Greenhorizons Sod Farms

What Greenhorizons Sod Farms does

Greenhorizons Sod Farms is a fourth-generation, family-owned producer and installer of premium turfgrass, soil, seed, and fertilizer products headquartered in Mount Hope, Ontario. Founded in 1975 by Richard Schiedel and operating across 4,000+ acres of dedicated turf production (out of 6,000+ total acres), the company cultivates elite Kentucky Bluegrass and proprietary cultivars on engineered sand profiles (24-inch USGA-spec growing medium draining 8-12 inches per hour) and offers soil-less sod systems for sports venues and golf courses. Its product portfolio spans GHG Premium Kentucky Bluegrass Sod, the BigYellowBag soil/mulch brand (60+ licensed territories across North America), Professional Lawn Seed and Quicklawn Seed blends, and proprietary fertilizer products, plus an emerging eco-sod line (Spectrum Sod, Camel Grass, Pure Fine Fescue).

The company operates a hybrid go-to-market model: direct-to-consumer e-commerce (BigYellowBag.com, OrderSodNow.com) and farm-pickup for homeowners, wholesale supply to landscape contractors, and dedicated enterprise field-sales teams executing turnkey stadium and golf course installations. Professional services include the GHG Ultimate Sports Turf System, ProXstablishment post-installation turf management (6-8 week program), engineered sand field construction, temporary FIFA-standard soccer pitch installation (deployed at Rogers Centre in a 12-hour timeframe with 20+ truckloads), and specialty golf services for greens, tees, and fairways. Major customers include BMO Field (Maple Leaf Sports & Entertainment), Rogers Centre, the Toronto Track and Field Centre at York University, Angus Glen Golf Course, Burlington Golf and Country Club, Credit Valley Golf and Country Club, Kia Motors' Toronto FC practice facility, and various Pan Am Games venues. Revenue streams span one-time product sales (sod, soil, seed, fertilizer) and recurring professional services (installation, ProXstablishment maintenance), with no publicly disclosed pricing.

Name

Greenhorizons Sod Farms

Legal name

Greenhorizons Sod Farms

Website

https://greenhorizonssod.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Greenhorizons Sod Farms is a fourth-generation, family-owned Ontario producer and installer of premium Kentucky Bluegrass turf, soil, seed, and fertilizer, serving homeowners, landscapers, golf courses, and professional sports venues across Southern Ontario and North America.

Ownership category

akta.pro rank

Product category

Sod and Turfgrass Production

NAICS

Soil Preparation, Planting, and Cultivating (115112), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Turf Management (Sports Fields, Golf Courses) (BPABADAC), Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Sod farming services
• Premium turfgrass supply
• Natural sports turf
• Engineered sand drainage
• Bulk garden soil delivery

Headquarters

HQ city

Mount Hope

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sod Sales: Primary revenue from wholesale and retail sale of premium sod varieties including Kentucky Bluegrass blends. Products sold by the pallet, skid, or direct delivery for homeowners, landscapers, and commercial projects.
2. Soil and Soil Products: Sale of BigYellowBag black garden soil, Nature's Blend soil, top dress mix, and mulch products delivered directly to homeowners or picked up at retail locations
3. Grass Seed Sales: Sale of proprietary lawn seed blends including Professional Lawn Seed, Quicklawn Seed, and Overseeding Blend in various package sizes
4. Fertilizer Sales: Sale of proprietary fertilizer products including 16-16-16, 10-25-10 starter fertilizer, 8-32-16 starter fertilizer, and BigYellowBag Professional 30-5-10 slow release
5. Professional Installation Services: Full-service sod installation, sports field construction, and specialty golf services for professional venues, municipalities, and commercial properties
6. ProXstablishment Maintenance: Ongoing professional turf management programs for established sports fields and golf courses

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Greenhorizons Sod Farms produces and distributes premium Kentucky Bluegrass and specialty turfgrass sod grown on more than 4,000 acres across Southern Ontario, complemented by BigYellowBag bulk garden soil and mulch products, proprietary grass seed blends, and blended fertilizers. The company also provides professional sports field and golf course installation, engineered sand profile field construction, the ProXstablishment turf management program, and temporary FIFA-regulation soccer pitch services for major venues such as BMO Field, Rogers Centre, and the 2015 Pan Am Games.

Product overview

Greenhorizons Sod Farms operates as a diversified agricultural company offering a portfolio of physical products and professional services for turf, soil, and landscaping needs. The core product offering centers on GHG Premium Kentucky Bluegrass Sod grown on over 4,000 acres across Southern Ontario, complemented by the BigYellowBag soil and mulch product line (Black Garden Soil, Nature's Blend Soil, Top Dress Mix, Original Bark and Midnight Black Mulch). Supporting products include professional-grade grass seeds (Professional Lawn Seed, Quicklawn Seed) and fertilizers (16-16-16, 10-25-10, 8-32-16). The company has expanded into eco-sod solutions including Spectrum Sod (adaptive smart-sod), Camel Grass (drought-tolerant, Water Conservation Alliance certified), and Pure Fine Fescue. Professional services include sod installation, the ProXstablishment turf management program, Engineered Sand Field System construction, Specialty Golf Services, Temporary Soccer Pitch installation (FIFA standard), and Sod Consultation. Related brands include OrderSodNow.com e-commerce platform and Willow Valley Golf Course. The company also operates BigYellowBag as a separately branded franchise territory network.

Differentiator

Problem solved

Functional benefit

Brands

• BigYellowBag: Premium black garden soil delivered directly to homeowners in giant cubic yard bulk bags. Started in 1994, now with 60+ licensed territories across North America.
• Willow Valley Golf Course
• GHG Ultimate Sports Turf System
• GHG Premium Bluegrass
• ProXstablishment
• Spectrum Sod™
• Camel Grass™

Products and services

• GHG Premium Kentucky Bluegrass Sod Premium sod grown from elite Kentucky Bluegrass varieties selected for superior genetic diversity, dark color, density, and dwarf growth; suitable for residential lawns, sports fields, and golf courses.
• BigYellowBag Black Garden Soil Nutrient-rich black garden soil blended with black loam, peat loam, well-composted manure and mineral soil, delivered in cubic yard bulk bags to homeowners for flower beds, vegetable gardens, and overseeding.
• BigYellowBag Nature's Blend Soil Soil blend combining mineral soil for stability with well-composted manure and a black loam/peat loam mixture; used for starting new gardens, under-sod leveling, and planters.
• BigYellowBag Original Bark and Midnight Black Mulch Decorative shredded bark mulches available in Original Bark and Midnight Black variants, designed to reduce weeds, retain soil moisture, and provide a professional garden appearance.
• BigYellowBag Top Dress Mix High-quality peat and specialty sand mixture for top-dressing existing turf and lawns to improve water, air, and nutrient infiltration; originally developed for architects, golf courses, and landscapers.
• Professional Lawn Seed Premium grass seed blend of Kentucky Bluegrass, Creeping Red Fescue, and Perennial Ryegrass producing a thick, dark blue-green lawn similar to sod after about 18 months; available in 2.2 lb, 25 lb, and 50 lb bags.
• Quicklawn Seed Fast-germinating grass seed blend with Kentucky Bluegrass, Creeping Red Fescue, Annual Ryegrass, and Perennial Ryegrass, providing quick ground cover the same season.
• Greenhorizons 16-16-16 Fertilizer Triple Sixteen balanced fertilizer with equal nitrogen, phosphorous, and potash for root strength, plant cell development, and protection against heat, stress, and traffic; applied 3-4 times per year.
• Greenhorizons 10-25-10 Starter Fertilizer High-phosphorous starter fertilizer promoting root growth for new sod or seed establishment; covers approximately 700 square feet per 2 kg bag.
• Greenhorizons 8-32-16 Starter Fertilizer Large-area starter fertilizer for seeding or sodding with high phosphorous content to promote root development; available in 25 kg / 55 lb bags covering 6,500 sq ft.
• Spectrum Sod Smart-sod solution from Greenhorizons that adapts to varied environmental conditions, specifically developed for Southern Ontario's diverse climate zones.
• Camel Grass Drought-tolerant blend of Kentucky Bluegrass cultivars certified by the Turfgrass Water Conservation Alliance, designed for water conservation and reduced environmental impact.
• Pure Fine Fescue Low-maintenance blend of Creeping Red, Hard, and Chewings Fescues with heat, drought, and shade tolerance and low fertility requirements; enhanced with endophytes to resist insect pests; designed for golf course slopes, bunker backs, and low-traffic areas.
• GHG Ultimate Sports Turf System Premium natural sports turf system grown on engineered sand for superior drainage (8-12 inches per hour), used at major professional venues including BMO Field, Rogers Centre, and 2015 Pan Am Games venues.
• ProXstablishment Professional Turf Management Program 6-8 week post-installation professional turf management program including mowing management, top dressing, fertilizing, and ongoing maintenance to ensure optimal sports turf establishment.
• Engineered Sand Field System Construction Field construction service using 24 inches of engineered sand providing USGA-caliber drainage and growing medium; prevents soil compaction and ensures consistent water drainage regardless of rainfall intensity; built for FIFA-standard soccer pitches and USGA golf greens.
• Sod Installation Service Professional sod installation for residential, commercial, and sports field applications across Southern Ontario using specialty big-roll equipment for rapid installation.
• Professional Temporary Soccer Pitch Service Professional temporary soccer pitch installation meeting FIFA regulations for special events; used at Rogers Centre for European friendly soccer matches with a 12-hour installation timeline over 20+ truckloads.
• Specialty Golf Services Golf course services including bentgrass greens installation on USGA sand profiles, fairway renovation, driving range construction, and ongoing turf maintenance for golf course contractors.
• Sod Consultation Service Expert consultation for turf selection, establishment, and maintenance tailored to specific site conditions, use requirements, and climate considerations for residential, commercial, and sports field applications.

Quantifiable outcome

• Drainage rate of 8-12 inches per hour on engineered sand profiles
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor.

• Willow Valley Golf CourseminorOthersWillow Valley Golf Course in Hamilton is an architecturally designed golf course owned by the Greenhorizons Group of Companies. It reflects the company's dedication to preserving and enhancing natural green spaces for the community. Designed by Graham Cooke, it is considered one of the area's most playable yet challenging tracks.
• Turf Grass Producers International (TPI)minorOthersInternational trade association for turfgrass sod producers. Greenhorizons is a proud member, demonstrating commitment to industry standards and best practices.
• Sports Turf AssociationminorOthersCanadian sports turf industry association supporting professional sports field maintenance and construction standards.
• Ontario Golf Superintendents Association (OGSA)minorOthersProfessional association for golf course superintendents in Ontario. Greenhorizons maintains membership supporting the golf industry.
• Ontario Turf Grass Research Foundation (OTRF)minorOthersResearch foundation supporting turfgrass science and research in Ontario. Greenhorizons supports through membership and participation.
• Ontario Association of Landscape Architects (OALA)minorOthersProfessional association for landscape architects in Ontario. Greenhorizons maintains membership to support the design professional community.
• Nursery Sod Growers Association of Ontario (NSGA)minorOthersOntario trade association for sod growers supporting industry standards and marketing.
• Golf Association of OntariominorOthersGoverning body for amateur golf in Ontario. Greenhorizons supports through membership.
• Landscape OntariominorOthersTrade association for landscape professionals in Ontario. Greenhorizons maintains membership supporting the landscaping industry.

Scale indicators7 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• NG Turf: Georgia-based sod producer operating multiple farms across the Southeast with branded varieties and a ProCare professional services program. Directly comparable in vertical integration from farm to professional installation and recurring maintenance, though in a warmer climate.
• Sod Solutions: U.S.-based turfgrass developer and sod producer marketing branded varieties (e.g., Celebration Bermudagrass, Latitude 36) for sports, golf and residential markets. Directly comparable to Greenhorizons in cultivar development, branded sod products and professional channel sales.
• West Coast Turf: California-based sod producer serving sports venues, golf courses and residential customers across the Western U.S. Directly comparable in enterprise sports/golf accounts (NFL, MLS, NCAA venues) and engineered soil systems for high-traffic turf.
• Woerner Turf: Florida-based sod producer with multiple farm locations and Big Roll installation services for golf courses, sports fields and commercial projects. Comparable as a multi-location regional sod producer with enterprise installation services.
• Delta Bluegrass: Northern California sod producer with branded products (including sports-grade blends) and Big Roll installation services. Comparable in scale, Big Roll installation capability and premium sports venue focus.

Emerging players

• The Motz Group: U.S. sports field construction and natural turf management firm focused on professional and collegiate venues (NFL, MLS, NCAA). Comparable because it competes for the same premium sports field installation and maintenance contracts that anchor Greenhorizons' enterprise business.

Others

• Turfgrass Producers International: International trade association for the turfgrass sod production industry of which Greenhorizons is a member. Comparable as the industry body that defines standards, certification and best practices governing the same sod production industry in which Greenhorizons operates.

Regional players

• Quality Turf: Texas-based regional sod producer serving residential, commercial and sports field customers in the South-Central U.S. Comparable as a regional multi-farm sod operator with branded products and direct-to-consumer channels, though in a different climate.

Broad incumbents

• SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape supplies including sod, seed, fertilizer and irrigation products to professional contractors. Comparable because it serves overlapping landscaper and golf/sports customers with adjacent product categories, though as a broad-line distributor rather than a sod specialist.
• Ewing Outdoor Supply: Major U.S. distributor of irrigation, landscape and turf supplies to golf courses, sports fields and landscape contractors. Comparable in serving the same professional turf customer base with overlapping inputs (fertilizer, seed, equipment).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/greenhorizons
• Facebookfacebook.com/Greenhorizons
• Instagraminstagram.com/greenhorizonssodfarms
• Xx.com/greenhorizonsod
• LinkedInlinkedin.com/company/greenhorizons-sod-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhorizons Sod Farms