NorthSmart
NorthSmart is a server, network hardware, and storage maintenance services provider founded in 1997 in Maple Grove, Minnesota, serving enterprise customers with third-party data center hardware support; the company was acquired by Park Place Technologies and is now part of a global multi-vendor maintenance platform serving Fortune 500 customers across ~180 countries.
- Company typePrivate
- Founded1997
- HeadquartersMaple Grove, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NorthSmart does
NorthSmart is a server, network hardware, and storage maintenance services provider founded in 1997 and headquartered in Maple Grove, Minnesota, operating with a small specialist team of 11-50 employees. The company served enterprise customers requiring post-warranty data center hardware support, addressing end-of-service-life (EOSL) transitions, multi-vendor coverage gaps, and the cost burden of OEM maintenance contracts in mature data center environments.
NorthSmart was acquired by Park Place Technologies, as documented by referral URL parameters (utm_campaign=northsmart-acquisition) on Park Place's third-party maintenance pages. Post-acquisition, NorthSmart's service book has been absorbed into Park Place Technologies' global third-party maintenance platform, which serves 25,000+ customers including half of the Fortune 500 across approximately 180 countries, supported by 600+ L3 field engineers averaging 15+ years of OEM experience and a network of 2,700+ spare parts locations. The combined platform maintains multi-vendor hardware across Dell EMC, HPE, IBM, Cisco, Juniper, Lenovo, NetApp, Hitachi, Pure Storage, Brocade, Fujitsu, Supermicro, Intel, and Sun Oracle, with capabilities spanning Day-1 deployment through EOSL lifecycle extension.
The business model centers on recurring multi-year hardware maintenance subscriptions priced 30-40% below OEM levels while delivering OEM-equivalent SLAs (including 24x7x365 and custom configurations), supplemented by infrastructure managed services (cloud migration, IaaS, disaster recovery, data protection), IT professional services (Remote Hands, ITAD, IMAC, data center relocation, data migration), proprietary tooling such as ParkView Automated Support and the Central Park self-service portal, and adjacent product lines including Data Center Liquid Cooling, Curvature pre-owned hardware, and Entuity Software monitoring. Distribution is enterprise field-sales-led, supported by inside sales, a channel/reseller program, and the self-service customer portal, with ISO/IEC 27001:2013 and SOC 2 Type II certifications in place.
NorthSmart firmographics
Firmographics- Name
- NorthSmart
- Website
- https://northsmart.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- NorthSmart is a server, network hardware, and storage maintenance services provider founded in 1997 in Maple Grove, Minnesota, serving enterprise customers with third-party data center hardware support; the company was acquired by Park Place Technologies and is now part of a global multi-vendor maintenance platform serving Fortune 500 customers across ~180 countries.
- Ownership category
- akta.pro rank
NorthSmart industry classification
Industry- Product category
- Hardware Maintenance Services
- NAICS
- Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Onsite/Field IT Support Services (BPAEABAC)
Keywords
Where NorthSmart is headquartered
LocationHeadquarters
- HQ city
- Maple Grove
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NorthSmart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Hardware Maintenance Services: Recurring maintenance and support contracts for data center storage, server, and network hardware. Revenue generated through service contracts offering SLAs, parts replacement, break/fix support, and proactive monitoring. Pricing at 30-40% less than OEM while maintaining OEM-level SLAs.
- Managed Services: Infrastructure managed services including cloud migration, infrastructure as a service, remote managed services, data protection as a service, disaster recovery as a service, and public cloud managed services.
- Professional Services: IT professional services including Remote Hands, staff augmentation, wireless transformation, ITAD (IT Asset Disposition), IMAC services, data center relocation, data migration, IT deployments, and IT asset lifecycle management.
- Software Support: Software technical support for seamless operations including configuration guidance, troubleshooting, and remediation support.
- Hardware Solutions: New and pre-owned hardware including network hardware, server hardware, storage hardware through Curvature brand.
- Entuity Software: IT monitoring and observability software for infrastructure monitoring, cloud monitoring, and digital services monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flexible SLA Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
NorthSmart product offering
Product offeringCore offering
NorthSmart specializes in server, network hardware, and storage maintenance services for data center environments. The company provides third-party maintenance and support as an alternative to OEM service contracts, operating within the multi-vendor hardware support market. Since acquisition, NorthSmart's offerings are integrated into Park Place Technologies' broader portfolio of third-party maintenance services.
Product overview
Park Place Technologies offers a comprehensive portfolio of data center hardware maintenance and IT infrastructure services. The core offering is third-party maintenance for storage, server, network, and hyperconverged hardware, supported by the proprietary ParkView Automated Support monitoring platform. Additional services include Infrastructure Managed Services (cloud migration, disaster recovery, data protection), IT Professional Services (deployment, relocation, ITAD), and Data Center Liquid Cooling solutions. The company also operates two product sub-brands: Curvature (new and preowned hardware) and Entuity Software (network monitoring and observability). Customers access services through the Central Park self-service portal. The company supports over 25,000 customers globally with 600+ field engineers across approximately 180 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Server Maintenance Services Third-party maintenance and support services for enterprise server hardware, providing break/fix support, parts replacement, and lifecycle maintenance as an alternative to OEM service contracts.
- Network Hardware Maintenance Services Third-party maintenance and support services for enterprise network hardware, including switches, routers, and related networking infrastructure in data center environments.
- Storage Hardware Maintenance Services Third-party maintenance and support services for enterprise storage hardware, including storage arrays and related data center infrastructure, providing break/fix support, parts replacement, and lifecycle management.
Quantifiable outcome
- 31% faster mean time to repair with ParkView Automated Support
- +5 more outcomes
Companies that use NorthSmart
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
NorthSmart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NorthSmart partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- IntelcoreIntel is an OEM partner supported by Park Place's third-party data center maintenance services, providing server maintenance support for Intel-based systems.
- Juniper NetworkscoreJuniper Networks is supported for network maintenance services by Park Place Technologies.
- Sun OraclecoreSun Oracle storage and server maintenance supported by Park Place's third-party maintenance services.
- FujitsucoreFujitsu server and storage maintenance supported by Park Place Technologies.
- BrocadecoreBrocade network maintenance supported by Park Place Technologies.
- SupermicrocoreSupermicro hardware maintenance supported by Park Place Technologies.
- Overland StoragecoreOverland Storage maintenance supported by Park Place Technologies.
- Pure Storage (Everpure)corePure Storage FlashArray maintenance supported by Park Place Technologies.
- Dell EMCcoreDell EMC storage, server, and networking maintenance supported by Park Place Technologies.
- HPEcoreHPE storage, server, and networking maintenance supported by Park Place Technologies.
- IBMcoreIBM hardware maintenance supported by Park Place Technologies.
- CiscocoreCisco server and networking maintenance supported by Park Place Technologies.
- LenovocoreLenovo server maintenance supported by Park Place Technologies.
- HitachicoreHitachi storage maintenance supported by Park Place Technologies.
- NetAppcoreNetApp storage maintenance supported by Park Place Technologies.
- DellcoreDell storage, server, and networking maintenance supported by Park Place Technologies.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
NorthSmart competitors and assessment
Company assessmentDirect peers
- AHEAD: Enterprise data center and cloud services provider offering hardware maintenance, managed services, and professional services. Directly comparable to NorthSmart's TPM and IT professional services portfolio, with similar enterprise customer orientation.
- Service Express: Third-party maintenance provider for IBM, HPE, Dell, Cisco, and NetApp server and storage hardware. Directly competes in the same multi-vendor data center hardware maintenance category as NorthSmart, with comparable SLAs and enterprise customer targets.
- Park Place Technologies: Global leader in third-party data center hardware maintenance, the acquirer of NorthSmart. Operates the same multi-vendor server, network, and storage maintenance model with 25,000+ customers including half of the Fortune 500, ~180 country coverage, and the proprietary ParkView monitoring platform.
- Curvature: Provider of new and pre-owned network, server, and storage hardware plus maintenance and logistics services. Now part of Park Place Technologies, historically a direct peer to NorthSmart in third-party hardware support and pre-owned hardware sales.
- CXtec: Third-party hardware maintenance provider alongside refurbished/new hardware sales via its Equal2New brand. Directly comparable to NorthSmart across TPM services for Cisco, Brocade, HPE, and Dell hardware, with similar enterprise customer focus.
- Rahi Systems: Global IT solutions provider delivering data center infrastructure, hardware maintenance, and managed services. Competes in the same multi-vendor data center hardware support space as NorthSmart, with comparable enterprise customer base and global field engineering model.
Broad incumbents
- CDW: Major multi-brand IT solutions provider delivering hardware, services, and support to enterprise and mid-market customers. Provides some third-party support and lifecycle services comparable to NorthSmart's offerings, though not a specialist TPM.
- Dell Technologies: OEM hardware vendor whose ProSupport services compete directly with NorthSmart's third-party maintenance. Sets the pricing benchmark that NorthSmart undercuts by 30-40% and represents the primary incumbent competitor for enterprise hardware support contracts.
- Hewlett Packard Enterprise: OEM hardware vendor with extensive hardware maintenance contracts through HPE Pointnext services. Competes directly with NorthSmart's TPM services for HPE server and storage installed base, and is among the OEMs supported under NorthSmart's multi-vendor model.
- Insight Enterprises: Large IT solutions integrator offering hardware, software, services, and lifecycle support across OEMs. Overlaps with NorthSmart on hardware lifecycle, maintenance, and managed services but at much broader scale and portfolio breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights5 records
Customer concentration
NorthSmart social profiles
Digital presenceNorthSmart compliance and trust
Trust signalCompliance2 records
NorthSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
NorthSmart leadership team
Management profileNumber of profiles
Profiles1 record
NorthSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NorthSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NorthSmart
What does NorthSmart do?
NorthSmart specializes in server, network hardware, and storage maintenance services for data center environments. The company provides third-party maintenance and support as an alternative to OEM service contracts, operating within the multi-vendor hardware support market. Since acquisition, NorthSmart's offerings are integrated into Park Place Technologies' broader portfolio of third-party maintenance services.
Is NorthSmart a public or private company?
NorthSmart is a private company. It is classified as corporate owned and is currently acquired.
When was NorthSmart founded?
NorthSmart was founded in 1997. It employs 1 to 10 people.
Where is NorthSmart based?
NorthSmart is headquartered in Maple Grove, United States, in the North America region.
How does NorthSmart make money?
Six revenue lines are on record. Hardware Maintenance Services are the primary driver. The others are managed Services, professional Services, software Support, hardware Solutions and entuity Software.
Who are NorthSmart's main competitors?
Direct peers on record are AHEAD, Service Express, Park Place Technologies, Curvature, CXtec and Rahi Systems. Broad incumbents are CDW, Dell Technologies, Hewlett Packard Enterprise and Insight Enterprises.
Does NorthSmart have an API?
No public API is recorded for NorthSmart.
What industry is NorthSmart in?
NorthSmart's product category is Hardware Maintenance Services. Its primary akta.pro industry code is BPAEABAC, Onsite/Field IT Support Services. Its NAICS code is 541513 and its SIC code is 8744.