MTD
MTD Products Inc. is a Cleveland, Ohio-based outdoor power equipment manufacturer owned by Stanley Black & Decker since 2021, producing and distributing residential and commercial OPE under multiple brands (Cub Cadet, Troy-Bilt, Craftsman, Yard-Machines, Robomow, DeWalt, others) while operating a direct-to-consumer OEM parts e-commerce platform (Genuine Factory Parts) serving the US and Canada.
- Company typePrivate
- Founded1932
- HeadquartersCleveland, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What MTD does
MTD Products Inc. is a Cleveland, Ohio-based manufacturer of outdoor power equipment (OPE), founded in 1932 (originally as Murray Ohio Manufacturing Company) and operating today as a wholly-owned subsidiary of Stanley Black & Decker following its 2021 acquisition. The company designs, manufactures, and distributes residential and commercial outdoor power equipment across a portfolio of brands including Cub Cadet, Troy-Bilt, Craftsman, Yard-Man, Yard-Machines, Remington, White Outdoor, Bolens, Robomow (robotic mowers), PowerMore (engines), and DeWalt outdoor products. Its product range spans walk-behind and riding lawn mowers, zero-turn mowers, snow blowers, garden tillers, leaf blowers, chipper shredders, log splitters, chainsaws, and related handheld tools, with multi-supplier engine sourcing from Briggs & Stratton, Kohler, Honda, Kawasaki, and Tecumseh.
MTD generates revenue through two primary streams: one-time hardware sales of finished equipment via retail and dealer channels, and recurring OEM replacement parts and accessories sold through its direct-to-consumer Genuine Factory Parts e-commerce platform (genuinefactoryparts.com). The parts business leverages illustrated parts diagrams covering equipment manufactured from 1995 to present, model-number lookup, free shipping over $45, and 3-5 day delivery, creating a captive aftermarket for the installed base. Distribution combines coast-to-coast dealer/service networks (locator-enabled) with big-box retail and independent dealer partners across the US and Canada.
The company employs 5,001-10,000 people, targets DIY homeowners as its primary customer segment and commercial grounds-keepers as a secondary segment, and competes in a global lawn and garden equipment market projected at $77.3B (2025) growing to $206.9B by 2032. Pricing is unit-based, set at manufacturer's suggested retail price with variability by location and dealer. No app, public API, AI/ML capabilities, patents, or formal certifications are disclosed in the available data.
MTD firmographics
Firmographics- Name
- MTD
- Legal name
- MTD Products Inc.
- Website
- https://mtdparts.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- MTD Products Inc. is a Cleveland, Ohio-based outdoor power equipment manufacturer owned by Stanley Black & Decker since 2021, producing and distributing residential and commercial OPE under multiple brands (Cub Cadet, Troy-Bilt, Craftsman, Yard-Machines, Robomow, DeWalt, others) while operating a direct-to-consumer OEM parts e-commerce platform (Genuine Factory Parts) serving the US and Canada.
- Ownership category
- akta.pro rank
Where MTD is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Power Equipment Sales: MTD manufactures and sells outdoor power equipment including lawn mowers, snow blowers, garden tillers, edgers, trimmers, leaf blowers, chipper shredders, log splitters, and chainsaws. Revenue is generated through one-time hardware sales of equipment.
- Replacement Parts and Accessories: MTD generates revenue through the sale of OEM replacement parts, maintenance kits, and accessories for their equipment lines. Parts are sold through Genuine Factory Parts distribution channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment products - retail pricing varies by location |
Distribution channels2 records
Marketing channels2 records
MTD product offering
Product offeringCore offering
MTD (MTD Products Inc.) manufactures outdoor power equipment including lawn mowers, snow blowers, garden tillers, chainsaws, leaf blowers, and chipper shredders under multiple brand names (Troy-Bilt, Cub Cadet, Craftsman, Yard-Machines, Yard-Man, Remington, Bolens, Robomow). The company operates the Genuine Factory Parts e-commerce platform that sells OEM replacement parts, maintenance kits, and accessories for its equipment lines, supported by parts diagrams and model number lookup for equipment manufactured from 1995 to present.
Product overview
MTD (Modern Tool and Die) is a manufacturer and distributor of outdoor power equipment and replacement parts. The company operates through Genuine Factory Parts, an e-commerce platform offering parts and equipment across multiple sub-brands including Troy-Bilt, Craftsman, Cub Cadet, Robomow (robotic lawn mowers), Yard-Machines, Yard-Man, Remington, White Outdoor, and Bolens. The product portfolio spans both finished equipment (chainsaws, walk-behind lawn mowers, leaf blowers, garden tillers, snow blowers, chipper shredder vacuums) and component replacement parts (belts, blades, spark plugs, engine parts, filters, carburetors, batteries) organized by machine type and part type. The company also offers accessories such as TrimmerPlus attachments, bagger attachments, and mulching kits. MTD is owned by Stanley Black & Decker and distributes parts for equipment manufactured from 1995 to present.
Differentiator
Problem solved
Functional benefit
Brands
- Yard-Man: Outdoor power equipment brand for riding mowers, walk-behind mowers, and snow blowers.
- Remington
- White Outdoor
- Yard-Machines
- Craftsman
- Troy-Bilt
- Bolens
- Robomow
Products and services
- Walk-Behind Lawn Mowers
Companies that use MTD
Customer profileSegments2 records
Ideal customer profiles2 records
MTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RobomowminorRobomow robotic lawn mowers are sold through MTD's Genuine Factory Parts distribution channel. Dedicated parts section for Robomow equipment maintained.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
MTD competitors and assessment
Company assessmentDirect peers
- Echo Incorporated: U.S.-based manufacturer of handheld outdoor power equipment - chainsaws, trimmers, blowers, and edgers - sold through a service-dealer network. Comparable to MTD as a competing handheld and professional-grade OPE brand with overlapping distribution economics.
- Husqvarna Group: Swedish-based global manufacturer of outdoor power equipment including robotic mowers (Automower), chainsaws, ride-on mowers, and trimmers. Directly comparable because it competes head-to-head with MTD across residential and professional OPE categories worldwide.
- Ariens Company: Privately-held U.S. manufacturer of outdoor power equipment under the Ariens, Gravely, and Sno-Thro! brands, specializing in snow blowers and zero-turn mowers. Directly comparable to MTD in residential/commercial snow and turf equipment categories.
- Briggs & Stratton: U.S.-based manufacturer of small engines and outdoor power equipment, including lawn mowers, generators, and ride-ons. Comparable to MTD both as a competing OPE brand and as a key engine supplier whose powertrains are used across MTD equipment.
- The Toro Company: U.S.-based manufacturer of turf, landscape, and outdoor power equipment for residential, professional, and agricultural customers. Directly comparable to MTD as a publicly-traded peer with overlapping mower, snow blower, and zero-turn product lines targeting similar North American customers.
- STIHL: German-based privately-held manufacturer of chainsaws, trimmers, blowers, and cut-off machines. Comparable to MTD as a global OPE specialist with strong brand equity in handheld and prosumer segments adjacent to MTD's Remington and Troy-Bilt product lines.
Emerging players
- Greenworks Tools: Pure-play battery-powered OPE manufacturer offering mowers, blowers, trimmers, and chainsaws through retail and DTC channels. An emerging player that overlaps with MTD's electric handtools roadmap and competes directly for cordless-conversion share in residential OPE.
Broad incumbents
- Deere & Company (John Deere): Diversified global manufacturer of agricultural, construction, and forestry machinery, with a residential/consumer OPE segment that competes with MTD's lawn and garden equipment. A broad incumbent included here because it is cited alongside MTD as a key market participant but operates across much larger categories.
- Honda Power Equipment: Honda's outdoor power equipment division, producing generators, pumps, mowers, snow blowers, and tillers. A broad incumbent comparable to MTD's product portfolio and one of MTD's engine partners, but the parent Honda is vastly larger and more diversified across automotive segments.
Regional players
- Kubota: Japanese manufacturer of tractors, compact equipment, and outdoor machinery with strong dealer networks in North America and Asia. Comparable on compact property-maintenance equipment and dealer economics, though less overlap on consumer walk-behind OPE and stronger in compact tractor/utility segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MTD social profiles
Digital presenceMTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTD leadership team
Management profileNumber of profiles
Profiles1 record
MTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTD
What does MTD do?
MTD (MTD Products Inc.) manufactures outdoor power equipment including lawn mowers, snow blowers, garden tillers, chainsaws, leaf blowers, and chipper shredders under multiple brand names (Troy-Bilt, Cub Cadet, Craftsman, Yard-Machines, Yard-Man, Remington, Bolens, Robomow). The company operates the Genuine Factory Parts e-commerce platform that sells OEM replacement parts, maintenance kits, and accessories for its equipment lines, supported by parts diagrams and model number lookup for equipment manufactured from 1995 to present.
Is MTD a public or private company?
MTD is a private company. It is classified as corporate owned and is currently operating.
When was MTD founded?
MTD was founded in 1932. It employs 5,001 to 10,000 people.
Where is MTD based?
MTD is headquartered in Cleveland, United States, in the North America region.
How does MTD make money?
Two revenue lines are on record. Outdoor Power Equipment Sales are the primary driver. The others are replacement Parts and Accessories.
Who are MTD's main competitors?
Direct peers on record are Echo Incorporated, Husqvarna Group, Ariens Company, Briggs & Stratton, The Toro Company and STIHL. Greenworks Tools is listed as an emerging player. Broad incumbents are Deere & Company (John Deere) and Honda Power Equipment. Kubota is listed as a regional player.
Does MTD have an API?
No public API is recorded for MTD.