Graphic Art Mart

What Graphic Art Mart does

Graphic Art Mart (GAM) is a privately held Australian distributor of signmaking, digital printing, and display supplies operating under the legal entity Graphic Art Mart Pty Ltd. Founded in 1973 and headquartered in Sydney, the company serves trade customers across the Australian signmaking, vehicle wrapping, display/POS, and heat transfer industries through a national footprint of 13 physical stores across New South Wales (5), Victoria (3), Queensland (2), South Australia (2), and Western Australia (1), with same-day dispatch for orders placed before 10am and a 24/7 e-commerce channel. The company does not ship outside Australia.

The core product portfolio spans Colour & Application Tapes, Digital Print Media & Laminates, Inks (Eco Solvent, Latex, Solvent, UV for Mimaki and Roland DG printers), Signmaking Equipment (printers, cutters, laminators, heat transfer presses), Tools & Accessories, Rigid Substrates (acrylic, aluminium composite, polycarbonate, PVC foam), Vehicle Wrapping solutions, Display & POS materials, Reflective Films, Window Films, and Traditional Signmaking supplies. The company is an authorised channel partner for major global brands including 3M, Avery Dennison, Arlon, HP, Mimaki, Roland DG, and Summa, and holds exclusive Australian distribution for Arlon Premium Colour Change films and Xanita Engineered Fibreboard. Featured products include Mimaki UV inks and printers, EX-CEL PVC foam substrates, and Acrycast acrylic sheets.

The business model is straightforward one-time product sales priced per unit or per sheet, with GST added and a freight-free threshold of A$350 per transaction. No subscription, licensing, or recurring revenue streams are present. Customer acquisition operates through a multi-channel engine combining a blog, email newsletter, social media (Facebook, Instagram, LinkedIn, YouTube), vendor-led workshops (Avery Dennison and Arlon), an annual catalogue, and a product selection tool. Trade accounts are available for business customers, with walk-in retail customers also welcome. The company carries no public funding, no parent company, and no disclosed ownership changes, indicating long-tenured independent or founder-led ownership.

Name

Graphic Art Mart

Legal name

Graphic Art Mart Pty Ltd

Website

https://gamart.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Graphic Art Mart is a privately held Australian distributor of sign vinyl, digital print media, inks, substrates, and signmaking equipment, serving trade signmakers, vehicle wrapping professionals, and display/POS businesses through 13 retail stores and e-commerce, Australia-wide.

Ownership category

akta.pro rank

Product category

Signmaking Supplies Distribution

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

Keywords

• Sign vinyl supplies
• Signmaking equipment
• Digital print media
• Vehicle wrapping films
• Rigid substrates

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of sign vinyl, digital print media, laminates, inks, tools, equipment, and substrates. No subscription model; customers purchase per unit or per sheet.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Graphic Art Mart is an Australian distributor and retailer of signmaking supplies, selling sign vinyl films, digital print media, laminates, inks, tools, equipment, and rigid substrates to signmakers, vehicle wrappers, and digital print professionals. The company operates 13 physical retail stores across Australia alongside an e-commerce website, offering same-day dispatch on orders placed before 10am and stocking major brands including 3M, Avery Dennison, Arlon, HP, Mimaki, Roland DG, and Summa.

Product overview

Graphic Art Mart is an Australian sign vinyl supplier and signwriting supplies retailer operating a multi-category product portfolio. The core offering consists ofColour & Application Tapes (including vinyl films, reflective films, window films, wrapping films), Digital Print Media & Laminates (banner media, printable substrates, self-adhesive media), and comprehensive Inks (Eco Solvent, Latex, Solvent, UV for Mimaki and Roland DG printers). The business also supplies Signmaking Equipment (printers, cutters, laminators, heat transfer presses), Tools & Accessories, Rigid Substrates (acrylic, aluminium composite, polycarbonate, PVC foam), Vehicle Wrapping solutions, Display & POS materials, and Traditional Signmaking supplies. Featured products include Mimaki UV inks and printers, EX-CEL PVC foam substrates, and Acrycast acrylic sheets. The company stocks over 50 major brands including Arlon, Avery Dennison, 3M, Mimaki, Roland DG, and HP. With 13 locations across Australia and same-day dispatch capability, Graphic Art Mart serves the commercial sign-making, vehicle wrapping, and wide-format printing industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Colour & Application Tapes Range of vinyl films and tapes including application tapes, blackboard/whiteboard films, masking films, metallic effects, opaque colours, reflective films, specialty films, window films, and wrapping films for signmaking applications.
• Digital Print Media & Laminates Digital printing substrates including banner media, fine art media, laminating films, printable substrates (acrylic, polycarbonate, flute), self-adhesive digital print media, heat transfer media, liquid laminates, and magnetic media for large format printing.
• Inks Wide-format printer inks including Eco Solvent (Mimaki, Roland DG), Latex (Mimaki), Solvent (Mimaki), and UV inks (Mimaki, Roland DG) for various inkjet printers.
• Signmaking Equipment Equipment for sign production including printers (3D, eco solvent, latex, UV desktop/flatbed/roll-to-roll), worktables, laminators, cutters (rotary, vertical, vinyl), engravers, heat transfer presses, routers, and parts.
• Rigid Substrates Rigid substrate materials including acrylic sheets, aluminium composite panels, polypropylene flute, polycarbonate sheets, and foamed PVC for signage and printing applications.
• Vehicle Wrapping Complete vehicle wrap solutions including colour change films (cast, chrome), digital print wrapping films, paint protection films, aftercare products, and specialized wrapping application tools.
• Heat Transfer Heat transfer products including colour computer cut films, digital print heat transfer media, accessories, and heat transfer presses for textile decoration.
• Display & POS Point of sale display materials including backlit media, canvas, photo papers, A-frames, brackets, flags, pop-up displays, retractable banner stands, and standoffs for retail and exhibition environments.
• Tools & Accessories Sign-making tools including cutting blades, squeegees, applicators, tapes, adhesives, vinyl removal solutions, wrapping application tools, measuring tools, and finishing equipment.
• Traditional Signmaking Classic signwriting supplies including brushes, gold leaf, paint, pencils, screenprint films, and pinstriping materials for traditional hand-crafted signage.
• Window Films Window film products including decorative films (cast, metallised, monomeric, polymeric), digital print window films, anti-graffiti films, rear projection films, safety films, and solar control films.
• Reflective Films Reflective film products including Class 100 Engineer Grade, Class 400/900/1100 Prismatic, conspicuity tapes and striping, digital print reflective films, and transparent overlay films for safety and high-visibility signage.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SummacoreChannel Partner/ Reseller/ DistributorGraphic Art Mart is an official channel partner for Summa cutting technology in Australia. Summa is a world-class cutting solution provider, and this partnership brings Summa's precision cutting technology to the Australian market through Graphic Art Mart's distribution network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Metamark: UK manufacturer and distributor of sign vinyl, digital print media, and wrapping films with extensive distributor network. Comparable to Graphic Art Mart as a specialty sign-media supplier serving signmakers and vehicle wrappers through trade distribution.
• Spicers: Australian wholesale distributor of printing, signage, and graphic arts supplies with national reach. Directly comparable to Graphic Art Mart as a multi-brand sign and print consumables distributor serving the same Australian trade customer base, though with a broader print-focused product mix.
• ASLAN Selbstklebefolien: German manufacturer of self-adhesive sign and decoration films with global distribution. Comparable to Graphic Art Mart as a sign vinyl producer whose products are stocked and distributed through specialist trade channels to professional signmakers.
• JD Graphic: UK-based distributor of signmaking, digital printing, and vehicle wrap supplies stocking 3M, Avery Dennison, Arlon and similar brands. Highly comparable business model and product portfolio to Graphic Art Mart, serving the same professional signmaker end-customer.

Broad incumbents

• Hexis: French-headquartered manufacturer and global distributor of sign vinyl, wrapping films, and digital print media. Comparable to Graphic Art Mart as a key upstream brand whose products flow through the distribution channel, and a competitor at the regional distribution level in some markets.
• Roland DG Australia: Australian subsidiary of Roland DG, manufacturer of wide-format printers, cutters, and inks. Comparable to Graphic Art Mart as both a stocked equipment brand and a competing sales channel for print-and-cut equipment used by signmakers.
• Mimaki Australia: Australian subsidiary of Mimaki, manufacturer of wide-format inkjet printers, UV printers, and inks. Comparable to Graphic Art Mart as both a stocked equipment and ink brand and a direct competitor for printer sales to the same signmaker customer base.
• Avery Dennison Graphics Solutions: Global manufacturer of sign vinyl, wrapping films, and reflective materials with direct sales and distributor partnerships. Comparable to Graphic Art Mart as both a major stocked brand and a partial competitor via its direct enterprise sales channel.
• 3M Commercial Solutions: Division of 3M supplying sign vinyl, reflective films, and graphic products through direct and distributor channels. Comparable to Graphic Art Mart as a major stocked brand and partial competitor in the Australian sign vinyl market.

Regional players

• Majestech: Australian supplier of signmaking and engraving equipment and consumables. Comparable to Graphic Art Mart as a domestic trade supplier to signmakers, though with a narrower equipment-focused product mix rather than a comprehensive consumables range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/gamartaustralia
• Facebookfacebook.com/graphicartmart
• LinkedInlinkedin.com/company/graphic-art-mart-pty-ltd
• Instagraminstagram.com/graphicartmart
• Xx.com/graphicartmart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic Art Mart