Sitec
Sitec is an Italian industrial automation distributor and integrator serving over 300 OEMs, system integrators, and end users with 18,000 products from 30+ international manufacturers, operating within a group of 8 specialized companies with 600+ employees and 200M+ EUR in turnover.
- Company typePrivate
- Founded1994
- HeadquartersVaprio D'agogna, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sitec does
Sitec S.R.L is a privately held Italian industrial automation distributor and solution provider headquartered in Vaprio d'Agogna, Novara, founded in 1994 and led by sole administrator Andrea Mapi. The company operates as part of a group of 8 specialized companies employing more than 600 people and reports annual turnover exceeding 200 million EUR, serving over 300 industrial machine manufacturers alongside hundreds of system integrators and end users. Distribution agreements span more than 30 international manufacturers across the full spectrum of industrial automation, including Omron, Wago, Eaton, Pilz, Schmersal, Pepperl+Fuchs, Rittal, Nidec/Control Techniques, Cognex, Wohner, Harting, Stego, Fandis, and Leuze electronic, among others.
The company's core offering is hardware distribution organized across 10 product categories: enclosure systems and climate control, electromechanical components, drives and motion control, PLC and PC-based architectures with fieldbus components, HMI and industrial PCs, regulators and indicators, power supplies and electronic interfaces, safety products, sensors and transducers, and machine-mount installation components. Services such as design-in support, application development assistance, commissioning, post-sale technical support, and professional training at the company's headquarters are explicitly positioned as functional add-ons to the core component supply activity rather than standalone revenue streams. Pricing is quote-based given the B2B project nature of industrial automation integration.
Sitec's go-to-market is sales-led through a direct field sales force that works on customer premises or end-user sites across Italy, with no disclosed international expansion, e-commerce channel, or digital self-service. The three primary customer segments are OEM industrial machine manufacturers, system integrators, and end-user production facilities, addressed via vertical segmentation across factory automation, process automation, and building automation applications. No external investors, funding rounds, or acquisition activity are disclosed in the source material.
Sitec firmographics
Firmographics- Name
- Sitec
- Legal name
- SITEC S.R.L
- Website
- https://sitec-novara.it
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sitec is an Italian industrial automation distributor and integrator serving over 300 OEMs, system integrators, and end users with 18,000 products from 30+ international manufacturers, operating within a group of 8 specialized companies with 600+ employees and 200M+ EUR in turnover.
- Ownership category
- akta.pro rank
Sitec industry classification
Industry- Product category
- Industrial Automation Distribution
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Sitec is headquartered
LocationHeadquarters
- HQ city
- Vaprio D'agogna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Sitec business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Industrial Automation Components Distribution: Sitec supplies a wide range of industrial automation components and systems to OEM manufacturers and system integrators. The company acts as a distributor for over 30 international manufacturers, providing hardware components for control, safety, and regulation of industrial plants. Services are considered functional to their main activity of material component supply.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sitec product offering
Product offeringCore offering
Sitec distributes and supplies industrial automation components and systems from over 30 international manufacturers to industrial OEMs, system integrators, and end users. The company delivers a comprehensive hardware portfolio across sensors, drives, motion control, PLC/PC-based architectures, HMI/industrial PCs, safety devices, enclosures, power supplies, and electromechanical components. It complements distribution with lifecycle services including design-in support, application development assistance, commissioning, post-sale technical support, and professional training at its Italian headquarters.
Product overview
Sitec is an industrial automation distributor and solution provider based in Italy, serving over 300 industrial machine builders and hundreds of system integrators. The company offers a comprehensive portfolio of automation components across 10 product categories including enclosure climate control (Quadri e armadi - Climatizzazione), electromechanical components, drives and motion control, PLC-based architectures, HMI/industrial PCs, regulators and indicators, power supplies and electronic interfaces, safety products, sensors and transducers, and machine mounting installations. Sitec represents and distributes products from over 35 manufacturers including Omron, Murr, Wago, Eaton, Pilz, Rittal, Schmersal, Pizzato Elettrica, Pepperl+Fuchs, Nidec/Control Techniques, Wohner, Stego, Fandis, and others. The company provides design-in support, application development assistance, commissioning services, post-sale support, and professional training. Sitec operates as part of a group of 8 specialized companies with over 600 employees and revenue exceeding 200 million euros.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Automation Solutions
- Enclosure Climate Control Systems
- Drives and Motion Control Systems
- PLC and PC-based Automation Architectures
- HMI and Industrial PCs
- Safety Automation Products
- Industrial Sensors and Transducers
- Electromechanical Components
- Design-in and Application Development Support Services
- Commissioning and Post-Sale Technical Support
- Professional Training Programs
Quantifiable outcome
- Over 300 customers trust Sitec for automation and robotics solutions
- +1 more outcomes
Companies that use Sitec
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sitec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sitec partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- OmroncoreSitec is a distributor for Omron industrial automation products including sensors, controllers, and automation components. Omron is one of the primary manufacturers represented by Sitec.
- MurrcoreSitec distributes Murr industrial automation components and systems.
- WagocoreSitec is a distributor for Wago connection technology and automation components.
- EatoncoreSitec distributes Eaton industrial automation and electrical components.
- PilzcoreSitec is a distributor for Pilz safety automation products including safety sensors, controllers, and safety relays.
- SchmersalcoreSitec distributes Schmersal safety automation products including safety switches, optical safety curtains, and safety controllers.
- Pepperl + fuchscoreSitec distributes Pepperl + fuchs sensors including inductive, capacitive, ultrasonic, and photoelectric sensors, as well as AS-I interfaces and identification systems.
- CognexcoreSitec distributes Cognex industrial vision and identification systems.
- RittalcoreSitec is a distributor for Rittal enclosures and climate control systems including cabinet systems, air conditioners, filters, and heaters.
- Nidec (Control Techniques)coreSitec distributes Nidec (Control Techniques) drives and motion control products including AC drives, DC drives, servo drives, and servo motors.
- Pizzato ElettricacoreSitec distributes Pizzato Elettrica safety devices including position switches, safety devices, and human-machine interfaces.
- WohnercoreSitec distributes Wohner electromechanical components including busbar distribution systems (60mm CLASSIC and COMPACT), fuse holders, and motor starters.
- StegocoreSitec distributes Stego climate control products including anti-condensation heaters and thermostats for electrical enclosures.
- FandiscoreSitec distributes Fandis ventilation and climate control systems for electrical enclosures.
- Leuze electroniccoreSitec distributes Leuze electronic sensors for industrial automation applications.
- AxiscoreSitec distributes Axis industrial cameras and video surveillance systems for automation applications.
- HartingcoreSitec distributes Harting industrial connectors and connectivity solutions.
- ElfincoreSitec distributes Elfin aluminum enclosures, signal towers, and manual safety devices.
- GefrancoreSitec distributes Gefran sensors and automation components.
- Optris Infrared MeasurementscoreSitec distributes Optris infrared thermometers and thermal imaging cameras for temperature monitoring applications.
- TelestarminorSitec distributes Telestar industrial automation products.
- CebminorSitec distributes Ceb industrial automation components.
- EkinexminorSitec distributes Ekinex building automation products.
- SchaffnerminorSitec distributes Schaffner electromagnetic compatibility and power quality components.
- ModernotecnicaminorSitec distributes Modernotecnica labeling and cable marking systems.
- VipaminorSitec distributes Vipa automation components and PLCs.
- EurotekminorSitec distributes Eurotek industrial automation products.
- RoxtecminorSitec distributes Roxtec cable and pipe transit sealing systems.
- Brollo-SietminorSitec distributes Brollo-Siet industrial automation products.
- EltraminorSitec distributes Eltra industrial automation components.
- PMAminorSitec distributes PMA industrial automation and cable protection products.
- CPSminorSitec distributes CPS industrial automation products.
- CosmotechminorSitec distributes Cosmotech industrial automation products.
- UnikaminorSitec distributes Unika automation cables for servo motors and machine tools.
- Te.cominorSitec distributes Te.co special automation cables.
- Werma SignaltechnikminorSitec distributes Werma signal technology products.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Sitec competitors and assessment
Company assessmentDirect peers
- Distrelec: Distrelec is a European industrial automation and electronic components distributor serving the same OEM, integrator, and end-user customer base as Sitec. Following its acquisition by RS Group, it is part of the most direct competitive overlap with Sitec's product portfolio and Italian market exposure.
- Farnell / element14: Farnell (element14) distributes industrial automation, electronic, and MRO components globally with established European operations. It competes directly with Sitec on PLCs, sensors, motion control, and safety products for OEM and system-integrator customers.
- Weidmüller: Weidmüller is a German industrial connectivity and automation specialist with direct sales and distribution operations in Italy. It competes with Sitec in terminal blocks, connection technology, and electronic interfaces for OEM and panel-builder customers.
- Wieland Electric: Wieland Electric manufactures and distributes industrial connection technology, automation components, and safety products with a strong Italian sales presence. It directly overlaps with Sitec's electromechanical, safety, and enclosure/climate-control categories.
- RS Components (RS Group): RS Components is a major European and global distributor of industrial automation, electrical, and electronic components with a significant direct presence in Italy. It competes head-to-head with Sitec across PLCs, sensors, drives, enclosures, and safety product lines, serving overlapping OEM and integrator customers.
Broad incumbents
- Schneider Electric: Schneider Electric manufactures PLCs, drives, sensors, and industrial software and sells directly to Italian OEMs and through channel partners. Its broad portfolio directly overlaps with multiple Sitec product categories and competes for the same Italian OEM wallet.
- Rockwell Automation: Rockwell Automation is a global manufacturer of PLCs, motion control, drives, and industrial software, with an Italian direct-sales operation and a channel-partner network. Its direct relationships with large Italian OEMs compete with the distribution business Sitec conducts through brands like Omron and Nidec.
- Siemens: Siemens is a global automation manufacturer (PLCs, drives, HMI, motion control) with substantial direct sales and digital commerce channels in Italy. Its ability to bypass distributors via direct OEM contracts represents a structural competitive threat to Sitec's distribution model.
- Phoenix Contact: Phoenix Contact is a major German manufacturer of industrial connection technology, PLCs, and automation components. While primarily a manufacturer, it sells directly and through distribution channels and competes with Sitec's represented brands across several overlapping categories.
Emerging players
- Würth Elektronik: Würth Elektronik is a German manufacturer and distributor of electronic and electromechanical components serving European industrial customers. While focused more narrowly on electronic components than Sitec, it competes in adjacent categories such as connectors, sensors, and PCB-level automation components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sitec social profiles
Digital presenceSitec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitec leadership team
Management profileNumber of profiles
Profiles1 record
Sitec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitec
What does Sitec do?
Sitec distributes and supplies industrial automation components and systems from over 30 international manufacturers to industrial OEMs, system integrators, and end users. The company delivers a comprehensive hardware portfolio across sensors, drives, motion control, PLC/PC-based architectures, HMI/industrial PCs, safety devices, enclosures, power supplies, and electromechanical components. It complements distribution with lifecycle services including design-in support, application development assistance, commissioning, post-sale technical support, and professional training at its Italian headquarters.
Is Sitec a public or private company?
Sitec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sitec founded?
Sitec was founded in 1994. It employs 11 to 50 people.
Where is Sitec based?
Sitec is headquartered in Vaprio D'agogna, Italy, in the Europe region.
How does Sitec make money?
One revenue line is on record: industrial Automation Components Distribution.
Who are Sitec's main competitors?
Direct peers on record are Distrelec, Farnell / element14, Weidmüller, Wieland Electric and RS Components (RS Group). Broad incumbents are Schneider Electric, Rockwell Automation, Siemens and Phoenix Contact. Würth Elektronik is listed as an emerging player.
Does Sitec have an API?
No public API is recorded for Sitec.
What industry is Sitec in?
Sitec's product category is Industrial Automation Distribution. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its SIC code is 5080.