, with no disclosed enterprise accounts. Send Flowers does not publish revenue figures, has no disclosed funding history, and operates with a small internal team (11-50 employees), suggesting a lean, mature small-business profile rather than a venture-backed growth-stage company.

Name

Send Flowers

Legal name

Send Flowers

Website

https://sendflowers.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Send Flowers is a privately held online flower and gift delivery retailer, founded in 1999 and based in Old Saybrook, Connecticut. It sells bouquets, plants, balloons, and gift baskets to individual US consumers, fulfilling orders through the FTD nationwide local-florist network.

Ownership category

akta.pro rank

Product category

Online Flower & Gift Delivery

NAICS

Florists (4593), Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC)

Keywords

• Online flower delivery
• Same day flower delivery
• Gift basket delivery
• Florist network
• Plant and balloon delivery

Headquarters

HQ city

Old Saybrook

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Revenue is generated through direct product sales of flowers, bouquets, plants, gift baskets, and balloons with associated delivery fees. Products are priced with markups over suggested retail prices and include delivery charges.
2. Delivery Services: Delivery fees starting as low as $14.99 are charged for standard delivery across the USA. Same-day delivery and specialized delivery services provide additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Send Flowers is an online direct-to-consumer retailer that sells hand-arranged flowers, plants, balloon bouquets, gift baskets, chocolates, and teddy bear bundles for same-day and scheduled delivery across the United States. Orders are placed through sendflowers.com and fulfilled by a nationwide network of local florists affiliated with FTD. The company offers a satisfaction guarantee, customizable card messages, add-on gift items, and occasion-specific collections for birthdays, sympathy, anniversaries, Valentine's Day, new baby, and corporate gifting.

Product overview

Send Flowers is an online flower and gift delivery e-commerce platform operating through a network of local florists across the United States. The core offering centers on same-day flower delivery service with an extensive portfolio of products including rose bouquets (long-stem, boxed, rainbow varieties), lily arrangements, tulip bouquets, sunflower displays, mixed seasonal arrangements, flower baskets, single rose deliveries, live plants (orchids, succulents, dish gardens), balloon bouquets (latex and mylar), and gourmet gift baskets (chocolate-covered strawberries, Godiva chocolates, cheese and sausage trays, fruit baskets). The platform also offers occasion-specific collections for Valentine's Day, birthdays, sympathy/funerals, new baby celebrations, and corporate/admin professional appreciation. Complementary products include teddy bears, chocolate-covered food items, and balloon-flower combinations. The service differentiates through same-day delivery (orders before 3 PM in recipient's zip code), satisfaction guarantee, and hand-arranged local florist delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Same-Day Flower Delivery Same-day hand-arranged flower and gift delivery across the United States through a network of local florists, available for orders placed before 3 PM in the recipient's zip code.
• Rose Bouquets Rose arrangements in multiple colors and stem counts from single-stem deliveries to 100-stem luxury bouquets, including long-stem red roses, white, pink, purple, and rainbow rose varieties.
• Lily Bouquets Fresh-cut lily arrangements including stargazer lilies, white lilies, and mixed lily bouquets often paired with roses and other seasonal flowers.
• Tulip Arrangements Tulip bouquets in various colors including mixed rainbow tulips, red tulips, and tulip-rose combinations.
• Sunflower Bouquets Farm-fresh sunflower arrangements including mason jar bouquets, country sunflower designs, and mixed bouquets with sunflowers as the centerpiece.
• Mixed Flower Bouquets Designer-arranged mixed bouquets featuring seasonal flowers, daisies, carnations, alstroemeria, and various filler flowers in different color palettes.
• Live Plants Live plant deliveries including blooming plants, orchids, green plants, succulents, dish gardens, and rose plants in various decorative containers.
• Balloon Bouquets Latex and mylar balloon arrangements for celebrations, available with various themes including birthday, congratulations, get well, and Valentine's Day, including combinations with flowers and teddy bears.
• Gift Baskets Gourmet gift baskets featuring chocolate, fruit, candy, cheese, sausage, snacks, coffee, and tea, available for various occasions including birthdays, thank you, congratulations, and holidays.
• Chocolate-Covered Strawberries Belgian chocolate-covered strawberries decorated with messages including LOVE lettering, available in boxes of 6 or 12 with next-day delivery.
• Sympathy and Funeral Flowers Sympathy flower arrangements including casket sprays, standing sprays, funeral wreaths, and memorial bouquets for funeral homes and bereavement occasions.
• Corporate and Workplace Gifting Collection Workplace appreciation flowers, plants, gift baskets, and balloon arrangements for Administrative Professionals Day, holidays, and office celebrations.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FTD (Florists' Transnational Delivery Association)coreTechnology or IntegrationSend Flowers operates as part of the FTD network, utilizing FTD's product catalog, wire service pricing (SRP), and network of member florists. Products are sourced and fulfilled through FTD's established florist network, with Send Flowers acting as an online ordering interface for FTD services. The relationship enables access to FTD's flower guide, product imagery, and nationwide fulfillment capabilities.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• 1-800-Flowers.com: Leading US online flower and gift retailer offering same-day delivery via a national florist network across occasions including birthdays, sympathy, and holidays. Directly comparable to Send Flowers in product range, fulfillment model, and target customer.
• ProFlowers: Online flower and gift retailer under the 1-800-Flowers umbrella offering direct shipped and florist-delivered arrangements. Closely comparable catalog and target audience.
• The Bouqs Co. DTC online flower delivery brand sourcing farm-direct cuts. Direct peer competing for the same occasion-gifting customer through an e-commerce experience rather than a wire-service network.
• From You Flowers: Online retailer of flowers, plants, and gift baskets with nationwide florist delivery. Direct overlap in catalog, occasion-based merchandising, and target customers.
• BloomNation: Online marketplace connecting consumers to local florists for same-day delivery. Closely mirrors Send Flowers' marketplace structure between buyers and a national florist network.

Broad incumbents

• Teleflora: National flower delivery network relying on member local florists with hand-arranged bouquets. Direct overlap with Send Flowers on occasion-gifting and same-day delivery through a florist-fulfillment model.
• FTD (Florists' Transnational Delivery): The network and brand that Send Flowers operates within; FTD.com is a major national online florist offering same-day delivery through member florists. Same business model and overlapping customer base, with FTD being the broader incumbent.

Others

• Godiva Chocolatier: Premium chocolate brand carried by Send Flowers' gift catalog. Thematically adjacent as a partner/competitor in the broader premium gifting category rather than flowers.

Emerging players

• UrbanStems: DTC modern flower and plant brand targeting millennial/Gen-Z gifting occasions. Competes for similar direct-to-consumer occasion-driven orders but uses a vertically integrated model rather than a wire service.
• H.Bloom: Subscription and on-demand floral delivery brand. Adjacent competing model targeting recurring rather than single-occasion gifting from the same floral supply ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FlowersSend
• Facebookfacebook.com/sendflowers365
• LinkedInlinkedin.com/company/send-flowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Send Flowers