What Electrical Mercantile does

Electrical Mercantile (legal name: Mercantil Eléctrico Online S.L.) is an online distributor of electrical installation materials and related products, operating from Arroyomolinos, Madrid, Spain since 2012. The company runs a single e-commerce storefront at mercantilelectrico.com, selling across more than 20 product categories including electrical mechanisms and switches, cables and conductors, junction boxes, electrical panels and protections, LED lighting, photovoltaic/solar components, EV chargers, home automation, telecommunications, tools and measurement instruments, climate control, and security products. Its catalog aggregates products from over 60 manufacturer brands — spanning premium global names (Legrand, Schneider Electric, Bticino, Siemens, General Electric, Panasonic, Daikin), leading Iberian manufacturers (Simon, Niessen, Televes, Fermax, Wallbox), and a long tail of regional specialists — positioning it as a multi-brand one-stop procurement channel.

The company serves two principal customer segments: electrical professionals (electricians and installers purchasing materials for projects) as the primary segment, and consumer/DIY buyers as a secondary segment. The business model is direct online retail with transactional unit pricing, no minimum order, prices displayed both with and without Spanish VAT (IVA), and payment via PayPal Express and other secure gateways. Operational differentiators include 24-72 hour delivery on in-stock items, telephone and WhatsApp technical advisory support during weekday business hours, and SSL-secured checkout. Distribution is exclusively domestic Spain through the owned storefront, with marketing reach via Facebook, Twitter/X, Instagram, YouTube, and email newsletter.

Revenue is not publicly disclosed and there are no funding rounds, acquisitions, M&A activity, or AI/ML capabilities referenced. The company operates with 1-10 employees, is structured as a Spanish Sociedad Limitada (private limited company), and has no parent, subsidiaries, or app presence. Strategic direction has been incremental catalog broadening — particularly into energy-transition categories (photovoltaic, EV charging, home automation) — rather than geographic expansion or platform technology investment.

Name

Electrical Mercantile

Legal name

Mercantil eléctrico Online S.L.

Website

https://mercantilelectrico.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Electrical Mercantile (Mercantil Eléctrico) is a Spain-based online distributor selling electrical installation materials, mechanisms, lighting, photovoltaic systems, EV chargers, and home automation products from 60+ brands to professional electricians/installers and consumer/DIY buyers via its mercantilelectrico.com e-commerce platform.

Ownership category

akta.pro rank

Product category

Electrical Materials Retail

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921), Building Material and Supplies Dealers (4441)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industries

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE), Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

Keywords

• Electrical materials distribution
• Online electrical supply
• LED lighting products
• Electrical installation equipment
• EV charging solutions

Headquarters

HQ city

Arroyomolinos

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail sales of electrical materials: Direct online retail sales of electrical materials (wires, mechanisms, protections, lighting, photovoltaic, EV chargers, tools, etc.) to both professionals (electricians, installers) and end consumers. Revenue is generated per-transaction with prices listed with and without VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Electrical Mercantile (Mercantil Eléctrico Online S.L.) operates an online store selling electrical and telecommunications installation materials to individual professionals and end consumers in Spain. The catalog spans mechanisms, cables, protections, LED lighting, photovoltaic systems, EV chargers, tools, home automation, climate control, and related accessories from 60+ manufacturer brands. Revenue is generated through per-transaction retail sales of physical products listed with and without VAT.

Product overview

Electrical Mercantile (Mercantil Eléctrico) is an online electrical materials distributor specializing in a comprehensive range of electrical installation products. The company operates as a single e-commerce platform offering products across 20+ categories including electrical mechanisms and switches (Simon, Bticino, Legrand, Schneider Electric, Jung, Hager, Niessen), electrical panels and protections, LED lighting, cables and conductors, photovoltaic/solar energy systems, electric vehicle charging equipment, home automation and control systems, telecommunications, tools and measurement instruments, and climate control systems. They carry 60+ major brands including Simon, Legrand, Schneider Electric, Bticino, Hager, Jung, Circutor, Efapel, Chint, and many others. The business model is that of an online distributor reselling third-party manufacturer products rather than manufacturing their own branded offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Installation Materials (Material Instalación) General electrical installation accessories including sockets, plugs, terminals, fixings, clamps, cable ties, wall plugs, screws, nuts, washers, adhesive electrical products, USB cables, and grounding equipment. Sold to electricians, installers, and DIY consumers in Spain.
• Junction Boxes (Cajas de registro) Junction and registration boxes including flush-mounted, surface waterproof, and standard waterproof variants for electrical installations. Sold to electrical professionals and end consumers.
• Cables and Conductors (Cables y conductores eléctricos) Electrical cables and conductors including HDMI cable, textile cable, electrical cables, electrical hoses, coaxial cable, fire detector cable (Z1OZ1-K), and parallel cable. For professionals and consumers.
• Electrical Mechanisms (Mecanismos eléctricos) Switches, sockets, and control mechanisms from brands including Simon (series 27, 31, 75, 82, 82 Nature, 82 Detail, 100, 270), Bticino (Classia, Living Light, Living Light Air, Living Now, Axolute Air), Legrand (Niloé, Niloé Step, Valena Next, Plexo), Schneider Electric (New Unica), Hager (Lumina 2, Cubyko), Jung (LS 990), Niessen (Zenit), BJC (Iris, Viva), Efapel (Logus 90), Garsaco, Solera, Televes.
• Electrical Panels and Protections (Cuadros y protecciones eléctricas) Electrical panels, protection boards, circuit breakers, and electrical protections from Maxge, Chint, Efapel, Garsaco, IDE, Pinazo, Schneider Electric, Solera, Legrand, Circutor, Revalco, Sassin, Hager. For professional and consumer installations.
• Tubes and Conduits (Tubos y canalizaciones) Conduits and cable management including corrugated pipe, lined pipe, halogen-free pipe, PVC pipe, steel tube, tracheal tube, cable organizers, and cable ducts.
• LED Lighting (Iluminación LED) Comprehensive LED lighting range: emergency lighting, street and public lighting, decorative, industrial, commercial, LED signage, track, exterior projectors, solar lighting, interior (apliques, modules, strips, downlights, panels, plafones, airtight screens, tubes, neon), plus controllers and drivers.
• Telecommunications Equipment (Telecomunicaciones) Telecom equipment: antenna mounting accessories, audio/video, networks, television, travel adapters, amplification, splitters, distribution blocks, connectors (battery pack, waterproof, low voltage, RF, USB), home theater, UTP/FTP network cables, patch panels, door entry and video intercoms, alarm cables, telephony cables, security, terminals, heat shrink tubing, expandable tube.
• Photovoltaic and Solar Energy (Fotovoltaica / Energía solar) Photovoltaic systems including batteries, connectors, protection panels, FV inverters, hybrid inverters, MC4 connector kits, microinverters, control monitors, Modbus sensors, Smart hybrid systems, and solar panel connectors from Retelec and Molgar.
• Reactive Energy and Harmonics Correction (Energía reactiva y armónicos) Equipment for reactive energy and harmonic correction including BT and MT capacitor banks, filters, regulators, contactors, power filters, and protection sets from Circutor, Chint, Maxge, Retelec.
• Control and Home Automation (Control y programación / Domótica) Home automation and control products: detection and programming, analog/digital time switches, stairway automatics, hour counters, level control, timers, motion/presence detectors, chronothermostats, thermostats, astronomical/crepuscular time switches, light stabilizers, street lighting managers, energy managers, network analyzers, Wibeee consumption managers, SmartLink systems with PowerTags sensors.
• Tools and Measurement (Herramientas y medición) Professional tools and measurement instruments: electrician tool kits, pliers, screwdrivers, cable cutters, strippers, crimping tools, multimeters, clamp meters, network analyzers, thermal cameras, insulation/ground resistance meters, flashlights, work lighting, consumables.
• EV Charging (Vehículo Eléctrico / Cargadores coche eléctrico) Electric vehicle charging solutions including lithium batteries for motorcycles, EV chargers from Circutor, Legrand, Orbis, Simon, V2C, Wallbox, and Maxge.
• Climate Control (Climatización) Air conditioning units, heating systems, fans, and electric extractors including brands Daikin, BAXI, GIATSU, Panasonic, Rointe.
• Garage Door Motors (Motores puertas de garaje) Garage door motors and automation systems including cantilever, swing, sliding, book, rolling, and sectional/residential tilt doors, plus remotes. From Erreka and other brands.
• UPS / SAI (Uninterruptible Power Supplies) Uninterruptible power supplies, power conditioners, single-phase and three-phase stabilizers, battery extensions, SNMP cards, tower UPS, off-line and on-line UPS from Retelec.
• Batteries (Pilas y Baterías) Batteries, battery chargers, lead battery testers, power supplies, and battery power supplies from Retelec.
• Frequency Inverters (Variadores de Frecuencia) Frequency drives including single-phase and three-phase inverters, pump and ventilation inverters, static starters, rearmable protections (differential, magnetothermal, overvoltage), multiprotectors from Retelec.

Quantifiable outcome

• Delivery time for in-stock items: 24h to 72h
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

63 partnerships are on record, tiered core and minor.

• SimoncoreOthersSimon is a leading Spanish manufacturer of electrical mechanisms. Mercantil Eléctrico distributes Simon products including series 27, 27 Neos, 31, 75, 82, 82 Nature, 82 Detail, 100, and 270, offering switches, sockets, and control mechanisms.
• LegrandcoreOthersLegrand is a global specialist in electrical and digital building infrastructures. Mercantil Eléctrico distributes Legrand products including mechanisms (Niloé, Niloé Step, Valena Next), protections, Plexo waterproof mechanisms, and emergency lighting.
• Schneider ElectriccoreOthersSchneider Electric is a global leader in energy management and automation. Mercantil Eléctrico distributes Schneider Electric products including mechanisms (New Unica), circuit breakers, protections, and SmartLink energy management systems.
• BticinocoreOthersBticino is an Italian manufacturer of electrical mechanisms and smart home systems. Mercantil Eléctrico distributes Bticino products including Classia, Living Light, Living Light Air, Living Now, and Axolute Air series.
• JungminorOthersJung is a German premium manufacturer of building technology and electrical mechanisms. Mercantil Eléctrico distributes Jung LS 990 series.
• HagercoreOthersHager is a manufacturer of electrical installation systems and mechanisms. Mercantil Eléctrico distributes Hager products including mechanisms (Lumina 2, Cubyko), circuit breakers, and protections.
• NiessenminorOthersNiessen is a Spanish manufacturer of electrical mechanisms. Mercantil Eléctrico distributes Niessen Zenit series.
• EfapelminorOthersEfapel is a Portuguese manufacturer of electrical installation equipment. Mercantil Eléctrico distributes Efapel Logus 90 mechanisms, circuit breaker panels, and protections.
• CircutorcoreOthersCircutor specializes in energy efficiency and power quality solutions. Mercantil Eléctrico distributes Circutor products including EV chargers, reactive energy correction systems, measurement instruments, and harmonic filters.
• ReteleccoreOthersRetelec is a brand of electrical protection and control equipment. Mercantil Eléctrico distributes Retelec products including photovoltaic inverters, hybrid inverters, microinverters, auto-reclosing protections, reactive energy batteries, UPS systems, and frequency converters.
• WallboxminorOthersWallbox is a Spanish manufacturer of EV charging solutions. Mercantil Eléctrico distributes Wallbox EV chargers.
• V2CminorOthersV2C is a manufacturer of electric vehicle charging solutions. Mercantil Eléctrico distributes V2C EV chargers.
• ChintminorOthersChint is a Chinese manufacturer of low-voltage electrical equipment. Mercantil Eléctrico distributes Chint circuit breaker panels, protections, fuses, and reactive energy components.
• BJCminorOthersBJC is a Spanish manufacturer of electrical mechanisms. Mercantil Eléctrico distributes BJC products including Iris and Viva series.
• GarsacominorOthersGarsaco is a manufacturer of electrical installation materials. Mercantil Eléctrico distributes Garsaco mechanisms, waterproof mechanisms, circuit breaker panels, and protections.
• SoleraminorOthersSolera is a Spanish manufacturer of electrical installation materials. Mercantil Eléctrico distributes Solera circuit breaker panels, mechanisms, and associated products.
• TelevesminorOthersTeleves is a Spanish manufacturer specializing in telecommunications and audiovisual equipment. Mercantil Eléctrico distributes Televes mechanisms and antenna/television equipment.
• MaxgeminorOthersMaxge is a manufacturer of electrical protection and control equipment. Mercantil Eléctrico distributes Maxge circuit breaker panels, protections, and UPS systems.
• HT InstrumentsminorOthersHT Instruments is an Italian manufacturer of measurement and testing instruments. Mercantil Eléctrico distributes HT Instruments products including multimeters, clamp meters, network analyzers, and environmental meters.
• RointeminorOthersRointe is a Spanish manufacturer of electric heating and smart climate control systems. Mercantil Eléctrico distributes Rointe products.
• DaikinminorOthersDaikin is a global leader in air conditioning and refrigeration. Mercantil Eléctrico distributes Daikin air conditioning systems.
• BAXIminorOthersBAXI is a manufacturer of heating and hot water systems. Mercantil Eléctrico distributes BAXI air conditioning products.
• GIATSUminorOthersGIATSU is a manufacturer of air conditioning and heating solutions. Mercantil Eléctrico distributes GIATSU air conditioning products.
• OrbisminorOthersOrbis is a manufacturer of time switches, energy management, and EV charging solutions. Mercantil Eléctrico distributes Orbis products including EV chargers and measurement instruments.
• FermaxminorOthersFermax is a Spanish manufacturer of door entry and video door entry systems. Mercantil Eléctrico distributes Fermax intercom and video intercom products.
• ThebenminorOthersTheben is a German manufacturer of time switches, presence detectors, and building automation. Mercantil Eléctrico distributes Theben products.
• DinuyminorOthersDinuy is a manufacturer of time switches, timers, and electronic devices for electrical installations. Mercantil Eléctrico distributes Dinuy products.
• RevalcominorOthersRevalco is a manufacturer of electrical protections and circuit breakers. Mercantil Eléctrico distributes Revalco products.
• SassinminorOthersSassin is a manufacturer of circuit breakers and electrical protections. Mercantil Eléctrico distributes Sassin products including magnetothermal circuit breakers.
• NormaluxminorOthersNormalux is a manufacturer of emergency lighting and signaling solutions. Mercantil Eléctrico distributes Normalux emergency lighting products.
• ZemperminorOthersZemper is a manufacturer of emergency lighting solutions. Mercantil Eléctrico distributes Zemper products.
• PanasonicminorOthersPanasonic is a global electronics manufacturer. Mercantil Eléctrico distributes Panasonic air conditioning products.
• Excel (networking)minorOthersExcel is a manufacturer of structured cabling and networking products. Mercantil Eléctrico distributes Excel networking cables and components.
• SiemensminorOthersSiemens is a global technology company. Mercantil Eléctrico distributes Siemens electrical products.
• General ElectricminorOthersGeneral Electric is a global conglomerate. Mercantil Eléctrico distributes General Electric protections and electrical products.
• NewlecminorOthersNewlec is a manufacturer of electrical installation materials. Mercantil Eléctrico distributes Newlec products including junction boxes.
• DisanominorOthersDisano is a manufacturer of professional LED lighting. Mercantil Eléctrico distributes Disano lighting products.
• SageluxminorOthersSagelux is a manufacturer of emergency lighting. Mercantil Eléctrico distributes Sagelux emergency lighting products.
• IDEminorOthersIDE is a manufacturer of electrical installation equipment. Mercantil Eléctrico distributes IDE circuit breaker panels and products.
• PinazominorOthersPinazo is a manufacturer of electrical installation materials. Mercantil Eléctrico distributes Pinazo circuit breaker panels and products.
• FamatelminorOthersFamatel is a manufacturer of electrical accessories. Mercantil Eléctrico distributes Famatel products.
• UnexminorOthersUnex is a manufacturer of cable management systems. Mercantil Eléctrico distributes Unex cable tray and management products.
• ErrekaminorOthersErreka is a manufacturer of automation and access control systems. Mercantil Eléctrico distributes Erreka garage door motors and automation products.
• SofamelminorOthersSofamel is a manufacturer of electrical safety and connection equipment. Mercantil Eléctrico distributes Sofamel products.
• ArmengolminorOthersArmengol is a manufacturer of grounding and earthing equipment. Mercantil Eléctrico distributes Armengol grounding products including earth rods and clamps.
• CerviminorOthersCervi is a manufacturer of electrical installation accessories. Mercantil Eléctrico distributes Cervi products.
• GaestopasminorOthersGaestopas is a manufacturer of cable gland and connection solutions. Mercantil Eléctrico distributes Gaestopas products.
• PemsaminorOthersPemsa is a manufacturer of cable management and support systems. Mercantil Eléctrico distributes Pemsa products.
• InmaelminorOthersInmael is a manufacturer of electrical measurement and control equipment. Mercantil Eléctrico distributes Inmael products.
• BizlineminorOthersBizline is a manufacturer of electrical tools and accessories. Mercantil Eléctrico distributes Bizline products.
• LedvanceminorOthersLedvance is a manufacturer of LED lighting and smart home products. Mercantil Eléctrico distributes Ledvance products.
• MolgarminorOthersMolgar is a manufacturer of electrical accessories and consumer products. Mercantil Eléctrico distributes Molgar products including USB cables, school supplies, night lights, personal care items, and telecoms accessories.
• TeguiminorOthersTegui is a manufacturer of door entry and video entry systems. Mercantil Eléctrico distributes Tegui intercom products.
• DigitusminorOthersDigitus is a manufacturer of networking and IT accessories. Mercantil Eléctrico distributes Digitus products.
• TranscendminorOthersTranscend is a manufacturer of memory and storage products. Mercantil Eléctrico distributes Transcend products.
• SumcabminorOthersSumcab is a manufacturer of specialized cables. Mercantil Eléctrico distributes Sumcab cable products.
• KaiseminorOthersKaise is a manufacturer of electrical measurement and testing instruments. Mercantil Eléctrico distributes Kaise products.
• KobanminorOthersKoban is a manufacturer of electrical installation tools and accessories. Mercantil Eléctrico distributes Koban products.
• AerluxminorOthersAerlux is a manufacturer of emergency lighting and ventilation products. Mercantil Eléctrico distributes Aerlux emergency lighting.
• OptronicsminorOthersOptronics is a manufacturer of LED lighting and signaling products. Mercantil Eléctrico distributes Optronics products.
• LucecominorOthersLuceco is a manufacturer of LED lighting and electrical accessories. Mercantil Eléctrico distributes Luceco products.
• MasterplugminorOthersMasterplug is a manufacturer of electrical accessories and cable reels. Mercantil Eléctrico distributes Masterplug products.
• SUNPROREDminorOthersSUNPRORED is a manufacturer of solar energy products. Mercantil Eléctrico distributes SUNPRORED photovoltaic products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Distecna: Spanish electrical and lighting materials distributor with online sales channel. Comparable as a Spain-based specialist electrical retailer carrying installation materials and lighting.
• Bricomart: Spanish home improvement and construction materials retailer carrying electrical supplies. Comparable as a Spanish-based retailer serving professional and consumer buyers with electrical installation products.

Broad incumbents

• Rexel: Global electrical distribution specialist with Spanish operations. Directly comparable as a B2B-oriented electrical materials distributor carrying similar premium brands (Legrand, Schneider, Hager) for professional installers.
• Sonepar: World's largest B2B electrical distributor with Spanish operations. Comparable as a multi-brand electrical materials distributor serving professional electricians and installers.
• City Electrical Factors (CEF): Established UK-based electrical products retailer with international operations serving professional installers. Comparable as a specialist multi-brand electrical distributor with strong professional-segment focus.
• Leroy Merlin: Major home improvement retailer with a strong electrical department in Spain, serving both DIY consumers and professionals. Comparable as a multi-category retailer carrying electrical mechanisms, lighting, EV chargers, and photovoltaic equipment.
• Amazon Business: Broad e-commerce incumbent selling electrical supplies, tools, and lighting in Spain. Comparable as an online electrical materials retailer with broad SKU coverage, though it lacks the specialist technical advisory positioning.

Others

• LightGallery (Tien21): Spanish specialist lighting and electrical retailer association. Comparable as a Spain-based electrical retail network with overlap on LED lighting, mechanisms, and home automation categories.

Direct peers

• Sumidelec: Spanish online electrical materials distributor serving professional installers and consumers. Directly comparable as a digital-first Spanish specialist carrying similar premium electrical brands.

Emerging players

• ManoMano: Online marketplace for home improvement and DIY products, including electrical supplies, with operations in Spain. Directly comparable as a digital-first electrical and home renovation retailer serving installers and consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MercantilElectr
• YouTubeyoutube.com/c/MercantilElectricoOnline
• Facebookfacebook.com/MercantilElectrico
• Instagraminstagram.com/mercantilelectrico?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrical Mercantile