Cool Earth

Name

Cool Earth

Legal name

Cool Earth Action

Website

https://coolearth.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Cool Earth is a UK-registered nonprofit charity (No. 1117978) supporting Indigenous peoples and local communities in the Amazon, Papua New Guinea, Congo Basin, and Colombia via unconditional cash transfers and technology-aided forest monitoring to protect rainforests.

Ownership category

akta.pro rank

Product category

Rainforest Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industry

Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH)

Keywords

• Rainforest conservation
• Nonprofit charity
• Climate action
• Indigenous support
• Cash transfers

Headquarters

HQ city

Penryn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Single and recurring donations from individuals supporting rainforest protection. Donors can give one-time or monthly gifts.
2. Business Partnerships: Corporate partnerships including donations, percentage of sales, brand collaborations, and long-term strategic partnerships. Donation tiers range from up to £1,000 to £250,000+ per year.
3. Fundraising Events: Fundraising through The Adventurists events including Mongol Rally, Monkey Run, Rickshaw Run, and Wallah Run adventures.
4. Virtual Gifts: Purchasable virtual gifts including Tropical Trees, Terrific Toilets, Brilliant Beehives, and Rainforest Canopy sponsorships.
5. Trusts and Foundations: Funding from charitable trusts and foundations supporting specific projects or general rainforest protection work.
6. Legacy Giving: Leaving a gift in Will to support long-term rainforest protection.
7. Payroll Giving: Tax-free workplace giving programme allowing employees to donate directly from their salary.

Pricing tiers

Distribution channels8 records

Marketing channels11 records

Core offering

Cool Earth is a nonprofit charity that protects rainforest by providing direct unconditional cash transfers and resources to Indigenous peoples and Local Communities in the Amazon, Congo Basin, Papua New Guinea, and Colombia. The organization combines this cash-giving model with Rainforest Labs technology (satellite imagery, GPS, drones, radios) for forest monitoring, and runs a UN-backed Basic Income Pilot for Indigenous communities.

Product overview

Cool Earth is a nonprofit organization (UK Registered Charity No. 1117978 / US 501(c)(3)) that supports Indigenous peoples and Local Communities to fight the climate crisis by protecting rainforest. The organization operates several interconnected programs: its core mechanism is Unconditional Cash Transfers providing direct financial support to rainforest communities. Key service offerings include Virtual Gifts (Tropical Tree, Terrific Toilet, Brilliant Beehive, Rainforest Canopy) - donation products that supporters can purchase as gifts with downloadable certificates. The Adventurists program enables fundraising through adventure events (Mongol Rally, Monkey Run, Rickshaw Run, Wallah Run). Business Partnerships allow corporations to support through donations, collaborations, or strategic partnerships. The Rainforest Labs initiative uses technology combined with traditional knowledge for forest monitoring. Cool Earth's Basic Income Pilot, launched in 2023, provides unconditional funding to Indigenous communities in the Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Unconditional Cash Transfers Direct cash transfers provided to Indigenous peoples and local communities living in rainforest to support them in fighting the climate crisis while protecting rainforest. Communities decide how to use the funding with no strings attached.
• Rainforest Labs Forest monitoring initiative combining cutting-edge technology with traditional conservation knowledge to enable local communities to monitor and protect their forests more effectively. Uses satellite imagery, GPS devices, drones for fire detection, and radio systems for alert sharing.
• Basic Income Pilot UN-backed pilot providing unconditional basic income to Indigenous communities in the Amazon rainforest, showing impact on both community wellbeing and rainforest health.
• Virtual Gifts Digital/virtual gifts that can be purchased as donations to support rainforest communities. Each comes with a downloadable gift certificate. Includes Tropical Trees, Terrific Toilets, Brilliant Beehives, and Rainforest Canopy sponsorships.
• Donation Mechanisms Multiple donation channels including single one-time donations, regular monthly gifts, payroll giving, cross-border donations from Germany and Netherlands, and leaving a legacy gift in wills.
• The Adventurists Fundraising Events Adventure fundraising events including Mongol Rally, Monkey Run, Rickshaw Run, and Wallah Run, partnering with JustGiving for online fundraising. Adventurists have raised £2.2 million helping to protect 2.1 million acres of rainforest.
• Business Partnerships Corporate partnerships for businesses wanting to support rainforest protection through donations, brand collaborations, percentage of sales, strategic partnerships, and employee engagement initiatives. Tiered donations from up to £1,000 to £250,000+ annually.

Quantifiable outcome

• 99% of rainforest kept intact in areas where Cool Earth works
• +8 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• KvadratcoreGTM or Marketing Partner · 1 June 2024Danish textile manufacturer partnering on 'Tag' project - a sustainable tote bag collection where donation from each bag goes to Cool Earth. Part of Kvadrat's Rethink exhibition exploring responsible design.
• The AdventuristscoreGTM or Marketing Partner · 1 January 2013Official charity partner since 2013 organizing adventure fundraising events (Mongol Rally, Monkey Run, Rickshaw Run, Wallah Run). Adventurists have raised £2.2 million helping to protect 2.1 million acres of rainforest. Cool Earth is proud official charity partner.
• Brother International EuropecoreGTM or Marketing PartnerCorporate partner supporting people in Amazon and New Guinea rainforests for over 15 years. Trees being protected through real action with the best people backed to do it.
• BuyagiftminorGTM or Marketing PartnerCorporate charity partner reflecting love for environment by contributing to rainforest protection - the most important issue for protecting established rainforests.
• HigsoncoreGTM or Marketing PartnerConsultancy partner donating 20% of profits to charity with 15% specifically to Cool Earth. Also provides free training workshops to grow and develop the Cool Earth team. Unique partnership where better Higson performance = more donations.
• Maxwell AshfordcoreGTM or Marketing PartnerBritish designer collaborating with Kvadrat on 'Tag' sustainable tote bag project benefiting Cool Earth. Practice revolves around sustainable innovation.
• Organic BasicsminorGTM or Marketing PartnerEarth Month 2026 partnership for rainforest protection campaign combining fashion sustainability with climate action.
• Planet MarkminorGTM or Marketing PartnerSustainability certification partner providing credibility and shared audience around environmental certification.
• JustGivingcoreChannel Partner/ Reseller/ DistributorOnline fundraising platform partner enabling adventure event donations and direct fundraising pages for Cool Earth supporters.
• ONAMIAP (Organización Nacional de Mujeres Indígenas del Perú)coreStrategic or Co-development PartnerIndigenous women's organization partner co-developing the world's first Basic Income pilot for Indigenous Peoples in the Amazon rainforest. Helps spearhead unconditional cash transfer approach.
• OMIAASECcoreStrategic or Co-development PartnerIndigenous organization partner in Basic Income pilot, helping develop and implement unconditional funding approach for Amazon communities.
• CARE (Central Asháninka del Río Ene)coreStrategic or Co-development PartnerIndigenous-led organization partnering since 2021 on PAAMARI wildfire prevention programme. Combines ancestral knowledge with technology to fight forest fires. 275 Asháninka members trained, fires reduced by over 64%. Also assisted during flooding crisis.
• CAREcoreStrategic or Co-development PartnerIndigenous partner being facilitated by Cool Earth to attend COP30 in Brazil to amplify Indigenous voices and stories through press outreach and panel engagement.
• RWSSP (Rural Water Supply and Sanitation Programme)minorStrategic or Co-development PartnerPartnership implementing Water Sanitation and Hygiene (WaSH) projects including water tank distribution in Papua New Guinea communities.
• Inga FoundationminorStrategic or Co-development PartnerKnowledge sharing partnership where Awajún and Asháninka communities visited Inga Foundation in Honduras to learn sustainable food gardening using Inga trees for alley cropping.
• COICA (Coordinating Body for Indigenous Organizations of the Amazon Basin)minorStrategic or Co-development PartnerIUCN member organization leading proposal to protect 80% of Amazon by 2025. Cool Earth supports this vision.
• NGO Forest Coalition UKminorStrategic or Co-development PartnerNetwork of UK organizations campaigning to protect forests. Cool Earth is a signatory pushing UK government to move money and power to frontline communities.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CoolEarthDotOrg
• Facebookfacebook.com/coolearth
• LinkedInlinkedin.com/company/cool-earth
• Instagraminstagram.com/coolearthaction
• Xx.com/coolearth

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool Earth