Williamsburg Dental

What Williamsburg Dental does

Williamsburg Dental LLC is a multi-location dental practice operating six offices across the greater Lincoln, Nebraska metropolitan area and Crete, Nebraska. Founded in 1967, the practice employs 101–250 people and provides comprehensive dental services spanning preventive care (checkups, cleanings, digital X-rays, periodontal therapy, children's dentistry), restorative procedures (crowns, bridges, dentures, root canals, extractions, full-mouth reconstruction), dental implants (single implants, All-on-4, implant-retained dentures, implant salvage), cosmetic dentistry (Invisalign, teeth whitening, porcelain veneers, smile makeovers), emergency dentistry, and facial aesthetics (BOTOX, dermal fillers). The clinical team comprises six dentists—Drs. Michael Kotopka, James "Colt" Beddes, Benjamin Gessford, Andre Rossini, Shelby Rose, and John Fischer—each anchored to one or two of the six locations, supported by hygienists and administrative staff implied by the headcount range.

A notable clinical capability is the practice's fully in-house dental implant workflow, including bone grafting and sinus lifts, which eliminates the need for external specialist referrals—a relatively uncommon capability for a group practice. Technology infrastructure is limited to standard dental equipment (digital X-rays, nitrous oxide sedation) and consumer-facing integrations: NexHealth for online appointment booking, DentalXChange (PatientConnect) for online bill pay, and CareCredit for patient financing. Marketing and patient acquisition rely on a direct-to-consumer model across Facebook, Instagram, YouTube video testimonials, Google Reviews, a website blog, and community sponsorships.

Name

Williamsburg Dental

Legal name

Williamsburg Dental LLC

Website

https://williamsburgdentalllc.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Williamsburg Dental is a multi-location dental practice operating six offices in Lincoln and Crete, Nebraska, offering preventive, restorative, cosmetic, implant, and emergency dentistry plus facial aesthetics to local consumer patients.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Dental implant services
• Emergency dental care

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental procedures including preventive care, restorative dentistry, cosmetic dentistry, and emergency dentistry. Revenue generated from patient visits, procedures, and treatments across all 6 locations.
2. In-House Membership Plans: Annual membership plans offering preventive care and discounts on treatments. Three tiers: Adult Wellness ($350/year), Child Wellness ($275/year), and Perio Maintenance ($725/year). Members receive 15% off additional treatment.
3. Dental Insurance Billing: In-network provider for major dental insurance plans including Delta Dental, BlueCross BlueShield, Ameritas, Cigna, MetLife, Aetna, Guardian, and UnitedHealth Care. Collects co-pays and files insurance claims on behalf of patients.
4. Cosmetic Procedures: Elective cosmetic treatments including BOTOX, dermal fillers, teeth whitening, porcelain veneers, and smile makeovers. These procedures are typically not covered by insurance and paid out-of-pocket by patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Williamsburg Dental is a multi-location dental practice operating six offices in Lincoln and Crete, Nebraska, providing preventive, restorative, cosmetic, and emergency dental services for individual patients and families. The practice offers a comprehensive range of dental procedures including dental implants, Invisalign, teeth whitening, BOTOX, dermal fillers, root canals, and full-mouth reconstruction, alongside in-house membership plans and acceptance of major dental insurance carriers.

Product overview

Williamsburg Dental is a multi-location dental practice operating 6 locations in Lincoln, NE and Crete, NE offering comprehensive dental care services. The practice provides a unified service portfolio organized around preventive, restorative, and cosmetic dentistry. Core services include preventive dentistry (checkups, cleanings, digital X-rays, periodontal therapy, children's dentistry), restorative dentistry (crowns, bridges, dentures, root canals, extractions), dental implants (including All-on-4 and implant dentures), cosmetic dentistry (Invisalign, teeth whitening, porcelain veneers, smile makeovers), emergency dentistry, and facial aesthetics (BOTOX, dermal fillers). The practice also offers an in-house dental membership plan as an alternative to traditional insurance, and leverages third-party platforms like NexHealth for appointment booking, DentalXChange for payments, and CareCredit for patient financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Routine dental care for patients of all ages, including checkups, cleanings, digital X-rays, oral cancer screenings, nitrous oxide sedation, and mouthguards for ongoing preventive oral health maintenance.
• Restorative Dentistry Comprehensive tooth repair and replacement services including dental crowns, bridges, dentures, root canals, tooth extractions, tooth-colored fillings, and full-mouth reconstruction.
• Cosmetic Dentistry Aesthetic dental services including porcelain veneers, Invisalign clear braces, teeth whitening, porcelain crowns, smile makeovers, BOTOX, and dermal fillers.
• Dental Implants Titanium-based dental implant placement for permanent tooth replacement, including single tooth implants, implant-supported bridges, and full-arch implant dentures, with the entire implant process performed in-office including bone grafting and sinus lifts.
• Periodontal Therapy Gum disease treatment and therapy for managing periodontal conditions and maintaining gum health.
• Children's Dentistry Age-appropriate dental care for children, including preventive treatments and child-specific dental services.
• Wisdom Teeth Extraction Surgical extraction of wisdom teeth, including impacted teeth removal, with nitrous oxide sedation options and comprehensive aftercare instructions.
• Emergency Dentistry Same-day emergency dental appointments for toothaches, chipped or cracked teeth, knocked-out teeth, lost fillings or crowns, and other dental emergencies, supported by a 24/7 emergency hotline.
• Implant Dentures Dentures secured by 2-6 dental implants that snap onto implants placed in the jaw, providing stable and secure tooth replacement without denture adhesive.
• All-on-4 Dental Implants Full-arch tooth replacement using four strategically placed dental implants, with posterior implants angled at 45 degrees to maximize bone density utilization without requiring bone grafts.
• Dental Implant Salvage Treatment services to save failing dental implants, addressing issues like peri-implantitis and failed osseointegration.
• Invisalign Clear Braces Clear aligner orthodontic treatment for straightening teeth in adults and teens, including Invisalign Teen, with treatment typically taking 12-18 months and aligners worn 20 hours daily. Dr. Gessford is a Preferred Invisalign Provider.
• Teeth Whitening (Opalescence Boost!) Professional teeth whitening using Opalescence Boost in-office treatment that can brighten teeth up to 8 shades in a single visit, plus custom-fitted take-home whitening trays with professional-grade gel.
• Porcelain Crowns Metal-free all-porcelain dental crowns for natural-looking tooth restoration, typically used for visible front teeth.
• BOTOX Botulinum toxin injections for reducing fine lines and wrinkles, also used to treat TMJ disorders, jaw pain, and gummy smiles, administered by Dr. Shelby Rose with American Academy of Esthetics training.
• Dermal Fillers Injectable dermal fillers to restore skin's youthful elasticity, fill deep wrinkles, and provide a plumper facial appearance, administered by Dr. Shelby Rose.
• Smile Makeover Customized combination of restorative and cosmetic procedures addressing multiple dental imperfections including cracks, chips, discoloration, gaps, and misshapen teeth.
• In-House Membership Plan Annual dental insurance alternative with three tiers: Adult Wellness Plan ($350/year), Child Wellness Plan ($275/year for ages 12 and under), and Perio Maintenance Plan ($725/year). Members receive preventive care benefits and 15% off additional treatments.

Quantifiable outcome

• 95-98% dental implant success rate
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• NexHealthcoreTechnology or IntegrationOnline appointment booking platform integrated into the practice website allowing patients to schedule appointments at any Williamsburg Dental location
• CareCreditcoreGTM or Marketing PartnerHealthcare financing partner that allows patients to break up the cost of dental care into manageable monthly payments. Available at all Williamsburg Dental locations.
• DentalXChange (PatientConnect)coreTechnology or IntegrationOnline patient payment portal enabling patients to pay bills and manage dental payments digitally

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dental Care Alliance: Multi-location dental practice support organization with hundreds of affiliated offices across multiple US states. Comparable DSO structure providing non-clinical support to general and specialty dental practices.
• Heartland Dental: The largest DSO in the United States supporting thousands of dentists across general and specialty practices. Directly comparable as a multi-location dental group practice operator serving general dentistry patients with insurance-driven and fee-for-service models.
• Smile Brands: Large DSO supporting hundreds of dental offices under brands like Bright Now! Dental and Monarch Dental. Comparable as a multi-location, multi-state DSO operator serving general and specialty dental patients.
• Pacific Dental Services: Large national DSO supporting hundreds of dental offices across the US. Comparable as a multi-state dental group practice platform with similar insurance-billing and operational infrastructure.
• Aspen Dental: National DSO brand with hundreds of offices focused on general dentistry, dentures, and implants. Comparable service mix (implants, dentures, general family dentistry) and DSO operating model.
• Great Expressions Dental Centers: Multi-location dental group practice operator with offices across the Eastern and Midwestern US. Comparable DSO model providing general, specialty, and cosmetic dentistry across multiple sites.

Direct peers

• Cordental Group: The DSO platform that acquired Williamsburg Dental, backed by NMS Capital. Directly comparable as a multi-location dental group practice operator under the same PE owner, with shared services and a similar general dentistry service mix.
• Affordable Dentures & Implants: National DSO specializing in dentures and dental implants across hundreds of locations. Comparable focus on high-acuity implant and denture services delivered in a multi-site group practice model.

Regional players

• Midwest Dental: DSO with a strong presence in the upper Midwest including neighboring states to Nebraska. Comparable as a multi-location dental group practice operator in similar mid-sized, regional markets with general dentistry service offerings.
• Nebraska Family Dentistry: Multi-location dental practice operating in the Omaha, NE metro. Directly comparable as a Nebraska-based multi-location group practice delivering general, cosmetic, and implant dentistry to local families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubewilliamsburgdentalllc.com/video-testimonials.html
• Facebookfacebook.com/WilliamsburgDentalNE
• Instagraminstagram.com/williamsburgdentalne/?hl=en
• LinkedInlinkedin.com/company/williamsburg-village-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamsburg Dental