What Farmher does

FarmHER + RanchHER (legal entity FarmHer Inc.) is a privately held media company that produces, distributes, and monetizes content celebrating women in agriculture across the United States. Its core output is the FarmHER + RanchHER television series, now in its seventh and second seasons respectively, broadcast nationally on RFD-TV and streamed on RFD+. The company serves a primary audience of female farmers, ranchers, and agricultural operators — a demographic described in source data as the fastest-growing segment of U.S. farmers — and a secondary audience of rural American consumers, agribusiness professionals, and agricultural brands. Supporting content products include the Dirt Diaries podcast (distributed via Apple Podcasts and Spotify), the FarmHER Kitchen recipe hub, and branded safety and food-systems content series (ProtectHER and Everybody Eats) developed with anchor sponsor Nationwide Agribusiness.

The underlying technology is a conventional media stack: a WordPress-class website (farmher.com) hosting blog content; a Captivate-hosted podcast feed; video content produced for RFD-TV linear and RFD+ streaming, with additional reach on YouTube and Sirius XM Rural Radio Channel 147; and a Shopify-style e-commerce storefront (shop.farmher.com) for branded apparel. The company is registered as a U.S. corporation, lists a general office in Nashville, Tennessee, and uses Des Moines, Iowa as a returns/fulfillment partner. There are no proprietary AI/ML, software, or data products disclosed.

FarmHER's business model is a mix of (1) television content production and distribution via the RFD-TV network and RFD+ streaming (licensing/royalty economics), (2) branded-content sponsorships led by Nationwide Agribusiness across the ProtectHER and Everybody Eats programs (event/sponsorship revenue), and (3) direct-to-consumer merchandise sales through HER Farm + Ranch Supply (sweatshirts, shirts, hats). The company is founder-led and self-sustaining, with no disclosed institutional funding, no parent company, and no subsidiaries. It maintains strategic alliances with RFD-TV (distribution), NCBA and the Women in Agribusiness Summit (events), and a roster of commodity-board and lifestyle partners (Beef. It's What's for Dinner, Hope Family Wines, American Farms). Headcount is reported at 1-10 employees, consistent with a small, content-led operation.

Name

Farmher

Legal name

FarmHer Inc.

Website

https://farmher.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

FarmHER + RanchHER is a privately held media company producing a national television series on RFD-TV that celebrates women in agriculture. Supporting properties include the Dirt Diaries podcast, FarmHER Kitchen recipe content, and the HER Farm + Ranch Supply merchandise store.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television Content Production & Licensing: FarmHER produces television content (FarmHER and RanchHER shows) that airs on RFD-TV network. The shows are also available via streaming on RFD-TV Now (RFD+) subscription service.
2. Merchandise Sales: HER Farm + Ranch Supply operates an e-commerce store selling clothing items including sweatshirts, short-sleeve shirts, and hats branded with FarmHER/RanchHER imagery.
3. Event Sponsorships: FarmHER partners with sponsors like Nationwide for the Everybody Eats and ProtectHER programs, generating sponsorship revenue through branded content and educational initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

FarmHER + RanchHER is a multi-platform media brand that produces and distributes original video, audio, and written content celebrating women in agriculture. The core offering is the FarmHER + RanchHER television series broadcast on RFD-TV, supported by the Dirt Diaries podcast, a recipe content hub, and a branded merchandise e-commerce store (HER Farm + Ranch Supply). Additional safety and food-systems storytelling initiatives (ProtectHER, Everybody Eats) are produced in partnership with Nationwide Agribusiness.

Product overview

FarmHER + RanchHER is a multi-platform media company focused on celebrating and empowering women in agriculture. The core offering is the FarmHER + RanchHER television series broadcast on RFD-TV, which showcases women farmers, ranchers, and agricultural professionals across the United States. Supporting the TV show is the Dirt Diaries podcast featuring in-depth conversations with women in agriculture, and the FarmHER Kitchen recipe content hub. The company also operates HER Farm + Ranch Supply, an e-commerce merchandise store selling branded apparel. Safety and advocacy content is delivered through the ProtectHER initiative in partnership with Nationwide, while the Everybody Eats initiative highlights women food producers. A Suggest a FarmHer program allows viewers to nominate women in agriculture for potential television features.

Differentiator

Problem solved

Functional benefit

Brands

• RanchHER: A companion brand to FarmHER, focusing specifically on women in the ranching and cattle industry.
• ProtectHER
• Everybody Eats
• Dirt Diaries
• FarmHER Kitchen

Products and services

• FarmHER + RanchHER Television Series Original television series showcasing women in agriculture (FarmHERs and RanchHERs) across farming, ranching, dairy, produce, viticulture, and beekeeping. Aired on RFD-TV network and available on-demand via the RFD+ streaming platform.
• Dirt Diaries Podcast Audio podcast series featuring in-depth conversations with women in agriculture, including FarmHERs, RanchHERs, and industry experts, distributed on Apple Podcasts and Spotify.
• HER Farm + Ranch Supply Direct-to-consumer e-commerce merchandise store selling branded apparel and accessories (sweatshirts, short-sleeve shirts, hats) featuring the FarmHER and RanchHER brand, with a "mama" collection.

Quantifiable outcome

• More than half of all farming operations in the United States have at least one female operator - women are the fastest-growing segment of farmers
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NationwidecoreGTM or Marketing PartnerNationwide, a leading farm and ranch insurance provider, partners with FarmHER on the 'Everybody Eats' and 'ProtectHER' programs. ProtectHER focuses on farm and ranch safety including ATV/UTV safety, livestock handling, and mental health in agriculture. Nationwide is the #1 farm insurer in the US and shares FarmHER's mission to support women in agriculture. The partnership includes sponsored content, educational resources, and brand visibility for Nationwide within the agricultural community.
• RFD-TVcoreChannel Partner/ Reseller/ DistributorRFD-TV is the primary television distribution partner for FarmHER + RanchHER programming. The Rural Television Network reaches rural American audiences interested in agriculture and rural lifestyle content. FarmHER content is aired on the network and promoted through RFD-TV's platforms including RFD-TV Now streaming service.
• Beef. It's What's for Dinner.minorGTM or Marketing PartnerContent partnership featuring recipes and beef industry information. FarmHER Kitchen features recipes from BeefItsWhatsForDinner.com and references data about the beef industry including production statistics and consumer trends.
• Hope Family WinesminorGTM or Marketing PartnerHope Family Wines, crowned American Winery of the Year in 2022, has been featured on FarmHER. The partnership highlights women in viticulture and winemaking, with FarmHER featuring Director of Vineyards Stasi Seay and Assistant Winemaker Samantha Taylor.
• NCBA (National Cattlemen's Beef Association)coreStrategic or Co-development PartnerFarmHER and RanchHER partner with NCBA for CattleCon events, hosting panels and special presentations featuring women in the cattle industry. The partnership at CattleCon 2024 in Orlando, Florida brought together cattlewomen from across the nation to celebrate and empower women in beef production.
• Women in AgribusinessminorStrategic or Co-development PartnerFarmHER partners with Women in Agribusiness for their annual summit. Host Kirbe Schnoor conducted interviews at the summit in Orlando, Florida covering market intelligence and agricultural sector insights, with the summit scheduled to return to New Orleans the following September.
• American FarmsminorStrategic or Co-development PartnerAmerican Farms in Salinas Valley, California is featured on FarmHER for their sweet baby broccoli and produce operations. The farm works with seed companies like Syngenta Vegetable Seeds and represents the type of agricultural operation highlighted on the show.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Female Farmer Project: A documentary-style storytelling project that chronicles women in agriculture through photo, film, and written stories. Closest direct peer to FarmHER: it occupies the same niche of women-in-ag narrative content and shares the community/target-persona overlap, though its distribution is digital-first rather than broadcast-led.
• AgDaily: An agricultural news and lifestyle media brand covering farming, ranching, and rural life across digital and social channels. Comparable to FarmHER in content-led ag storytelling, though it is broader in scope and not women-specific, making it adjacent competition for women-in-ag audience attention and sponsorships.
• Cowgirl Magazine: A print and digital lifestyle publication focused on women in the western and ranching lifestyle, including ranching, rodeo, and rural entrepreneurship. Comparable to FarmHER's RanchHER positioning and shares the same women-in-ag/ranching target persona and content-plus-merch business model.
• Modern Farmer: An independent media brand covering food, farming, and rural living with a strong storytelling and lifestyle angle. Closely comparable to FarmHER in tone and target overlap (farmers, food-system-curious consumers), though it is broader than the women-in-ag niche.

Broad incumbents

• Progressive Farmer (DTN): A long-established ag media brand covering production agriculture, policy, and markets. Broad incumbent with multi-platform reach that competes for ag sponsorships and the same reader/viewer pool; a likely mover if women-in-ag inventory becomes a larger spend category.
• RFD-TV: The national rural-lifestyle television network and FarmHER's primary distribution partner. Comparable as the broader incumbent in the rural/ag media space; it carries FarmHER programming and competes for the same audience attention and ag-advertiser dollars across its full schedule.
• Successful Farming (Dotdash Meredith): One of the largest mainstream agricultural media brands, spanning print, digital, video, and events through agriculture.com. Broad incumbent competing for the same advertiser budgets and audience; has the scale to launch a dedicated women-in-ag vertical and partially substitute FarmHER's offering.

Regional players

• High Plains Journal: A regional agricultural publication covering the High Plains/Midwest U.S. with print, digital, and event products. Regionally focused ag-media peer that competes for agricultural sponsor attention and rural audience engagement in overlapping geographies.
• Cattle Business Weekly: A regional trade publication covering the beef cattle industry across the Western U.S. Closely comparable to FarmHER's RanchHER component in audience (cattle producers and ranchers) and advertiser base, though it targets the operation rather than the female operator specifically.
• Brownfield Ag News: A farm radio and digital news network with strong coverage of U.S. crop and livestock agriculture. Comparable as an ag-media brand that bundles broadcast/radio with digital content for farmer audiences; competes for the same audience time and ag-ad budgets as FarmHER's podcast/SiriusXM presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IAmFarmHer
• YouTubeyoutube.com/farmher
• Facebookfacebook.com/IAmFarmHer
• LinkedInlinkedin.com/company/farmher
• Instagraminstagram.com/iamfarmher
• Pinterestpinterest.com/farmher1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmher