Adlogica

What Adlogica does

Adlogica, Inc. is a privately held digital advertising and lead generation company founded in 2013 and headquartered at 96 Jessie Street in San Francisco, California. The company operates a "Customers on Demand" platform that delivers high-quality, in-market consumer prospects to businesses in real time, with 100% of leads originally sourced — never bought, resold, or recycled — and then verified and enhanced with complete contact information beyond phone numbers. Adlogica serves two primary customer segments: individual direct buyers seeking real-time leads for their sales teams, and corporate buyers requiring specialized B2B lead generation in insurance (auto, health, home), home improvement, energy/solar, and finance/mortgage verticals. The company also maintains a distributed operational footprint across the United States and multiple European countries.

The platform's underlying technology combines data science, predictive analytics, and online advertising expertise into a proprietary stack. The core engine is Predictive Lead Scoring™ (PLS), which ranks and prioritizes consumer prospects by conversion likelihood. Adjacent proprietary capabilities include lead enhancement and data verification, deep audience segmentation, dynamic customer-experience personalization, precise targeting with remarketing, and integration with multiple advanced media platforms. The technology layer operates on structured data only, with named AI/ML capabilities in predictive analytics, knowledge retrieval for data enhancement, and process automation of the lead delivery pipeline. Adlogica does not publish public APIs or SDKs.

The business model is a transaction-fee revenue structure in which clients pay per delivered lead, with pricing set on a quote basis tailored to client volume, vertical, and targeting criteria. The go-to-market is sales-led, with parallel direct-to-SMB and enterprise field-sales motions; corporate engagements operate on client-specific terms and conditions. The company is described as profitable and operates with a small distributed team of 1–10 employees, reaching tens of millions of monthly users across its web properties. No venture capital funding rounds are publicly disclosed.

Name

Adlogica

Legal name

Adlogica, Inc.

Website

https://adlogica.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Adlogica is a privately held, profitable digital advertising company that delivers originally sourced, real-time consumer leads to SMB direct buyers and corporate clients across insurance, home improvement, solar, and mortgage verticals via its proprietary Predictive Lead Scoring™ platform.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK), Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• Lead generation services
• Digital advertising platform
• Predictive lead scoring
• Consumer prospect data
• B2B marketing technology

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation Services: Adlogica generates revenue by delivering high-quality, verified, in-market consumer prospects to businesses. The company originally sources 100% of leads and never buys, resells, or recycles prospects. Clients set criteria and filters from demographics to geotargeting, and Adlogica delivers real-time leads.

Go-to-market motion2 records

Distribution channels2 records

Core offering

Adlogica delivers high-quality, in-market consumer prospects to businesses in real time through its proprietary "Customers on Demand" platform. Leveraging Predictive Lead Scoring™ (PLS) technology, lead enhancement and verification, deep segmentation, and precise targeting capabilities, the company sells tailored lead generation services to direct buyers and corporate clients across insurance, home improvement, energy, and finance verticals. All leads are 100% originally sourced — never bought, resold, or recycled.

Product overview

Adlogica operates as a digital advertising company offering a unified Customers on Demand platform for lead generation. The core offering combines Predictive Lead Scoring™ (PLS) technology with lead enhancement and verification services, delivered through two customer-facing services: Direct Buyers for individual buyers and Corporate Buyers for enterprise clients. The platform serves multiple verticals including insurance (auto, health, home), home improvement, energy (solar), and finance (home mortgage, loans).

Differentiator

Problem solved

Functional benefit

Products and services

• Customers on Demand

Quantifiable outcome

• Sales representatives spend 2/3 of day on non-selling activities - Adlogica frees teams to focus on closing
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• QuoteWizard (by LendingTree): Insurance comparison and lead generation platform for auto, home, and other personal lines. Comparable to Adlogica's insurance lead generation offering and its pay-per-lead revenue model serving carrier and agent buyers.
• LendingTree: Operates a consumer-lead marketplace that connects borrowers with mortgage, insurance, and other financial providers. Highly comparable to Adlogica's finance/mortgage lead-generation vertical and its model of selling qualified consumer prospects to multiple buyers.
• EverQuote: Insurance-focused lead generation platform delivering in-market auto, home, and life insurance prospects to carriers and agents. Closely mirrors Adlogica's insurance vertical, real-time delivery model, and pay-for-performance monetization.
• EnergySage: Solar and energy lead generation marketplace connecting homeowners with solar installers and energy product providers. Directly comparable to Adlogica's energy/solar vertical and its model of originating and qualifying consumer prospects before delivery.
• Modernize: Home improvement lead generation platform that connects homeowners with contractors across multiple categories. Comparable to Adlogica's home improvement vertical and its use of segmentation and verification to qualify consumer demand.
• NetQuote: Lead generation service for insurance and other financial products, delivering consumer inquiries to agents and providers. Comparable to Adlogica's insurance and finance verticals and its high-volume, multi-buyer lead distribution model.
• Angi (formerly HomeAdvisor): Lead generation marketplace for home improvement and home services professionals. Directly comparable to Adlogica's home improvement vertical and its use of filtering/qualification to deliver high-intent consumer leads to service providers.
• SolarReviews: Solar marketplace that matches homeowners with vetted solar installers through lead-generation and review content. Directly comparable to Adlogica's solar/energy vertical and its focus on delivering in-market, qualified prospects.

Broad incumbents

• HubSpot: Broad CRM, marketing automation, and sales platform used by SMB and mid-market teams to capture, score, and route leads. Adjacent incumbent whose lead-scoring and nurturing capabilities overlap with parts of Adlogica's PLS value proposition.
• Meta (Facebook Lead Ads): Dominant performance advertising platform offering lead-generation ad formats and targeting capabilities to SMB and enterprise advertisers. A broad incumbent that competes for the same advertising budgets and offers an alternative pathway for Adlogica's buyer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Adlogica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adlogica