Martinsville Speedway

What Martinsville Speedway does

Martinsville Speedway operates a historic 0.526-mile asphalt oval racetrack in Ridgeway, Virginia, hosting NASCAR Cup Series, Xfinity Series, Craftsman Truck Series, and Late Model Stock Car events. Founded in 1947 by H. Clay Earles, it is the only NASCAR track to host Cup Series races continuously since the division's inception in 1949. The venue serves individual race fans, families, corporate groups, and premium hospitality customers across two major NASCAR race weekends annually (the spring Cook Out 400 and the fall Xfinity 500 playoff race) plus the ValleyStar Credit Union 300, the nation's most prestigious NASCAR Late Model Stock Car race.

The venue's technology stack centers on its physical infrastructure — a 12-degree banking "paperclip" configuration that has remained largely unchanged since the track was paved in 1955 — layered with digital ticketing via Ticketmaster integration, the NASCAR Tracks mobile app for ticket management, scanner audio access, live leaderboard, and Fan Rewards check-in, Verizon-powered free guest Wi-Fi, and a real-time 360-degree Smart Map for facility navigation. Modern hospitality inventory includes the Cardinal Suite, Club 47, Club Panorama, SkyDeck, The Brake Pad, and the new Sarah's House luxury home, complemented by the NASCAR ONE VIP experience delivered through partner Elevate Experiences.

Revenue is generated through a diversified mix of event ticket sales (grandstand seating, reserved seating, weekend packages), premium hospitality and VIP add-ons, camping and RV rentals across multiple track lots, corporate sponsorships with named entitlement partners (Cook Out, Xfinity, ValleyStar, NFPA, O'Reilly, Craftsman) and category sponsors (Verizon, Mobil 1, Sunoco, Coca-Cola, Busch, the three Detroit-and-foreign OEMs), and ancillary services including premium parking, merchandise, and concessions. Go-to-market is direct-to-consumer via Ticketmaster, phone sales (877-RACE-TIX), in-person ticket office, and a dedicated group sales team, supplemented by the official travel package partner On Location. The venue has operated as a subsidiary of International Speedway Corporation since 2004, with W. Clay Campbell, grandson of founder H. Clay Earles, serving as track president since 1988.

Name

Martinsville Speedway

Legal name

Martinsville Speedway

Website

https://martinsvillespeedway.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Martinsville Speedway operates a historic 0.526-mile NASCAR oval in Ridgeway, Virginia, hosting two annual Cup Series race weekends plus a flagship Late Model event. Owned by International Speedway Corporation, it serves race fans, families, corporate groups, and premium hospitality guests through ticketing, sponsorship, camping, and on-site experiences.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• NASCAR racing venue
• Motor speedway events
• Motorsports entertainment
• Race ticketing services
• Premium hospitality suites

Headquarters

HQ city

Martinsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Event Ticket Sales: Primary revenue from grandstand tickets, reserved seating, and weekend packages for NASCAR Cup Series, Xfinity Series, and Truck Series events plus Late Model racing
2. Hospitality & Premium Experiences: Revenue from Cardinal Suite, Club 47, Club Panorama, SkyDeck, The Brake Pad, Sarah's House, and Pre-Race Experience add-ons
3. Camping & RV Sites: Reserved and general admission campground rentals across multiple locations (North Lot, South Lot, Backstretch, Champions Overlook, 3rd Turn, Hillside, Crossing Corner)
4. Corporate Sponsorships: Naming rights, official status sponsorships, signage opportunities, and promotional partnerships with exposure to 100,000+ attendees and television viewers
5. Parking & Ancillary: Premier parking passes, scanner rentals, merchandise, and food/beverage concessions

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Martinsville Speedway operates a .526-mile asphalt short-track motorsports venue hosting NASCAR-sanctioned racing events, including two annual Cup Series weekends, Xfinity Series, Craftsman Truck Series, and the ValleyStar Credit Union 300 Late Model race. The company sells race-day tickets, reserved grandstand seating, premium hospitality suites and clubs, on-site camping, and ancillary fan experiences directly to consumers through Ticketmaster, phone, in-person, and group sales channels.

Product overview

Martinsville Speedway is a motorsports entertainment venue offering a diversified portfolio of racing events and fan experiences. The core product consists of NASCAR racing events including the ValleyStar Credit Union 300 (NASCAR Late Model), Xfinity 500 (NASCAR Cup Series playoff race), Cook Out 400 (NASCAR Cup Series spring race), NASCAR O'Reilly Auto Parts Series, and NASCAR Craftsman Truck Series events. Supporting products include fan hospitality suites (SkyDeck, Cardinal Suite, Club Panorama, Club 47, The Brake Pad), premium add-ons (Pre-Race Experience, Scanner Rental, Premium Parking), and camping accommodations across multiple track areas. The venue also offers specialty programs including Sarah's House hospitality home, NASCAR ONE VIP experiences, family/ youth pricing, military and first responder discounts, group ticket packages, and the LEGO City NASCAR Kids Zone. The company operates primarily through Ticketmaster for ticketing and the NASCAR Tracks mobile app for digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• ValleyStar Credit Union 300 The nation's biggest NASCAR Late Model Stock Car race, featuring four 25-lap qualifying races and a 200-lap feature event held annually in September. Designed for race fans, Late Model competitors, and corporate partners.
• Xfinity 500 NASCAR Cup Series playoff elimination race held annually in October/November as part of the Chase for the Cup at the historic half-mile paperclip track. Designed for NASCAR fans and playoff contenders.
• Cook Out 400 NASCAR Cup Series spring race weekend event where drivers compete for the coveted Grandfather Clock trophy. Designed for NASCAR race fans and families.
• NASCAR O'Reilly Auto Parts Series Race Saturday NASCAR Xfinity Series race featuring 250 laps of high-speed action at Martinsville Speedway. Designed for NASCAR Xfinity Series fans and competitors.
• NASCAR Craftsman Truck Series Race Friday night under-the-lights NASCAR Craftsman Truck Series event featuring 200 laps of competition at the half-mile track. Designed for truck racing fans and competitors.
• Premium Fan Hospitality Premium hospitality areas including SkyDeck, The Brake Pad, Cardinal Suite, Club Panorama, and Club 47 offering reserved seating, food, drinks, and exclusive track access. Designed for premium fans and corporate entertainment clients.
• Pre-Race Experience Sunday-only add-on experience providing front-row access to driver introductions, exclusive Q&A sessions with NASCAR personalities, and track walking before the green flag. Designed for fans seeking enhanced race-day access.
• NASCAR ONE Fueled by Elevate Ultimate VIP experience with exclusive behind-the-scenes access including Garage and Pit Passes, driver Q&As, photo ops, hot laps on the track, and garage tours with Cup Series drivers. Designed for premium/VIP guests and corporate entertainment clients.
• Sarah's House Brand new five-bedroom, three-bathroom hospitality home owned by the family of track founder H. Clay Earles, offering premium private setting for race week entertaining steps from the action. Designed for high-end group entertaining and corporate hospitality clients.
• Camping On-site camping options including General Admission, North Lot, South Lot, Campground Entrance, 3rd Turn, Crossing's Corner, Hillside, Champions Overlook, and Backstretch areas with various amenities. Designed for race fans seeking the full race-weekend experience.
• Track Rentals Corporate and private event hosting opportunities for organizations to hold events at the racing facility. Designed for corporations and private groups seeking a distinctive venue.
• LEGO City NASCAR Kids Zone Family entertainment area in the Martinsville Midway featuring face painting, simulators, RC cars, slot car stations, video games, and LEGO brick wall with photo ops. Designed for families attending race weekends with children.
• Group Tickets Group seating packages for 10+ tickets with discounted pricing, permit parking for bus groups, Fan Experience Packages, and fundraising opportunities for organizations. Designed for businesses, civic organizations, schools, churches, and social clubs.
• Military and First Responder Discount Program 15% off select race tickets for NASCAR Cup Series, O'Reilly Auto Parts Series, and Craftsman Truck Series events for military, teachers, first responders, and healthcare workers via GovX verification. Designed for service members and public-sector employees.
• Grandstand Seating Reserved grandstand seating for NASCAR Cup Series racing events at Martinsville Speedway, available across multiple seating tiers. Designed for individual race fans and families.
• Scanner Rental Real-time scanner rental allowing fans to listen to driver, crew chief, and spotter communications during race events. Designed for engaged NASCAR fans seeking insider race audio.
• Premium Parking Preferred and VIP parking options providing closer access to the track for race day convenience. Designed for fans seeking premium convenience and quick entry/exit.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing online ticket sales, delivery, and transfer platform for all Martinsville Speedway events. Handles mobile ticket delivery and account management.
• On LocationcoreChannel Partner/ Reseller/ DistributorOfficial Travel Package Provider offering official event tickets, premium accommodations, exclusive pre-race experiences, and worry-free race day transportation. Packages are customizable.
• Cook OutflagshipGTM or Marketing PartnerEntitlement partner for NASCAR Cup Series spring race (Cook Out 400). 2026 Entitlement Partner with naming rights and promotional activation.
• XfinityflagshipGTM or Marketing PartnerEntitlement partner for NASCAR Cup Series fall playoff race (Xfinity 500). 2026 Entitlement Partner representing final race before championship.
• ValleyStar Credit UnionflagshipGTM or Marketing PartnerEntitlement partner for ValleyStar Credit Union 300, the Virginia Late Model Triple Crown Finale and nation's biggest NASCAR Late Model Stock Car race.
• NFPA (National Fire Protection Association)coreGTM or Marketing PartnerEntitlement partner for NASCAR O' Reilly Auto Parts Series spring race (NFPA 250). Collaboration focused on fire safety awareness for fans and racing community.
• National Fire Protection AssociationcoreStrategic or Co-development PartnerStrategic partnership focused on fire safety commitment, shared commitment to safety in community and racing. NFPA has 130-year history in safety standards.
• Chevy (General Motors)coreGTM or Marketing PartnerOfficial partner and automotive manufacturer supporting NASCAR racing at Martinsville.
• FordcoreGTM or Marketing PartnerOfficial partner and automotive manufacturer supporting NASCAR racing at Martinsville.
• ToyotacoreGTM or Marketing PartnerOfficial partner and automotive manufacturer supporting NASCAR racing at Martinsville.
• VerizoncoreGTM or Marketing PartnerOfficial partner providing FREE Guest Wi-Fi (#MARTINSVILLE_GUESTWIFI) powered by Verizon for fan connectivity.
• Suburban PropanecoreGTM or Marketing PartnerOfficial partner providing on-site propane-filling services for campers during race weekends.
• United Rental ServicesminorGTM or Marketing PartnerProvides pumping and non-potable water services, private restroom rentals, and pump-out services for campgrounds.
• Elevate ExperiencescoreGTM or Marketing PartnerOfficial Premium Hospitality Partner of NASCAR providing NASCAR ONE experience with VIP access, Garage & Pit Passes, and exclusive driver opportunities.
• AirbnbminorChannel Partner/ Reseller/ DistributorOfficial partner providing Sarah's House premium hospitality experience listing on Airbnb platform.
• O'Reilly Auto PartsflagshipGTM or Marketing PartnerEntitlement partner for NASCAR Xfinity Series race at Martinsville.
• CraftsmanflagshipGTM or Marketing PartnerOfficial partner and entitlement sponsor for NASCAR CRAFTSMAN Truck Series.
• GovXcoreGTM or Marketing PartnerVerification platform partner for Military (MILTIX), Teacher, First Responder, and Healthcare worker discounts (15% off).
• BuschcoreGTM or Marketing PartnerNASCAR Premier Partner providing beer and beverage sponsorship.
• Coca-ColacoreGTM or Marketing PartnerNASCAR Premier Partner providing beverage sponsorship.
• Mobil 1coreTechnology or IntegrationOfficial motor oil partner with branding throughout racing events.
• SunococoreGTM or Marketing PartnerOfficial fuel partner for NASCAR racing.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Darlington Raceway: ISC-owned historic NASCAR track ('Too Tough To Tame') with comparable brand heritage, throwback identity, and short/medium-track race operations analogous to Martinsville.
• Talladega Superspeedway: ISC-owned NASCAR superspeedway with similar fan-event model, large attendance base, multi-tier hospitality, and entitlement-driven sponsorship structure used at Martinsville.
• Richmond Raceway: Nearby Virginia short-track NASCAR venue owned by ISC. Directly comparable in event format, tier of series hosted, regional fan overlap, and short-track racing intensity.
• Dover Motor Speedway: ISC-owned NASCAR venue hosting one-mile concrete track events. Same ownership, same Cup/Xfinity/Truck Series calendar position, and similar ticketing/hospitality/sponsorship mix.
• Bristol Motor Speedway: Short-track NASCAR Cup Series venue also owned by ISC, hosting two annual race weekends. Closest comparable analog given similar size, fan base, race-weekend model, and ISC corporate structure.
• Daytona International Speedway: ISC-owned NASCAR flagship hosting the Daytona 500 and Coke Zero Sugar 400. Comparable in scale of hospitality, sponsor entitlement complexity, and event-driven revenue concentration that defines the ISC venue business.
• Charlotte Motor Speedway: ISC-owned flagship NASCAR venue in the Charlotte metro. Comparable motorsports entertainment business model — ticketing, camping, hospitality, corporate sponsorships — and serves as the operational benchmark within the ISC portfolio.
• Phoenix Raceway: ISC-owned NASCAR venue hosting the championship-deciding race. Most directly comparable to Martinsville's fall race in terms of playoff stakes, sponsor visibility, and premium hospitality demand.

Broad incumbents

• Indianapolis Motor Speedway: Iconic independent NASCAR venue (host of the Brickyard 400) outside the ISC portfolio. Comparable in motorsports venue operations, premium hospitality, and entitlement sponsorship economics but operates under different ownership and scale.

Emerging players

• North Wilkesboro Speedway: Recently revived historic NASCAR short track in North Carolina hosting Late Model Stock and select Cup events. Comparable as a restored historic short track racing venue serving a similar Southeast fan base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MartinsvilleSwy
• Facebookfacebook.com/MartinsvilleSpeedway
• Instagraminstagram.com/martinsvilleswy/?hl=en
• TikToktiktok.com/@nascar
• LinkedInlinkedin.com/company/martinsville-speedway-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martinsville Speedway