What UPU Industries does

UPU Industries is a privately held US manufacturer of agricultural baling and packaging consumables, operating under the Farmer's® brand from a single manufacturing facility in Junction City, Kansas. The company's product portfolio centers on netwrap (Patriot™, Colorbale®, FullCoverage®, AcrossCoverage®, PineStraw), baler twine, and pallet/produce netting (Reflectornet®, Pallet Net), targeting hay, straw, stalk, and silage baling applications for American farmers and ranchers. All products are manufactured domestically using state-of-the-art equipment and are UV stabilized with guaranteed length specifications; the company holds registered trademarks for proprietary technology (Supercover Technology) and brand identity (Patriot™, Colorbale®, FullCoverage®, AcrossCoverage®, Red White Blue Design®).

The business model is straightforward hardware sales through a multi-tier distribution channel. UPU Industries sells through a 'Become a Farmer's Reseller' program targeting agricultural equipment distributors, cooperatives, and resellers across multiple US states (Kansas, Nebraska, Texas, and others), supplemented by a direct sales team for enterprise inquiries. Pricing is not publicly disclosed; customers are directed to contact the sales team or locate a nearest distributor. End customers are predominantly small and medium-sized agricultural operations—ranchers, custom balers, and cooperative buyers—with named testimonials citing compatibility with John Deere balers and quantified outcomes of up to 126 bales per roll.

The company holds ISO 14001 (environmental management) and ISO 45001 (occupational health and safety) certifications achieved in 2023, and received a government grant in October 2023 to fund workplace health improvements at the Kansas facility. The firm maintains a workforce of 51–100 employees, is privately held with no disclosed parent company, no disclosed funding rounds, and no active M&A activity, and is actively hiring via its website. The company has not disclosed revenue, customer counts, or ownership structure, and exhibits no AI/ML, software, or platform technology components.

Name

UPU Industries

Legal name

UPU Industries INC.

Website

https://upuindustries.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

UPU Industries is a US-based manufacturer of agricultural baling and packaging consumables (netwrap, baler twine, pallet netting) sold under the Farmer's® brand to American farmers and ranchers through distributors and resellers.

Ownership category

akta.pro rank

Product category

Agricultural Baling Products

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural baling products
• Netwrap manufacturing
• Baler twine products
• Pallet netting solutions
• Silage wrapping supplies

Headquarters

HQ city

Dromore

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Netwrap and Baler Products Sales: UPU Industries manufactures and sells agricultural baling products including netwrap, baler twine, pallet netting, and silage film. Products are sold through distributors and resellers to American farmers and agricultural operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

UPU Industries manufactures and sells agricultural baling and packaging products, including netwrap, baler twine, pallet netting, and silage film, all produced in its Kansas, USA factory using state-of-the-art equipment and UV-stabilized raw materials. The company operates under the Farmer's® brand and distributes through a network of agricultural resellers and distributors targeting American farmers, ranchers, and custom balers.

Product overview

UPU Industries (trading as Farmer's) is a manufacturer of agricultural baling products based in Kansas, USA. The company operates as a single-brand portfolio with two core product lines: Netwrap products (Patriot™, Colorbale®, FullCoverage®, AcrossCoverage®, PineStraw) for round and square balers covering hay, straw, stalks, and silage; and Baler Twine for binding bales. Additional products include Reflectornet® for fresh produce and Pallet Net for agricultural packaging. All products are manufactured in the company's Kansas factory using state-of-the-art equipment and top-quality raw materials, UV stabilized with guaranteed lengths.

Differentiator

Problem solved

Functional benefit

Brands

• Patriot™: American made Red, White, Blue Design® Netwrap - the only American made patriotic-themed netwrap product
• ColorBale®
• FullCoverage®
• AcrossCoverage®
• PineStraw
• ReflectorNet

Products and services

• Patriot™ Netwrap American-made multi-colored netwrap featuring a Red, White, Blue Design® pattern, used by farmers and ranchers to bale hay, straw, stalks, and silage. UV stabilized with guaranteed length and a 150-foot red end warning stripe.
• Colorbale® Premium Netwrap Premium multi-colored netwrap enhanced with Supercover Technology for edge-to-edge coverage and bale security. Features a color-coded loading indicator designed for use with John Deere balers, achieving up to 126 bales per roll with three wraps per bale.
• FullCoverage® Netwrap Netwrap engineered for maximum edge-to-edge coverage, designed to handle America's toughest baling conditions including hay, straw, stalks, and silage.
• AcrossCoverage® Netwrap Netwrap product line engineered for consistent and reliable coverage across America's toughest baling conditions.
• PineStraw Netwrap Specialized netwrap designed for pine straw applications, part of the Farmer's Netwrap product range engineered for tough conditions.
• Farmer's Baler Twine Extra strong baler twine that is durable under extreme temperatures with high knot-hold properties, used by farmers and custom balers for reliable bale binding.
• Reflectornet® Net wrapping solution for fresh produce, vegetables, plants, and flowers that need to breathe during transport and storage.
• Pallet Net Net product for pallet wrapping applications, providing protection and breathability for agricultural products during storage and transport.

Quantifiable outcome

• 126 bales per roll achievable with just three wraps per bale
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Government Fund (Workplace Health Initiative)minorOthers · 1 October 2023UPU Industries received government funds designated for creating a healthier work environment for employees. This funding supports occupational health and safety improvements at the Kansas manufacturing facility.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CNH Industrial (Case IH / New Holland): Global agricultural and construction equipment manufacturer including Case IH and New Holland balers. Comparable to UPU as the baler ecosystem that consumes netwrap/twine, with overlapping customer base of US farmers and ranchers.
• Berry Global Group: Large US-based global plastics manufacturer with a wide agricultural films portfolio. Berry competes with UPU at scale in pallet wrap and agricultural films, but does not focus on the baling-specific netwrap niche where Farmer's® operates.
• AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Hesston). Comparable as a broad incumbent shaping baling equipment standards and farmer purchasing decisions in the same US market.
• Deere & Company (John Deere): Dominant US agricultural machinery OEM whose balers (e.g., 569 referenced in UPU customer testimonials) consume netwrap. John Deere is an indirect channel partner/buyer ecosystem rather than a direct netwrap manufacturer, but shapes the baling consumables market.

Direct peers

• Tama Group: Israeli-based global leader in agricultural baling products including netwrap, baler twine, and silage films. Tama is the most direct competitor to UPU's Farmer's® portfolio, with overlapping SKUs and competing for the same US baling customers.
• RKW Group: German manufacturer of agricultural films, bale wrap, and silage protection products. RKW directly competes in the same bale protection and silage film categories as UPU's Colorbale® and netwrap lines.
• Trioplast Industrier AB: Swedish producer of stretch film, silage bale wrap, and agricultural films. Trioplast competes directly with UPU's pallet net, silage film, and produce wrap categories across European and North American markets.
• Armando Alvarez Group: Spanish manufacturer of agricultural films, silage covers, bale wraps, and crop protection products. Directly comparable to UPU in bale wrap and silage film categories across European and export markets.

Emerging players

• Maschinenfabrik Bernard Krone GmbH: German agricultural machinery OEM that also offers its own EasyWrap netwrap and baler consumables. Krone competes with UPU by selling consumables bundled with or adjacent to its baler equipment.
• Silage Solutions / Silostop: Specialist in oxygen-barrier silage films under the Silostop brand. Overlaps with UPU's silage and bale-protection wrap product line, particularly in the higher-margin premium silage film segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuzlZXlcFxMrVcUavxtX03Q/videos
• Facebookfacebook.com/UPUIndustriesltd
• Instagraminstagram.com/farmers_upu/?hl=en
• Xx.com/upuindustries
• LinkedInlinkedin.com/company/upu-industries-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPU Industries