DreamRobot
DreamRobot GmbH is a Bielefeld-based cloud e-commerce ERP and merchandise management platform serving DACH-region SMB and enterprise online retailers with multi-marketplace order, inventory, and shipping automation under the ECOMMERCE ONE group.
- Company typePrivate
- Founded2003
- HeadquartersBielefeld, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DreamRobot does
DreamRobot GmbH is a German cloud-based e-commerce ERP and merchandise management (Warenwirtschaftssystem) software company, founded in 2003 and headquartered in Bielefeld, Germany. It operates as a wholly-owned subsidiary of the ECOMMERCE ONE group (which also owns Gambio shop software). The platform provides online retailers with centralized management of orders, inventory, invoicing, and shipping across multiple marketplaces (Amazon, eBay, OTTO, Kaufland.de, etc.) and shop systems (Gambio, Shopware, Magento, WooCommerce, Shopify via partner connector). Its core technical architecture includes a modular DR-APPs ecosystem, a REST API with Event-Handler for ERP/PIM integrations, real-time cross-portal inventory synchronization, and GoBD-compliant document archiving on ISO-certified German servers. A separate E-Commerce-HUB middleware product targets enterprises with existing ERP systems (SAP, Microsoft Dynamics, Sage, Oracle, Godesys, Scopevisio, weclapp), enabling hybrid e-commerce operations without replacing legacy infrastructure. Integration breadth spans over 30 native and partner apps covering marketplaces, shop systems, shipping carriers (DHL, DPD, GLS, Hermes, shipcloud), payment processors (Klarna, PayPal), and accounting (DATEV, lexoffice, Taxdoo).
DreamRobot generates revenue primarily through tiered monthly SaaS subscriptions (Basic from €29.95/month, Profi from €79.95/month, No-Limit on custom quotes) plus modular DR-APP add-ons priced individually (typically €15/month each), with usage-based charges for additional orders (€0.05-€0.20 each depending on tier). One-time integration setup fees (e.g., Shopware €399, ePages €99) and enterprise middleware project consulting provide supplementary revenue. The company employs a hybrid go-to-market model: self-serve free trial (30-day German, 14-day English) for SMB acquisition, combined with sales-led enterprise engagement for the E-Commerce-HUB middleware. Target customers are primarily DACH-region SMB online retailers, with a growing upmarket motion into enterprise merchants with existing ERP systems.
DreamRobot firmographics
Firmographics- Name
- DreamRobot
- Legal name
- DreamRobot GmbH
- Website
- https://dreamrobot.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DreamRobot GmbH is a Bielefeld-based cloud e-commerce ERP and merchandise management platform serving DACH-region SMB and enterprise online retailers with multi-marketplace order, inventory, and shipping automation under the ECOMMERCE ONE group.
- Ownership category
- akta.pro rank
DreamRobot industry classification
Industry- Product category
- E-commerce ERP / Multichannel Commerce Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where DreamRobot is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DreamRobot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription SaaS (Tiered Plans): DreamRobot operates a tiered subscription SaaS model with three main plan families: Basic (starting at €29.95/month), Profi (starting at €79.95/month), and No Limit (custom pricing). Plans are differentiated by included order volumes, user seats, portal accounts, storage, and feature access. All prices are excluding VAT. Additional orders beyond the plan limit are charged at per-unit rates (€0.05–€0.20 per additional order depending on tier).
- DR-APPs Add-ons: Modular add-on apps available for purchase: individual apps priced at €15/month each (e.g., Offer Management at €15/month, Archive System at ≤€0.03 per document, REST-API module at €10/month, Auto-Import at €5/month, Serial Number Management at €299/month, Commissioning at €20/month). Additional portal accounts cost €5/month each. Additional users cost €5/month each.
- One-time Setup / Integration Fees: One-time fees for certain integrations: Shopware integration at €399 one-time, ePages setup at €99 one-time plus €8/month recurring, Shopware 6 integration fee. DR-Drive storage upgrades and premium support add-ons also contribute.
- E-Commerce-HUB Middleware (Enterprise): Custom-priced middleware solution for enterprises with existing ERP systems. Sold through project-based consulting and evaluation workshops, with individual pricing based on requirements. Premium support with callback service included in No Limit tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic 100/250/500: For individuals and small teams starting in e-commerce. Starting at €29.95/month. |
| Subscription | Monthly | Profi (Advanced/Professional): For teams and growing businesses. Starting at €79.95/month. |
| Subscription | Multi-year contract | No Limit (Ultimate 100K/250K/500K/unlimited): For large enterprises with custom pricing upon request. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
DreamRobot product offering
Product offeringCore offering
DreamRobot provides a cloud-based e-commerce ERP and merchandise management system (Warenwirtschaftssystem) that centralizes multichannel order processing, inventory, shipping, purchasing, and accounting for online retailers. The platform integrates with marketplaces (Amazon, eBay, OTTO), shop systems (Shopware, Shopify, Gambio, WooCommerce, JTL, Shopgate, Shopio), payment providers, and shipping carriers, and is extended through a modular DR-APP add-on ecosystem, a REST API with Event-Handler, and the E-Commerce-HUB middleware for ERP integration.
Product overview
DreamRobot is a cloud-based e-commerce ERP and merchandise management (Warenwirtschaft) system for online retailers operating across multiple marketplaces and shop systems. The product portfolio consists of the core DreamRobot cloud merchandise management platform, the DreamRobot E-Commerce-HUB middleware (for ERP/PIM system integration), the REST API for programmatic access, and a modular app ecosystem (DR-APPs) covering marketplace connections (Amazon, eBay, OTTO, Kaufland.de, etc.), shop system integrations (Gambio, Shopware, Magento, WooCommerce, etc.), shipping and logistics (DHL, DPD, GLS, Hermes, shipcloud, etc.), financial/accounting integrations (DATEV, lexoffice, Taxdoo, Jera), and specialized functions (Pick & Pack, serial number management, archive system, image optimization via tiny.pictures, POS via flour, CRM via Greyhound). Pricing is organized into three tiers: Basic (starting at 29.95 EUR/month), Professional (starting at 79.95 EUR/month), and No-Limit/Ultimate (upon request), with individual apps priced at 15 EUR per app. The app center, REST API, and premium support are tier-gated.
Differentiator
Problem solved
Functional benefit
Products and services
- DreamRobot Cloud Merchandise Management (WaWi) Cloud-based e-commerce ERP / merchandise management (WaWi) system that centralizes order processing, inventory, purchasing, shipping, and accounting for online retailers selling across marketplaces and shop systems.
- DreamRobot E-Commerce-HUB Middleware that connects DreamRobot to existing enterprise ERP systems (SAP, Microsoft Dynamics, Sage, Lexware, etc.) for bidirectional data exchange and workflow automation, designed for companies with established back-office infrastructure.
- DreamRobot REST API with Event-Handler Documented REST API combined with an Event-Handler framework that lets customers and partners read/write DreamRobot data and react to platform events for custom integrations.
- DR-Drive Cloud Storage Cloud storage add-on (DR-APP) that provides additional storage capacity for DreamRobot customers.
- DR Pick & Pack Beta add-on app that supports warehouse picking and packing workflows within the DreamRobot platform.
- DR-Archivsystem (GoBD-/GDPdU-Archiv) Archiving add-on (DR-APP) that stores business documents in a GoBD- and GDPdU-compliant archive for German tax-compliance requirements.
- DR-Report Reporting add-on (DR-APP) that extends the platform with custom report generation.
- DR-Sammelkommissionierung (Batch Picking) Add-on app (DR-APP) that enables batch or multi-order picking workflows in the warehouse.
- DR-Seriennummernverwaltung (Serial Number Management) Add-on app (DR-APP) for tracking and managing individual product serial numbers throughout order and inventory processes.
- Gambio GX4 App DR-APP add-on providing integration between DreamRobot and the Gambio GX4 online shop system, available in the DR-APP Center.
Quantifiable outcome
- Time savings on order and inventory management through automated real-time processes
- +1 more outcomes
Companies that use DreamRobot
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
DreamRobot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
AI capability3 records
Feature8 records
DreamRobot partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- BanxwareminorDreamRobot partnered with Banxware to provide instant financing (up to €250,000 liquidity within 24 hours) for DreamRobot e-commerce merchants. Targeted at working capital needs for inventory purchasing, seasonal peaks, and growth. Banxware uses digital transaction data from e-commerce businesses to underwrite fast credit decisions.
- Gambio (by ECOMMERCE ONE)coreGambio, a leading DACH-region shop software provider, joined the ECOMMERCE ONE group in July 2022. The DreamRobot-Gambio GX4 integration is offered free to all DreamRobot users as part of the group ecosystem. The integration enables order transfer, product listing, inventory and price sync, and shipping status updates between DreamRobot and Gambio GX4 shops.
- DATEVcoreDATEV integration enables automated transfer of invoices and accounting data from DreamRobot to DATEV Rechnungswesen. Includes a pilot phase for receipt image transfer. Supports Kleinunternehmer (small business VAT exemption) mode. Requires Steuerberater (tax advisor) account for activation.
- lexofficecorelexoffice integration enables automatic transfer of all invoices from DreamRobot to lexoffice for automated bookkeeping. Supports Altdatenübernahme (legacy data import), Kleinunternehmer mode, and multi-lexoffice-account setups.
- AmazoncoreAmazon marketplace integration via DR-APP: order retrieval, product listing, shipping confirmations, FBA order import, multi-channel fulfillment, Amazon Business settings, Prime order handling, invoice upload, Amazon VAT calculation service, and cross-portal quantity reconciliation.
- eBaycoreeBay marketplace integration via DR-APP: shipping status transmission, product listing, payment status setting, and VAT transfer from inventory items.
- DHLcoreDHL shipping integration via DR-APP supporting DHL Intraship, EasyLog, and Online-Frankierung. Includes DHL Express optional connection, weight class assignment, and DHL GoGreen Plus sustainable shipping options.
- ECOMMERCE ONEcoreDreamRobot GmbH is a subsidiary (Unternehmen) of ECOMMERCE ONE. The group provides strategic backing, cross-selling opportunities (Gambio integration is free for DreamRobot users), and an integrated e-commerce ecosystem covering shop software, ERP, and marketplace middleware.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
DreamRobot competitors and assessment
Company assessmentDirect peers
- Plentymarkets: Plentymarkets is a German cloud-based omnichannel ERP/OMS for online retailers, offering marketplace, shop, and POS integrations. It competes head-to-head with DreamRobot for multichannel DACH merchants of similar size.
- Lengow: Lengow is a SaaS platform for product feed management, marketplace integration, and e-commerce performance analytics. It overlaps with DreamRobot's marketplace listing, cross-portal quantity sync, and order-routing capabilities, especially for enterprise merchants.
- JTL Software: JTL is the leading German e-commerce ERP / Warenwirtschaftssystem for SMBs, offering multichannel inventory and order management across Amazon, eBay, and shop systems. It is the closest direct competitor to DreamRobot in the DACH Wawi segment.
- Gambio: Gambio is a leading DACH shop software provider and DreamRobot's sister company inside the ECOMMERCE ONE group. While it focuses on the storefront layer, its free GX4 integration with DreamRobot makes the pair a coupled solution set, and Gambio's merchant base drives DreamRobot demand.
- ChannelEngine: ChannelEngine is a marketplace integration and feed management platform connecting brands and retailers to 700+ marketplaces. It competes most directly with DreamRobot's E-Commerce-HUB middleware for enterprise marketplace connectivity.
- weclapp: weclapp is a German cloud ERP for SMBs covering inventory, order, warehouse, and accounting functions with e-commerce integrations. It is a direct peer in the DACH cloud ERP/Wawi category and is itself a supported connector for DreamRobot's E-Commerce-HUB.
Broad incumbents
- NetSuite (Oracle): Oracle NetSuite is a global cloud ERP suite with commerce and order-management modules. It is an indirect competitor at the enterprise end of DreamRobot's E-Commerce-HUB target market and benefits from similar SAP/Oracle-shop integrations.
- Shopify: Shopify is the global incumbent in SMB e-commerce commerce, with expanding ERP-adjacent features via Shopify Flow, Shipping, and apps. While not a German Wawi, it competes for the same merchant wallet and even has a DreamRobot connector built by FATCHIP.
- SAP Business One / S/4HANA: SAP is a broad incumbent ERP provider whose Business One and S/4HANA offerings are explicitly listed as supported ERP systems behind DreamRobot's E-Commerce-HUB. SAP competes for the same enterprise customer's core system of record, while partnering as an integration target.
Emerging players
- Orderhive / Ecomdash (by Unicommerce): Unicommerce/Orderhive provides multichannel order, inventory, and warehouse management targeting SMB e-commerce sellers globally. It is an emerging cross-border competitor to DreamRobot's Wawi offering for merchants operating outside DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DreamRobot social profiles
Digital presenceDreamRobot compliance and trust
Trust signalCompliance3 records
DreamRobot financial estimates
Financial estimateRevenue estimate
Valuation estimate
DreamRobot leadership team
Management profileNumber of profiles
Profiles2 records
DreamRobot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DreamRobot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DreamRobot
What does DreamRobot do?
DreamRobot provides a cloud-based e-commerce ERP and merchandise management system (Warenwirtschaftssystem) that centralizes multichannel order processing, inventory, shipping, purchasing, and accounting for online retailers. The platform integrates with marketplaces (Amazon, eBay, OTTO), shop systems (Shopware, Shopify, Gambio, WooCommerce, JTL, Shopgate, Shopio), payment providers, and shipping carriers, and is extended through a modular DR-APP add-on ecosystem, a REST API with Event-Handler, and the E-Commerce-HUB middleware for ERP integration.
Is DreamRobot a public or private company?
DreamRobot is a private company. It is classified as corporate owned and is currently operating.
When was DreamRobot founded?
DreamRobot was founded in 2003. It employs 11 to 50 people.
Where is DreamRobot based?
DreamRobot is headquartered in Bielefeld, Germany, in the Europe region.
How does DreamRobot make money?
Four revenue lines are on record. Subscription SaaS (Tiered Plans) is the primary driver. The others are DR-APPs Add-ons, one-time Setup / Integration Fees and E-Commerce-HUB Middleware (Enterprise).
Who are DreamRobot's main competitors?
Direct peers on record are Plentymarkets, Lengow, JTL Software, Gambio, ChannelEngine and weclapp. Broad incumbents are NetSuite (Oracle), Shopify and SAP Business One / S/4HANA. Orderhive / Ecomdash (by Unicommerce) is listed as an emerging player.
Does DreamRobot have an API?
Yes. DreamRobot REST API with Event-Handler enables developers to connect to core functions such as warehouse and lister management (creating, updating, deleting warehouse and lister data), triggering cross-portal quantity reconciliation, and order management (e.g., status changes). The No-Limit/Ultimate tariff includes REST API with 500 API calls daily included. The API is documented and supports individual connections to ERP or PIM systems. An Event-based system triggers actions such as forwarding shipped orders to Taxdoo when status changes to 'shipped'. Developer documentation is at www.dreamrobot.de/info/dr-apps/rest-api.
What industry is DreamRobot in?
DreamRobot's product category is E-commerce ERP / Multichannel Commerce Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 5132 and its SIC code is 7372.