Eagle Lake Professional Landscape Supply

What Eagle Lake Professional Landscape Supply does

Eagle Lake Professional Landscape Supply, operating legally as Eagle Lake Turf Farm & Landscape Supply, is an Alberta-based vertically integrated landscape materials supplier founded in 1999. The company grows turfgrass sod at its own Strathmore Turf Farm (Wheatland County) and distributes through a dedicated Calgary Contractor Store and the BigYellowBag residential delivery sub-brand. Its product portfolio spans five proven sod varieties (Premium Dream Kentucky Bluegrass, Freedom Fescue, Site Select drought- and salt-tolerant blends, and Fairway Cut bluegrass), six professional soil blends (Alberta Gold, Garden Blend, Screened Loam, Natures Blend, Veggie Blend, Plant Power), four specialized LID (Low Impact Development) engineered soils for stormwater management, custom blend formulation with soil sample analysis, and a broad landscape essentials catalog including fertilizers, mulch, aggregate, hardscapes, natural stone, and tools.

The business serves three principal customer segments: landscape professionals and contractors (primary, served via the Calgary store and direct sales), homeowners (via BigYellowBag online ordering and the Find-a-Contractor referral program), and golf courses and sports turf facilities (notably a 15+ year relationship with D'Arcy Ranch Golf Club). Commercial real estate is an emerging segment, exemplified by the 2024 Telus Sky Indoor Garden project. The company emphasizes Alberta-specific climate engineering — drought tolerance, salt tolerance, and A-LIST sustainability certification — as its core differentiation.

Revenue mechanics are project-based and quote-driven rather than subscription-based, with pricing undisclosed publicly. The go-to-market is sales-led and direct, combining physical retail (contractor store), on-farm pickup (turf farm), and e-commerce (bigyellowbag.com). Eric Heuver serves as President, Owner & Co-Founder. The company is privately held, shows no institutional investment, and has remained within the 11–50 employee band with no disclosed funding rounds, M&A, or geographic expansion beyond Alberta.

Name

Eagle Lake Professional Landscape Supply

Legal name

Eagle Lake Turf Farm & Landscape Supply

Website

https://eaglelakelandscape.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle Lake Professional Landscape Supply is an Alberta-based vertically integrated turf and soil supplier that grows sod at its own farm and serves landscape contractors, golf courses, commercial developers, and homeowners across the province.

Ownership category

akta.pro rank

Product category

Landscape Supply Materials

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

Keywords

• Landscape supply materials
• Turfgrass sod products
• Professional soil blends
• Landscape hardscape supplies
• Engineered landscape soils

Headquarters

HQ city

Mountain View

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sod Sales: Sale of turfgrass sod varieties including Premium Dream Kentucky Bluegrass, Freedom Fescue, Site Select blends, and Fairway Cut products. Available in Small Rolls or Big Rolls for different project scales.
2. Soil and Growing Media Sales: Professional soil blends (Alberta Gold, Garden Blend, Screened Loam, Natures Blend, Veggie Blend, Plant Power), specified/engineered soils, and custom blend formulations with soil analysis.
3. Landscape Essentials: Fertilizers, mulch, aggregate and decorative stone, seed, precast hardscapes, natural stone, rain barrels, adjustable pedestals, self-watering planters, landscaping tools, fabric, edger, and polymeric sand.
4. BigYellowBag Delivery: Professional grade soil, mulch and aggregates delivered to homeowners in branded BigYellowBag packaging for residential lawn, garden, and small landscaping projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Eagle Lake grows, produces, and sells turfgrass sod varieties, professional and engineered soil blends, and landscape essentials (mulch, aggregates, fertilizers, seed, hardscapes, tools) at its Calgary Contractor Store and Strathmore Turf Farm. The company also provides custom soil blending, soil sample analysis, and BigYellowBag residential delivery service for homeowners across Alberta, Canada.

Product overview

Eagle Lake Professional Landscape Supply operates as a landscape materials supplier offering a unified portfolio of turfgrass sod, engineered soil blends, and essential landscape products. The sod line includes five named varieties (Premium Dream Kentucky Bluegrass, Freedom Fescue Low Input Turf Grass, Site Select Fescue/Bluegrass Blend, Site Select + Salt Tolerant Blend, Fairway Cut Premium Dream Bluegrass) developed for Alberta's climate. The soil portfolio encompasses seven standard blends (Alberta Gold, Garden Blend, Screened Loam, Natures Blend, Veggie Blend, Plant Power) plus four specialized LID (Low Impact Development) soils, custom blending services, and soil sample analysis. Landscape essentials include fertilizers, mulch, aggregate and decorative stone, seed, precast hardscapes, natural stone, rain barrels, Moonbay adjustable pedestals, self-watering planters, Hahn plastics, landscaping tools, fabric, edger, and polymeric sand. The BigYellowBag sub-brand serves the homeowner/retail market with bagged materials delivery.

Differentiator

Problem solved

Functional benefit

Brands

• BigYellowBag: Professional grade soil, mulch and aggregates delivered to homeowners for lawns, gardens, and small landscaping projects.

Products and services

• Premium Dream Kentucky Bluegrass Sod Premium sod variety providing superior turf quality with excellent durability and visual appeal, engineered for Alberta's climate. Available in Small Rolls or Big Rolls for different project scales.
• Freedom Fescue Low Input Turf Grass Sod Low-input turfgrass variety designed to maintain quality with minimal water and fertilizer requirements, aligned with A-LIST sustainability standards.
• Site Select Fescue/Bluegrass Blend Sod Drought-tolerant turfgrass blend combining fescue and bluegrass varieties for versatile landscape applications.
• Site Select + Salt Tolerant Blend Sod Specialized turfgrass blend engineered for salt tolerance, suitable for areas with saline conditions or de-icing salt exposure.
• Fairway Cut Premium Dream Bluegrass Sod Premium bluegrass sod cut at fairway height for golf course and high-end turf applications.
• Alberta Gold Soil Blend Professional-grade soil blend formulated for Alberta's growing conditions and landscape requirements.
• Garden Blend Soil Multi-purpose soil mixture designed for garden applications and general landscaping use.
• Screened Loam Quality-screened loam soil processed for consistent particle size and planting readiness.
• Natures Blend Soil Organic-influenced soil blend incorporating natural materials for enhanced soil biology and plant health.
• Veggie Blend Soil Specialized soil formulation optimized for vegetable gardens and edible plant cultivation.
• Plant Power Soil Nutrient-enriched soil blend designed to support vigorous plant growth.
• CU Structural Soil Engineered structural soil specifically formulated for tree and large plant installation in urban and paved environments.
• LID Soil - Rain Garden Blend Low Impact Development soil blend engineered for rain garden applications, promoting water infiltration and filtration.
• LID Soil - Bio Retention Blend Bioretention soil blend designed for stormwater management and bio-filtration applications.
• LID Soil - Soil Cell Planting Blend Specialized soil blend for soil cell systems supporting tree growth in hardscape environments.
• Custom Blends Service Bespoke soil blending service for projects with specific soil requirements or site challenges.
• Soil Sample Analysis Professional laboratory analysis service evaluating soil composition, nutrients, and recommendations for amendments.
• Fertilizers Professional-grade fertilizers formulated specifically for Alberta's climate and turfgrass requirements.
• Mulch Landscape mulch products for moisture retention, weed suppression, and aesthetic enhancement.
• Aggregate & Decorative Stone Quality aggregate and decorative stone materials for landscape construction and design applications.
• Seed Professional turfgrass and landscape seed products for seeding applications and establishment.
• Precast Hardscapes Pre-cast concrete landscape elements including pavers, slabs, and decorative concrete products.
• Natural Stone Natural and quarried stone products for landscape construction, walls, and decorative applications.
• Rain Barrels Rainwater harvesting barrels for sustainable water management in landscapes.
• Moonbay Adjustable Pedestals Adjustable pedestal systems for elevated paver and deck installations over surfaces.
• Self Watering Planters Self-contained planters with integrated watering systems for reduced maintenance container planting.
• Landscaping Tools & Accessories Professional landscaping tools and accessories for installation and maintenance work.
• Fabric Landscape fabric products for weed control and ground stabilization applications.
• Edger Landscape edging products for defining borders and maintaining clean separations in landscape installations.
• Polymeric Sand Stabilizing sand for paver joints providing weed resistance and insect deterrence.
• BigYellowBag Residential Delivery Consumer-facing branded service offering professionally graded soil, mulch, and aggregates delivered directly to homeowners in pre-packaged BigYellowBag bags for lawns, gardens, and small landscaping projects.

Quantifiable outcome

• Over 80,000 square feet of sod products delivered for a single large-scale project
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BigYellowBagcoreChannel Partner/ Reseller/ DistributorBigYellowBag is a branded packaging and delivery service for professional grade soil, mulch and aggregates. Eagle Lake offers BigYellowBag products for homeowners, providing no-mess, no-hassle delivery straight to homes. This partnership extends Eagle Lake's reach into the residential consumer market with a distinctive branded offering.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• West Coast Turf: Western North American sod producer and supplier offering multiple turfgrass varieties for golf, sports, and landscape applications. Comparable to Eagle Lake's product portfolio (climate-tuned sod varieties) and project-scale delivery capability for high-end commercial customers.
• J & J Sod & Landscape Supply: British Columbia-based Canadian sod producer and landscape supply retailer serving the Lower Mainland. Directly comparable to Eagle Lake in farm-to-customer sod production, soil blends, and B2B contractor focus, though its geographic footprint is western Canada rather than Alberta.
• Wilbar Sod Farms: Western Canadian turfgrass farm producing and supplying sod for residential and commercial landscape applications. Comparable to Eagle Lake on core sod production and regional climate specialization, though operating primarily in Saskatchewan rather than Alberta.
• Greenhorizons Sod Farms: One of Canada's largest turfgrass producers operating across Ontario, with a comparable vertically integrated farm-to-customer model supplying sod, seed, and landscape services to professional and consumer markets. Directly comparable to Eagle Lake in core product (sod) and dual B2B/B2C channel strategy.

Broad incumbents

• SiteOne Landscape Supply: Major North American distributor of landscape supplies including hardscapes, agronomic products, and irrigation to professional contractors. Comparable to Eagle Lake in serving landscape contractors with broad product assortments, though SiteOne operates a national branch network rather than a vertically integrated farm model.
• Target Specialty Products: Distributor of turf and landscape specialty products (fertilizers, pest control, seeds) to professional markets in North America. Adjacent peer to Eagle Lake on the professional supply side, particularly through shared customers like golf courses and sports turf managers, though it is distribution-focused rather than a producer.
• Premier Tech: Large Canadian-based manufacturer of growing media, peat-based soils, and engineered substrates for horticulture and landscape markets. Overlaps with Eagle Lake on engineered soil blends and on serving the professional landscape channel, though Premier Tech operates at much broader scale across multiple product categories.

Regional players

• Van Beek's Garden Supplies: Canadian (Ontario) retail and wholesale landscape supply store offering bulk soils, mulches, aggregates, and hardscapes with delivery service. Comparable to Eagle Lake on the homeowner/contractor retail and bulk-delivery side, but operates in central Canada rather than Alberta.
• Cedar Landscape Supply: Western Canadian landscape supply retailer offering soils, mulches, aggregates, and hardscape materials with delivery to contractors and homeowners. Overlaps with Eagle Lake's retail landscape essentials assortment and delivery channel (BigYellowBag), though it is a multi-location retailer without an owned farm.

Others

• Yellowstone Landscape: Large North American commercial landscape maintenance and installation services provider serving corporate, municipal, and golf customers. Comparable to Eagle Lake on serving golf courses, sports turf, and large commercial landscape projects, though Yellowstone is a service contractor rather than a materials producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EagleLakeProfessionalLandscapeSupply
• LinkedInlinkedin.com/company/eagle-lake-turf-farm-and-landscape-supply
• Instagraminstagram.com/eaglelaketurfandsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Lake Professional Landscape Supply