What GoPetition does

GoPetition (legal entity: GoPetition.com Pty Ltd) is a Sydney-based, privately held online petition hosting platform founded in 2000 by five friends from Macquarie University. The company operates a web-based self-serve portal (gopetition.com) where individuals, advocacy groups, NGOs, and government entities can create, distribute, sign, and promote petitions across 40+ topical categories and 150+ country/region pages. Underlying technology consists of a standard petition hosting stack with Facebook and Twitter integration for sharing, Google Maps MarkerClusterer for geographic signature visualization, Pin.net.au for multi-currency payment processing, and a hybrid active/passive human moderation system. The platform supports over 80,000 petitions, a multi-million membership base, and reach to more than 100 million people globally, with institutional adoption by UK Parliament, Parliament of South Australia, Parliament of Victoria, and the Australian Youth Parliament.

GoPetition monetizes through three streams: (1) premium subscription services sold on a non-refundable basis with a 30-day minimum term, including removal of page view and signature counters, file downloads, and backups; (2) signer sponsorship fees with tiered pricing from $20 USD for one week to $500 USD for 25 weeks, available in USD, EUR, AUD, and GBP; and (3) advertising via Google DoubleClick and LiveRamp. The core user experience is freemium—basic petition creation, signing, and social sharing are free—while premium and sponsorship services layer on top. The company employs 1-10 people, has received no disclosed outside funding, and operates as a bootstrapped independent entity with no parent company, subsidiaries, or M&A activity.

The business model is differentiated less by technology than by longevity, brand recognition (mentions in CNN, BBC, The Guardian, ESPN, 7 NEWS), and institutional endorsement by academic, NGO, and government patrons. The company explicitly positions itself as a politically neutral, premium content site with a responsible-speech moderation posture rather than a maximally permissive free-for-all, which has helped secure cross-party parliamentary adoption. There is no evidence of AI/ML capabilities, mobile applications, API offerings, patents, certifications, or recent strategic transactions in the available source material.

Name

GoPetition

Legal name

GoPetition.com Pty Ltd

Website

https://gopetition.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

GoPetition is a Sydney-based online petition hosting platform founded in 2000 that enables individuals, NGOs, and government bodies to create, sign, and promote petitions across 100+ countries, monetizing via premium subscriptions, signer sponsorship fees, and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Premium Services Subscription: GoPetition charges for premium services on a non-refundable basis. Premium features include removing page view and signature counters, file downloads and backups, and enhanced campaign tools. The minimum period of purchase is 30 days.
2. Signer Sponsorship Fees: Petition sponsors can pay to promote their campaigns on the platform, with pricing tiers ranging from $20/week to $500/25 weeks for signature sponsorship services
3. Advertising: GoPetition reserves the right to place sponsor advertisements on petition pages. Google advertising is also served on the platform through DoubleClick DART cookie and LiveRamp

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

GoPetition operates a premium online petition hosting portal where individuals and groups can start petitions, collect digital signatures, build supporter lists, and amplify campaigns through integrated social media sharing and geographic signature mapping. The platform generates revenue via premium subscriptions, signer sponsorship campaigns, and on-page advertising, while emphasizing responsible speech, moderation, and same-day customer service standards.

Product overview

GoPetition is a premium petition hosting platform offering a unified system for creating, managing, and promoting online petitions. The core platform provides petition creation tools, signature collection with geographic mapping, and social media integration. Premium add-on services include signer sponsorship for campaign amplification and paid features like file downloads. The platform supports petitions across 100+ countries with advanced search by category and region.

Differentiator

Problem solved

Functional benefit

Products and services

• GoPetition Platform Premium online petition hosting platform enabling users to start petitions, build support, win campaigns, and follow causes. Supports petitions in over 100 countries with social media integration.
• Petition Creation Tools Online petition creation tools allowing individuals or groups to launch campaigns within minutes via a self-serve online process.
• Signature Collection Digital signature collection system with public signature lists, signature comments, and geographic mapping of signers.
• Advanced Search Search functionality with filtering by category (Animal Rights, Environment, Human Rights, etc.) and region across 150+ countries and territories worldwide.
• Premium Services Paid premium services offering features like removing page view and signature counters, file downloads, backups, and extended management features. Non-refundable with minimum 30-day purchase period.
• Signer Sponsorship Service allowing petition signers/sponsors to promote campaigns for increased traffic and exposure, with duration-based pricing tiers in multiple currencies (USD, EUR, AUD, GBP).
• Petition Templates and Examples Pre-designed petition templates, samples, and examples available for users to reference when creating their own petitions, supporting the platform's content marketing and ease-of-use positioning.

Quantifiable outcome

• Petitions have reached over 100,000,000 people
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UK ParliamentcoreStrategic or Co-development PartnerElected representatives across party lines use GoPetition for constituent engagement and petition hosting. The platform is actively used by UK Parliament members and serves as a recognized petition channel for democratic participation.
• Parliament of South AustraliacoreStrategic or Co-development PartnerParliament of South Australia uses GoPetition as a platform for public petition engagement and democratic participation processes.
• Parliament of VictoriacoreStrategic or Co-development PartnerParliament of Victoria leverages GoPetition for constituent petition hosting as part of democratic engagement mechanisms.
• Liberty (UK Civil Liberties Organization)coreStrategic or Co-development PartnerLiberty, the UK civil liberties organization, uses GoPetition for advocacy campaigns and petition-based activism.
• Australian Youth ParliamentcoreStrategic or Co-development PartnerYouth Parliament program uses GoPetition for youth engagement in democratic processes and petition-based advocacy.
• Academic InstitutionsminorStrategic or Co-development PartnerMultiple academic institutions serve as patrons of GoPetition, indicating institutional endorsement of the platform for research and civic engagement purposes.
• NGO PatronsminorStrategic or Co-development PartnerVarious non-governmental organizations are patrons of GoPetition, supporting the platform's mission to amplify voices while maintaining quality content standards.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Causes: Causes (formerly connected to Virgin) was a petition and activism platform with overlap to GoPetition's cause-driven community functionality. Now largely diminished, it remains a comparable reference point in the petition platform category.

Direct peers

• iPetitions: iPetitions is an online petition hosting service offering free and premium petition creation. It is a direct competitor in the niche of hosted petition infrastructure for individuals and organizations.
• Care2: Care2 is a petition and activism platform serving causes in health, environment, human rights, and animal welfare. It is directly comparable to GoPetition in product functionality and target audience of cause-driven individuals.
• Avaaz: Avaaz is a global civic activism platform operating petitions, campaigns, and email outreach in many countries. Like GoPetition, it focuses on amplifying individual voices on social and political issues at international scale.
• SumOfUs: SumOfUs is a global consumer activism platform that mobilizes petitions and campaigns targeting corporations on labor, environmental, and human rights issues. It is directly comparable as a petition-led advocacy platform.
• 38 Degrees: 38 Degrees is a UK-based grassroots campaigning community that hosts petitions and mobilizes supporters on policy issues. It overlaps with GoPetition's UK Parliament and Liberty user base as a comparable civic engagement platform.
• Change.org: Change.org is the world's largest online petition platform, claiming hundreds of millions of users across 196 countries. It is the closest direct competitor to GoPetition in terms of petition creation, signature collection, and global advocacy hosting.
• MoveOn: MoveOn is a US-based progressive civic action organization running petitions, polls, and advocacy campaigns. It is directly comparable to GoPetition as a petition-driven civic engagement platform with political causes.

Broad incumbents

• Amnesty International (petition actions): Amnesty International runs large-scale petition and letter-writing campaigns on human rights issues globally. It is comparable to GoPetition in purpose and audience (human rights, civic action) but operates as a broad incumbent rights organization rather than a generic petition host.

Others

• Change.org Foundation: Change.org's nonprofit arm provides petition tools to NGOs and activists. It is comparable to GoPetition's NGO and academic patron relationships as an adjacent platform serving advocacy organizations.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoPetition
• YouTubeyoutube.com/user/GoPetition
• Facebookfacebook.com/GoPetition
• LinkedInlinkedin.com/company/gopetition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoPetition